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The Brand Story Recognises Excellence in the World of Business
The Brand Story Recognises Excellence in the World of Business

The Print

time11-07-2025

  • Business
  • The Print

The Brand Story Recognises Excellence in the World of Business

New Delhi [India], July 10: The Brand Story, one of India's most trusted media companies that elevate brands with innovative branding and marketing solutions which promises recognition that continues to solidify brands reputation as a frontrunner in the world of business by organising some of the most prestigious business conclaves across the world. With a vision to celebrate excellence, innovation, and impact, The Brand Story curates premium platforms that bring together iconic business leaders, trailblazing entrepreneurs, and globally recognised brands under one roof. The recent hallmark event by The Brand Story – the Global Brand and Leadership Conclave 2025 held at the Iconic House of Commons, UK Parliament, created powerful avenues for dialogue, collaboration, and recognition. The conclave witnessed a powerful convergence of influential leaders, innovators, and entrepreneurs from India and the United Kingdom under the theme, 'India & UK – A New Chapter in Global Trade: Leadership, Innovation, and Market Strategies.' What sets The Brand Story apart is its sharp focus on curating themes that are relevant, timely, and future-forward. Each conclave is anchored around contemporary business narratives such as sustainability, digital transformation, inclusive leadership, brand purpose, and innovation-led growth. By aligning each edition with pressing global and regional challenges, The Brand Story ensures that every event fosters meaningful conversations and equips brands to stay ahead in an ever-changing world. Each conclave hosted has offered a dynamic mix of keynote speeches by influential thought leaders, panel discussions with top industry experts, and inspiring brand success stories. By awarding and honouring companies that exemplify innovation, sustainability, and leadership, The Brand Story sets a new benchmark in brand storytelling and recognition. Prominent names of the brands which have been awarded by The Brand Story are: * Piramal Realty – Most Trusted Brand of the Nation in luxury real estate for emerging as a rising name in premium spaces. * TATA Salt – Asia's Iconic Brand for being India's first low-sodium salt and being known for its purity, consistent quality, and essential health benefits. * IndianOil – India's Iconic brand for being a diversified, integrated energy major with a presence in all streams of oil, gas, petrochemicals, and alternative energy sources. * Bharat Aluminium Company Ltd. – India's Most Admirable Brand for being India's largest Aluminium producer and a key player championing the cause of making India self-reliant. * BharatBenz – Asia's Most Admirable Brand for BharatBenz rapidly transforming the Indian trucking industry merging German precision with Indian commercial vehicle industry. * L&T Finance – Social Impact Award for being a leading retail financier and a trusted partner for customers on their journey toward prosperity. * Reliance MET City – Most Trusted Brand of the Nation for being a fully integrated industrial township with industry clusters that support infrastructure of logistics. * Tata Shaktee – India's Iconic Brand for being a leading name in the galvanised corrugated sheets and roofing solutions, from the house of Tata. * MMTC-PAMP India Private Limited – Most Trusted Brand of the Nation for being India's largest gold and silver refiner. * Bajaj Allianz General Insurance – India's Iconic Brand for being the best general insurance company and offering the best insurance products. * Motilal Oswal Financial Services Ltd. – Most Trusted Brand of the Nation for being India's trusted wealth manager/management company. * Apollo Spectra – India's Leading Brand in the category of leading network of multi-speciality short-stay surgical hospitals for redefining accessible and advanced healthcare. * Konica Minolta Business Solutions India Pvt. – India's leading Brand for its cutting-edge innovations and trusted excellence in digital printing and imaging solutions. * PregaNews – Most Trusted Brand of the Nation for being India's leading pregnancy testing brand. * Nest-in (Tata Steel) – India's Leading Brand for offering innovative and faster construction solutions in commercial, residential, and industrial segments. * Sansaar (D'Decor) – India's Rising Star award for transforming home decor with premium-quality curtain and upholstery fabrics reflecting conscious living, minimalism, and sustainability. * Aspect Global – India's Most Admirable Brand for being a diversified group of companies across seven sectors. * Denver – Most Trusted Brand of the