Latest news with #Bitdefender
Fox News
13 hours ago
- Business
- Fox News
Spot fake online stores, avoid Facebook subscription scams
Given the number of phishing scams we have all faced over the past decade, most of us have developed a basic skill to spot and avoid obvious phishing emails or SMS messages. Cybercriminals are aware of this, and they have evolved their tactics by shifting to more complex and convincing schemes designed to bypass skepticism and lure victims. Their goal remains the same: to trick you into handing over sensitive information, especially credit card data. One of the latest examples is the rise in subscription scam campaigns. Scammers are creating incredibly convincing websites selling everything from shoes and clothes to electronics, tricking people into signing up for monthly subscriptions and willingly providing their credit card information. Facebook is being used as the primary platform to promote these new and sophisticated scams. Bitdefender researchers have uncovered a massive and highly coordinated subscription scam campaign involving more than 200 active websites designed to look like real online stores. These sites, often promoted through Facebook ads, sell everything from clothes and electronics to beauty products, but the real goal is to trick users into signing up for recurring payments, often without realizing it. One of the most common lures is the "mystery box" scam, where you are promised a surprise package at a bargain price. These offers are made to look fun and harmless, but behind the scenes you are giving away personal and credit card information while unknowingly agreeing to hidden subscription terms, often written in tiny fine print. The scam doesn't stop there. Once you're convinced and reach the checkout page, scammers often layer in a second scam, like loyalty cards or VIP memberships that further lock you into payments. It's all designed to confuse you, overwhelm you with supposed perks and make the scam feel like a good deal. Researchers found that many of these websites share a single Cyprus address, possibly tied to offshore entities linked to the Paradise Papers. Despite being spread across different categories and brand names, the sites often use the same layouts, AI agents and payment structures, all pointing to a centralized fraud network. Scammers frequently rotate the brands they impersonate and have started moving beyond mystery boxes, now peddling low-quality products, counterfeit goods, fake investment schemes, dubious supplements and more. To avoid automatic detection, they employ several tactics. These include running multiple versions of an ad, with only one of which is actually malicious while the others display harmless product images, uploading ad images from platforms like Google Drive so they can be swapped out later and cropping visuals to alter recognizable patterns. What started with simple "mystery box" scams has grown into a sprawling, coordinated campaign. These scams now feature fake surveys, tiered "VIP" memberships and deceptive credit systems that make the purchase process intentionally confusing. Users are promised deep discounts or access to exclusive deals, but in reality they're just being locked into recurring payments. Many of the scam websites trace back to the same physical address in Cyprus, pointing to what appears to be a centralized operation. Researchers also found links to entities mentioned in the Paradise Papers, suggesting these fraudsters are hiding behind offshore infrastructure. And it's not just mystery boxes anymore. The same scam format is being used to sell low-quality goods, fake supplements and even bogus investment opportunities. With high-quality site design, aggressive advertising and increasingly sophisticated tactics, subscription scams are becoming the new face of online fraud. Even as scammers become more sophisticated, there are practical steps you can take right now to protect your personal and financial information from subscription fraud and other online threats. Here are ten proactive measures to help keep your data safe: 1) Always read the fine print: One of the simplest yet most effective ways to protect yourself from subscription scams is to slow down and read the fine print, especially on checkout pages. Scammers often hide recurring payment terms in small or lightly colored text that's easy to miss. What seems like a one-time purchase could actually sign you up for a biweekly or monthly charge. Taking just a moment to scan for hidden terms before hitting "Pay" can help you avoid weeks of silent billing. 2) Avoid mystery box or VIP-style deals: These offers often prey on curiosity and the promise of surprise or luxury for a low fee. In reality, the "mystery" is the trap: you might receive nothing or a low-quality item while being unknowingly enrolled in a recurring subscription. Scammers use the illusion of exclusivity or urgency to pressure quick decisions. 3) Don't trust ads blindly on social media: Facebook, Instagram and other platforms are a hotbed for these scams, with criminals running paid ads that mimic well-known brands or influencers. These ads often link to professional-looking but fake storefronts. If you're interested in a deal you see online, don't click through immediately. Instead, look up the brand or offer in a separate tab and check if it exists outside social media. 4) Investigate before you buy: Before purchasing from any unfamiliar site, take a few quick steps to verify its legitimacy. Search the brand's name alongside words like "scam" or "reviews" to see what others have experienced. Look up the company's physical address and check if it actually exists using tools like Google Maps. Make sure the website uses HTTPS, review the site's contact information and cross-check reviews on trusted third-party sites like the Better Business Bureau or Consumer Reports. 5) Use strong antivirus software: Adding a strong antivirus program to your devices can provide an extra layer of defense against fraudulent websites and phishing attempts. Strong antivirus software warns you about suspicious links, blocks malicious ads and scans downloads for malware. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices. 6) Invest in personal data removal services: Scammers often rely on leaked or publicly available personal information to target victims with convincing subscription scams. Investing in a personal data removal service can help minimize your digital footprint by removing your information from data broker databases and reducing the chances of being targeted in future campaigns. Regularly monitoring and cleaning up your online presence makes it harder for fraudsters to exploit your data for financial gain. Check out my top picks for data removal services here. Get a free scan to find out if your personal information is already out on the web. 7) Be cautious with payment methods: Use secure payment options like credit cards, which often offer better fraud protection than wire transfers, gift cards or cryptocurrency. 8) Limit personal information shared on social media: Scammers often gather details from public profiles to craft convincing scams. Review your privacy settings and only share necessary information. 9) Use strong, unique passwords and enable multifactor authentication: Create strong, unique passwords for each of your online accounts, especially those tied to your finances or shopping. Enable multifactor authentication wherever possible, as this adds an extra layer of security and makes it harder for scammers to access your accounts, even if your password is compromised. Also, consider using a password manager to generate and store complex passwords. Get more details about my best expert-reviewed password managers of 2025 here. 10) Keep your devices and software updated: Regularly update your operating system, browsers and apps. Security updates often patch vulnerabilities that scammers exploit to gain access to your information or install malicious software. While the rise of subscription scams and deceptive ads is concerning, it's especially troubling that platforms like Facebook continue to allow these fraudulent ads to run unchecked. Facebook has repeatedly failed to adequately vet or prevent these malicious campaigns from reaching vulnerable individuals. The platform's ad approval system should be more proactive in spotting and blocking ads promoting scams, particularly those that impersonate well-known brands or content creators. How do you feel about Facebook's role in allowing scam ads to circulate? Let us know by writing us at For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Follow Kurt on his social channels: Answers to the most-asked CyberGuy questions: New from Kurt: Copyright 2025 All rights reserved.
Channel Post MEA
4 days ago
- Business
- Channel Post MEA
Bitdefender Enhances Global Channel Program For Resellers And MSPs
Bitdefender has announced major enhancements to its Partner Advantage Network—Reselling Channel Partner Program and Managed Service Provider (MSP) Partner Program. The updates are designed to maximize revenue opportunities, streamline partner engagement, and further strengthen support for the channel and MSP community. The program introduces a new Platinum tier, expands access to advanced security solutions through the Not-for-Resale (NFR) program, and simplifies the deal registration process. 'Bitdefender offers a broad range of advanced cybersecurity solutions for the most critical and in-demand areas, including endpoint protection, cloud security, managed detection and response (MDR), and attack surface reduction,' said David Andrade, president at StoredTech. 'They are a trusted, capable partner in helping us protect our business customers against constantly evolving threats. What sets Bitdefender apart is not only their leading-edge technology and innovations, but also the high level of support that strengthens our ability to build and foster long-term client relationships.' The Bitdefender Partner Advantage Network is a multi-tiered program with distinct tracks for resellers and MSPs that rewards partners with increasing benefits as they expand their engagement and success within the ecosystem. It supports both product and service specialization, enabling partners to align with their core strengths. All Bitdefender business security solutions are available to partners such as endpoint protection including extended detection and response (XDR), cloud-native security, managed detection and response (MDR), and newly introduced GravityZone Proactive Hardening and Attack Surface Reduction (PHASR), the industry's first endpoint security solution to dynamically tailor hardening for each user. Building on past success, the expanded program delivers sales, marketing, and operational support to enhance competitive advantage, create differentiated customer value, and drive greater revenue opportunities. Key Benefits of the Enhanced Partner Program Include: New Platinum Tier for Top-Performing Partners – Bitdefender has introduced an exclusive Platinum partner level to recognize and retain its highest-performing resellers and MSPs. Partners in this tier gain priority access to benefits, dedicated support, and joint go-to-market opportunities—strengthening their position as trusted security advisors within their respective markets. – Bitdefender has introduced an exclusive Platinum partner level to recognize and retain its highest-performing resellers and MSPs. Partners in this tier gain priority access to benefits, dedicated support, and joint go-to-market opportunities—strengthening their position as trusted security advisors within their respective markets. Expanded Not-for-Resale (NFR) Program with New MDR Access for MSPs – Bitdefender has enhanced its NFR program to include MDR access for MSPs and provides all partners with access to its full suite of security solutions, including XDR, for internal use and demonstration purposes. This empowers partners to deepen their product expertise and showcase real-world value through deep-level customer demos. NFR device allocation is now tier-based, ensuring equitable distribution and maximizing benefits across partner levels in both the Reselling and MSP programs. – Bitdefender has enhanced its NFR program to include MDR access for MSPs and provides all partners with access to its full suite of security solutions, including XDR, for internal use and demonstration purposes. This empowers partners to deepen their product expertise and showcase real-world value through deep-level customer demos. NFR device allocation is now tier-based, ensuring equitable distribution and maximizing benefits across partner levels in both the Reselling and MSP programs. Streamlined Deal Registration Process for Channel Resellers – Bitdefender has simplified the deal registration workflow to reduce administrative overhead and shorten sales cycles. The new system eliminates the requirement to input detailed product configurations at the time of registration and no longer requires re-approval if deal elements change—creating a more agile, partner-friendly process. The Bitdefender Partner Advantage Network offers strong incentives to drive partner growth, including competitive margins, joint go-to-market opportunities, and a centralized portal with deal visibility, lead generation tools, sales resources as well as access to comprehensive product training. 'Bitdefender continues to invest in building long-term value for reseller and MSP partners by delivering an easier, more profitable path to growth,' said Andrei Florescu, president and general manager, Bitdefender Business Solutions Group. 'Our program enhancements reflect the voice of our partner community and reaffirm our commitment to recognizing excellence, simplifying engagement, and accelerating success across the global channel.' 0 0
Business Wire
5 days ago
- Business
- Business Wire
Bitdefender Named a 2025 Gartner Peer Insights™ Customers' Choice for Endpoint Protection Platforms
BUCHAREST, Romania & SAN ANTONIO, Texas--(BUSINESS WIRE)--Bitdefender, a global cybersecurity leader, has been recognized as A Customers' Choice in the 2025 Gartner® Peer Insights ™ Voice of the Customer for Endpoint Protection Platforms (EPP).¹ Bitdefender was one of just five vendors to receive this distinction with a rating of 4.8 out of 5 based on 214 reviews as of January 31, 2025. In our opinion, these recognitions underscore Bitdefender's ability to deliver exceptional security solutions and support for organizations worldwide, as we believe is reflected in verified customer reviews and ratings. Bitdefender's recognition as a Gartner Peer Insights Customers' Choice for Endpoint Protection Platforms underscores our commitment to delivering best-in-class threat prevention, detection, and response solutions to businesses across every industry. Share We believe Gartner Peer Insights is a trusted platform where verified end-users and decision-makers share authentic, unbiased reviews of technology solutions. Built on real customer experiences, Gartner Peer Insights provides valuable transparency, credibility, and impartial insights, helping CISOs, cybersecurity managers and other technology decision makers confidently evaluate solutions based on peer recommendations. 