Latest news with #BitdefenderPartnerAdvantageNetwork
Channel Post MEA
4 days ago
- Business
- Channel Post MEA
Bitdefender Enhances Global Channel Program For Resellers And MSPs
Bitdefender has announced major enhancements to its Partner Advantage Network—Reselling Channel Partner Program and Managed Service Provider (MSP) Partner Program. The updates are designed to maximize revenue opportunities, streamline partner engagement, and further strengthen support for the channel and MSP community. The program introduces a new Platinum tier, expands access to advanced security solutions through the Not-for-Resale (NFR) program, and simplifies the deal registration process. 'Bitdefender offers a broad range of advanced cybersecurity solutions for the most critical and in-demand areas, including endpoint protection, cloud security, managed detection and response (MDR), and attack surface reduction,' said David Andrade, president at StoredTech. 'They are a trusted, capable partner in helping us protect our business customers against constantly evolving threats. What sets Bitdefender apart is not only their leading-edge technology and innovations, but also the high level of support that strengthens our ability to build and foster long-term client relationships.' The Bitdefender Partner Advantage Network is a multi-tiered program with distinct tracks for resellers and MSPs that rewards partners with increasing benefits as they expand their engagement and success within the ecosystem. It supports both product and service specialization, enabling partners to align with their core strengths. All Bitdefender business security solutions are available to partners such as endpoint protection including extended detection and response (XDR), cloud-native security, managed detection and response (MDR), and newly introduced GravityZone Proactive Hardening and Attack Surface Reduction (PHASR), the industry's first endpoint security solution to dynamically tailor hardening for each user. Building on past success, the expanded program delivers sales, marketing, and operational support to enhance competitive advantage, create differentiated customer value, and drive greater revenue opportunities. Key Benefits of the Enhanced Partner Program Include: New Platinum Tier for Top-Performing Partners – Bitdefender has introduced an exclusive Platinum partner level to recognize and retain its highest-performing resellers and MSPs. Partners in this tier gain priority access to benefits, dedicated support, and joint go-to-market opportunities—strengthening their position as trusted security advisors within their respective markets. – Bitdefender has introduced an exclusive Platinum partner level to recognize and retain its highest-performing resellers and MSPs. Partners in this tier gain priority access to benefits, dedicated support, and joint go-to-market opportunities—strengthening their position as trusted security advisors within their respective markets. Expanded Not-for-Resale (NFR) Program with New MDR Access for MSPs – Bitdefender has enhanced its NFR program to include MDR access for MSPs and provides all partners with access to its full suite of security solutions, including XDR, for internal use and demonstration purposes. This empowers partners to deepen their product expertise and showcase real-world value through deep-level customer demos. NFR device allocation is now tier-based, ensuring equitable distribution and maximizing benefits across partner levels in both the Reselling and MSP programs. – Bitdefender has enhanced its NFR program to include MDR access for MSPs and provides all partners with access to its full suite of security solutions, including XDR, for internal use and demonstration purposes. This empowers partners to deepen their product expertise and showcase real-world value through deep-level customer demos. NFR device allocation is now tier-based, ensuring equitable distribution and maximizing benefits across partner levels in both the Reselling and MSP programs. Streamlined Deal Registration Process for Channel Resellers – Bitdefender has simplified the deal registration workflow to reduce administrative overhead and shorten sales cycles. The new system eliminates the requirement to input detailed product configurations at the time of registration and no longer requires re-approval if deal elements change—creating a more agile, partner-friendly process. The Bitdefender Partner Advantage Network offers strong incentives to drive partner growth, including competitive margins, joint go-to-market opportunities, and a centralized portal with deal visibility, lead generation tools, sales resources as well as access to comprehensive product training. 'Bitdefender continues to invest in building long-term value for reseller and MSP partners by delivering an easier, more profitable path to growth,' said Andrei Florescu, president and general manager, Bitdefender Business Solutions Group. 'Our program enhancements reflect the voice of our partner community and reaffirm our commitment to recognizing excellence, simplifying engagement, and accelerating success across the global channel.' 0 0
