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NDTV
a day ago
- Business
- NDTV
"As Gwyneth Paltrow Said": Astronomer CEO On Moving On From Kiss Cam Scandal
It's been an eventful 10-day period for Astronomer, a Cincinnati-based data operations platform. The company appears to be slowly getting on its feet after a candid moment between its former CEO Andy Byron and Chief People Officer Kristen Cabot - both married to different people - shot them into the spotlight, and not the kind they expected. Now, Pete DeJoy, the new interim CEO, has said that the Astronomer crew proved last week, in full colour, that "character shines brightest in tough moments". "They supported our customers, each other, and our mission without missing a beat. I'm deeply grateful to work alongside such thoughtful, driven people," he wrote in a LinkedIn post. Apart from thanking the employees at Astronomer, Mr DeJoy also spoke about their "Maximum Effort for their remarkable work" with Academy Award-winning actor Gwyneth Paltrow, whom the company hired as a "temporary spokesperson". "As Gwyneth Paltrow said, now it's time for us to return to what we do best: delivering game-changing results for our customers. We look forward to what this next chapter holds for Astronomer," he concluded. Mr Dejoy's post came two days after the tech firm released a tongue-in-cheek ad featuring Gwyneth Paltrow to manage the fallout. Ms Paltrow, the former wife of Coldplay lead singer Chris Martin, introduced herself as Astronomer's "very temporary spokesperson." Instead of addressing the scandal, she completely ignores the gossip and talks about what the company actually does. She said, "I'm hired to speak on behalf of the 300-plus employees at Astronomer. Astronomer has gotten a lot of questions over the last few days and they wanted me to answer the most common ones." The first question: "OMG! What the actual f***," a clear reference to the viral scandal. She ignored the question and answered it as "Astronomer is the best place to run Apache Airflow. Unifying the experience of running data, ML and AI pipelines at scale. We've been thrilled so many people have found a new interest in data workflow automation." The next question: "How is your social media team holding up?" She again ignored and said, "There's still room available at our Beyond Analytics event in September. We will now be returning to what we do best: delivering game-changing results for our customers." The ad was created in collaboration with Ryan Reynolds' creative agency, Maximum Effort. Thank you for your interest in Maximum Effort, @astronomerio! We'll now get back to what we do best: motion pictures with Hugh Jackman, Fastvertising and Wrexham football. We'll leave data workflow automation to ̶G̶w̶y̶n̶e̶t̶h̶ ̶P̶a̶ Astronomer. — Maximum Effort (@MaximumEffort) July 27, 2025 Mr Byron and Ms Cabot were caught on camera during the British Band's famous 'Jumbotron segment' sharing an intimate moment in Boston last week. The duo was first put on leave. Mr Byron was the first to resign; Ms Cabot followed soon after.
Yahoo
2 days ago
- Business
- Yahoo
Gwyneth Paltrow Joins Astronomer as ‘Temporary Spokesperson' After Coldplay Kiss Cam Scandal
Gwyneth Paltrow is stepping in — temporarily — to help clear the air about Astronomer. On Friday (July 25), the Academy Award-winning actress and Goop founder appeared in a humorous new video for the tech company. The ad follows a viral incident involving former CEO Andy Byron and HR executive Kristin Cabot, who were caught on a Coldplay kiss cam during the band's Boston concert earlier this month. More from Billboard Astronomer CEO Andy Byron Steps Down Following Coldplay Concert Incident Pantera Cancel Tour Dates to Mourn Ozzy Osbourne Ed Sheeran Expands 2026 Australia and New Zealand Tour Shortly after Cabot's resignation on Friday, Astronomer shared a social media video starring Paltrow — who was married to Coldplay frontman Chris Martin from 2003 to 2016 — acting as the company's 'temporary spokesperson' on behalf of its employees. 'Thank you for your interest in Astronomer,' Paltrow says in the video, seated casually at a desk. 'I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer. Astronomer has gotten a lot of questions over the last few days, and they wanted me to answer the most common ones.' As questions flash on-screen — including 'OMG! What the actual f—' and 'How is your social media team hold-' — Paltrow offers responses that hilariously sidestep the actual drama. 