6 days ago
- Entertainment
- Time of India
Larry Wheels features in MuscleBlaze's new campaign
MuscleBlaze
, one of India's fitness nutrition supplement brands, has launched a new digital film featuring
global fitness influencer
and world record-holding powerlifter
Larry Wheels
.
Wheels endorses MuscleBlaze's flagship product,
Biozyme Whey
, in the film, citing its clinically proven ability to deliver higher
protein absorption
.
This digital film is created as a tribute to
Indian action cinema
and also features
Garuda Ram
, the popular action star from South of India best known for his role as the formidable villain in
KGF
against rocking star Yash.
With Wheels bringing global fitness credibility and Ram adding dramatic, mass entertainment appeal, the film positions MuscleBlaze as a leading global brand rooted in science-backed, performance-driven nutrition.
The hero product, Biozyme Whey—known as Biozorb in the global markets—recently received a U.S. patent for its
EnzymePro formulation
. This makes MuscleBlaze the only brand in the world to receive this patent. Wheels, who has personally used Biozyme Whey for over three months, vouches for its formulation and high-quality nutritional profile.
Kaustuv Paliwal, senior vice president at Bright Lifecare said, 'We are thrilled to have Larry Wheels onboard to showcase the nutritional power of Biozyme Whey. India faces a protein problem in terms of intake and absorption, and Biozyme Whey solves this with its clinically proven higher absorption formula.'
'Larry's unmatched strength makes the global fitness community curious about his regime, and we are proud MuscleBlaze is part of it. Featuring KGF villain Garuda Ram adds energy and appeal. This campaign is a tribute to Indian cinema's larger than life impact - just as Biozyme is having among all Fitness seekers,' Paliwal added.
This campaign reinforces MuscleBlaze's commitment to innovation, performance, and building a fitness lifestyle brand with mass appeal and global relevance.
Watch the video here:
