Latest news with #BigVillage
Business Upturn
26-06-2025
- Business
- Business Upturn
Bright Mountain and consumr.ai Announce Strategic Partnership to Advance AI-Driven Research and Media Intelligence
Bright Mountain's consumer insights and analytics company, Big Village, now offers AI twins that interact with consumer cohorts in real time. Boca Raton, FL, June 26, 2025 (GLOBE NEWSWIRE) — Bright Mountain Media, Inc. (Bright Mountain/OTCQB: BMTM), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, announced that Big Village, a leading provider of consumer insights and analytics, and the premier AI twin and intelligence platform, have entered into a strategic alliance to revolutionize how organizations access and act on consumer understanding. This partnership equally leverages Big Village's research excellence and cutting-edge AI technology, creating a seamless bridge between deep consumer insights and real-time, behavior-based digital personas. The result is that Big Village can now provide clients with a novel AI twin solution to interact with virtual consumer cohorts in real time. The partnership fuses Big Village's renowned research with proprietary platform and AI twin technology, to both parties' benefit. For the first time, millions of consumers can be accurately portrayed by individually interactable personas that can tell you exactly how best to reach them or what they want to see from your products in real-time. The dynamic, privacy-safe AI twins are built from observed, deterministic, cohort-driven media footprints that remove both sampling and guesswork. By integrating this technology with Big Village's proven methodologies in audience segmentation, the alliance with offers accelerated, agile research cycles and actionable, persona-driven strategies. 'This new service reinforces our commitment to helping marketing professionals reduce waste by better connecting the historically fragmented stages of their workflow,' said Andy Davidson, Bright Mountain's Chief Data and Analytics Officer and Managing Director of Big Village. 'It's a unique opportunity for our clients to test campaigns and product features with a virtual audience that has been built using the unique traits and characteristics identified through our research – and then brought to life using groundbreaking technology.' Simultaneously, enhances its platform with Big Village's rigorous segment insights. 'Primary and secondary research cannot continue to be in siloes. It's critical that marketers get a single comprehensive view. We need quantitative to feel more like primary research, while leveraging the innate scaled observed of secondary research,' says Gautam Mehra, CEO and Co-founder of and creator of the technology. 'What I am most excited by is the coming together of millions of digital signals and primary research data to create a single fused view for brands,' he adds. This is the vision both companies in the alliance share as they chart a path forward for the research industry. About Bright Mountain Media and Big Village Bright Mountain Media (Bright Mountain) is the #1 integrated marketing services platform for brands, agencies and publishers who depend on continuous connections with their omnichannel customers to go further faster. Bright Mountain is always open, connected and committed to giving our clients flexible access to the AI, insights and services they need to know and grow. Big Village is a research and analytics business that helps brands and agencies to better understand customer behavior, intentions, and attitudes to drive effective marketing and innovation. We provide fast-track learning and human-led decision support to help brands genuinely commit to knowing their customers and succeed. With over 80 years of experience in delivering high-quality data and insights, we design, build, and manage consumer insights projects and programs that enable always-on learning and generate growth for brands. For more information, visit About is a cutting-edge consumer intelligence platform that converts observed digital behaviors (extracted from social platforms such as Meta, TikTok, Pinterest, Snapchat, LinkedIn as well as e-Commerce platforms such as Amazon, Walmart and search platforms such as Google and Bing) into actionable intelligence for research, strategy, and media. Built on ethical, privacy-first data practices, helps brands stay ahead of consumer needs through continuously updated insights from the real world. Contact / Investor Relations: Douglas Baker Email: [email protected] Tel: (561) 807-6350
Yahoo
26-06-2025
- Business
- Yahoo
Bright Mountain and consumr.ai Announce Strategic Partnership to Advance AI-Driven Research and Media Intelligence
Bright Mountain's consumer insights and analytics company, Big Village, now offers AI twins that interact with consumer cohorts in real time. Boca Raton, FL, June 26, 2025 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (Bright Mountain/OTCQB: BMTM), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, announced that Big Village, a leading provider of consumer insights and analytics, and the premier AI twin and intelligence platform, have entered into a strategic alliance to revolutionize how organizations access and act on consumer understanding. This partnership equally leverages Big Village's research excellence and cutting-edge AI technology, creating a seamless bridge between deep consumer insights and real-time, behavior-based digital personas. The result is that Big Village can now provide clients with a novel AI twin solution to interact with virtual consumer cohorts in real time. The partnership fuses Big Village's renowned research with proprietary platform and AI twin technology, to both parties' benefit. For the first time, millions of consumers can be accurately portrayed by individually interactable personas that can tell you exactly how best to reach them or what they want to see from your products in real-time. The dynamic, privacy-safe AI twins are built from observed, deterministic, cohort-driven media footprints that remove both sampling and guesswork. By integrating this technology with Big Village's proven methodologies in audience segmentation, the alliance with offers accelerated, agile research cycles and actionable, persona-driven strategies. 