Nation for earning massive customer loyalty in the personal care and grooming sector. * AASOKA – India's Iconic Brand for being the best ed-tech startup of the year, redefining digital learning. * Perpetuuiti Technosoft – Most Trusted Brand of the Nation for its pioneering AI-enabled resilience solutions. * GROHE – Most Trusted Brand of the Nation for offering premium bathroom and kitchen fittings, renowned for cutting-edge technology and design. * HINDUSTAN URVARAK & RASAYAN LIMITED – India's Rising Star for leading producers of environmentally friendly and energy-efficient fertiliser complexes. * Microtek International Pvt. Ltd. – Most Trusted Brand of the Nation for offering the best power backup and renewable energy solutions, ensuring reliable electricity access. * CIFDAQ – India's Rising Star for empowering the future of crypto & DeFi by unlocking trading perks, DeFi rewards, NFT access, and more across the CIFDAQ ecosystem. * Gravity Bath Private Limited – India's Rising Star for being a leader in bathroom fittings and sanitaryware. * Finkeda – India's Rising Star for being an all-in-one destination for digital banking and financial services & many more. The conclave fostered networking opportunities, meaningful brand showcases, and impactful conversations between India and the UK's business and leadership communities. It also reiterated the growing influence of Indian entrepreneurship on the global stage, particularly in the post-Brexit business era. Dr. Abhay Kaushik, Director and Editor-in-Chief, The Brand Story, and Mr Siddesh Pathre, Managing Partner, The Brand Story, congratulated all the winners and thanked the distinguished guests for their valuable presence and insights. They invited brands to participate in future summits to continue shaping a shared narrative of growth, purpose, and progress. 'The historic halls of the House of Commons echoed not just with applause but with the promise of a brighter, collaborative future. The Global Brand and Leadership Conclave 2025, London International Summit and Awards, stands as a beacon of how India and the UK can together script powerful stories of innovation, trust, and global excellence,' said Dr. Abhay Kaushik and Mr. Siddhesh Pathre The Brand Story's business conclaves have always been graced by prominent leaders such as BK Shivani (Spiritual Leader and Motivational Speaker), Shri Kamlesh Patel – Daaji (Spiritual Leader, Mentor, Global Guide of Heartfulness, and Fourth Spiritual Guide of Sahaj Marg System), Shri KC Tyagi (Former Member of Parliament in Rajya Sabha and Lok Sabha), Shri Sameep Shastri (Chairman – Indian Institute of Governance & Leadership, Vice Chairman – BRICS CCI, President – BRICS CCI Young Leaders), Shri Mukhtar Abbas Naqvi (Former Union Cabinet Minister and Senior BJP Leader), Shri Faggan Singh Kulaste (Senior BJP Leader, Former MoS for Rural Development and Steel of India), Shri Suresh Prabhu (Senior BJP Leader, Former Cabinet Minister), Shri Digambar Kamat (Former Chief Minister of Goa), Shri Sagar Pandey (Official Spokesperson BJP Maharashtra), Shri Vinit Goenka (Secretary – Centre of Knowledge Sovereignty), Shaina NC (Indian Fashion Designer, Shiv Sena Politician, and Social Worker), Aditi Rao Hyadri (Indian Actor), Madhur Bhandarkar (Indian Film Maker), Laxmi Narayan Tripathi (Social Activist), Kabir Bedi (Indian Actor), Nisha Narayanan (COO and Director- RedFM and Magic FM), Papa CJ (Leading Stand-up Comedian), Ahmed Elmetwally (H.E., CEO – Private Office of H.H. Sheikh Mohamed Bin Hamadan Al Nahyan), Dr Bu Abdullah (Chairman of Bu Abdullah Group), and many more. Announcement: The Asian Brand and Leadership Conclave |India – Thai Business Summit – 2025 The Asian Brand and Leadership Conclave 2025 all set to be organised by The Brand Story with industry partner BRICS CCI and Conclave Chairman, Shri Sameep Shastri, Chairman – Indian Institute of Governance & Leadership, Vice Chairman – BRICS CCI, President – BRICS CCI Young Leaders set to take place in the dynamic city of Bangkok, is poised to be one of the most iconic business gatherings of the year. This upcoming conclave will bring together Asia's most influential leaders, visionary entrepreneurs, and trailblazing brands for a powerful celebration of innovation, leadership, and excellence. With a stellar lineup of speakers, insightful panel discussions, and prestigious brand recognitions, the event will catalyse the shaping future of business across the continent. As anticipation builds, the 2025 edition is expected to set new benchmarks in thought leadership, collaboration, and global influence, making it an unmissable moment in Asia's corporate calendar. For more information, log on to (ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same) This story is auto-generated from a syndicated feed. ThePrint holds no responsibility for its content.

BharatBenz Strengthens Construction Segment with All-New Construction and Mining Range to Power India's Infrastructure Boom
BharatBenz Strengthens Construction Segment with All-New Construction and Mining Range to Power India's Infrastructure Boom

Business Standard

time04-07-2025

  • Automotive
  • Business Standard

BharatBenz Strengthens Construction Segment with All-New Construction and Mining Range to Power India's Infrastructure Boom

PRNewswire Chennai (Tamil Nadu) [India], July 4: India's mining and construction equipment sector is poised for significant growth, projected to expand from $16 billion to $45 billion by 2030*. To support this surge, Daimler India Commercial Vehicles (DICV), a wholly owned subsidiary of Daimler Truck AG, today launched the all-new BharatBenz Construction and Mining range comprising of their HX and Torqshift series models. This heavy-duty truck series directly addresses the critical need for reliable, high-performance vehicles as large contractors increasingly invest in owned assets and modernize their aging fleets. The HX and Torqshift launch follows extensive real-world validation, with more than 150 trucks deployed in customer trials across India's most demanding construction and mining sites. These trials demonstrated significant improvements in uptime, operational efficiency, and profitability, leading directly to full-scale production. Satyakam Arya, Managing Director and CEO, Daimler India Commercial Vehicles, said, "India's construction and mining sector continues to be one of our strongest business pillars, powering the next phase of national development. We're seeing a decisive shift as large contractors invest in owned assets for better control and long-term returns. Many fleets are 8-10 years old and reaching the end-of-life, creating a major replacement cycle. Our extensive customer trials with 150+ trucks have validated the real-world performance and profitability impact these vehicles deliver." Comprehensive Range for Diverse Applications The expanded BharatBenz Construction and Mining lineup includes: * Heavy-Duty Construction Vehicles: The HX series, comprising the 2828C HX and 3532C HX models, are engineered for extreme durability, class leading productivity, unmatched fuel efficiency, and best in class drivability. Offered in two powerful configurations--280 hp with 1100 Nm torque and 320 hp with 1250 Nm torque--the trucks come equipped with additional features such as Hill Hold Assist, unitized front axle bearings, wind deflector, and advanced driver state monitoring systems, delivering long-lasting performance under the most demanding conditions. * Specialised Mining Applications: The Torqshift series (2832CM and 3532CM variants) offers globally proven AMT that delivers zero lag performance, unmatched comfort, faster TAT and enhanced fuel efficiency for demanding mining applications. * Ready Mix Concrete (RMC) Solutions: The 2828C RMC variant with 9 cubic meter capacity features the powerful OM 926 BSVI OBD-II engine generating 280hp and 1100Nm torque for reliable concrete transportation across challenging terrains. Pradeep Kumar Thimmaiyan, President & Chief Technology Officer, Daimler India Commercial Vehicles, said, "We designed the HX by listening to customers. Priority for vehicles with higher payload capacities, faster TAT and fleet managers demanding lower maintenance costs. Every component re-design addresses real customer challenges. We've prioritized driver safety with full EU ECE R29-03 cabin compliance and best-in-class safety features." What Sets HX Apart * High Gradeability ( up to 60% in 2828C and up to 54% in 3532C): Confident climbing with full load * 360° Reliability: Frame, axle, braking, and engine designed to perform together * Best-in-Class Warranty: Tailored for long-term ownership confidence Rajiv Chaturvedi, President & Chief Business Officer, Daimler India Commercial Vehicles, said, "Fleet operators increasingly demand maximum uptime and swift maintenance solutions. The HX range helps operators minimize project delays and optimize operations. We're seeing strong demand for factory-fitted features--GPS, hill start assist and driver comfort amenities. Also, safety innovations like reverse cameras and driver state monitoring are becoming customer priorities." The expanded portfolio is available across the 385 BharatBenz dealer touchpoints throughout India, supported by comprehensive service infrastructure and attractive 15,000 hours annual maintenance contracts to enhance operational reliability. Our advanced uptime center hub integrates cutting-edge diagnostic technology with specialized technical expertise to deliver predictive maintenance solutions. By leveraging data analytics and real-time vehicle monitoring, the center enables fleet operators to maintain optimal vehicle performance while reducing unexpected service interruptions. BharatBenz has established itself as a trusted partner in India's construction and mining sectors, with vehicles contributing to major infrastructure projects nationwide. As India accelerates its infrastructure development, the company remains committed to supporting this growth through innovative solutions that maintain the highest standards of safety, quality, and reliability. Know more about our HX Range * Hill Hold Assist: Prevents rollbacks on steep grades - essential for mining operations and construction sites * Unitized Bearing at Front Axle: Reduces maintenance requirements and extends service life, lowering total cost of ownership * Driver State Monitoring: Advanced safety technology that monitors operator alertness during long operational shifts * Inter-Axle & Inter-Wheel Diff Lock (IRT 440-11): Superior traction control for navigating the most challenging terrains * Bolster Bogie Suspension with Shock Absorbers: Enhanced load capacity, stability and ride comfort for heavy-duty applications * G131/G131HD Transmission Options: 9F+1R synchromesh gears with heavy-duty variant available for extreme applications * New Improved Rear Axle (IRT440-11): Enhanced with higher capacity for superior performance in demanding applications * Wind Deflector: Improved aerodynamics helping enhance fuel economy of the new range * Better Approach Angle : Improved ground clearance optimized for mining operations and challenging terrain navigation * New Styling: Distinctive rugged design that reflects the capability and durability of the new range Further information: and *Source: India Brand Equity foundation Daimler Truck at a glance: Daimler Truck Holding AG ("Daimler Truck") is one of the world's largest commercial vehicle manufacturers, with over 40 main locations and more than 100,000 employees around the globe. The founders of Daimler Truck have invented the modern transportation industry with their trucks and buses a good 125 years ago. Unchanged to this day, the company's aspirations are dedicated to one purpose: Daimler Truck works for all who keep the world moving. Its customers enable people to be mobile and get goods to their destinations reliably, on time, and safely. Daimler Truck provides the technologies, products, and services for them to do so. This also applies to the transformation to CO2-neutral driving. The company is striving to make sustainable transport a success, with profound technological knowledge and a clear view of its customers' needs. Daimler Truck's business activities are structured in five reporting segments: Trucks North America (TN) with the truck brands Freightliner and Western Star and the school bus brand Thomas Built Buses. Trucks Asia (TA) with the FUSO and RIZON commercial vehicle brands. Mercedes-Benz Trucks (MBT) with the truck brand of the same name and BharatBenz. Daimler Buses (DB) with the Mercedes-Benz and Setra bus brands. Daimler Truck's new Financial Services business (DTFS) constitutes the fifth segment, the product range in the truck segments includes light, medium and heavy trucks for long-distance, distribution and construction traffic and special-purpose vehicles used mainly in the municipal and vocational sector. The product range of the bus segment includes city buses, school buses and intercity buses, coaches and bus chassis. In addition to the sale of new and used commercial vehicles, the company also offers aftersales services and connectivity solutions. Daimler India Commercial Vehicles Pvt. Ltd. at a glance: Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG, Germany, is a full-fledged commercial vehicle player in India with a brand dedicated to its home market: BharatBenz. DICV produces and sells trucks from 10 to 55 tons, as well as BharatBenz buses, Mercedes-Benz coaches, and bus chassis. DICV's state-of-the-art manufacturing plant at Oragadam near Chennai spreads over 400 acres (160 hectares) including a highly modern test track and is home to the company's headquarters, R & D, and training operations. With one global quality standard, it also produces Daimler Trucks' brands of FUSO, Mercedes-Benz, and Freightliner. Products and parts are exported to more than 60 markets in Africa, Asia, Latin America, and the Middle East. DICV represents an overall investment of more than INR 9,560 crores.