2025 Gartner Peer Insights Voice of the Customer for Endpoint Protection Platforms takeaways include: Bitdefender named a Customers' Choice for EPP. Willingness to Recommend score of 95 percent as of January 2025 based on 214 reviews.* Bitdefender received a 4.8 out of 5 rating based on 214 reviews as of 31 January 2025. Bitdefender was recognized a Customers' Choice for 5 additional segments: EMEA (regional breakdown), Government/Public Sector/Education and 50M – 1B USD (by company size), and Education and Government (by industry). *Based on 214 ratings submitted in the Endpoint Protection Platforms market on Gartner Peer Insights as of January 2025. Read the full report. Bitdefender GravityZone is a unified security and risk analytics platform that offers advanced EPP, endpoint detection and response (EDR), extended detection and response (XDR) and cloud-native security for physical, virtual, and multi-cloud environments. The platform incorporates innovative technology to proactively harden environments and reduce attack surfaces to help businesses minimize exposure to threats and strengthen security posture. 'The strongest endorsement always comes from your customers and partners,' said Andrei Florescu, president and general manager of Bitdefender Business Solutions Group. 'We believe Bitdefender's recognition as a Gartner Peer Insights Customers' Choice for Endpoint Protection Platforms underscores our commitment to delivering best-in-class threat prevention, detection, and response solutions to businesses across every industry. In our opinion, this recognition highlights our dedication to not only advancing cybersecurity innovation but also providing exceptional customer and partner support and ensuring seamless deployments for organizations worldwide.' What Bitdefender EPP Customers Are Saying: "Stellar Team Supporting a Great Product" "Bitdefender's team helped us navigate the difficult road of replacing an endpoint product. We had to replace endpoint on over 4,000 devices." Director, Cyber Security & Desktop Support, Manufacturing "Great Experience From All Points of View" 'Great experience in using the solution and great support and availability to resolve any kind of issues and particular setup.' Security Architect, Construction "Appreciating GravityZone's Robust Firewall and Customizable Policies" "The main reason we rely on GravityZone is its capacity to deliver proactive security without compromising on performance even during peak usage." IT Associate, Government Recent Additional Bitdefender Milestones Include: Named a Visionary in the 2024 Gartner® Magic Quadrant™ for Endpoint Protection Platforms – Bitdefender was recognized as a Visionary in the latest Gartner Magic Quadrant for EPPs. We believe this underscores its ability to innovate and execute in an evolving cybersecurity landscape.² Excelled in the 2024 MITRE Engenuity ATT&CK® Evaluations – Bitdefender demonstrated exceptional accuracy and low false positives in the MITRE Engenuity ATT&CK Enterprise Evaluations, highlighting its effectiveness in real-world threat detection and response. Named a Strong Performer in The Forrester Wave™: Extended Detection and Response (XDR), Q2 2024 – Bitdefender was recognized as a Strong Performer in Forrester's XDR Wave, showcasing its ability to provide robust and effective extended detection and response capabilities.³ ¹Gartner, Voice of the Customer for Endpoint Protection Platforms, Peer Contributors, May 23, 2025. ²Gartner, Magic Quadrant for Endpoint Protection Platforms, Evgeny Mirolyubov, Franz Hinner, Deepak Mishra, Satarupa Patnaik, Chris Silva, September 23, 2024. ³Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivit y here. GARTNER is a registered trademark and service mark, and MAGIC QUADRANT and PEER INSIGHTS are trademarks and service marks, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. About Bitdefender Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide. Guardian over millions of consumer, enterprise, and government environments, Bitdefender is one of the industry's most trusted experts for eliminating threats, protecting privacy, digital identity and data, and enabling cyber resilience. With deep investments in research and development, Bitdefender Labs discovers hundreds of new threats each minute and validates billions of threat queries daily. The company has pioneered breakthrough innovations in antimalware, IoT security, behavioral analytics, and artificial intelligence and its technology is licensed by more than 180 of the world's most recognized technology brands. Founded in 2001, Bitdefender has customers in 170+ countries with offices around the world. For more information, visit Trusted. Always.
