Latest news with #BeyondYoga
Fashion United
a day ago
- Business
- Fashion United
Beyond Yoga expands physical retail presence to East Coast of the US
Los Angeles-based premium active lifestyle brand Beyond Yoga has opened its first East Coast retail location in Greenwich, Connecticut, as it looks to deepen its community connection in one of its 'top-performing markets'. The 2,760-square-foot store offers the brand's broadest product assortment of any of its stores, with women's, men's, and maternity styles curated for the wellness-forward lifestyle of the Greenwich customer. Beyond Yoga Greenwich, Connecticut store Credits: Beyond Yoga The store has been designed to feel like a natural extension of the Beyond Yoga brand and features an open layout grounded in natural materials and natural light through a preserved historical window in the fitting room area. The space also has an outdoor patio to host community-focused events and workout classes as part of the brand's 'Club Beyond' platform, featuring collaborations with local instructors and studios. Beyond Yoga Greenwich, Connecticut store Credits: Beyond Yoga Nancy Green, chief executive of Beyond Yoga, said in a statement: 'Greenwich is a vibrant community where wellness and movement are part of the daily lifestyle - and where many of our fans already live and shop with us online. 'This new store isn't just a retail space; it's a place to connect with others, take part in movement classes, and experience the essence of our brand in action.' Beyond Yoga Greenwich, Connecticut store Credits: Beyond Yoga The Greenwich location joins Beyond Yoga's growing portfolio of retail stores, including eight locations in California, Chicago, and Seattle. The activewear brand also has plans to expand into new markets later this year, including the Boston Seaport Neighborhood, Westport, CT and Marin, California. Founded in 2005, Beyond Yoga has more than 1,218 wholesale accounts spanning both US and international markets. Beyond Yoga Greenwich, Connecticut store Credits: Beyond Yoga Beyond Yoga Greenwich, Connecticut store Credits: Beyond Yoga Beyond Yoga Greenwich, Connecticut store Credits: Beyond Yoga
Fashion Network
3 days ago
- Business
- Fashion Network
Beyond Yoga opens first East Coast store in Connecticut
Los Angeles-based active lifestyle brand Beyond Yoga has opened its first East Coast retail location in Greenwich, Connecticut. Spanning 2,760 square feet, the new Greenwich store is Beyond Yoga's most expansive retail space to date, offering the brand's broadest product assortment. Shoppers will find the full range of women's, men's, and maternity collections, as well as signature styles curated to align with the lifestyle of the local community. The store's design is a natural extension of the Beyond Yoga brand, featuring an open layout grounded in natural materials. Thoughtful architectural details include a preserved historic window that fills the fitting area with natural light, while customers can enjoy complimentary refreshments. Completing the space is a dedicated outdoor patio that will host community-focused events and work out classes as part of the brand's ongoing 'Club Beyond' platform. 'Greenwich is a vibrant community where wellness and movement are part of the daily lifestyle—and where many of our fans already live and shop with us online,' said Beyond Yoga's CEO, Nancy Green. 'This new store isn't just a retail space; it's a place to connect with others, take part in movement classes, and experience the essence of our brand in action.' The Greenwich location joins Beyond Yoga's growing portfolio of retail stores, including eight locations in California, Chicago, and Seattle. Looking ahead to later this year, the brand will expand into new markets, including the Boston Seaport Neighborhood, Westport, CT and Marin, California. Beyond Yoga also has over 1,218 wholesale accounts spanning both U.S. and international markets.
Fashion Network
3 days ago
- Business
- Fashion Network
Beyond Yoga opens first East Coast store in Connecticut
Los Angeles-based active lifestyle brand Beyond Yoga has opened its first East Coast retail location in Greenwich, Connecticut. Spanning 2,760 square feet, the new Greenwich store is Beyond Yoga's most expansive retail space to date, offering the brand's broadest product assortment. Shoppers will find the full range of women's, men's, and maternity collections, as well as signature styles curated to align with the lifestyle of the local community. The store's design is a natural extension of the Beyond Yoga brand, featuring an open layout grounded in natural materials. Thoughtful architectural details include a preserved historic window that fills the fitting area with natural light, while customers can enjoy complimentary refreshments. Completing the space is a dedicated outdoor patio that will host community-focused events and work out classes as part of the brand's ongoing 'Club Beyond' platform. 'Greenwich is a vibrant community where wellness and movement are part of the daily lifestyle—and where many of our fans already live and shop with us online,' said Beyond Yoga's CEO, Nancy Green. 'This new store isn't just a retail space; it's a place to connect with others, take part in movement classes, and experience the essence of our brand in action.' The Greenwich location joins Beyond Yoga's growing portfolio of retail stores, including eight locations in California, Chicago, and Seattle. Looking ahead to later this year, the brand will expand into new markets, including the Boston Seaport Neighborhood, Westport, CT and Marin, California. Beyond Yoga also has over 1,218 wholesale accounts spanning both U.S. and international markets.
Yahoo
5 days ago
- Business
- Yahoo
Beyond Yoga Puts Lululemon and Athleta on Notice With Bigger Store Format
Beyond Yoga is stepping out, cutting the ribbon on a bigger store concept in Greenwich, Conn., on Friday and preparing an assortment that really lives up to its name. It's Beyond Yoga's first brick-and-mortar store on the East Coast and a big moment for the brand, which Levi Strauss & Co. bought in 2021 and which is now being prepped for a growth spurt that would put it into direct competition with Lululemon and Athleta at scale. More from WWD Revenue Rises at Lululemon in Q1, CEO Calvin McDonald Bullish Despite Cautious U.S. Consumer Why TikTok Can't Stop Talking About Lululemon's 2-in-1 Dress and Its Styling Frenzy With Shoes: The $148 Debate, Explained Authentic Brands Group Is Buying Dockers for $311 Million Leading the way is Nancy Green, who oversaw Athleta as it grew from 39 to 175 stores and has been putting that experience to work since becoming Beyond Yoga's chief executive officer last year. Green has been using her own particular blend of art and science to set the brand up for its next step. The arrival in Greenwich, for instance, is no accident. The company knows from its e-commerce business that the greater New York area is its largest market and used that data to guide it to the wealthy enclave. 'There's a big intuitive piece to this too,' Green told WWD. 'There's the data on where the bulk of our customer fans are currently, and then there's intuition. Does that make sense? Does that feel right? Because you can go into a market and there's multiple places you could open. We're opening in Boston [this year] and we can see where that customer bubble is in the Boston area. And there's multiple choices where we could go. We're going to Seaport because we stand there, we watch, we see our customer walking the streets. 'The other piece that's important is, Does the space feel right? That's also intuitive,' she said. 'Maybe it's not the right location or you need to wait for the right location. We're not going to go in just because the data shows us that that's probably where we should be.' Both sides of Green's brain aligned on the Greenwich store, a 2,760-foot-space that also has room to hold events and tap into that 'wellness-forward lifestyle' customer the brand targets. 'It's gorgeous,' Green said. 'Light oak floors, very natural elements and a lot of wood, a lot of very organic shapes, curves. The main reason for the larger format is that the line is expanding quite a bit. We needed a larger space to showcase the breadth of the assortment and to really just show the best expression of the brand. We're also [planning to use] these new spaces as community hubs, whether it's fitness events that we do in the store, community events, whatever is right for that store. We create very strong local partnerships with various studios.' The store comes with a new logo and is at the vanguard of a bigger rollout — both in retail and in terms of Beyond Yoga's assortment, which all includes or ties back to its signature Spacedye fabric. While the 20-year-old business has long had workout-ready gear and dresses, the collection has been growing rapidly lately. Puffer jackets were added last year. In August, the assortment reaches out more with wide-leg bottoms, vegan leather, sweaters, cashmere wool blends, varsity-inspired prep looks, styles for the trail and more. Beyond Yoga is done tiptoeing and is going even further beyond yoga with more looks that work from the studio to work to the street to the airport and everywhere else. 'First and foremost, we are a lifestyle brand that serves an active woman and man's lifestyle,' Green said. 'So we think about what are the things that they do? What do they need? Well, it starts with the activities that they do.' With the Greenwich opening, Beyond Yoga has eight doors and is expanding to 14 by the end of the year. Earlier this year Green said the brand could have 'at least 200 stores' over time. 'This is our 2.0 in stores,' Green said of the Greenwich location. 'This is a new concept. We are going to test it and we are going to nail it. We have to iterate and tweak some things as we learn and then we nail it and then we scale it. So test, iterate, nail it and scale it.' Best of WWD Macy's Is Closing 66 Stores in 2025 — Here's the List, Live Updates Inside the Demise of Lord & Taylor COVID-19 Spikes Elevate Retail Concerns
Yahoo
5 days ago
- Business
- Yahoo
Levi Strauss Buying Beyond Yoga
Levi Strauss & Co. is going beyond denim. The jeans giant is buying Beyond Yoga, jumping into the premium athleisure market with a quickly growing brand based on body inclusivity. More from WWD Authentic Brands Group Is Buying Dockers for $311 Million Beyoncé and Levi's Reimagine the Brand's Classic Logo for 'Cowboy Carter'-inspired Shirts Beyoncé Knowles-Carter and Levi's Are Back With Chapter Three of Their Collaboration 'This is a really big day for us,' Chip Bergh, chief executive officer, told WWD, unpacking the company's first acquisition of an outside brand during his 10 years at the helm. The Los Angeles-based Beyond Yoga — which was founded in 2005 and makes athleisure wear in sizes from XXS to 4X — brings a new aesthetic and approach to Levi's, but fits squarely into the company's casual sweet spot. 