2 days ago
Birla Opus Paints' new ad introduces assurance with a new promise
Birla Opus Paints
, part of
Aditya Birla Group
's Grasim Industries, has launched its new campaign '
Birla Opus Assurance
'.
The brand films showcases commitment to completely redo
painting services
free of charge if needed. The Birla Opus Assurance serves as an extra guarantee that complements the existing
product warranty
.
This one-year
repainting warranty
is meticulously designed to account for all weather conditions, ensuring walls endure and are tested through all four seasons.
The campaign stars brand ambassadors
Vicky Kaushal
and
Rashmika Mandanna
, continuing their partnership with Birla Opus Paints. Supported by an ensemble cast including Ranveer Shorey,
Murali Sharma
, Seema Pahwa and Jaaved Jaaferi in separate films, Kaushal and Mandanna showcase multiple looks while creatively delivering the brand's promise.
The ads uniquely acknowledge the design and construction community for recommending Birla Opus products through an interruption-style narrative.
This campaign reinforces Birla Opus Paints' position as a reliable brand offering advanced
paint solutions
.
Rakshit Hargave, chief executive officer, Birla Opus Paints, said, 'Our 'Birla Opus Assurance' initiative reflects our deep-rooted belief in the exceptional quality and performance of our products. We understand that painting homes is a significant decision for consumers, and 'Birla Opus Assurance' is our way of providing them with complete peace of mind, reinforcing our commitment to being a truly consumer-centric brand.'
Inderpreet Singh, marketing head, Birla Opus Paints, added, 'We unveil 'Birla Opus Assurance' as we ascend in our communication journey, it is a bold statement of confidence in our products' quality. The films strike a perfect balance between humour and reassurance, with Vicky and Rashmika adding their charm in different looks and situations. Through Birla Opus Assurance, we are building a brand that truly delivers on its word.'
Sachin Kamble, chief creative officer, Leo - South Asia, said, 'For 'Birla Opus Assurance', we tapped deeply into the Indian mindset of value, trust, and quality service. To address everyday consumer concerns, we brought in the opinion experts – the dealers, contractors, architects to bring the Birla Opus promise of quality to life. Led by Vicky and Rashmika each film uses humour, storytelling, and character to reiterate the brand promise that Birla Opus Paints stands by its product with confidence, backed by a free repainting assurance.'
Watch the films here:
