Latest news with #BerryLemonade
Cision Canada
13-05-2025
- Business
- Cision Canada
Jones Soda Teams with Crayola on Multi-Pack Featuring Returning Crayon Colors
Back-to-School Release Will Celebrate Crayola's Limited-Time Return of Retired Crayon Collection SEATTLE, May 13, 2025 /CNW/ - Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA) today announced a strategic agreement with Crayola to create a special co-branded pack using Jones' vibrantly colored craft sodas to showcase Crayola's recently announced limited-time return of select retired crayon colors. The 12-pack will be sold in a package resembling the Crayola box, contain two each of six pure-cane-sugar Jones flavors, include a box of crayons, and be released in time for back-to-school sales. Each flavor in the limited-edition collection will carry a custom label naming both the Jones flavor and the corresponding Crayola crayon color, including Jones' popular Berry Lemonade (Blizzard Blue), Pineapple Cream (Dandelion), Green Apple (Magic Mint), Grape (Violet Blue), Strawberry Lime (Mulberry) and Orange & Cream (Orange Red). The accompanying crayon box will include all eight colors featured in the limited-edition campaign, adding Raw Umber and Lemon Yellow. The Jones Soda + Crayola collaboration was inspired by Crayola's bringing a collection of nostalgic, fan-favorite crayon colors out of retirement for a limited time—a first in the company's 122-year history. The year-long "unretirement" was launched in March on International Colour Day with a free public event bringing all eight returning colors to life with their crayon personas hosting creative activities in globally themed interactive spaces. The joint promotion is the latest in a series of strategic partnerships that Jones has established with consumer goods companies, film studios, nonprofits and other businesses to increase brand visibility, open new sales channels and drive incremental growth. The Crayola partnership also will introduce a new generation to Jones products and potentially bring Jones to new retail shelves, including back-to-school aisles. "As soon as we learned about Crayola's initiative, we knew that Jones was a perfect match. We had the soda colors to match their limited edition unretired crayons, the creative flavors and fun brand personality to fit the campaign, and a commitment to using strategic partnerships to help expand our customer base," said Jones Soda CEO Scott Harvey. "With the novelty of this promotion, the appeal of the oversized Crayola-style package, and Crayola's distribution channels and universal appeal, we expect this to be our most successful collaboration yet." "This year, Crayola is celebrating creativity through color and the deeply personal role it plays in connecting us to the past and inspiring us anew," said Crayola Chief Marketing Officer Victoria Lozano. "This campaign represents one of our most comprehensive celebrations of color and creativity. It spans product innovation, experiential marketing, partnerships, digital engagement and retail activation. Our collaboration with Jones Soda is an unexpected, playful way to create a highly collectible product that resonates with both brands' audiences. It reminds consumers to live colorfully, celebrate their individuality, and infuse creativity into their day in another unique way." Crayola's Limited Edition retired color collection will be available in an assortment of products including crayons, markers and colored pencil packs, activity kits and themed coloring books. All Crayola products will be available throughout 2025 at most national retailers. Parents, teachers and children can also expect additional Limited-Edition Collection "surprises" throughout the year, especially during key seasonal moments such as back-to-school and holiday.
Associated Press
28-04-2025
- Business
- Associated Press
MWG Holdings Sweeps Multiple Categories in 2025 NuggMD Patient Choice Awards
Perfect Union Northside Dispensary Earns Top Honors for Customer Experience; 5G Pop Recognized as Best Cannabis Beverage SACRAMENTO, CALIFORNIA - April 28, 2025 ( NEWMEDIAWIRE ) - MWG Holdings Group, Inc. ('MWG Holdings'), a leading purpose-driven, locally-focused cannabis company with award-winning roots in the California medical and recreational markets, announced today that it earned top honors across multiple categories in the 2025 NuggMD Patient Choice Awards. MWG's Perfect Union Northside cannabis retail store earned Gold recognition in four Northern California retail categories. The Company's cannabis beverage, 5G Pop, was also voted Best Beverage by California consumers. The NuggMD Patient Choice Awards amplify the voices of cannabis consumers by allowing patients and recreational users nationwide to vote for their favorite dispensaries, brands, and products. MWG's wins reflect the Company's commitment to delivering high-quality products, exceptional customer service, and accessible pricing to California consumers. In Northern California, Perfect Union Northside earned Gold honors in four key categories: • Best Overall Dispensary • Best Prices • Best Selection • Best Budtenders 'These honors mark a continued wave of momentum for MWG Holdings in 2025, as the Company expands its award-winning product portfolio and deepens its roots in California communities,' said Tom Sheridan, CEO of MWG Holdings. 'With a focus on quality, consistency, and customer connection, MWG remains committed to setting the standard for cannabis retail and product excellence.' These awards underscore Perfect Union's reputation for delivering top-tier customer service, competitive pricing, and a carefully curated menu that meets the evolving needs of California's cannabis consumers. Perfect Union's Northside location serves as the company's flagship store in Sacramento. Many of MWG Holdings' top leaders today are the very same individuals who opened this location 14 years ago – checking in customers at the front door, budtending, filling deli jars, purchasing products for the shelves, and sweeping the floors at closing time. This 'ground-up' approach has shaped a customer-first culture that remains at the core of every Perfect Union dispensary. The Northside store continues to demonstrate strong performance, reporting a year-over-year sales increase for March 2025 and an average 30% growth in guest count over the past year. MWG's cannabis beverage brand, 5G Pop, was awarded Gold in the Best Beverage category. Known for its bold flavors, fast onset, and consistent dosing, 5G Pop continues to raise the bar for cannabis beverages in California. The product is available in three mouth-watering flavors: Orange, Zero Sugar Root Beer, and Berry Lemonade, and remains a top seller across MWG's retail locations. 'This recognition is especially meaningful because it comes from the cannabis community itself,' said Nicole Hanratty, VP of Marketing at MWG Holdings. 'Our teams are passionate about creating experiences and products that make a difference, and it's exciting to see that dedication resonate with consumers.' Learn more about MWG Holdings, Inc.'s Perfect Union and Wild Seed Wellness stores at and About MWG Holdings MWG Holdings Group, Inc. is a California-based cannabis holding company with a vertically integrated portfolio spanning cultivation, award-winning consumer brands, and retail - including Perfect Union, one of the state's top five retail chains. Founded in 2017, MWG owns and operates nine retail locations, including eight Perfect Union stores and one Wild Seed Wellness store, all of which achieved record-setting sales in 2024. The company's flagship Perfect Union store and its Fireworx Farms indoor grow are based in Sacramento, California, where MWG began as Magnolia Wellness 15 years ago. MWG's retail stores are consistently recognized for their award-winning brands and community-driven approach. Its management team brings over a decade of experience building profitable cannabis businesses, having raised millions in capital and bringing the company to cash flow positivity. MWG's diverse and growing portfolio, featuring top brands like Blazy, 5G Pop, Cap City, 530 Grower, and Shake That, solidifies its standing as an industry leader. MWG's print magazine, smish., is available at all its retail store locations. Read smish. online at Committed to quality, innovation, and local community engagement, MWG continues to set new standards in the cannabis sector. Learn more at Media Contact: Americana Communications Ltd. [email protected]
