Latest news with #BinSentry
National Post
5 days ago
- Business
- National Post
BinSentry Raises $50 Million to Modernize Animal Feed Supply Chains with AI-Powered Sensor Technology
Article content Lead Edge Capital backs BinSentry's cutting-edge sensor technology and software platform as the global agriculture industry moves toward automation and precision-driven solutions Article content Investment comes as BinSentry expands global footprint and agriculture industry seeks smarter, more cost-effective ways to streamline feed operations and improve profitability Article content Article content KITCHENER, Ontario & AUSTIN, Texas — BinSentry, a technology company helping major agriculture enterprises optimize feed supply chains through AI-powered sensors and real-time monitoring, today announced a $50 million Series C funding round led by Lead Edge Capital. This investment will support the acceleration of BinSentry's global expansion, following a year of extraordinary performance and growth. Article content BinSentry combines AI-powered sensors and proprietary software to bring real-time visibility and automation to the animal feed supply chain. Its solar-powered, self-cleaning sensors monitor on-farm feed levels with 99% accuracy, eliminating the need for manual inventory checks and preventing costly feed outages. Paired with a mobile dashboard, the technology allows feed mills and large agricultural businesses to better forecast demand, reduce waste, and improve profitability. BinSentry supports some of the leading animal agriculture companies in North America and Brazil, including Cargill, Wayne-Sanderson Farms, and Hanor. Article content 'We've been closely monitoring parts of the agriculture supply chain that have historically been underserved by software in anticipation of large agricultural companies needing better tools for cost savings, forecasting, and operational efficiency,' said Aaron Darr, Principal at Lead Edge Capital. 'BinSentry is exactly the kind of company we look for: a proven business with real customer traction using AI, real-time data, and automation to solve critical problems. As the agtech sector matures, companies like BinSentry with strong fundamentals and clear ROI are best positioned to lead the next wave of innovation.' Article content BinSentry's technology turns data into actionable insights that enhance process control, reduce transportation costs and lower feed conversion ratios for increased profitability. By improving visibility across the supply chain with BinSentry's technology, large agriculture companies can address challenges such as feed waste, feed outages, inaccurate data, and misaligned budgets. Earlier this year Cargill and BinSentry formalized a partnership to make Cargill the exclusive distributor in Brazil of BinSentry's animal feed inventory management platform. The company is growing 100% YoY with a 0% customer churn rate and currently monitors over 40,000 bins across North America and Brazil. Article content 'At BinSentry, our mission is to bring innovation, precision and visibility to one of agriculture's most overlooked but critical challenges: feed logistics,' said Ben Allen, CEO of BinSentry. 'Our best-in-class sensors ensure large agricultural companies, feed mills, and their customers get the right feed at the right time, every time. With the support of our investors, we're continuing to expand globally and offering our customers flexible options like a lifetime product warranty and no upfront costs. We're proud to partner with Lead Edge Capital as we continue helping some of the largest agricultural companies in the world operate more efficiently, safely, and profitably.' Article content Paul Bell, a seasoned operator and former executive committee member at Dell, will join BinSentry's Board of Directors. With decades of experience leading global operations and supporting growth-stage technology companies, Paul brings deep expertise in scaling businesses and navigating enterprise partnerships. Article content Biotech and precision agriculture investment segments have led agriculture tech investment funding in 2025, drawing the most capital due to ongoing demand for innovation in automation, data-driven solutions, and crop improvement. Market research indicates the global agtech sector is expected to grow from approximately $15 billion-$17 billion in 2021 to $28 billion-$33 billion by 2026, reflecting a 10%-12% CAGR over five years. Article content About BinSentry Article content BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities. With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and – most significantly – uncovering new savings. Today, BinSentry is monitoring more than 40,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way. Article content About Lead Edge Capital Article content Lead Edge Capital is a $5 billion growth equity firm investing in software, internet, and tech-enabled businesses globally. The firm has invested in a number of major software and internet companies around the world, including Alibaba Group, Arrive Logistics, Asana, Azul Systems, Bazaarvoice, Benchling, Clearscore, Duo Security, Grafana, GrowthZone, Holistiplan, LeanStaffing, LiveView Technologies, Pacemate, Safesend, Signal Sciences, Tempo, Toast, Wise, and YouSign. One of the main drivers of Lead Edge's success is its unique investor base, a network of 700+ executives, entrepreneurs, and dealmakers who have built and run some of the world's most successful companies. In addition to providing flexible capital, Lead Edge leverages this global advisory group to connect portfolio companies with the customers, partners, talent, and advisors needed to accelerate growth. Lead Edge Capital was founded in 2011 and has offices in New York City, London and Santa Barbara. Article content Article content