'Yes, Astronomer is the best place to run Apache Airflow, unifying the experience of running data, ML and AI pipelines at scale,' she says cheerfully after the first inquiry. 'We've been thrilled so many people have a newfound interest in data workflow automation.' When the second question begins being typed out on screen, appears the Shakespeare in Love star shifts gears again, plugging the company's upcoming Beyond Analytics event in September. 'We will now be returning to what we do best, which is delivering game-changing results for our customers,' Paltrow concludes. 'Thank you for your interest in Astronomer.' The ad arrives in the wake of the July 15 Coldplay concert at Boston's Gillette Stadium, where a jumbotron caught Byron with his arm around Cabot during a kiss cam segment. When the pair realized they were on screen, Byron ducked out of view while Cabot quickly turned away. Both were married to other people at the time and have since resigned from the company. 'Oh, look at these two,' Martin joked from the stage. 'Oh, what? Either they're having an affair or they're just very shy.' Check out Astronomer's ad starring Paltrow below on X. Best of Billboard Chart Rewind: In 1989, New Kids on the Block Were 'Hangin' Tough' at No. 1 Janet Jackson's Biggest Billboard Hot 100 Hits H.E.R. & Chris Brown 'Come Through' to No. 1 on Adult R&B Airplay Chart Solve the daily Crossword
Irish Daily Mirror
3 days ago
- Entertainment
- Irish Daily Mirror
Gwyneth Paltrow breaks silence after Coldplay scandal as she's 'hired' by firm
Gwyneth Paltrow, the Academy Award-winning star and former spouse of Coldplay's Chris Martin, surprised fans with a cheeky cameo on Astronomer's LinkedIn page this week. She stepped in as the company's "temporary spokesperson" following a viral workplace scandal that saw its ex-CEO step down. The video emerged amid intense public scrutiny after the former Astronomer CEO and the Head of HR resigned in the wake of being spotted on the kiss-cam at a Coldplay concert in Boston on July 16. Their reaction became a talking point when Chris Martin, Paltrow's ex-husband, quipped during the show that they were either "having an affair or just shy". Following the incident and subsequent uproar, both individuals vacated their roles amid claims that the episode exposed underlying issues at the tech company. They have yet to make any public statements or respond to our enquiries for comment. In what appears to be a light-hearted response to the drama, Astronomer posted a video featuring Paltrow posing as a corporate representative, according to Mirror US. The now infamous image from the concert of the pair. Gwyneth Paltrow Opening the video, she says, "Thank you for your interest in Astronomer. Hi, I'm Gwyneth Paltrow," donning a smart blue button-down shirt, reports the Mirror. Paltrow humorously claims, "I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer. Astronomers have received a lot of questions in the last few days, and they wanted me to answer the most common ones. "Yes! Astronomer is the best place to run Apache Airflow," she enthusiastically replied when asked. "We've been thrilled that so many people have a newfound interest in data workflow automation. As for the other questions we've received. Yes, there is still room available at our Beyond Analytics event in September. "We will now be returning to what we do best, delivering game-changing results for our customers. Thank you for your interest in Astronomer." The cheeky video certainly stirred up some banter in the comments section. "Thanks, but I still don't know what Astronomer or TechChoice do," one user quipped. Another added their two cents with, "And an Astronomer shows how it can see beyond a sky full of stars! Cold! Well played! !". "Clever way to reach the right audience, unexpected but memorable. Though I have to say, the question and answer felt like they were on different airflows entirely. Unless that was the point... to show how things that drift off still find their way back?" another joined the conversation. Subscribe to our newsletter for the latest news from the Irish Mirror direct to your inbox: Sign up here.