BharatBenz Strengthens Construction Segment with All-New Construction and Mining Range to Power India's Infrastructure Boom
BharatBenz Strengthens Construction Segment with All-New Construction and Mining Range to Power India's Infrastructure Boom

Malaysian Reserve

time04-07-2025

  • Automotive
  • Malaysian Reserve

BharatBenz Strengthens Construction Segment with All-New Construction and Mining Range to Power India's Infrastructure Boom

CHENNAI, India, July 4, 2025 /PRNewswire/ — India's mining and construction equipment sector is poised for significant growth, projected to expand from $16 billion to $45 billion by 2030*. To support this surge, Daimler India Commercial Vehicles (DICV), a wholly owned subsidiary of Daimler Truck AG, today launched the all-new BharatBenz Construction and Mining range comprising of their HX and Torqshift series models. This heavy-duty truck series directly addresses the critical need for reliable, high-performance vehicles as large contractors increasingly invest in owned assets and modernize their aging fleets. The HX and Torqshift launch follows extensive real-world validation, with more than 150 trucks deployed in customer trials across India's most demanding construction and mining sites. These trials demonstrated significant improvements in uptime, operational efficiency, and profitability, leading directly to full-scale production. Satyakam Arya, Managing Director and CEO, Daimler India Commercial Vehicles, said, 'India's construction and mining sector continues to be one of our strongest business pillars, powering the next phase of national development. We're seeing a decisive shift as large contractors invest in owned assets for better control and long-term returns. Many fleets are 8-10 years old and reaching the end-of-life, creating a major replacement cycle. Our extensive customer trials with 150+ trucks have validated the real-world performance and profitability impact these vehicles deliver.' Comprehensive Range for Diverse Applications The expanded BharatBenz Construction and Mining lineup includes: Heavy-Duty Construction Vehicles: The HX series, comprising the 2828C HX and 3532C HX models, are engineered for extreme durability, class leading productivity, unmatched fuel efficiency, and best in class drivability. Offered in two powerful configurations—280 hp with 1100 Nm torque and 320 hp with 1250 Nm torque—the trucks come equipped with additional features such as Hill Hold Assist, unitized front axle bearings, wind deflector, and advanced driver state monitoring systems, delivering long-lasting performance under the most demanding conditions. Specialised Mining Applications: The Torqshift series (2832CM and 3532CM variants) offers globally proven AMT that delivers zero lag performance, unmatched comfort, faster TAT and enhanced fuel efficiency for demanding mining applications. Ready Mix Concrete (RMC) Solutions: The 2828C RMC variant with 9 cubic meter capacity features the powerful OM 926 BSVI OBD-II engine generating 280hp and 1100Nm torque for reliable concrete transportation across challenging terrains. Pradeep Kumar Thimmaiyan, President & Chief Technology Officer, Daimler India Commercial Vehicles, said, 'We designed the HX by listening to customers. Priority for vehicles with higher payload capacities, faster TAT and fleet managers demanding lower maintenance costs. Every component re-design addresses real customer challenges. We've prioritized driver safety with full EU ECE R29-03 cabin compliance and best-in-class safety features.' What Sets HX Apart High Gradeability (up to 60% in 2828C and up to 54% in 3532C): Confident climbing with full load 360° Reliability: Frame, axle, braking, and engine designed to perform together Best-in-Class Warranty: Tailored for long-term ownership confidence Rajiv Chaturvedi, President & Chief Business Officer, Daimler India Commercial Vehicles, said, 'Fleet operators increasingly demand maximum uptime and swift maintenance solutions. The HX range helps operators minimize project delays and optimize operations. We're seeing strong demand for factory-fitted features—GPS, hill start assist and driver comfort amenities. Also, safety innovations like reverse cameras and driver state monitoring are becoming customer priorities.' The expanded portfolio is available across the 385 BharatBenz dealer touchpoints throughout India, supported by comprehensive service infrastructure and attractive 15,000 hours annual maintenance contracts to enhance operational reliability. Our advanced uptime center hub integrates cutting-edge diagnostic