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Time of India
31-07-2025
- Business
- Time of India
Reliance Retail enters ayurvedic beauty space with Puraveda on Tira
Tira, Reliance Retail's omni-channel beauty destination, has unveiled Puraveda, an Ayurveda brand. This marks a significant addition to its growing Own Brands ancient Indian wisdom with the precision of modern science, Puraveda offers a fresh, transformative take on holistic beauty and wellness, a company statement said. Puraveda's launch marks a significant step in Tira's mission to bring intentional, meaningful beauty experiences to today's conscious consumer, the statement added. Bhakti Modi, Co-founder and CEO of Tira, commented on the launch, "We are thrilled to introduce Puraveda, a brand that embodies the powerful harmony of India's timeless wellness heritage and the precision of modern innovation. At Tira, we aim to redefine beauty by bringing forward brands that go beyond aesthetics to inspire deeper connections with self-care. With Puraveda, we invite consumers to embrace Ayurveda through thoughtfully formulated products that make holistic beauty truly accessible." The brand's carefully curated portfolio is rooted in tradition yet future-forward in formulation. It spans skincare, haircare, and body care, crafted to elevate everyday rituals through cruelty-free, high-performance products. The brand launches with a debut collection featuring over 50 products across four distinct, ingredient-led ranges: Dhara delivers deep nourishment, powered by Chandan, D-Panthenol, and Lavender; Niyama encourages mindful rituals with Kumkumadi, Squalane, and Vetiver; Sama fosters harmony and calm, featuring Gulaab, Tocopherol, and Hibiscus; and Urja energises and revitalises with Mulethi, BHA, and Mogra. Tira said each range is anchored in a signature synergy of Ayurvedic hero ingredients and clinically proven actives, delivering sensorial beauty experiences that are as indulgent as they are effective -- a true celebration of balance, vitality, and well-being. Launched in 2023 by Reliance Retail, Tira is India's fastest-growing omni-channel beauty retail platform. Tira delivers to over 98 per cent of India's pincodes.
Economic Times
30-07-2025
- Business
- Economic Times
Reliance Retail enters ayurvedic beauty space with Puraveda on Tira
Synopsis Reliance Retail's Tira introduces Puraveda, an Ayurvedic beauty brand blending ancient wisdom with modern science. The brand's initial collection features over 50 products across skincare, haircare, and body care, incorporating ingredient-led ranges like Dhara, Niyama, Sama, and Urja. Puraveda aims to offer cruelty-free, high-performance products, accessible through Tira stores and online, delivering holistic beauty experiences. ANI Reliance Retail launches Puraveda on Tira, marks entry into ayurvedic beauty. Tira, Reliance Retail's omni-channel beauty destination, unveils Puraveda, a progressive Ayurveda brand that marks a significant addition to its growing Own Brands ancient Indian wisdom with the precision of modern science, Puraveda offers a fresh, transformative take on holistic beauty and wellness, a company statement said Wednesday. Puraveda's launch marks a significant step in Tira's mission to bring intentional, meaningful beauty experiences to today's conscious consumer. Bhakti Modi, Co-founder and CEO of Tira, commented on the launch, "We are thrilled to introduce Puraveda, a brand that embodies the powerful harmony of India's timeless wellness heritage and the precision of modern innovation. At Tira, we aim to redefine beauty by bringing forward brands that go beyond aesthetics to inspire deeper connections with self-care. With Puraveda, we invite consumers to embrace Ayurveda through thoughtfully formulated products that make holistic beauty truly accessible."The brand's carefully curated portfolio is rooted in tradition yet future-forward in formulation. It spans skincare, haircare, and body care, crafted to elevate everyday rituals through cruelty-free, high-performance products. The brand launches with a debut collection featuring over 50 products across four distinct, ingredient-led ranges: Dhara delivers deep nourishment, powered by Chandan, D-Panthenol, and Lavender; Niyama encourages mindful rituals with Kumkumadi, Squalane, and Vetiver; Sama fosters harmony and calm, featuring Gulaab, Tocopherol, and Hibiscus; and Urja energises and revitalises with Mulethi, BHA, and said each range is anchored in a signature synergy of Ayurvedic hero ingredients and clinically proven actives, delivering sensorial beauty experiences that are as indulgent as they are effective -- a true celebration of balance, vitality, and Puraveda collection will be available across Tira stores and on in 2023 by Reliance Retail, Tira is India's fastest-growing omni-channel beauty retail platform. Tira delivers to over 98 per cent of India's pincodes.
