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Sharjah 24
12-06-2025
- Business
- Sharjah 24
SGCA 2025 set to attract gbl. participation celebrating excellence
Now in its 12th edition, the award features 23 categories across five main sectors: Government Entities & International Organisations, Individual Awards, Partner Awards, Jury Awards, and Best Innovators Competition in Smart Communication. These categories reflect the evolving landscape of public communication, emphasising innovation, inclusivity, and the strategic use of digital platforms. The award was launched as a key outcome of the International Government Communication Forum (IGCF), whose 14th annual edition is scheduled for September 10–11, 2025, at Expo Centre Sharjah. This extension provides an invaluable opportunity for communicators worldwide to showcase their impactful initiatives. Her Excellency Alya Al Suwaidi, Director of Sharjah Government Media Bureau (SGMB) emphasised the award's growing influence, stating: 'The Sharjah Government Communication Award has evolved into a lighthouse for communication professionals and entities committed to excellence. With the exceptional level of participation, particularly in the past few years, the award has turned the spotlight on a new generation of communicators whose ideas are shaping the future of public opinion and discourse. SGCA continues to serve as a global platform for recognising impactful narratives, innovative solutions, and communication that drives positive change across nations around the world.' This extension aligns with global trends in government communication, where innovation and citisen engagement are paramount. According to the OECD's 2024 report, governments worldwide are embracing human-centered public services; co-designing solutions with users to enhance efficiency and inclusivity. These efforts are reshaping public services to be more responsive and resilient, reflecting a commitment to meeting citisens' evolving needs. How to Apply The award welcomes submissions from individuals and organisations across three different categories. All entries must have been created within the past two years, or include significant updates if older. Nominations can be submitted through the SGCA website at with the deadline set for July 24. Key categories and prestigious partnerships of SGCA Under the award's five main sectors, the direct application categories feature 15 awards that recognise excellence across a broad range of communication practices. These include awards for Best Integrated Communication System, Best Innovation in Government Communication, Best Crisis Communication Strategy, Best Campaign Promoting Cultural Identity and the Arabic Language, and Best Youth Initiative in Government Communication. Other notable categories celebrate achievements in social responsibility, soft power investment, communication targeting youth (across government and private sectors), innovative projects for children and adolescents, digital content changemakers (above and under 18 years old), and academic research in communication sciences. The Partner Awards highlight exceptional communication practices in collaboration with organisations like Mohammed bin Zayed University of AI, the CSO Network, ASEAN, the Regional Universities Forum for Capacity Building in Agriculture (RUFORUM), the United Nations Institute for Training and Research (UNITAR), and the Government Experience Exchange Office at the UAE Ministry of Cabinet Affairs. Key categories include Best Artificial Intelligence Technology Communication in Service of the Community Category and Best Communication Practices Dealing with Development Advances Category. Additionally, the Jury Awards honour outstanding individuals and projects, such as the Outstanding Communication Award for a Higher Quality of life and the Best Individual Positive Social Impact, with a special focus on Sharjah-based government initiatives. Finally, the Best Innovators Competition in Smart Communication award plays a pivotal role in nurturing the next generation of communicators, featuring two highly contested categories: the Artificial Intelligence Skills Camp (AISC) and the Universities Challenge.


Gulf Today
21-05-2025
- Business
- Gulf Today
SGCA highlights University Challenge, AI Skills Camp
The Sharjah Government Communication Award (SGCA), presented by the Sharjah Government Media Bureau (SGMB), has dedicated two categories in its 12th edition this year, namely – the University Challenge and the AI Skills Camp (AISC) – to recognise creative competition in smart communication and promote technological and digital innovations in government communication. The University Challenge category of the SGCA involves a three-day creative competition in collaboration with the United Arab Emirates University (UAEU), inviting students from universities across the Gulf Cooperation Council (GCC) region to showcase innovative communication projects. AI Skills Camp The AISC, to be held in partnership with the Rubu' Qarn Life Skills Center in Sharjah, seeks to foster a creative environment to impart and boost practical skills in artificial intelligence, focusing on the production and management of government and media content using smart technologies. Alya Al Suwaidi, Director of the Sharjah Government Media Bureau, reaffirmed the SGCA's objective and keenness to support creative competition in smart communication, rewarding excellence and outstanding achievements in digital communication and effectively utilising modern technologies in interactive public engagement. This aligns with rapid technological advancements that have become a cornerstone of government communication processes, she added. The SGMB Director noted that the two categories recognise and encourage university students to innovate and support constructive ideas and strategies, contributing to the effective and enhanced quality of government communication. Such categories expand the award's scope and reach, enabling broader participation to serve the vital government communication sector at the national, regional, and global levels. The 12th edition of the prestigious SGCA boasts 23 categories across strategic sectors, including government entities, international organisations, the private sector, individual awards, the 'Best Innovators Competition in Smart Communication' award, jury awards, and partner awards. The SGCA Award is open for submissions across all its categories until July 24. Winners will be announced and awarded during the International Government Communication Forum (IGCF) in September. All details, terms and conditions, criteria, and submission methods for each category are available on the award's official website:


Sharjah 24
21-05-2025
- Business
- Sharjah 24
SGCA dedicates 2 categories to excellence in smart communication
The University Challenge The University Challenge category of the SGCA involves a three-day creative competition in collaboration with the United Arab Emirates University (UAEU), inviting students from universities across the Gulf Cooperation Council (GCC) region to showcase innovative communication projects . AI Skills Camp The AISC, to be held in partnership with the Rubu' Qarn Life Skills Center in Sharjah, seeks to foster a creative environment to impart and boost practical skills in artificial intelligence, focusing on the production and management of government and media content using smart technologies . Her Excellency Alya Al Suwaidi, Director of the Sharjah Government Media Bureau, reaffirmed the SGCA's objective and keenness to support creative competition in smart communication, rewarding excellence and outstanding achievements in digital communication and effectively utilising modern technologies in interactive public engagement. This aligns with rapid technological advancements that have become a cornerstone of government communication processes, she added . The SGMB Director noted that the two categories recognise and encourage university students to innovate and support constructive ideas and strategies, contributing to the effective and enhanced quality of government communication. Such categories expand the award's scope and reach, enabling broader participation to serve the vital government communication sector at the national, regional, and global levels . The 12th edition of the prestigious SGCA boasts 23 categories across strategic sectors, including government entities, international organisations, the private sector, individual awards, the 'Best Innovators Competition in Smart Communication' award, jury awards, and partner awards . The SGCA Award is open for submissions across all its categories until July 24. Winners will be announced and awarded during the International Government Communication Forum (IGCF) on September . All details, terms and conditions, criteria, and submission methods for each category are available on the award's official website.