09-08-2025
- Business
- South Wales Argus
Meat Minds: Eight young professionals secure place on scheme
The scheme connects individuals aged 21 to 35 who work across the red meat supply chain, offering five themed sessions to develop their understanding of farming practices, animal health, eating quality, and consumer trends.
The group includes Ben Roberts from Wrexham, owner of a butchery business; Bethany Rogers from Builth Wells, who works in lamb procurement for Pilgrims; and Emma Williams from Anglesey, a farmer with an on-farm retail business.
Erin McNaught from Bala, a farmer and farming spokesperson, and Lynfa Jones from Welshpool, breed secretary for the Welsh Black Society, are also taking part.
Rachel Jones from Newtown, a lecturer in agriculture, Kepak's beef procurement worker Richard Watkin from Malvern, and Wynnstay's agri trader Thomas Davies from Aberaeron are also involved.
Lowri Thomas, producer and processor senior officer at HCC, said: "The first year of the Meat Minds programme succeeded in its goal, which was to connect and stimulate discussion amongst members of the supply chain."
Participants will be paired with industry mentors and spend a day at their workplace.
They will also collaborate on a research project, with findings shared across the sector.