Time of India
30-07-2025
- Business
- Time of India
Reliance Retail enters ayurvedic beauty space with Puraveda on Tira
Tira, Reliance Retail 's omni-channel beauty destination, unveils Puraveda, a progressive Ayurveda brand that marks a significant addition to its growing Own Brands portfolio. Marrying ancient Indian wisdom with the precision of modern science, Puraveda offers a fresh, transformative take on holistic beauty and wellness, a company statement said Wednesday. Explore courses from Top Institutes in Please select course: Select a Course Category Others MCA Data Analytics Digital Marketing others Design Thinking Finance Product Management Leadership Public Policy Cybersecurity CXO Artificial Intelligence Management Operations Management Technology Project Management Degree PGDM Data Science Data Science healthcare MBA Healthcare Skills you'll gain: Duration: 9 months IIM Lucknow SEPO - IIML CHRO India Starts on undefined Get Details Skills you'll gain: Duration: 7 Months S P Jain Institute of Management and Research CERT-SPJIMR Exec Cert Prog in AI for Biz India Starts on undefined Get Details Skills you'll gain: Duration: 28 Weeks MICA CERT-MICA SBMPR Async India Starts on undefined Get Details Skills you'll gain: Duration: 16 Weeks Indian School of Business CERT-ISB Transforming HR with Analytics & AI India Starts on undefined Get Details Puraveda's launch marks a significant step in Tira's mission to bring intentional, meaningful beauty experiences to today's conscious consumer. Bhakti Modi, Co-founder and CEO of Tira, commented on the launch, "We are thrilled to introduce Puraveda, a brand that embodies the powerful harmony of India's timeless wellness heritage and the precision of modern innovation. At Tira, we aim to redefine beauty by bringing forward brands that go beyond aesthetics to inspire deeper connections with self-care. With Puraveda, we invite consumers to embrace Ayurveda through thoughtfully formulated products that make holistic beauty truly accessible." The brand's carefully curated portfolio is rooted in tradition yet future-forward in formulation. It spans skincare, haircare, and body care, crafted to elevate everyday rituals through cruelty-free, high-performance products. Live Events The brand launches with a debut collection featuring over 50 products across four distinct, ingredient-led ranges: Dhara delivers deep nourishment, powered by Chandan, D-Panthenol, and Lavender; Niyama encourages mindful rituals with Kumkumadi, Squalane, and Vetiver; Sama fosters harmony and calm, featuring Gulaab, Tocopherol, and Hibiscus; and Urja energises and revitalises with Mulethi, BHA, and Mogra. Tira said each range is anchored in a signature synergy of Ayurvedic hero ingredients and clinically proven actives, delivering sensorial beauty experiences that are as indulgent as they are effective -- a true celebration of balance, vitality, and well-being. The Puraveda collection will be available across Tira stores and on Launched in 2023 by Reliance Retail, Tira is India's fastest-growing omni-channel beauty retail platform. Tira delivers to over 98 per cent of India's pincodes. Economic Times WhatsApp channel )
Time of India
04-07-2025
- Business
- Time of India
Reliance brings UK's FaceGym to India with stake buy
MUMBAI: Reliance Retail Ventures announced on Thursday that it will buy a minority stake in UK-based FaceGym. This equity investment will bring FaceGym into India. It did not disclose financial details. FaceGym, a facial workout brand, was founded by former Financial Times journalist Inge Theron, with the first outlet opening in Selfridges, London, in 2014. Over five years, Reliance will establish FaceGym's presence in India through a combination of standalone studios and curated spaces within select Tira stores. Reliance Retail Ventures, which houses grocery, consumer electronics, pharma, and fashion outlets, made an operating profit of Rs 25,053 crore on a turnover of Rs 3.3 lakh crore during FY25. "FaceGym sits at the unique intersection of beauty, wellness, and fitness, creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented and increasingly drawn to science-backed, innovative concepts," said Tira co-founder Bhakti Modi. Bhakti is the daughter of Manoj Modi, a confidant of RIL chairman Mukesh Ambani . Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Fashion Network
04-07-2025
- Business
- Fashion Network
Reliance Retail invests in UK's Facegym, takes brand to India
India's Reliance Retail said Thursday that it has strengthened its presence in beauty with a 'strategic minority investment' in UK business Facegym, which it called 'a global innovator' in facial fitness and skincare. It means it will be bringing Facegym's 'signature facial workouts' to India through standalone studios and via select stores in Reliance's Tira chain. The investment has been made through Reliance Retail Ventures Limited (RRVL) and we're told it 'marks a pivotal step in RRVL's continued expansion in the high-growth beauty and wellness space'. Facegym was founded by beauty and wellness entrepreneur Inge Theron and combines 'non-invasive facial workouts with advanced skincare formulations'. Its first studio opened in 2014 as a concession in Selfridges. Since then, it has opened locations in key cities including London, New York and Los Angeles. Reliance talked of its 'cult following across several global markets' and the recognition it has gained for 'creating a new category at the intersection of beauty, wellness, and fitness'. As mentioned, the Indian giant's Tira stores will spearhead Facegym's foray there, 'leading its local operations and market development'. Boosting its beauty and personal care business, anchored by Tira, is a key part of Reliance's strategy with Tira being 'India's fastest-growing omnichannel beauty destination'. Commenting on the partnership, Bhakti Modi, Co-founder & CEO of Tira, said: 'Our commitment is to introduce world-class brands and innovative concepts and experiences to the Indian consumer. FaceGym sits at the unique intersection of beauty, wellness, and fitness – creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented, and increasingly drawn to science-backed, innovative concepts.' And FaceGym CEO Angelo Castello added that 'with our current strategic partnerships, we are in a powerful position to turn FaceGym into one of the only beauty services that exists with this size of global footprint – launching in new markets, and sculpting more people than ever before with our unique approach to facial fitness and skin health. This partnership with a leading conglomerate like Reliance will serve as a catalyst for our global expansion by establishing our presence in the dynamic Indian market'.