Yahoo
5 days ago
- Business
- Yahoo
Bitdefender Named a 2025 Gartner Peer Insights™ Customers' Choice for Endpoint Protection Platforms
Distinction is Based on Customer Feedback from Real-World Deployments and Product Capabilities, Deployment Experience, and Support Experience BUCHAREST, Romania & SAN ANTONIO, Texas, May 29, 2025--(BUSINESS WIRE)--Bitdefender, a global cybersecurity leader, has been recognized as A Customers' Choice in the 2025 Gartner® Peer Insights™ Voice of the Customer for Endpoint Protection Platforms (EPP).¹ Bitdefender was one of just five vendors to receive this distinction with a rating of 4.8 out of 5 based on 214 reviews as of January 31, 2025. In our opinion, these recognitions underscore Bitdefender's ability to deliver exceptional security solutions and support for organizations worldwide, as we believe is reflected in verified customer reviews and ratings. We believe Gartner Peer Insights is a trusted platform where verified end-users and decision-makers share authentic, unbiased reviews of technology solutions. Built on real customer experiences, Gartner Peer Insights provides valuable transparency, credibility, and impartial insights, helping CISOs, cybersecurity managers and other technology decision makers confidently evaluate solutions based on peer recommendations. 2025 Gartner Peer Insights Voice of the Customer for Endpoint Protection Platforms takeaways include: Bitdefender named a Customers' Choice for EPP. Willingness to Recommend score of 95 percent as of January 2025 based on 214 reviews.* Bitdefender received a 4.8 out of 5 rating based on 214 reviews as of 31 January 2025. Bitdefender was recognized a Customers' Choice for 5 additional segments: EMEA (regional breakdown), Government/Public Sector/Education and 50M – 1B USD (by company size), and Education and Government (by industry). *Based on 214 ratings submitted in the Endpoint Protection Platforms market on Gartner Peer Insights as of January 2025. Read the full report. Bitdefender GravityZone is a unified security and risk analytics platform that offers advanced EPP, endpoint detection and response (EDR), extended detection and response (XDR) and cloud-native security for physical, virtual, and multi-cloud environments. The platform incorporates innovative technology to proactively harden environments and reduce attack surfaces to help businesses minimize exposure to threats and strengthen security posture. "The strongest endorsement always comes from your customers and partners," said Andrei Florescu, president and general manager of Bitdefender Business Solutions Group. "We believe Bitdefender's recognition as a Gartner Peer Insights Customers' Choice for Endpoint Protection Platforms underscores our commitment to delivering best-in-class threat prevention, detection, and response solutions to businesses across every industry. In our opinion, this recognition highlights our dedication to not only advancing cybersecurity innovation but also providing exceptional customer and partner support and ensuring seamless deployments for organizations worldwide." What Bitdefender EPP Customers Are Saying: "Stellar Team Supporting a Great Product" "Bitdefender's team helped us navigate the difficult road of replacing an endpoint product. We had to replace endpoint on over 4,000 devices."Director, Cyber Security & Desktop Support, Manufacturing "Great Experience From All Points of View" "Great experience in using the solution and great support and availability to resolve any kind of issues and particular setup."Security Architect, Construction "Appreciating GravityZone's Robust Firewall and Customizable Policies" "The main reason we rely on GravityZone is its capacity to deliver proactive security without compromising on performance even during peak usage."IT Associate, Government Recent Additional Bitdefender Milestones Include: Named a Visionary in the 2024 Gartner® Magic Quadrant™ for Endpoint Protection Platforms – Bitdefender was recognized as a Visionary in the latest Gartner Magic Quadrant for EPPs. We believe this underscores its ability to innovate and execute in an evolving cybersecurity landscape.² Excelled in the 2024 MITRE Engenuity ATT&CK® Evaluations – Bitdefender demonstrated exceptional accuracy and low false positives in the MITRE Engenuity ATT&CK Enterprise Evaluations, highlighting its effectiveness in real-world threat detection and response. Named a Strong Performer in The Forrester Wave™: Extended Detection and Response (XDR), Q2 2024 – Bitdefender was recognized as a Strong Performer in Forrester's XDR Wave, showcasing its ability to provide robust and effective extended detection and response capabilities.³ ¹Gartner, Voice of the Customer for Endpoint Protection Platforms, Peer Contributors, May 23, 2025. ²Gartner, Magic Quadrant for Endpoint Protection Platforms, Evgeny Mirolyubov, Franz Hinner, Deepak Mishra, Satarupa Patnaik, Chris Silva, September 23, 2024. ³Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here. GARTNER is a registered trademark and service mark, and MAGIC QUADRANT and PEER INSIGHTS are trademarks and service marks, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. About Bitdefender Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide. Guardian over millions of consumer, enterprise, and government environments, Bitdefender is one of the industry's most trusted experts for eliminating threats, protecting privacy, digital identity and data, and enabling cyber resilience. With deep investments in research and development, Bitdefender Labs discovers hundreds of new threats each minute and validates billions of threat queries daily. The company has pioneered breakthrough innovations in antimalware, IoT security, behavioral analytics, and artificial intelligence and its technology is licensed by more than 180 of the world's most recognized technology brands. Founded in 2001, Bitdefender has customers in 170+ countries with offices around the world. For more information, visit Trusted. Always. View source version on Contacts Steve FioreBitdefender1-954-776-6262sfiore@