Business Wire
03-06-2025
- Business
- Business Wire
Soracom's Reliable IoT Connectivity Powers BinSentry's Livestock Feed Solutions
SEATTLE--(BUSINESS WIRE)-- Soracom, Inc., a global IoT platform provider with full cellular MVNO capability, announced today that BinSentry, an agriculture technology company, is leveraging Soracom's IoT building blocks and connectivity to enable its machine learning-enabled sensors to support intelligent, automated feed management solutions for feed mill operators, ag industry vertical integrators, and livestock farms. Accurate inventory management and supply chain efficiency traditionally have been challenging for suppliers, sellers, and buyers of livestock feed because monitoring the amount of feed inside a bin or a silo requires frequent time-consuming and potentially unsafe manual checks. Often, workers at feed mills, vertical processing plants, or livestock barns climb tall ladders multiple times each day and bend over the side of a silo to look deeply into it to assess the amount of feed remaining inside. 'We have up to 76,000 points we're measuring inside of a silo, and about 9,600 inside a feed bin, and we measure every single one of them about 50 times every five seconds,' said Nathan Hoel, Co-Founder and CTO of BinSentry. 'We now monitor 40,000 devices and send as much raw data back to the cloud as we can from our sensors to then apply AI to that raw data–about half a million total measurements–just to get an accurate assessment of the volume inside of a single bin.' These requirements led BinSentry to Soracom and the company's complete package of reliable cellular IoT connectivity, flexible SIM usage and billing, and MVNO agreements covering more than 180 countries and territories across more than 360 carriers. To make it all work, BinSentry required reliable IoT connectivity to its on-site sensors spread widely across mostly-rural areas in North American markets. The company experimented with a number of connectivity technologies, including LoRaWAN and NB-IoT, before choosing LTE Cat-M1 because it ran off the same widespread, existing network as LTE phones. BinSentry offers time-of-flight sensors that can be placed inside large feed bins, and that use infrared light pulses to measure feed levels. The image and distance data that is collected is transmitted back to the cloud to enable the creation of 3D images of feed bin inventories. It's an intelligent, automated remote monitoring solution that quickly and safely provides feed mills and others with extremely accurate inventory data. 'What we discovered was that having access to as many different carriers as possible in rural areas was extremely important, and so we needed an MVNO with as many carrier agreements as possible who would allow us to easily switch SIMs from one carrier to another when we need to,' Hoel said. 'BinSentry's experience is evidence of how reliable cellular IoT connectivity can power new business models in the agriculture industry, and other verticals as well,' said Kenta Yasukawa, Ph.D., CTO and co-founder of Soracom, Inc. 'Being bearer, cloud and hardware-agnostic allows us freedom to partner directly with our customers to provide the right building blocks to enable and scale their IoT deployments.' About BinSentry BinSentry is an agricultural technology company developing an innovative Internet of Things (IoT) solution which enables feed mills and livestock producers to effectively monitor on-farm inventory, dramatically increasing operational efficiencies. Powered by solar and operating on low-power, long range networks, their cutting-edge solution installs in less than 10 minutes and delivers data to the cloud, reliably and without interruption. Equipped with a wealth of actionable insights that BinSentry's software delivers, BinSentry customers can automate ordering, prioritize production, and optimize the transportation of feed - eliminating feed outages while gaining more insight into animal performance. Reach out today, to learn about how BinSentry can revolutionize your business! About Soracom Soracom is a technology partner to more than 20,000 startups, SMBs, and enterprises. Soracom offers robust solutions specifically designed to make it easy to build, operate, and scale IoT deployments. Customers trust Soracom for affordable, reliable connectivity that accelerates speed to market, makes it easy to connect to any cloud, and offers access to a worldwide partner ecosystem. More information is available at