'This new service reinforces our commitment to helping marketing professionals reduce waste by better connecting the historically fragmented stages of their workflow,' said Andy Davidson, Bright Mountain's Chief Data and Analytics Officer and Managing Director of Big Village. "It's a unique opportunity for our clients to test campaigns and product features with a virtual audience that has been built using the unique traits and characteristics identified through our research – and then brought to life using groundbreaking technology.' Simultaneously, enhances its platform with Big Village's rigorous segment insights. 'Primary and secondary research cannot continue to be in siloes. It's critical that marketers get a single comprehensive view. We need quantitative to feel more like primary research, while leveraging the innate scaled observed of secondary research,' says Gautam Mehra, CEO and Co-founder of and creator of the technology. 'What I am most excited by is the coming together of millions of digital signals and primary research data to create a single fused view for brands,' he adds. This is the vision both companies in the alliance share as they chart a path forward for the research industry. About Bright Mountain Media and Big Village Bright Mountain Media (Bright Mountain) is the #1 integrated marketing services platform for brands, agencies and publishers who depend on continuous connections with their omnichannel customers to go further faster. Bright Mountain is always open, connected and committed to giving our clients flexible access to the AI, insights and services they need to know and grow. Big Village is a research and analytics business that helps brands and agencies to better understand customer behavior, intentions, and attitudes to drive effective marketing and innovation. We provide fast-track learning and human-led decision support to help brands genuinely commit to knowing their customers and succeed. With over 80 years of experience in delivering high-quality data and insights, we design, build, and manage consumer insights projects and programs that enable always-on learning and generate growth for brands. For more information, visit About is a cutting-edge consumer intelligence platform that converts observed digital behaviors (extracted from social platforms such as Meta, TikTok, Pinterest, Snapchat, LinkedIn as well as e-Commerce platforms such as Amazon, Walmart and search platforms such as Google and Bing) into actionable intelligence for research, strategy, and media. Built on ethical, privacy-first data practices, helps brands stay ahead of consumer needs through continuously updated insights from the real world. Contact / Investor Relations: Douglas Baker Email: corp@ (561) 807-6350 in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Auto Blog
17-06-2025
- Automotive
- Auto Blog
BMW Study's Shocking Discovery About Consumer EV Interest and Adoption
According to the study, people are still interested in EVs, but affordability is a significant issue People are still interested in EVs, but affordability is a significant issue A lot is made of the EV market slowing down, but a new study suggests that people are still interested in electrification and believe it's the future of the auto industry. Although bullish on EVs, consumers also have concerns about infrastructure, EV performance and reliability, as well as usability. All told, the survey's findings suggest that car buyers are turning the corner on being early adopters and want vehicles that have the same functionality and usability as their internal combustion engine (ICE) vehicles. The survey, conducted by Big Village and commissioned by BMW, notes that almost all respondents—92 percent—feel that EVs need continuous innovation. This statistic supports the notion that consumers perceive EVs as unfinished products that require additional refinement before they're ready to purchase. Although the infrastructure for hydrogen fuel cell vehicles fares far worse than that for EVs, the study also reveals that 58 percent of respondents are interested in that technology as well. 2025 Hyundai Ioniq 5 N — Source: 2025 Hyundai Most people feel EVs are going mainstream The perception of EVs as cutting-edge is fading. Only 62 percent of respondents consider EV buyers 'early adopters,' a decrease of five percent from 2023. Unfortunately, EVs are still priced out of reach for many consumers, with 40 percent of respondents saying that high prices are the main reason they've not yet purchased an EV. Sixty-six percent of people said they would consider a hybrid or plug-in hybrid over an EV. Over half (55 percent) of respondents say they plan to purchase an electric vehicle in the future, with almost 20 percent of this group (roughly 10 percent of overall respondents) claiming they plan to buy an EV within the next three to five years. As EV pricing continues to match 'normal' auto pricing, expect the number of people interested in EVs to increase. Pricing appears to be the major hurdle at this point, and automakers are shifting the focus from EVs being limited to the most premium options in the lineup. Autoblog Newsletter Autoblog brings you car news; expert reviews and exciting pictures and video. Research and compare vehicles, too. Sign up or sign in with Google Facebook Microsoft Apple By signing up I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . You may unsubscribe from email communication at anytime. Range and infrastructure are essential, but expectations are tempered Infrastructure awareness is also on the rise. In 2023, only 40 percent of respondents claimed to know the location of their nearest electric vehicle (EV) charger. In 2025, that figure has risen by seven percent, suggesting an increased interest in EV infrastructure and potentially indicating that people are researching EV infrastructure before making a purchase. Interestingly, despite the emphasis placed on EV range, consumers generally feel that 75 miles of range is adequate. Seventy-five percent of respondents say they feel comfortable with EVs that can get them up to 75 miles per day, with 50 miles of daily range being the most common figure cited as adequate by respondents. Buyers appear to be more concerned with daily commuting than taking road trips with their electric vehicles. Final thoughts Thirty percent of respondents say brand reputation is critical when considering an EV, suggesting that some brands with poor reputations in the ICE segment, such as Hyundai and Kia, have an opportunity to change buyer perception with a shift to electrification. Moreover, some brands that hold elite status in the ICE space may struggle with EV efforts and potentially damage the buyer perception of that nameplate. About the Author Nate Swanner View Profile