technology with specialized technical expertise to deliver predictive maintenance solutions. By leveraging data analytics and real-time vehicle monitoring, the center enables fleet operators to maintain optimal vehicle performance while reducing unexpected service interruptions. BharatBenz has established itself as a trusted partner in India's construction and mining sectors, with vehicles contributing to major infrastructure projects nationwide. As India accelerates its infrastructure development, the company remains committed to supporting this growth through innovative solutions that maintain the highest standards of safety, quality, and reliability. Know more about our HX Range Hill Hold Assist: Prevents rollbacks on steep grades – essential for mining operations and construction sites Unitized Bearing at Front Axle: Reduces maintenance requirements and extends service life, lowering total cost of ownership Driver State Monitoring: Advanced safety technology that monitors operator alertness during long operational shifts Inter-Axle & Inter-Wheel Diff Lock (IRT 440-11): Superior traction control for navigating the most challenging terrains Bolster Bogie Suspension with Shock Absorbers: Enhanced load capacity, stability and ride comfort for heavy-duty applications G131/G131HD Transmission Options: 9F+1R synchromesh gears with heavy-duty variant available for extreme applications New Improved Rear Axle (IRT440-11): Enhanced with higher capacity for superior performance in demanding applications Wind Deflector: Improved aerodynamics helping enhance fuel economy of the new range Better Approach Angle: Improved ground clearance optimized for mining operations and challenging terrain navigation New Styling: Distinctive rugged design that reflects the capability and durability of the new range Further information: and *Source: India Brand Equity foundation Daimler Truck at a glance: Daimler Truck Holding AG ('Daimler Truck') is one of the world's largest commercial vehicle manufacturers, with over 40 main locations and more than 100,000 employees around the globe. The founders of Daimler Truck have invented the modern transportation industry with their trucks and buses a good 125 years ago. Unchanged to this day, the company's aspirations are dedicated to one purpose: Daimler Truck works for all who keep the world moving. Its customers enable people to be mobile and get goods to their destinations reliably, on time, and safely. Daimler Truck provides the technologies, products, and services for them to do so. This also applies to the transformation to CO2-neutral driving. The company is striving to make sustainable transport a success, with profound technological knowledge and a clear view of its customers' needs. Daimler Truck's business activities are structured in five reporting segments: Trucks North America (TN) with the truck brands Freightliner and Western Star and the school bus brand Thomas Built Buses. Trucks Asia (TA) with the FUSO and RIZON commercial vehicle brands. Mercedes-Benz Trucks (MBT) with the truck brand of the same name and BharatBenz. Daimler Buses (DB) with the Mercedes-Benz and Setra bus brands. Daimler Truck's new Financial Services business (DTFS) constitutes the fifth segment, the product range in the truck segments includes light, medium and heavy trucks for long-distance, distribution and construction traffic and special-purpose vehicles used mainly in the municipal and vocational sector. The product range of the bus segment includes city buses, school buses and intercity buses, coaches and bus chassis. In addition to the sale of new and used commercial vehicles, the company also offers aftersales services and connectivity solutions. Daimler India Commercial Vehicles Pvt. Ltd. at a glance: Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG, Germany, is a full-fledged commercial vehicle player in India with a brand dedicated to its home market: BharatBenz. DICV produces and sells trucks from 10 to 55 tons, as well as BharatBenz buses, Mercedes-Benz coaches, and bus chassis. DICV's state-of-the-art manufacturing plant at Oragadam near Chennai spreads over 400 acres (160 hectares) including a highly modern test track and is home to the company's headquarters, R&D, and training operations. With one global quality standard, it also produces Daimler Trucks' brands of FUSO, Mercedes-Benz, and Freightliner. Products and parts are exported to more than 60 markets in Africa, Asia, Latin America, and the Middle East. DICV represents an overall investment of more than INR 9,560 crores. Photo:

BharatBenz Strengthens Construction Segment with All-New Construction and Mining Range to Power India's Infrastructure Boom
BharatBenz Strengthens Construction Segment with All-New Construction and Mining Range to Power India's Infrastructure Boom

The Wire

time04-07-2025

  • Automotive
  • The Wire

BharatBenz Strengthens Construction Segment with All-New Construction and Mining Range to Power India's Infrastructure Boom

CHENNAI, India, July 4, 2025 /PRNewswire/ -- India's mining and construction equipment sector is poised for significant growth, projected to expand from $16 billion to $45 billion by 2030*. To support this surge, Daimler India Commercial Vehicles (DICV), a wholly owned subsidiary of Daimler Truck AG, today launched the all-new BharatBenz Construction and Mining range comprising of their HX and Torqshift series models. This heavy-duty truck series directly addresses the critical need for reliable, high-performance vehicles as large contractors increasingly invest in owned assets and modernize their aging fleets. The HX and Torqshift launch follows extensive real-world validation, with more than 150 trucks deployed in customer trials across India's most demanding construction and mining sites. These trials demonstrated significant improvements in uptime, operational efficiency, and profitability, leading directly to full-scale production. Satyakam Arya, Managing Director and CEO, Daimler India Commercial Vehicles, said, "India's construction and mining sector continues to be one of our strongest business pillars, powering the next phase of national development. We're seeing a decisive shift as large contractors invest in owned assets for better control and long-term returns. Many fleets are 8-10 years old and reaching the end-of-life, creating a major replacement cycle. Our extensive customer trials with 150 trucks have validated the real-world performance and profitability impact these vehicles deliver." Comprehensive Range for Diverse Applications The expanded BharatBenz Construction and Mining lineup includes: • Heavy-Duty Construction Vehicles: The HX series, comprising the 2828C HX and 3532C HX models, are engineered for extreme durability, class leading productivity, unmatched fuel efficiency, and best in class drivability. Offered in two powerful configurations—280 hp with 1100 Nm torque and 320 hp with 1250 Nm torque—the trucks come equipped with additional features such as Hill Hold Assist, unitized front axle bearings, wind deflector, and advanced driver state monitoring systems, delivering long-lasting performance under the most demanding conditions. • Specialised Mining Applications: The Torqshift series (2832CM and 3532CM variants) offers globally proven AMT that delivers zero lag performance, unmatched comfort, faster TAT and enhanced fuel efficiency for demanding mining applications. • Ready Mix Concrete (RMC) Solutions: The 2828C RMC variant with 9 cubic meter capacity features the powerful OM 926 BSVI OBD-II engine generating 280hp and 1100Nm torque for reliable concrete transportation across challenging terrains. Pradeep Kumar Thimmaiyan, President & Chief Technology Officer, Daimler India Commercial Vehicles, said, "We designed the HX by listening to customers. Priority for vehicles with higher payload capacities, faster TAT and fleet managers demanding lower maintenance costs. Every component re-design addresses real customer challenges. We've prioritized driver safety with full EU ECE R29-03 cabin compliance and best-in-class safety features." What Sets HX Apart • High Gradeability ( up to 60% in 2828C and up to 54% in 3532C): Confident climbing with full load • 360° Reliability: Frame, axle, braking, and engine designed to perform together • Best-in-Class Warranty: Tailored for long-term ownership confidence Rajiv Chaturvedi, President & Chief Business Officer, Daimler India Commercial Vehicles, said, "Fleet operators increasingly demand maximum uptime and swift maintenance solutions. The HX range helps operators minimize project delays and optimize operations. We're seeing strong demand for factory-fitted features—GPS, hill start assist and driver comfort amenities. Also, safety innovations like reverse cameras and driver state monitoring are becoming customer priorities." The expanded portfolio is available across the 385 BharatBenz dealer touchpoints throughout India, supported by comprehensive service infrastructure and attractive 15,000 hours annual maintenance contracts to enhance operational reliability. Our advanced uptime center hub integrates cutting-edge diagnostic technology with specialized technical