Latest news with #BetterThanBooze
Associated Press
28-05-2025
- Business
- Associated Press
Better Than Booze Mocktails Launch at Walmart, Expanding Access to Premium Alcohol-Free Beverages
Now available in 437 Walmart stores, Better Than Booze's Mocktail Variety 6-Pack offers a bold, alcohol-free alternative at an exclusive $14.27 price point. 'Our mission has always been to make the decision to go alcohol-free an easy and exciting one. Being on shelves at Walmart is a major step in normalizing and celebrating that choice across the country.'— Drea Groeschel NASHVILLE, TN, UNITED STATES, May 28, 2025 / / -- Better Than Booze, the Nashville-based non-alcoholic beverage brand that is redefining what it means to raise a glass, has officially launched in Walmart stores across key Southern and Midwestern states. As of April 2025, the brand's fan-favorite Mocktail Variety 6-Pack is now available in 437 Walmart locations throughout Kentucky, Alabama, Georgia, Tennessee, South Carolina, North Carolina, Arkansas and Wisconsin. With traditional alcohol sales on the decline and consumer demand growing for sophisticated, better-for-you beverage alternatives, Better Than Booze is making bold, flavorful mocktails more accessible than ever, without compromising on taste or experience. Crafted with premium ingredients and inspired by classic cocktails, the ready-to-drink lineup is designed for those who want to celebrate with all the flavor and none of the aftereffects. 'We created Better Than Booze to bring people a new way to enjoy life's moments without the downsides of alcohol,' explained Drea Groeschel, Co-founder and CEO of Better Than Booze. 'This Walmart launch allows us to reach even more consumers who are looking for elevated, alcohol-free options they can feel good about — whether they're celebrating something big, looking for a refreshing summer beverage or just winding down on a weeknight.' The Walmart launch marks a pivotal moment in Better Than Booze's retail expansion. The brand has rapidly gained national momentum since its debut, now available in nearly 2,000 on- and off-premise retail locations across the country. The new rollout at Walmart is a six-month test phase, laying the groundwork for potential broader expansion through 2026. 'Our mission has always been to make the decision to go alcohol-free an easy and exciting one,' added Groeschel. 'Being on shelves at Walmart is a major step in normalizing and celebrating that choice across the country.' The exclusive $14.27 price point at Walmart offers customers an affordable entry into the elevated world of alcohol-free mixology. While the products are not yet available for purchase on shoppers can use the brand's store locator to find their nearest participating location. Better Than Booze remains committed to creating inclusive, social drinking experiences that go beyond the can — one that supports a modern lifestyle centered on connection and fun. Visit to learn more and explore all of the brand's beverage offerings. About Better Than Booze Founded in Nashville in 2022, Better Than Booze is a trailblazing non-alcoholic beverage brand on a mission to redefine the way people celebrate. Crafted with premium ingredients and inspired by classic cocktails, its ready-to-drink mocktails and THC beverages are designed for those who want all the flavor and none of the compromise. With a presence in more than 1,500 locations nationwide, Better Than Booze is leading the cultural shift toward better-tasting, alcohol-free alternatives that deliver on quality, flavor, and fun. Learn more at or follow @betterthanbooze on Instagram. Taylor DeVries Blaze PR email us here Visit us on social media: LinkedIn Instagram Facebook Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Forbes
18-04-2025
- Entertainment
- Forbes
Cannabis & Hemp Party Favors For Your 4/20 Celebrations
Nowadays Spirits Nowadays Hosting or attending a cannabis celebration this 4/20? Whether you are throwing a 4/20 bash, going to an event, or attending a small sesh, having a stash of cannabis or hemp treats is key. From tantalizing THC spirits, to hash infused pre-rolls, to delicious vapes and edibles, having the right party favors available for yourself and others will elevate your 4/20 experience to new heights. Here are a few great options for your high holidays. Rove Ice Packs Rove There is no 4/20 party favor as classic as the preroll. These ready made joints are great for smoke seshes and parties because you can skip the messy prep work and get down to the fun parts. Brands like Indacloud, NAR New York. and the Artists Tree offer prerolls in an array of popular strains. Stock up before 4/20 and be ready for any smoke circle. If you want to take things up a notch, try an infused preroll, like