Daily Mirror
3 days ago
- Entertainment
- Daily Mirror
Gwyneth Paltrow 'hired' as spokesperson for Astronomer after Coldplay scandal
Gwyneth Paltrow has made a surprise appearance as a 'spokesperson' for tech firm Astronomer, after its former CEO and head of HR were embroiled in a scandal at a Coldplay gig Gwyneth Paltrow, the Oscar-winning actress and ex-wife of Coldplay's Chris Martin, made an unexpected appearance on Astronomer's LinkedIn page this week. She delivered a tongue-in-cheek message as the company's self-proclaimed "temporary spokesperson" in the aftermath of a viral workplace scandal involving its former CEO. The video was posted following public scrutiny surrounding the former Astronomer CEO and the Head of HR. The pair resigned after they were caught on the kiss-cam at a Coldplay concert in Boston on July 16. Their awkward reaction caught the attention of Coldplay frontman Chris Martin, Paltrow's former husband, who joked on stage that the pair were either "having an affair or just shy". Both of them stepped down from their positions a few days later amidst backlash and allegations that the incident revealed deeper problems within the tech firm. Neither has responded to our request for comment or spoken publicly about the matter. In what seems to be an attempt to inject some humour into the situation, Astronomer shared a video of Paltrow in a mock corporate setting, reports the Mirror US. "Thank you for your interest in Astronomer. Hi, I'm Gwyneth Paltrow," she announces in the video, dressed in a button-down blue shirt. "I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer. Astronomers have received a lot of questions in the last few days, and they wanted me to answer the most common ones. "Yes! Astronomer is the best place to run Apache Airflow," she responded to a query. "We've been thrilled that so many people have a newfound interest in data workflow automation. As for the other questions we've received. Yes, there is still room available at our Beyond Analytics event in September. "We will now be returning to what we do best, delivering game-changing results for our customers. Thank you for your interest in Astronomer." The tongue-in-cheek video sparked a reaction in the comment section. "Thanks, but I still don't know what Astronomer or TechChoice do," one commenter penned. Another wrote, "And an Astronomer shows how it can see beyond a sky full of stars! Cold! Well played! !". "Clever way to reach the right audience, unexpected but memorable. Though I have to say, the question and answer felt like they were on different airflows entirely. Unless that was the point... to show how things that drift off still find their way back?" a third chimed in.
The South African
3 days ago
- Business
- The South African
Gwyneth Paltrow steps up as spokesperson amid scandal
Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin, has taken on the role of 'temporary spokesperson' for the data automation company Astronomer. This follows a viral scandal that shook the business world. The CEO, Andy Byron, and the Chief People Officer, Kristin Cabot, caught public attention when they shared an intimate embrace. This sparked intense scrutiny on the company. They were caught on a kiss-cam during a Coldplay concert in Boston on 16 July 2025. This incident sparked widespread rumours of an affair and ultimately led to both executives' resignations, according to Page Six. In a tongue-in-cheek video released on Astronomer's LinkedIn and other social media pages on 25 July 2025, Paltrow introduced herself with a smile. 'I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer.' She addressed the flood of questions the company had received lately, deftly sidestepping the allegations of a scandalous affair. When the on-screen text posed the question 'OMG! What the actual f—,' she replied with a quip.'Yes! Astronomer is the best place to run Apache Airflow,' referring to the firm's data workflow software. She added, 'We're thrilled to see so many people suddenly interested in data workflow automation.' The actress continued by responding to another question about managing social media. She also seized the opportunity to promote the company's upcoming Beyond Analytics event in September, inviting people to join. In her closing remarks, Paltrow said, 'Now, we'll return to what we do best… delivering game-changing results for our customers. Thank you for your interest in Astronomer.' This light-hearted video aimed to reclaim the narrative and restore confidence in Astronomer after the unexpected negative attention. Chris Martin himself joked about the viral moment during the Boston concert, saying, 'Either they're having an affair or they're just very shy,' which further fueled the online buzz. Following the scandal, both Andy Byron and Kristin Cabot resigned swiftly. The incident also drove a surge in Coldplay's streaming numbers, with a 25% rise in on-demand audio streams reported in the days after the concert. This showed how a viral scandal can unexpectedly benefit the band's popularity. She made light of the situation while focusing on the company's strengths. By leveraging her public profile, particularly as Martin's former wife, Astronomer has managed to soften the blow. The company redirect attention to its core business in data automation, a field increasingly relevant worldwide, including South Africa's growing tech sector. Industry observers have described the exchange as 'a clever PR move.' They noted that Paltrow's involvement brings a blend of humour and star power that helps Astronomer emerge from the scandal with a refreshed public image. Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
