17-04-2025
ECU's Birth and Bloom program partners with Fleet Feet to gift free shoes
GREENVILLE, N.C (WNCT)– The ECU Birth and Bloom Project aims to improve maternal and child health by providing education and physical activity to minorities in low-income and deserved areas. The ten-week program ends with a graduation of their cohorts, and the best part of graduation is the gifting of free shoes from Fleet Feet in Greenville.
Th ECU Kinesiology department's research is funded by North Carolina Blue Cross Blue Shield to work with community partners like Fleet Feet. After the ten-week program, expecting mothers also have a better understanding of healthier pregnancies. Linda May, a professor of kinesiology at ECU and the director of health and performance labs, says eit's all about improving overall birth outcomes.
'We really want to give kudos to Brooks as well as Fleet Feet, for giving them free shoes again to keep them active,' she said.
'Because we know that when women are active during pregnancy that we can improve birth outcomes. And that's really what we're focused on is improving outcomes and making sure that all babies are born healthy and on time.'
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