Scoop
5 days ago
- Business
- Scoop
Bitdefender Enhances Global Channel Program For Resellers And Managed Service Providers
Press Release – Bitdefender The updates are designed to maximise revenue opportunities, streamline partner engagement, and further strengthen support for the channel and managed service provider community. The program introduces a new Platinum tier and expands access to advanced security Bitdefender, a global cybersecurity leader, today announced major enhancements to its Partner Advantage Network – Reselling Channel Partner Program and Managed Service Provider (MSP) Partner Program. The updates are designed to maximise revenue opportunities, streamline partner engagement, and further strengthen support for the channel and MSP community. The program introduces a new Platinum tier, expands access to advanced security solutions through the Not-for-Resale (NFR) program, and simplifies the deal registration process. 'Bitdefender offers a broad range of advanced cybersecurity solutions for the most critical and in-demand areas, including endpoint protection, cloud security, managed detection and response (MDR), and attack surface reduction,' said David Andrade, president at StoredTech. 'They are a trusted, capable partner in helping us protect our business customers against constantly evolving threats. What sets Bitdefender apart is not only their leading-edge technology and innovations, but also the high level of support that strengthens our ability to build and foster long-term client relationships.' The Bitdefender Partner Advantage Network is a multi-tiered program with distinct tracks for resellers and MSPs that rewards partners with increasing benefits as they expand their engagement and success within the ecosystem. It supports both product and service specialisation, enabling partners to align with their core strengths. All Bitdefender business security solutions are available to partners such as endpoint protection including extended detection and response (XDR), cloud-native security, managed detection and response (MDR), and newly introduced GravityZone Proactive Hardening and Attack Surface Reduction (PHASR), the industry's first endpoint security solution to dynamically tailor hardening for each user. Building on past success, the expanded program delivers sales, marketing, and operational support to enhance competitive advantage, create differentiated customer value, and drive greater revenue opportunities. Key Benefits of the Enhanced Partner Program Include: New Platinum Tier for Top-Performing Partners – Bitdefender has introduced an exclusive Platinum partner level to recognise and retain its highest-performing resellers and MSPs. Partners in this tier gain priority access to benefits, dedicated support, and joint go-to-market opportunities—strengthening their position as trusted security advisors within their respective markets. Expanded Not-for-Resale (NFR) Program with New MDR Access for MSPs – Bitdefender has enhanced its NFR program to include MDR access for MSPs and provides all partners with access to its full suite of security solutions, including XDR, for internal use and demonstration purposes. This empowers partners to deepen their product expertise and showcase real-world value through deep-level customer demos. NFR device allocation is now tier-based, ensuring equitable distribution and maximising benefits across partner levels in both the Reselling and MSP programs. Streamlined Deal Registration Process for Channel Resellers – Bitdefender has simplified the deal registration workflow to reduce administrative overhead and shorten sales cycles. The new system eliminates the requirement to input detailed product configurations at the time of registration and no longer requires re-approval if deal elements change—creating a more agile, partner-friendly process. The Bitdefender Partner Advantage Network offers strong incentives to drive partner growth, including competitive margins, joint go-to-market opportunities, and a centralised portal with deal visibility, lead generation tools, sales resources as well as access to comprehensive product training. 'Bitdefender continues to invest in building long-term value for reseller and MSP partners by delivering an easier, more profitable path to growth,' said Andrei Florescu, president and general manager, Bitdefender Business Solutions Group. 'Our program enhancements reflect the voice of our partner community and reaffirm our commitment to recognising excellence, simplifying engagement, and accelerating success across the global channel.'