'One of our key strategies is to diversify the business and this casualization trend has definitely been accelerated because of the pandemic — and not just here in the U.S., on a global basis,' Bergh said. 'This further positions us as a company, with a new brand in a new space.' While athleisure is a trend that has been championed and developed by a number of larger brands, especially Lululemon and Athleta, Bergh described the space as 'where the puck is headed' in fashion. The deal, he said, 'puts us into the activewear segment in a really credible way, much faster than if we were going to try to do it on our own from scratch.' Levi's has talked about bringing in an outside brand in a low-key kind of way for years and Bergh described an 'extremely disciplined' approach that demanded a deal that would have a strong strategic rationale, a compelling business case and a good cultural fit. 'Beyond Yoga ticks all the boxes,' he said. The cash deal is expected to close in the fourth quarter. While the price wasn't disclosed, Levi's did pull back the curtain on Beyond Yoga's financials a little. The brand is expected to add more than $100 million in sales to Levi's next year and be 'immediately accretive to gross margins.' Beyond Yoga more than doubled its revenues over the past three years while also boosting its profitability. Seventy-seven percent of the brand's sales are done through the web — the company's own site and through wholesale partners — and it has no stores. Retail is an opportunity Levi's can help Beyond Yoga jump into with both feet. Cofounder Michelle Wahler, who will continue to lead Beyond Yoga as CEO and report to Bergh, is looking forward to a Levi's boost. 'We know they're going to be able to help us,' Wahler said. 'They have intellectual capital. They'll have capital. They'll have the ability to help us expand into different markets. They're going to help us with the expansion [into] men's.' Athleisure might be a crowded market, but clearly Beyond Yoga is going to be a brand to watch even more closely. 'It's a competitive space, but we have always been very heads down and focused and we're authentic and values-led and I think that really resonates with the customer,' Wahler said. Jodi Guber Brufsky, founder and chief creative officer, added in a statement: 'I have always had one goal: to make women feel good in their bodies. Beyond Yoga was created with this mission in mind, and it has served as the touchstone of the company. It was important to me that when the time came, the company would move into the hands of someone whose values matched ours. We are so excited about this partnership and look forward to a successful future.' Harmit Singh, Levi's chief financial officer, said Beyond Yoga was going to operate as an independent division, a setup the company is going to use for its Dockers brand as well. 'They're empowered to run this the way they've run [it],' Singh said. 'I think that sets up a great business model for us as a company.' Having Beyond Yoga onboard will also bring some additional outside energy into Levi's. As Singh said, 'innovation and entrepreneurship — bring it.' The top fashion companies have generally sought to make an opportunity out of the pandemic's many disruptions, trimming and reworking operations, selling off side businesses and doubling down on digital capabilities. At Levi's, Bergh's efforts to power through — and eventually out — of the pandemic with a stronger company seem to be driving results. The denim maker's second-quarter profits of $65 million showed a massive bounce back from the lockdown losses of $364 million a year earlier. Sales increased 156 percent to $1.3 billion. The rebound is helped by a consumer recovery and market trends that the CEO sees as meshing well with the company's casual comfort zone. With Thursday's surprise deal, Levi's is joining a growing number of companies that are taking their pandemic evolution a step further by bringing in a new business. VF Corp. kicked the buying spree off last year, acquiring streetwear leader Supreme in a $2.1 billion-plus deal. But the trend has been heating up lately. Just this week, Wolverine World Wide agreed to buy Sweaty Betty for $410 million and Foot Locker Inc. cut two deals, agreeing to spend $1.1 billion to buy sneakerhead mainstay Atmos in Japan and the WSS chain targeting the Latine market in the U.S. The flurry of acquisitions accompanies a rush of initial public offerings on Wall Street — including the pending introductions of Authentic Brands Group, Rent the Runway, Warby Parker and more. Set that against the spate of bankruptcies last year that saw J.C. Penney Co. Inc., J. Crew Inc., Neiman Marcus Group, Brooks Brothers and others succumb to their creditors, and it's clear the fashion industry is in the midst of a major reinvention. And that is its own kind of disruption — another opportunity that Bergh and Levi's are going for, with the help of Beyond Yoga. More from WWD: Ralph Lauren Going on the Offensive Vans and Supreme Power VF Corp. Gains in Quarter Revolve Rallies Through Pandemic With 122 Percent Profit Gain Best of WWD Harvey Nichols Sees Sales Dip, Losses Widen in Year Marred by Closures Nike Logs $1.3 Billion Profit, But Supply Chain Issues Persist Zegna Shares Start Trading on New York Stock Exchange
