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Newsweek
10-06-2025
- Automotive
- Newsweek
The Future of Mercedes-AMG Is Maybach-less
Michael Schiebe is running two divisions of Mercedes-Benz that have unique buyer sets, Mercedes-AMG and Mercedes-Maybach. AMG is the performance arm of the company and Maybach has super luxury vehicle buyers. Though they have one brand boss, they won't ever combine. "We will never, ever put those brands together, because they are different brands, and they are very special, and they are unique," Schiebe told Newsweek. The publication named Schiebe its World's Greatest Auto Disruptors Visionary Disruptor of the Year this year. Maybach and AMG are on similar paths, tasked with redefining themselves in customers' eyes as the brands find themselves part of the larger Mercedes-Benz technology and sustainability stories. While AMG is tasked with pushing the performance limits of the possible, Maybach is redefining what limits are for the company's most exclusive client set. Making a car an AMG or a Maybach isn't just about slapping upgraded finishes or parts on an existing Mercedes-Benz model. "Just to give you an example, when we turn an SL into a Maybach... We have different components in the car, different software, different suspension. We define certain criteria that a Maybach needs to fulfill to be a real Maybach, and if it doesn't fulfill this requirement, it does not qualify. We will never, ever sacrifice our high ambition for the requirements we have," Schiebe explained. Big Pilot's Watch and the Mercedes-AMG G 63. Big Pilot's Watch and the Mercedes-AMG G 63. Mercedes-AMG As the next generation of Mercedes-Benz cars comes to market, fresh platforms and power approaches will allow Maybachs to take on new levels of luxury. "I would say they should stay tuned when it comes to technology, because all the next generations of our existing portfolios and new cars, our job is to make it a Maybach. It doesn't matter whether it's an S-Class or it's a GLS, or whatever future portfolio position. They will become more comfortable than they are today," Schiebe said. "If you buy Maybach, you don't want to have the mainstream car. You want to differentiate yourself. This is why Maybach cars will never be like high-volume cars. It's a very, I would say, unique customer group. They want to show that they differ or differentiate themselves from mainstream customers. This is why, of course, the Maybach is also in a different price league than just our mainstream cars." Customers should not expect Maybach to be anything other than true to itself while pushing forward. "Talking about the future, I would say it's part of our job to constantly review the portfolio," Schiebe said. "I would say we can go further down with our [special] editions. We have been very successful with the Virgil Ablow edition... I see there is further room for, let's say, very special, low volume, very specific editions," Schiebe divulged. The Limited Edition Maybach by Virgil Abloh debuted in 2022 and was based on the S-Class sedan. The Mercedes-Maybach SL Monogram Series parked in Ibiza. The Mercedes-Maybach SL Monogram Series parked in Ibiza. Mercedes-Maybach Schiebe also hinted at a "small volume, special series" that is in the works, but refused to say which of the five Maybachs currently for sale (EQS Sedan, EQS SUV, S-Class, GLS-Class and SL-Class) would be part of the project. "[Special editions] fulfill different roles," Head of Mercedes-Maybach Daniel Lescow, told Newsweek. "Certainly, they help to draw attention to the brand, especially if we do it in a combination with the collaboration. It is a part of the brand building that is a building block." "Fortunately, we have seen the brand awareness rising over the past years. That's a very, very positive development. These editions certainly have a play in that... Customers who really want to go for that very, very, very special offer, and they find this in the editions," Lescow continued. Mercedes-Maybach will enhance the luxury of its in-person experience, a process that has been underway for the last decade. "We started with the atelier in Shanghai, which is a dedicated brand space. It's important to have people there, sales personnel, that can fully indulge into the Maybach world and are able to explain not only the car, but also the brand philosophy and the brand history. And this space in particular is the essence of the brand aesthetic. If you enter that space... you immediately get an understanding what the brand stands for," Lesow said. Much of the atelier experience comes down to appealing to a customer's senses — whether it's the smell of one of the brand's signature scents, the taste of a made-to-order espresso, the feel of supple leather options for the interior of a bespoke model or show cars that serve as inspiration. Maybach has their sights set on a level of service you'd find at a high-end hotel or restaurant. "You come in, we know you as our customers, and we treat you like in a five-star restaurant. We know what you want before you come to us and then we're going show it to you," Schiebe explained. Bottles from the Mercedes-Maybach Haute Parfumerie collection. Bottles from the Mercedes-Maybach Haute Parfumerie collection. Mercedes-Maybach Brand centers are designed to go further. The company is opening its first in Seoul, "A space in the middle of the very busy Gangnam area, a very stylish area in the middle of the top shopping [district]. This will be a very, very important expression of the brand," Lescow said. With its upgraded client services offerings, the Maybach brand is looking to raise the bar on super luxury car buying, besting those long considered the leads in the business, like Rolls-Royce, Lamborghini and Bentley.
