Should Spider-Man Be Selling Beer? Tom Holland's Non-Alcoholic Venture Raises Eyebrows

Express Tribune

03-06-2025

Tom Holland, known for his iconic role as Spider-Man, has ventured into the world of non-alcoholic beer with his brand Bero. His latest release, Double Tasty, is a West Coast-style IPA, offering a bold, hoppy flavor that mimics its alcoholic counterpart without the buzz. The product arrives just a day after Holland's 29th birthday and is a personal project close to his heart, reflecting his journey into sobriety and desire to create a premium drink that fits seamlessly into any lifestyle.
But for a globally adored superhero, is a non-alcoholic beer the most fitting product to launch? After all, superheroes—both in the comics and on the big screen—embody strength, health, and vitality. Holland himself has opened up about his personal battle with sobriety and how he used beer as a way to feel included in social settings. Yet, in a world where superheroes often promote healthier lifestyles, one might wonder why he didn't choose to endorse something more fitting for the health-conscious crowd—say, a protein bar or an energy drink, something that aligns with the fitness trends often seen among athletes and celebrities.
Why Beer, Tom?
Perhaps it's Holland's own personal connection to beer that influenced his decision, as he recalls how difficult his first year sober was and how Bero could have made his journey easier. Yet, despite the personal connection, there's a larger question about the optics of a superhero launching a non-alcoholic beer.
In a world obsessed with health, wellness, and fitness, could Holland have had a bigger impact with a product that promotes physical strength and well-being rather than something associated with social indulgence? A superhero-themed protein shake or bar, for instance, would likely speak more directly to his fans—young, active, and inspired by the superheroes they look up to.
A Superhero Identity at Odds with the Brew?
On the one hand, launching an alcohol-free beer brand might be seen as a positive move toward offering something inclusive for those who want to join the beer-drinking experience without the risk of intoxication. Holland's venture could normalize sober living, reflecting a more responsible approach to socializing. But on the other hand, there's a chance that a superhero's endorsement of any kind of beer, even one without alcohol, might send the wrong message to younger, impressionable fans.
By opting for a brew over, say, a protein product, Holland may have missed an opportunity to align his business ventures with the healthier, more inspiring values that fans associate with Spider-Man. After all, superheroes are often paragons of physical health—launching a product that promotes fitness could have reinforced that image, rather than associating him with alcohol, even if it is non-alcoholic.
In the end, Bero's Double Tasty could serve as a thoughtful venture for those looking for a non-alcoholic alternative to traditional beer. But in the realm of superhero brands, perhaps the real question is: should a superhero be selling beer at all?