Latest news with #BirlaOpusPaints
Time of India
a day ago
- Business
- Time of India
Birla Opus Paints' new ad introduces assurance with a new promise
Birla Opus Paints , part of Aditya Birla Group 's Grasim Industries, has launched its new campaign ' Birla Opus Assurance '. The brand films showcases commitment to completely redo painting services free of charge if needed. The Birla Opus Assurance serves as an extra guarantee that complements the existing product warranty . This one-year repainting warranty is meticulously designed to account for all weather conditions, ensuring walls endure and are tested through all four seasons. The campaign stars brand ambassadors Vicky Kaushal and Rashmika Mandanna , continuing their partnership with Birla Opus Paints. Supported by an ensemble cast including Ranveer Shorey, Murali Sharma , Seema Pahwa and Jaaved Jaaferi in separate films, Kaushal and Mandanna showcase multiple looks while creatively delivering the brand's promise. The ads uniquely acknowledge the design and construction community for recommending Birla Opus products through an interruption-style narrative. This campaign reinforces Birla Opus Paints' position as a reliable brand offering advanced paint solutions . Rakshit Hargave, chief executive officer, Birla Opus Paints, said, 'Our 'Birla Opus Assurance' initiative reflects our deep-rooted belief in the exceptional quality and performance of our products. We understand that painting homes is a significant decision for consumers, and 'Birla Opus Assurance' is our way of providing them with complete peace of mind, reinforcing our commitment to being a truly consumer-centric brand.' Inderpreet Singh, marketing head, Birla Opus Paints, added, 'We unveil 'Birla Opus Assurance' as we ascend in our communication journey, it is a bold statement of confidence in our products' quality. The films strike a perfect balance between humour and reassurance, with Vicky and Rashmika adding their charm in different looks and situations. Through Birla Opus Assurance, we are building a brand that truly delivers on its word.' Sachin Kamble, chief creative officer, Leo - South Asia, said, 'For 'Birla Opus Assurance', we tapped deeply into the Indian mindset of value, trust, and quality service. To address everyday consumer concerns, we brought in the opinion experts – the dealers, contractors, architects to bring the Birla Opus promise of quality to life. Led by Vicky and Rashmika each film uses humour, storytelling, and character to reiterate the brand promise that Birla Opus Paints stands by its product with confidence, backed by a free repainting assurance.' Watch the films here:
Time of India
01-07-2025
- Entertainment
- Time of India
Birla Opus Paints celebrates Indian heritage through the power of colour
Building on its core philosophy of ' Duniya Ko Rang Do ', Birla Opus Paints , housed under Aditya Birla Group 's Grasim Industries, has launched their new brand campaign, a national initiative that brings India's timeless monuments to life, beginning with the iconic Gateway of India , revealing how the power of colour can rekindle pride, beauty, and transformation across the nation. The new campaign – Celebrating Colours of India , is an evolution of 'Duniya Ko Rang Do' narrative, taking the vision further, revealing the power of colour to transform not just spaces, but perspectives, at every scale, the company stated in a press note. Continuing with the animated approach, the film reintroduces the Opus Boy in an attempt to colour the world around him and spread joy, deepening the premise of transformation through colour. By reimagining iconic monuments. The campaign showcases how beauty can open avenues of wonder and storytelling. While our monuments already stand tall in history and grandeur, this artistic reimagination is an effort of creative celebration and an extension of the brand's core philosophy, 'Duniya Ko Rang Do' - inviting audiences to see familiar structures through a renewed, more colourful lens. Rakshit Hargave ,chief executive officer, Birla Opus Paints said, "Following the impactful messaging and audience response from our previous campaigns, we are incredibly proud to introduce our new communication that celebrates India's heritage by reimagining possibilities of transformation through vibrant colours and patterns. The film reinforces the influence of colours and our commitment to beautify spaces, while contributing to the national spirit and pride." Inderpreet Singh , head – marketing, Birla Opus Paints, added, 'Our 'Duniya Ko Rang Do' philosophy has always been centred on the profound impact of colour, and with our new campaign, we are taking this belief to a national canvas. By showcasing the potential of our paints with places of national heritage and deep cultural significance, we aim to create a powerful story of hope, reminding every Indian of the beauty around them and the transformative potential of paints." Sachin Kamble , chief creative officer, Leo India , 'Building on the success of the much-loved launch film, this new set of Birla Opus films amplifies the 'Duniya Ko Rang Do' thought. We've continued our use of 3D feature animation to create a rich, immersive experience, this time set against the backdrop of one of India's most iconic visuals. Their grandeur and timelessness serve as the perfect canvas to inspire audiences to reimagine the world through the transformative power of colour.' The communication has been conceptualised by Leo India and Zombie Studios , Brazil and is being amplified across various media channels, including TV, digital, OOH, print and radio, ensuring widespread reach and engagement with audiences nationwide. The film opens with a familiar scene at the Gateway of India, where a photographer struggles to pique people's interest in capturing themselves with the monument's allure. The young Opus boy, observing this, is inspired to bring about a change. With the Opus touch, the monument bursts into vibrant colour and patterns, captivating onlookers and reigniting a desire to engage further with its beauty. This transformation not only uplifts the monument but also brings joy and renewed purpose to the photographer, a reminder that beauty can revive more than just walls, it can truly transform one's world, it added. Watch the video here:
Business Upturn
25-06-2025
- Business
- Business Upturn
Grasim Industries begins commercial production of Resin manufacturing block at Mahad
Grasim Industries has recently informed exchanges that the company started commercial production of its Resin manufacturing block at the Birla Opus Paints plant in Mahad, Maharashtra. This development follows the earlier announcement made in March 2025 about the plant's operational launch. The newly commissioned Resin unit has an installed capacity of 22 million litres per annum and became operational on June 24, 2025. This in-house production capability will help the company meet its resin needs for paint manufacturing more efficiently. In the exchange filings, the company shared, 'We wish to further inform that the commercial production of Resin manufacturing block with an installed capacity of 22 million litres per annum has now started with effect from 24th June 2025 at Mahad Plant which shall help to meet Resin requirement for manufacturing of paints in-house.' Ahmedabad Plane Crash Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
Hans India
19-06-2025
- Entertainment
- Hans India
Metallic Textures That Strike the Perfect Chord in Design
In the rhythm of interior design, metallic finishes are the electric guitar strings – bold, rugged, and unforgettable. Just like your favourite song that gets stuck in your head, metallic finishes leave a lasting impression. They're not just about shine, they're about depth, texture, and character. The 'Modern Metals' Designer Finish range by Birla Opus Paints captures this vibe and offers wall textures that feel as dynamic as a great playlist – sometimes raw, sometimes smooth, but always making a statement. Metallic textures have been a hit, especially considering the ability to reflect light, create depth, and bring a sense of luxury into both contemporary and classic styles. Whether it's the soft glow of brushed finishes or the bold shine of polished surfaces, metallic textures are transforming walls into stunning design elements these days with the trend growing across the country. As this trend continues to evolve, these finishes will prove to be a exquisite way to make interiors feel sophisticated and unique in an affordable way! Dreamscapes of Light and Shadow Ever been mesmerized by the way light bounces off a guitar on stage? That's the vibe Metallic Mirage brings to your walls. The Metallic Mirage Designer Finish embodies the art of metal fusion, creating a mesmerizing play of light and shadow on your walls. Its reflective surface transforms your space into a captivating oasis of style. It's like turning your home into a backstage pass to a concert. Inspired by the Beauty of Pearls Not all metals have to be loud. Sometimes, it's the quiet shimmer that steals the show—like the Pearl Marmorino. The elegance of this gem, the richness of Marmorino plaster and this Designer Finish, inspired by metal fusion, will add a touch of opulence and sophistication to any interior. It's refined, timeless, and effortlessly cool. Magic of Moon in your Living Spaces The moon has inspired countless songs, poems, and dreams, and now, it can inspire your interiors too. The Metallic Moon design captures the magic of moonlight with its luminous, metal-infused texture. It's perfect for creating a serene yet striking atmosphere. Picture it in a minimalist space with clean lines, soft fabrics, and a playlist of mellow tunes setting the mood. It's the kind of finish that makes you stop and take a breath.
Time of India
09-06-2025
- Business
- Time of India
Birla Opus Paints files abuse complaint with CCI against Asian Paints
Asian Paints shares will be in focus on Monday after Birla Opus Paints , a unit of the Birla Group , filed a complaint with the Competition Commission of India (CCI), accusing the company of abuse of dominance, according to sources cited by CNBC-TV18. Grasim Industries , which owns Birla Opus Paints, reportedly filed the complaint in November 2024, alleging that Asian Paints threatened dealers with reduced credit limits and withdrawal of contracts if they engaged with Grasim. The complaint also accuses Asian Paints of delaying supplies and restricting access to tinting machines as a pressure tactic. Asian Paints, India's largest paint manufacturer, holds 53% of the country's installed paint production capacity and has a vast distribution network of over 74,000 dealers across 1.6 lakh touchpoints. Sources said the CCI is expected to soon initiate a formal investigation into the allegations, with an order for a probe likely in the near future. Asian Paints Q4 Earnings Asian Paints reported a 45% year-on-year decline in consolidated net profit to Rs 692 crore in Q4FY25, down from Rs 1,257 crore in the same period last year. Revenue from operations fell 4% YoY to Rs 8,330 crore. Profit before depreciation, interest, tax, other income, and exceptional items (PBDIT) dropped 15% YoY to Rs 1,436 crore. The PBDIT margin slipped to 17.2% from 19.4%. Asian Paints Share Price Target and Performance According to Trendlyne, the average target price for Asian Paints is Rs 2,289, implying a potential upside of 2%. Of the 35 analysts covering the stock, the consensus rating is 'Sell'. The stock has declined 23% over the past year and 30% over the last two years. Its current market capitalisation stands at Rs 2.15 lakh crore.