News18
30-05-2025
- Business
- News18
A Time For Every Style: Luxury Watch Launches Making Headlines
Last Updated: A celebration of timeless craftsmanship and modern innovation, these new luxury watches redefine elegance for the discerning collector. From heritage tributes and horological feats to modern minimalism and sustainable innovation, the latest timepiece launches from world-renowned watchmakers celebrate craftsmanship, legacy, and evolving design narratives. Here's a look at the most compelling watches unveiled by IWC Schaffhausen, Seiko, Rolex, Panerai, G-SHOCK, and Daniel Wellington. Big Pilot's Watch Perpetual Calendar Tourbillon Le Petit Prince Astron GPS Solar Dual-Time Chronograph The newest Seiko Astron boasts cutting-edge timekeeping and sleek, refined aesthetics. Crafted with a titanium bezel and sapphire crystal insert, the chronograph's angular silhouette is softened with mirror polishing. Diamond-cut subdial markers and a textured dial with horizontal stripes lend visual precision. Engineered for comfort, the lightweight titanium build and dual-curved sapphire crystal enhance wearability and legibility—an elegant evolution of Seiko's space-age legacy. ROLEX Oyster Perpetual Land-Dweller Introducing the all-new Land-Dweller, Rolex reimagines integrated design with the debut of calibre 7135 and the revolutionary Dynapulse escapement. Offered in 36mm and 40mm variants, the Land-Dweller features the new Flat Jubilee bracelet and a seamless Oyster case in white Rolesor (Oystersteel and white gold). The watch's honeycomb dial and fluted bezel add depth and brilliance, while the 5 Hz movement ensures exceptional precision. This launch signals a bold new chapter in Rolex's design journey. Submersible Chrono Marina Militare Experience Edition PAM01699 Limited to just 35 pieces, Panerai's PAM01699 honors its military heritage with an exclusive experience tied to Italian Naval Aviation. Buyers are invited to a 3-day tactical training at the Naval Air Station in Grottaglie, Puglia. The flyback chronograph houses the P.9100/R calibre with five patented functions, combining performance and purpose. Ergonomic pushers and a robust design underline Panerai's enduring connection to resilience and innovation in extreme conditions. G-SHOCK DW-5000R: A Tribute to the Original Icon G-SHOCK revives its inaugural DW-5000 in a modern avatar that remains loyal to the 1983 original. Featuring a stainless-steel case, bio-based resin, LED Super Illuminator, and signature brick-pattern dial, this edition is a tribute to toughness, designed and manufactured at Yamagata Casio. With red, blue, and yellow accents denoting passion, water resistance, and shock resistance, the DW-5000R bridges heritage with sustainability at an accessible INR 14,995 price point. DANIEL WELLINGTON top videos View all Spring/Summer 2025 Collection – Launched in India Daniel Wellington's SS25 Collection channels vintage charm with contemporary flair. Highlights include the Marlon, a pillow-case timepiece with linen-printed dials; Jolie Chain, blurring the lines between jewellery and function; and Ophelia Mini, featuring an elegant oval case and Roman numerals. Designed in Stockholm and priced between ₹15,700 and ₹19,800, the collection emphasizes self-expression, minimalist elegance, and Scandinavian craftsmanship—tailored for the modern Indian consumer. About the Author Lifestyle Desk Our life needs a bit of style to get the perfect zing in the daily routine. News18 Lifestyle is one-stop destination for everything you need to know about the world of fashion, food, health, travel, More Watch CNN-News18 here. The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! tags : affordable smartwatch best smartwatches in india cnn-news18 latest news lifestyle news18 Smart Watches watches Location : New Delhi, India, India First Published: May 30, 2025, 14:56 IST News lifestyle A Time For Every Style: Luxury Watch Launches Making Headlines
