Latest news with #BestPavilionDesignAward
Egypt Independent
21-05-2025
- Entertainment
- Egypt Independent
Photos: Egypt's pavilion takes top design award at Cannes Film Market
The Egyptian pavilion at the Cannes Film Market (Marché du Film) earned top honors, securing the Best Pavilion Design Award in 2025. This coveted recognition highlights Egypt's superior design, dynamic programming, and successful visitor interaction among its global peers. The Egyptian pavilion, jointly organized by the Cairo International Film Festival, El Gouna Film Festival, and the Egyptian Film Export Committee (EFEC), succeeded in providing an integrated experience that reflects a collaborative spirit in orchestrating events which seamlessly blend cinematic promotion with impactful professional outreach to global filmmakers. The President of the Cairo International Film Festival, Hussein Fahmy, expressed his happiness at winning the award, stating: 'This achievement further confirms the excellence the Egyptian pavilion has achieved in the market, as it was designed and its activities organized based on a clear vision aimed at highlighting the diverse Egyptian cinema.' 'We were eager to offer interactive and professional activities that bring together Egyptian and international filmmakers, reflecting a spirit of cooperation and partnership we believe in. This achievement is not just a culmination of our joint efforts, but also a platform to enhance the international presence of Egyptian cinema and support the film industry in Egypt.' He added, 'This achievement further confirms the excellence the Egyptian pavilion has achieved in the market, as it was designed and its activities organized based on a clear vision aimed at highlighting the diverse Egyptian cinema.' The pavilion witnessed a variety of activities, including discussion panels, pitching sessions, and workshops aimed at fostering cinematic cooperation and bolstering regional and international film production. Edited translation from Al-Masry Al-Youm
Al-Ahram Weekly
20-05-2025
- Entertainment
- Al-Ahram Weekly
Egypt wins Best Pavilion Design at Cannes Film Festival - Screens - Arts & Culture
Egypt has taken home the Best Pavilion Design Award at this year's Cannes Film Market (Marché du Film), edging out 18 other national pavilions in the festival's International Village. The award, now in its fourth year, recognizes the most outstanding pavilion in terms of creativity, design, programming, and visitor engagement. This year's jury praised the Egyptian pavilion for its 'historical presence and the thoughtful integration of a small movie theatre into the design to share the story of Egyptian cinema.' The 2025 jury included Yi Chou, a Cannes Makers alumni, Brazilian film critic Elaine Guerini, and Leticia Godinho, deputy director of business at Series Mania. Jointly organized by the Cairo International Film Festival, El Gouna Film Festival and the Egyptian Film Commission (EFC), the pavilion was designed by Sherine Farghal, an Egyptian art director known for fusing traditional set design with modern virtual techniques. Farghal transformed the space into a small cinema, where visitors could watch a curated reel tracing the legacy of Egyptian cinema. On either side of the screen, mirrored walls reflected moving images to create an immersive experience. The video included scenes from iconic Egyptian films such as Youssef Chahine's Bab Al-Hadid and Al-Mohager, Radwan El-Kashef's A'raq Al-Balah, Shady Abdelsalam's Al-Mummia, Kamal El-Sheikh's Gharam Fi Al-Karnak and Hayah Aw Mout, and Henry Barakat's Chattei' Al-Gharam. The reel was adapted from a larger installation titled Egyptian Cities Embracing Cinema, first presented at the 7th edition of the El Gouna Film Festival in October 2024. Conceived by Marina Ibrahim and also designed by Farghal, the project highlighted the role of Egyptian cities not merely as backdrops but as living, breathing characters in the country's cinematic history. 'We wanted the world to see Egypt through the eyes of great filmmakers – where rich heritage meets pulsating modernity full of creativity,' Farghal said. Egypt's pavilion was selected from among entries representing a broad mix of countries and institutions, including Morocco, Tunisia, China, Palestine, Jordan, Iraq, Saudi Arabia, the Czech and Slovak Republics, Ireland, Greece, Germany, Canada (Telefilm), the UK, Ukraine, Latvia, Estonia, Israel and L'Institut Français. The pavilions of Iraq, Estonia, and the UK were particularly praised for their distinct designs and welcoming presence. Throughout the festival, the Egyptian pavilion hosted a series of events, including panels, presentations, and workshops to promote the country as a hub for international film production and boost cinematic partnerships. Follow us on: Facebook Instagram Whatsapp Short link:
Egypt Today
17-05-2025
- Entertainment
- Egypt Today
Egypt Wins Best Pavilion Design Award at 78th Cannes Film Festival
Egypt has won the Best Pavilion Design Award at the 78th edition of the Cannes Film Festival, marking a significant milestone that reinforces the country's renewed standing on the global cinematic stage. This year, Egypt participated with a unified pavilion featuring the Egypt Film Commission, the Cairo International Film Festival, and the El Gouna Film Festival. This strategic alliance was formed to consolidate efforts, elevate Egypt's presence at international industry events, and present a comprehensive vision of the country's cinematic capabilities. The award was received in a celebratory atmosphere by representatives of the three entities. The pavilion was widely praised by both festival organizers and visitors for its outstanding design and rich, diverse programming. Throughout the festival, the Egyptian pavilion hosted daily events, including high-level panel discussions, bilateral meetings, and large-scale receptions, all of which attracted strong international attendance. During these sessions, the Egyptian delegation presented an in-depth overview of the services and extensive support offered by the Egypt Film Commission—part of the Egyptian Media Production City—to global filmmakers looking to shoot in Egypt. This includes the facilitation of permits, customs coordination, and comprehensive logistical support. The pavilion also showcased several major productions recently filmed in Egypt, which received enthusiastic praise and sparked interest from producers and companies keen to develop new projects in the country. This recognition underscores the importance of collaboration between the Egypt Film Commission, the Cairo International Film Festival, and the El Gouna Film Festival in enhancing Egypt's international visibility and reinforcing its status as a leading hub for film production in the region and beyond.
