Latest news with #BitaBani
Zawya
2 days ago
- Business
- Zawya
ProvenMed appoints Global Health Strategist Bita Bani as Chief Growth Officer to lead international expansion
Abu Dhabi, UAE – ProvenMed, a pioneering MedTech company transforming continence care and digital home diagnostics, proudly announces the appointment of Bita Bani as its new Chief Growth Officer (CGO). This strategic hire comes at a critical juncture, as ProvenMed experiences a significant spike in international interest following its participation in major healthcare and medtech events across the globe. Bita Bani, a seasoned business development executive with an extensive track record in global health ventures, joins ProvenMed to lead its next phase of international expansion. Countries across South America, Europe, North America, and the GCC have expressed serious interest—making it imperative to transition from momentum to structured growth according to Bita. 'After an incredible response from global markets, it's time to scale up,' said Amine Staali, CEO of ProvenMed. 'Bita's deep experience in building strategic partnerships and leading growth in diverse healthcare environments will be instrumental in maximizing the momentum we've gained. With her leadership, we are ready to translate international interest into sustainable market entry and commercial success.' Bita Bani has successfully guided numerous healthtech companies through growth phases spanning market access, licensing, and commercialization. She is known for aligning ambitious go-to-market strategies with real-world healthcare needs, and for forging high-impact collaborations across public and private sectors. 'I'm thrilled to join ProvenMed at such a pivotal stage,' said Bita Bani. 'This is a company driven by purpose and powered by innovation. With the right strategic framework, I believe we can make these technologies accessible to millions of people who need them most.' As ProvenMed continues to build a robust presence across MENA, Bita Bani's experience is expected to enhance the company's strategic expansion and revenue diversification efforts across Europe, and North America as well. With Bita's leadership, ProvenMed is poised to accelerate global adoption of its groundbreaking solutions, forging new pathways in patient-centric digital health About ProvenMed ProvenMed is a medical technology company developing innovative solutions in continence care and at home digital diagnostics. Its sub-brands include: ActivGo® – A discreet wearable for male urinary incontinence. Livv® – Ai-powered digital home lab and testing kits for home use. Together, they empower users with autonomy, privacy, and real-time health insights, promoting dignity and health access across all populations.
Zawya
3 days ago
- Business
- Zawya
Bita Bani, strategic business development leader, joins ProvenMed to accelerate global growth
Dubai, UAE – ProvenMed, a leading MedTech company pioneering wearable solutions for incontinence and home-based urine analysis, proudly announces the joining of Bita Bani as its new Business Development Lead. Bita brings a wealth of experience and value in healthcare growth strategy, market expansion, and commercial transformation to support ProvenMed's mission of delivering dignified and connected care solutions across global markets. With a distinguished track record in scaling healthcare ventures, Bita has held key roles across the Middle East, Africa, and Europe. Her work has focused on transforming early-stage medical companies into global players, building high-impact partnerships, and creating commercially viable go-to-market strategies in both the private and public sectors. 'Bita's addition to the team comes at a pivotal moment for ProvenMed,', said Amine Staali CEO of ProvenMed. 'As we expand our global footprint and prepare for the next stage of commercialization for both Livv and ActivGo, Bita's insights and network in emerging markets will be instrumental in accelerating our growth trajectory and opening new frontiers.' Bita's portfolio includes strategic advisory and operational leadership for innovative medical technology firms, where she has contributed to business scale-up, international licensing, and partnership development. Her approach blends data-driven strategy with deep human empathy, ensuring that health tech is both accessible and impactful. 'I'm honored to join ProvenMed's journey,' said Bita Bani. 'The company's commitment to addressing real unmet needs through health innovation deeply resonates with me. I look forward to leveraging my experience to foster meaningful partnerships and bring ProvenMed's products to people who need them the most.' As ProvenMed continues to build a robust presence across Europe, MENA, and North America, Bita Bani's leadership is expected to enhance the company's strategic alliances and revenue diversification efforts, reinforcing its position as a pioneer in digital health and patient-centered care. About ProvenMed ProvenMed is a medical technology company developing innovoation solutions in continence care and app-based wellness analysis. Its sub-brands include: ActivGo® – A discreet wearable for urinary incontinence. Livv® – Smart urine analysis testing kits and app for home use. Together, they empower users with autonomy, privacy, and real-time health insights, promoting dignity and health access across all populations.
