Latest news with #BeyondTheCurve
Fashion Value Chain
2 days ago
- Business
- Fashion Value Chain
VIRGIO Opens Sustainable Fashion Store in Vashi
VIRGIO, India's first sustainable and trend-forward fashion brand, has opened a new store at Inorbit Mall, Vashi. Known for fusing global style with planet-first values, the brand is reshaping India's fashion landscape by proving that style and sustainability can coexist. In just over a year, VIRGIO has become one of India's fastest-growing fashion brands, recording 200% quarter-on-quarter revenue growth and building a community of over 60,000 customers. Its strong digital reach, with 280,000+ Instagram followers, highlights the growing demand for purposeful fashion. Expanding beyond India, the brand has also entered the UAE, showcasing its signature pro-planet collections to an international audience. The new Vashi store is part of VIRGIO's broader retail expansion, joining outlets in Ahmedabad (Sindhu Bhavan Road) and Bangalore (M5 ECity Mall). Each location is designed as an immersive space where customers can engage with the brand's sustainability ethos, discover stories behind each garment, and explore fashion that celebrates individuality and responsibility. Amar Nagaram, Co-Founder of VIRGIO, said, 'Inorbit Mall in Vashi has become a cultural and lifestyle hub for Navi Mumbai, a place where communities gather, trends are born, and ideas are exchanged. Launching our store here is a natural extension of our journey to bring conscious fashion closer to modern Indian consumers. VIRGIO isn't just about clothing; it's about making mindful choices. With this store, we're creating a space where fashion meets purpose, and where our customers can experience the blend of innovation, sustainability, and self-expression that defines our brand.' The store showcases VIRGIO's full range, including seasonal collections and the Beyond The Curve (BTC) line for curvy women, co-created with actor and body-positivity advocate Anjali Anand. Featuring thoughtfully designed interiors, personalised styling services, and knowledgeable staff, the space offers a shopping experience that is both inspiring and engaging. Located at G-32, Inorbit Mall, Palm Beach Road, Sector 30A, Vashi, the store is open daily from 10 AM to 10 PM.
Business Standard
20-06-2025
- Business
- Business Standard
VIRGIO Launches Beyond The Curve with Anjali Anand: A Bold New Chapter in Fashion
India PR Distribution New Delhi [India], June 20: VIRGIO, the trend-first sustainable fashion brand redefining how fashion is made and experienced, announces the launch of Beyond The Curve -- a first-of-its-kind, invite-only fashion line for curvy women, co-created with actor and fashion advocate Anjali Anand. The line brings high-quality, on-trend fashion to sizes above XL--an area that's long been overlooked. "Beyond The Curve was born from listening -- to every woman who's ever felt ignored by the rack. We didn't want to just add sizes. We wanted to rethink how sizing, style, and self-expression work for real bodies. And like everything at VIRGIO, BTC follows our core ecosystem of using technology, community data, and on-demand production to build fashion that's both sustainable and trend-first," says Amar Nagaram, Founder & CEO of VIRGIO. Unlike traditional launches, Beyond The Curve follows an invite-only model. Customers joined the waitlist to receive a personal invite code, which unlocked access to the collection. This intentional model ensures thoughtful production, avoiding overstock and waste, while creating an exclusive community that has often been overlooked. At the heart of this launch is Anjali Anand, a celebrated voice for body inclusivity and the co-creator of the line. Having grown up curvy in an industry that rarely made space for her, Anjali brings raw authenticity, lived experience, and unfiltered passion to the project. She has been deeply involved in every aspect -- from fittings and fabric trials to storytelling and community engagement. "I've spent years being told what not to wear. Beyond The Curve is my answer to that -- bold, unapologetic, and made for every woman who's ever felt unseen. With VIRGIO, I didn't just co-create clothes. We built a space we never had growing up." says Anjali Anand. Beyond The Curve marks the start of a long-term commitment from VIRGIO to expand fashion's boundaries -- literally and culturally. Future drops will continue to be community-led, offering trend-forward designs tailored for curvier bodies, while maintaining VIRGIO's sustainability-first ethos. Beyond the Curve official video: About VIRGIO: VIRGIO is India's leading clean fashion label, merging trend-first aesthetics with responsible innovation. With a focus on transparent sourcing, eco-conscious materials, and digitally enabled efficiency, VIRGIO is reimagining the future of fashion for a new generation of mindful consumers.