expertise to deliver predictive maintenance solutions. By leveraging data analytics and real-time vehicle monitoring, the center enables fleet operators to maintain optimal vehicle performance while reducing unexpected service interruptions. BharatBenz has established itself as a trusted partner in India's construction and mining sectors, with vehicles contributing to major infrastructure projects nationwide. As India accelerates its infrastructure development, the company remains committed to supporting this growth through innovative solutions that maintain the highest standards of safety, quality, and reliability. Know more about our HX Range • Hill Hold Assist: Prevents rollbacks on steep grades - essential for mining operations and construction sites • Unitized Bearing at Front Axle: Reduces maintenance requirements and extends service life, lowering total cost of ownership • Driver State Monitoring: Advanced safety technology that monitors operator alertness during long operational shifts • Inter-Axle & Inter-Wheel Diff Lock (IRT 440-11): Superior traction control for navigating the most challenging terrains • Bolster Bogie Suspension with Shock Absorbers: Enhanced load capacity, stability and ride comfort for heavy-duty applications • G131/G131HD Transmission Options: 9F 1R synchromesh gears with heavy-duty variant available for extreme applications • New Improved Rear Axle (IRT440-11): Enhanced with higher capacity for superior performance in demanding applications • Wind Deflector: Improved aerodynamics helping enhance fuel economy of the new range • Better Approach Angle : Improved ground clearance optimized for mining operations and challenging terrain navigation • New Styling: Distinctive rugged design that reflects the capability and durability of the new range Further information: and *Source: India Brand Equity foundation Daimler Truck at a glance: Daimler Truck Holding AG ("Daimler Truck") is one of the world's largest commercial vehicle manufacturers, with over 40 main locations and more than 100,000 employees around the globe. The founders of Daimler Truck have invented the modern transportation industry with their trucks and buses a good 125 years ago. Unchanged to this day, the company's aspirations are dedicated to one purpose: Daimler Truck works for all who keep the world moving. Its customers enable people to be mobile and get goods to their destinations reliably, on time, and safely. Daimler Truck provides the technologies, products, and services for them to do so. This also applies to the transformation to CO2-neutral driving. The company is striving to make sustainable transport a success, with profound technological knowledge and a clear view of its customers' needs. Daimler Truck's business activities are structured in five reporting segments: Trucks North America (TN) with the truck brands Freightliner and Western Star and the school bus brand Thomas Built Buses. Trucks Asia (TA) with the FUSO and RIZON commercial vehicle brands. Mercedes-Benz Trucks (MBT) with the truck brand of the same name and BharatBenz. Daimler Buses (DB) with the Mercedes-Benz and Setra bus brands. Daimler Truck's new Financial Services business (DTFS) constitutes the fifth segment, the product range in the truck segments includes light, medium and heavy trucks for long-distance, distribution and construction traffic and special-purpose vehicles used mainly in the municipal and vocational sector. The product range of the bus segment includes city buses, school buses and intercity buses, coaches and bus chassis. In addition to the sale of new and used commercial vehicles, the company also offers aftersales services and connectivity solutions. Daimler India Commercial Vehicles Pvt. Ltd. at a glance: Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG, Germany, is a full-fledged commercial vehicle player in India with a brand dedicated to its home market: BharatBenz. DICV produces and sells trucks from 10 to 55 tons, as well as BharatBenz buses, Mercedes-Benz coaches, and bus chassis. DICV's state-of-the-art manufacturing plant at Oragadam near Chennai spreads over 400 acres (160 hectares) including a highly modern test track and is home to the company's headquarters, R&D, and training operations. With one global quality standard, it also produces Daimler Trucks' brands of FUSO, Mercedes-Benz, and Freightliner. Products and parts are exported to more than 60 markets in Africa, Asia, Latin America, and the Middle East. DICV represents an overall investment of more than INR 9,560 crores. Photo: Photo: Logo: (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).