Scoop
5 days ago
- Business
- Scoop
Bitdefender Enhances Global Channel Program For Resellers And Managed Service Providers
Press Release – Bitdefender The updates are designed to maximise revenue opportunities, streamline partner engagement, and further strengthen support for the channel and managed service provider community. The program introduces a new Platinum tier and expands access to advanced security Bitdefender, a global cybersecurity leader, today announced major enhancements to its Partner Advantage Network – Reselling Channel Partner Program and Managed Service Provider (MSP) Partner Program. The updates are designed to maximise revenue opportunities, streamline partner engagement, and further strengthen support for the channel and MSP community. The program introduces a new Platinum tier, expands access to advanced security solutions through the Not-for-Resale (NFR) program, and simplifies the deal registration process. 'Bitdefender offers a broad range of advanced cybersecurity solutions for the most critical and in-demand areas, including endpoint protection, cloud security, managed detection and response (MDR), and attack surface reduction,' said David Andrade, president at StoredTech. 'They are a trusted, capable partner in helping us protect our business customers against constantly evolving threats. What sets Bitdefender apart is not only their leading-edge technology and innovations, but also the high level of support that strengthens our ability to build and foster long-term client relationships.' The Bitdefender Partner Advantage Network is a multi-tiered program with distinct tracks for resellers and MSPs that rewards partners with increasing benefits as they expand their engagement and success within the ecosystem. It supports both product and service specialisation, enabling partners to align with their core strengths. All Bitdefender business security solutions are available to partners such as endpoint protection including extended detection and response (XDR), cloud-native security, managed detection and response (MDR), and newly introduced GravityZone Proactive Hardening and Attack Surface Reduction (PHASR), the industry's first endpoint security solution to dynamically tailor hardening for each user. Building on past success, the expanded program delivers sales, marketing, and operational support to enhance competitive advantage, create differentiated customer value, and drive greater revenue opportunities. Key Benefits of the Enhanced Partner Program Include: New Platinum Tier for Top-Performing Partners – Bitdefender has introduced an exclusive Platinum partner level to recognise and retain its highest-performing resellers and MSPs. Partners in this tier gain priority access to benefits, dedicated support, and joint go-to-market opportunities—strengthening their position as trusted security advisors within their respective markets. Expanded Not-for-Resale (NFR) Program with New MDR Access for MSPs – Bitdefender has enhanced its NFR program to include MDR access for MSPs and provides all partners with access to its full suite of security solutions, including XDR, for internal use and demonstration purposes. This empowers partners to deepen their product expertise and showcase real-world value through deep-level customer demos. NFR device allocation is now tier-based, ensuring equitable distribution and maximising benefits across partner levels in both the Reselling and MSP programs. Streamlined Deal Registration Process for Channel Resellers – Bitdefender has simplified the deal registration workflow to reduce administrative overhead and shorten sales cycles. The new system eliminates the requirement to input detailed product configurations at the time of registration and no longer requires re-approval if deal elements change—creating a more agile, partner-friendly process. The Bitdefender Partner Advantage Network offers strong incentives to drive partner growth, including competitive margins, joint go-to-market opportunities, and a centralised portal with deal visibility, lead generation tools, sales resources as well as access to comprehensive product training. 'Bitdefender continues to invest in building long-term value for reseller and MSP partners by delivering an easier, more profitable path to growth,' said Andrei Florescu, president and general manager, Bitdefender Business Solutions Group. 'Our program enhancements reflect the voice of our partner community and reaffirm our commitment to recognising excellence, simplifying engagement, and accelerating success across the global channel.'
