Latest news with #BigData+Panel
Associated Press
24-02-2025
- Business
- Associated Press
Jessica Holscott Joins Nielsen as Chief Financial Officer
NEW YORK, Feb. 24, 2025 /PRNewswire/ -- Nielsen, the global leader in audience measurement, data and analytics, announced that Jessica Holscott will join the company as its Chief Financial Officer (CFO), effective today. Jessica will lead Nielsen's global finance organization, reporting to Chief Executive Officer Karthik Rao. As CFO, Jessica will oversee all of Nielsen's financial activities across the globe, including financial planning and analysis, tax, controllership, internal audit and treasury. 'Jessica is a proven, world-class financial leader and we are fortunate to have her join Nielsen at such an important time,' said Karthik Rao, CEO of Nielsen. 'Within the past year we have introduced several groundbreaking products for our clients as we continue to be the leader in TV measurement and streaming TV data. As we continue to innovate and add even more advanced ad tech offerings to our suite, Jessica's strategic vision and experience will be key for our evolution.' Jessica is an accomplished global executive and CFO with over 20 years of experience demonstrating success across multiple industries. Most recently, Jessica was the CFO of Spotter, a creator focused company. Prior to that, she served as CFO and EVP for Warner Media, where she oversaw all aspects of finance and drove strategic decisions across Warner Bros., HBO, and the Turner Networks alongside the CEO. She also served as CFO and EVP for HBO. Additionally, Jessica spent time as an Investor Relations lead for Time Warner and Aptiv (Delphi). Jessica began her career at General Electric, where she rose through the ranks from corporate audit to Chief of Staff to the Vice Chairman and CFO. 'I am honored to join Nielsen as CFO at such a transformational time for the company and industry. Nielsen continues to raise the bar when it comes to innovation and I'm thrilled to work alongside Karthik and my fellow leaders to keep the momentum going as the leader in audience measurement,' said Jessica. Nielsen begins the year continuing its track record of innovation and modernization, including accreditation for its Big Data + Panel measurement and OOH expansion. This followed accreditation for a first-party live streaming solution in November 2024. Nielsen is the leader in audience measurement, trusted by clients across all of TV and advertising. Nielsen's ratings and rankings - for linear TV, the Nielsen Streaming Top 10 and The Gauge - are the trusted sources of truth for the industry. About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at and connect with us on social media ( X, LinkedIn, YouTube, Facebook and Instagram).
NBC Sports
09-02-2025
- Entertainment
- NBC Sports
Changes to Nielsen's out-of-home measurements could result in biggest Super Bowl TV audience ever
The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher Super Bowl ever. Even with possible Chiefs fatigue and a rematch of the game played only two years ago. As noted by Drew Lerner of the kicker comes from changes Nielsen recently has made when it comes to measuring out-of-home viewing. Last month, Brian Steinberg of explained that Nielsen's Big Data + Panel national audience measurement technology has become an official tool for measuring the total audience. 'The accreditation of Nielsen's Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,' Nielsen CEO Karthik Rao, said at the time in a statement. 'No one else pairs a high quality, representative panel with a data set this large, pulling from smart TVs and set top boxes in more than 45 million homes. I believe Big Data + Panel gives the industry the most accurate measurement in the history of TV. We're grateful to our clients for helping us innovate once again.' Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 million people living in the United States. Which brings me back to a question I pose every year at this time: What the hell are the 200 million other Americans doing?
