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Fan-Made Teaser for the ‘Hannah Montana' 20th Anniversary Explained
Fan-Made Teaser for the ‘Hannah Montana' 20th Anniversary Explained

Cosmopolitan

time5 days ago

  • Entertainment
  • Cosmopolitan

Fan-Made Teaser for the ‘Hannah Montana' 20th Anniversary Explained

Once Miley Cyrus revealed that she has something up her sleeve for the 20th anniversary of Hannah Montana, the internet lost any and all ability to chill. Of course, fans immediately theorized that a tour or special of some sort is in the works, and they began whipping up content that supported their dream Hannahversary scenarios. Thus, a stunning fan-made teaser trailer by the unofficial social media account, Miley Nation, was born. It features the iconic blonde Hannah wig sitting on a mannequin head in Miley's dressing room, with faint sounds of her voice echoing through a cheering crowd. At the end, 'Best of Both Worlds' fades into the first chord of her 2009 hit, 'The Climb,' as a black-and-gold title card appears. Literal chills. While it isn't officially affiliated with Disney, this teaser trailer proves that the event can't come soon enough. Many fans reacted to the clip, which has been viewed nearly 20 million times, and claimed they're ready to bust out their blonde wigs on social media. 'Nobody understands what this means to me,' one person wrote, while another added, '20 years??? We really grew up with her... I still remember every lyric like it dropped yesterday.' Others pointed out that Miley's recent real-life appearance is reminiscent of her teenage self, who played the beloved character from 2006 to 2011. 'We are all seated especially since she's been looking like Miley Stewart lately,' one post reads, while another claimed Miley stans have 'come a long way' since her Bangerz era, when she wore an 'R.I.P Hannah Montana' T-shirt. During an interview with On Air With Ryan Seacrest last month, Miley talked about everything from her latest album, Something Beautiful, to the upcoming 20th anniversary of the show that catapulted her into superstardom as a teen. 'It's about to be the 20-year Hannahversary in March!' she said, adding, 'I want to design something really, really special for it because it really was the beginning of all of this that now sits here today.' Since Miley dropped this exciting news, her Hannah tracks saw a Spotify surge on July 29, with 110% more streams on songs like 'I Got Nerve' and 'True Friend.' She then gushed about what the show and character means to her, saying, 'Without Hannah, there really wouldn't be It's so crazy to think that I started as a character that I thought would be impossible to shed, and now, that's something that when I walk into a space, it's looked at as this sense of nostalgia or something that you have from your childhood. But now, I've sort of been integrated into everyone's life as the character has.' @Disney... we'll be sitting patiently for any and all Hannah updates...

Miley Cyrus to celebrate 20th anniversary of Hannah Montana with special 2026 event
Miley Cyrus to celebrate 20th anniversary of Hannah Montana with special 2026 event

Express Tribune

time6 days ago

  • Entertainment
  • Express Tribune

Miley Cyrus to celebrate 20th anniversary of Hannah Montana with special 2026 event

Miley Cyrus has announced plans to celebrate the 20th anniversary of her hit Disney Channel series Hannah Montana with a special event scheduled for March 2026. The celebration will honor the show's cultural legacy and its role in launching Cyrus's career as a global pop icon. Premiering in 2006, Hannah Montana followed teenager Miley Stewart as she lived a double life as international pop star Hannah Montana. The series ran until 2011 and starred Miley Cyrus, Emily Osment, Mitchel Musso, and Billy Ray Cyrus. Known for its mix of comedy, music, and teen drama, the show produced chart-topping albums, a blockbuster film, and a sold-out tour. Cyrus confirmed the event in a July 22, 2025 SiriusXM interview, saying, 'Without Hannah, there really wouldn't be this kind of… this me.' She hinted at live performances, re-recorded songs, exclusive merch, and fan activities like meet-and-greets. Online interest surged, with searches for 'Hannah Montana anniversary' up 4,900% following the announcement. Fans are calling for a reunion concert with hits like 'Best of Both Worlds' and 'Nobody's Perfect.' While Disney has not confirmed involvement, the timing coincides with the 2026 launch of the unified Disney+ and Hulu app, sparking speculation the platform may spotlight Hannah Montana content. Now 32, Cyrus credits the role with shaping her identity, and the anniversary event promises to reconnect fans with the show's enduring legacy.

Hyundai pitches hybrids as ‘Best of Both Worlds' in Paris, Texas
Hyundai pitches hybrids as ‘Best of Both Worlds' in Paris, Texas

Yahoo

time09-06-2025

  • Automotive
  • Yahoo

Hyundai pitches hybrids as ‘Best of Both Worlds' in Paris, Texas

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Hyundai launched a marketing campaign, 'Best of Both Worlds,' in support of its Sante Fe and Tuscon hybrid vehicles, per a press release. Two ad spots and two long-form videos feature a French cowboy who lives in Paris, Texas and drives Hyundai's hybrids. A separate campaign, 'He Got Money,' focuses on fuel savings and is targeted at an African-American audience. The campaigns, from Innocean USA and Culture Brands, respectively, come as the automaker has seen hybrid vehicle sales increase 44% so far in 2025, despite ongoing macroeconomic uncertainty. Hyundai is going all-in on its hybrid vehicles with a pair of ads that mix humor and value propositions like performance and savings. The automaker has seen a big boost in hybrid vehicle sales, with total hybrid vehicle sales jumping 5% in May, per details shared with Marketing Dive. The 'Best of Both Worlds' effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas. A 30-second 'Cowboy' spot which debuted on June 8 during the NBA finals focuses on the Sante Fe Hybrid and shows how the titular character can have 'more cheese' on his plate by saving on fuel. 'Mosey' focuses on the Tucson Hybrid and will air later this month. In addition, a long-form YouTube spot has a cinematic feel, albeit one drawn more from Westerns and not Wim Wenders' art house classic 'Paris, Texas.' However, the campaign was filmed on location in the Texas town, and Hyundai will donate an estimated $30,000 from production to support local schools in the community. Created by Innocean with media by Canvas, 'Best of Both Worlds' will run across broadcast, digital and programmatic platforms, with custom digital content on TikTok, Meta, Reddit, YouTube and beyond. In a separate but related effort, Hyundai continued its series of 'Okay Hyundai' ads with 'He Got Money.' The 30-second ad focuses on a character who owns a hybrid and the gossip about his seemingly extravagant lifestyle, which — in a nod to ongoing price pressures — includes a fridge full of eggs. 'He Got Money' will run across broadcast and digital platforms in both 15- and 30-second formats and will be featured in influencer partnerships. The ad, which is targeted at an African-American audience, features Kathleen Bradley — best known as Mrs. Parker from the cult classic "Friday' — and is from Hyundai's African American agency of record, Culture Brands. ''He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump,' said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America, in a press release. Hyundai's increased hybrid sales follow the automaker becoming the launch partner of Amazon Autos late last year. One global auto brand moved approximately $80 million in annual ad spend from The Trade Desk to Amazon's ad platform by the end of Q1, partially due to its ability to sell its cars via the online retailer, Adweek reported. Hyundai is currently the only automaker that has that functionality on Amazon. Recommended Reading Mattel's Hot Wheels ignites 'challenger spirit' with cinematic ad

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