Rove's Triple Infused Ice Packs. These heavy hitting prerolls are packed with three different types of concentrate (ice rosin, diamonds and hash) and might just get your whole party high. Or you might try Galaxy Treats' Orbital Prerolls which are coated in THCA diamonds and infused with live resin. Houseplant Drinks Pineapple Houseplant No 4/20 party would be complete without cannabis and hemp drinks, and there are so many options these days. Start things off light with an infused seltzer water like those from Hi or Houseplant. These refreshing options will keep you hydrated and stave off the dry mouth you might get from a day of smoking. For something a little sweet and sour, try some infused lemonade like those from Wynx, Wana or Del Ray. If you prefer premade cocktail style drinks, options like Squire's Specialty Elixirs, Better Than Booze, Plift, and Senorita offer new takes on classic cocktails - this time with a THC twist. Or take your cocktails up a notch by mixing your own. THC-infused spirits offer an alternative to alcoholic spirits like rum, vodka or whiskey. Make sure to pick a spirit that meshes with the flavors of the cocktail you want to create. Flora, for example, might make a good substitute for gin with floral bitter notes. Nowadays Spirits has a limited edition cherry flavor, if you want to mix up something sweet and fruity. And Reframe offers a tropical flavor that would be a perfect alternative for rum. If you aren't feeling creative, you can also enjoy any of these spirits on their own, or as shots. Squire's Specialty Elixirs also have concentrated drink mixers with unique flavors like pink pineapple, white peach apricot and strawberry hibiscus lemonade. You can even find recipe's on their site for delicious canna-cocktail ideas using their mixers. Jaunty Vape Jaunty When it comes to convenience, it's hard to beat a vape pen. These little devices are prefilled with THC concentrate and are easy to bring with you to wherever your party takes you. Brands like 22Red and Sauce offer single use disposable vapes in a variety of strains and flavors. Or for a slightly heavier hitting option, try a brand like Rove, Pax or Jaunty. Rove and Pax's pods and Jaunty's carts work with reusable bases, and their hits pack a serious punch. For more experienced dabbers with an e-rig or rig, make sure to stock up on some concentrates that aren't in tanks or pods. A rig and a flavorful extract like Jaunty's cold cure live rosin, could easily become the central hub of any 4/20 gathering. Beboe Gummies Beboe Edibles are a must have for any 4/20 party, and we have so many more options now than laboring over homemade pot butter for brownies. But you feel like making brownies, Benevolent Bakery has a DIY box mix that includes THC in the dry mix. That means you can make precisely dosed pot brownies without all the hassle. For more chocolate options, Kind Oasis and Plain Jane both have excellent infused chocolate bars. If gummies are more your style, try one of the vibrant fruit flavors from Cannariver, Simple Leaf or Wana. Hometown Hero's Double Take gummies include both fast acting and long last edible types, so they are a great option for stay lifted even longer. For the true cannabis connoisseurs, Flower Union has strain specific rosin infused gummies, that really highlight that taste of the cannabis. Or for a touch of luxury and whimsy, try Beboe's delicious fruit gummies. These culinary treats look as good as they taste, and come in a package so beautiful, you'd think it was wrapped up as a present. It would be a great gift to bring to a 4/20 party to share. Feelz 100mg Drink Feelz For guests who want a more intense cannabis experience, or have a high tolerance to cannabis, it's great to have heavy-hitting options to offer. Brands like Feelz and CQ, meet this need with drinks and edibles that pack a powerful 100mg punch. This makes them a great choice for the seasoned consumer looking for that extra kick in their party favor lineup. However, it's important to warn your guests about the potency of these options. Even seasoned cannabis consumers may find doses that high extremely disorienting, if they don't have a high enough tolerance. Rogue Paq Matches Rogue Paq Another option is to gift your friends cute cannabis supplies like papers, cones, lighters, and matches. Rogue Paq has a playful collection of matches, you can buy in sets. Zamnesia has a 420 Mystery box available right now that is packed with fun supplies for smoking and gardening. It even includes seeds to gift any of your friends with a green thumb. With this diverse collection of refreshing drinks, potent prerolls, and beyond, your 4/20 adventures will be set for success. Remember to puff puff pass and enjoy celebrating cannabis culture in style!