BharatBenz truck duo raises bar in construction, mining sectors
BharatBenz truck duo raises bar in construction, mining sectors

Time of India

time03-07-2025

  • Automotive
  • Time of India

BharatBenz truck duo raises bar in construction, mining sectors

Pradeep Kumar Thimmaiyan recalls that it was Kerala which first gave the feedback on the changing dynamics within the construction and mining space. 'Fleet operators made it known to us that the landscape had altered dramatically with the massive proliferation of roads that were being built at breakneck speeds,' recalls the President & Chief Technology Officer of Daimler India Commercial Vehicles ( DICV ) which produces the BharatBenz brand of trucks and buses. In the process, requirements had also changed among these fleet operators who were now seeking trucks with greater carrying capacity and faster turnaround schedules along with reasonable maintenance costs. Fleet operators made it known to us that the landscape had altered dramatically with the massive proliferation of roads that were being built at breakneck Kumar Thimmaiyan Accompanied by a team of over 40 engineers and R&D personnel, Thimmaiyan went through a two-day brainstorming session at a hotel close to the plant in Oragadam near Chennai. The inputs were all collated and once the go-ahead came through from the top management, the stage was set for the development of the HX series. Pain points incorporated 'The spark started in Kerala followed by other states. Customer wishes and pain points were incorporated The reengineering for the HX range was done from bumper to bumper while there was a complete redesign of the suspension,' said Thimmaiyan. Likewise, the axles and transmission were also redesigned and today DICV is confident that it can assure users better TCO (total cost of ownership), productivity and longevity from the HX range. With the redesigned powertrain, AMT will ensure good productivity at lower costs. In the process, truck life will Kumar Thimmaiyan This was accompanied by work on the the Torqshift series for specialised mining applications. The big USP here is the automated manual transmission (AMT) which is the best piece of news for drivers who will now welcome the added comfort of doing away with constant gear shifting and using the clutch. 'One of the engineers came up with this idea and it will reduce driver effort. With the redesigned powertrain, AMT will ensure good productivity at lower costs. In the process, truck life will improve,' said Thimmaiyan. Daimler engineers also helped out in the exercise and there is every likelihood of manual transmissions being phased out eventually. Field research According to him, both the HX and Torqshift with price points ranging from INR 56 lakh to 65 lakh were based on 'customer-centric innovation' which in turn has been made possible thanks to extensive field research done by people at DICV. 'These two are formidable products which will change the face of construction and mining,' said Satyakam Arya, Managing Director and CEO of DICV. The investments in infrastructure and resurgence in mining will mean a CAGR of 20% by 2030 and this merits attention in terms of bringing products with the right technology, he added. Also read: Daimler Truck opens new passage to ASEAN with India, Indonesia bonding It is estimated that the country's mining and construction equipment sector is poised to grow from $16 billion to $45 billion by 2030. It is keeping this in mind that BharatBenz wants to pull out all the stops with top-class products that can strike the right connect with users. According to Arya, a large percentage of fleets in construction and mining are nearly a decade old which means the time has come to replace them with better options. DICV handed 200 of these new vehicles to its customers who noticed a 'game-changing performance shift'. This naturally meant that they were doing better than than rival models in the market. 'This industry deserve the best is what we surmised after getting customer feedback,' he added. Also read: DICV appoints Gainwell Trucking as new partner for BharatBenz mining trucks Arya, who is a DICV veteran, recalled the time when there was a fair deal of scepticism about the company cracking the Indian market which was virtually a duopoly. 'We proved these sceptics wrong and have since moved from being a challenger brand to trustworthy partner where dealers and suppliers have also played a big role,' he said.

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