Bita Bani, strategic business development leader, joins ProvenMed to accelerate global growth
Dubai, UAE – ProvenMed, a leading MedTech company pioneering wearable solutions for incontinence and home-based urine analysis, proudly announces the joining of Bita Bani as its new Business Development Lead. Bita brings a wealth of experience and value in healthcare growth strategy, market expansion, and commercial transformation to support ProvenMed's mission of delivering dignified and connected care solutions across global markets.
With a distinguished track record in scaling healthcare ventures, Bita has held key roles across the Middle East, Africa, and Europe. Her work has focused on transforming early-stage medical companies into global players, building high-impact partnerships, and creating commercially viable go-to-market strategies in both the private and public sectors.
'Bita's addition to the team comes at a pivotal moment for ProvenMed,', said Amine Staali CEO of ProvenMed. 'As we expand our global footprint and prepare for the next stage of commercialization for both Livv and ActivGo, Bita's insights and network in emerging markets will be instrumental in accelerating our growth trajectory and opening new frontiers.'
Bita's portfolio includes strategic advisory and operational leadership for innovative medical technology firms, where she has contributed to business scale-up, international licensing, and partnership development. Her approach blends data-driven strategy with deep human empathy, ensuring that health tech is both accessible and impactful.
'I'm honored to join ProvenMed's journey,' said Bita Bani. 'The company's commitment to addressing real unmet needs through health innovation deeply resonates with me. I look forward to leveraging my experience to foster meaningful partnerships and bring ProvenMed's products to people who need them the most.'
As ProvenMed continues to build a robust presence across Europe, MENA, and North America, Bita Bani's leadership is expected to enhance the company's strategic alliances and revenue diversification efforts, reinforcing its position as a pioneer in digital health and patient-centered care.
About ProvenMed
ProvenMed is a medical technology company developing innovoation solutions in continence care and app-based wellness analysis. Its sub-brands include:
ActivGo® – A discreet wearable for urinary incontinence.
Livv® – Smart urine analysis testing kits and app for home use.
Together, they empower users with autonomy, privacy, and real-time health insights, promoting dignity and health access across all populations.
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