Yahoo
24-03-2025
- Business
- Yahoo
Bitdefender Partner Advantage Network Awarded 5-Star Rating in 2025 CRN® Partner Program Guide
Global Cybersecurity Leader's Channel Program Achieves Highest Distinction for Tenth Straight Year BUCHAREST, Romania & SANTA CLARA, Calif., March 24, 2025--(BUSINESS WIRE)--Bitdefender, a global cybersecurity leader, today announced that CRN®, a brand of The Channel Company, has awarded the Bitdefender Partner Advantage Network with a 5-star rating in its 2025 Partner Program Guide – marking the tenth consecutive year Bitdefender has achieved the guide's top rating. CRN's 2025 Partner Program Guide rates vendors based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication. Managed service providers (MSPs), value-added resellers (VARs), and systems integrators use the guide as a key resource to evaluate technology vendors' partner programs that best support their business needs. The 5-Star rating is an elite recognition awarded to companies that have built highly advanced partner programs that stand out in their ability to nurture strong, profitable, and successful channel partnerships. "Channel partners serve a vital role in providing cybersecurity solutions that help organizations prevent, protect, detect and respond to threats that are increasing in frequency and growing more sophisticated each day," said Dan Russell, senior director of North American Channels at Bitdefender. "They need a technology partner that not only understands the challenges they face but has the resources and the commitment to drive their success. Achieving 5-Star status in the prestigious CRN Partner Program Guide for the tenth year in a row shows that we continue to deliver the best-in-class cybersecurity technology, services, training, and support partners are looking for." The depth of support and resources technology vendors offer through their partner programs is a critical consideration for solution providers assessing which IT vendors, service providers, and distributors to team with for building world-class technology solutions. Program elements such as financial incentives, sales and marketing assistance, training and certification and technical support can set vendors apart and play a key role in boosting their partners' long-term growth. The Bitdefender Partner Advantage Network empowers tens of thousands of managed service providers (MSPs), value-added resellers (VARs) and system integrators to deliver Bitdefender's advanced cybersecurity products and services for endpoint protection (EPP), extended endpoint detection and response (XDR), endpoint detection and response (EDR), cloud security, and managed detection and response (MDR) in more than 170 countries. Partners succeed by tapping a wide range of resources, including sales and marketing tools, account management capabilities, access to the Bitdefender knowledge base, financial protected incentives, new opportunity registration, a leads program, an online MSP community, competitive training and certifications, and hands-on training. Bitdefender's industry-leading PAN portal offers valuable resources, including co-branded materials and campaign management features, helping partners accelerate lead generation, enhance brand visibility, and drive more successful marketing initiatives, ultimately benefiting their growth and engagement. Over the past year, Bitdefender has strengthened its partner program, helping to deepen the company's engagement and recognition within the partner community. Changes include the expansion of the company's Masterclass live training sessions, the launch of Digital Badges for successful certification completions, enhanced personalized channel communications and a more robust webinar program. Bitdefender is planning further improvements in 2025. The company is redesigning its NFR (Not for Resale) program, offering partners enhanced opportunities to test and use Bitdefender solutions in their own infrastructure. Other plans call for streamlined deal registration processes to improve efficiency and ensure a more seamless experience for partners. "Being featured on the 2025 CRN Partner Program Guide highlights the dedication these technology vendors have to evolving with solution providers, driving innovation, and supporting mutual success," said Jennifer Follett, vice president, U.S. Content and executive editor, CRN, at The Channel Company. "This critical annual project empowers solution providers to identify vendors that are committed to enhancing their partner programs and meeting the always-changing business needs of the channel and end customers. The guide provides deep insight into the distinctive value of each partner program so solution providers can make strategic partnership decisions with confidence." To learn more about joining the Bitdefender network of thousands of partners around the globe or to find the right partner for your organization from the Bitdefender ecosystem, visit About The Channel Company: The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit About Bitdefender Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide. Guardian over millions of consumers, enterprises, and government environments, Bitdefender is one of the industry's most trusted experts for eliminating threats, protecting privacy, digital identity and data, and enabling cyber resilience. With deep investments in research and development, Bitdefender Labs discovers hundreds of new threats each minute and validates billions of threat queries daily. The company has pioneered breakthrough innovations in antimalware, IoT security, behavioral analytics, and artificial intelligence and its technology is licensed by more than 180 of the world's most recognized technology brands. Founded in 2001, Bitdefender has customers in 170+ countries with offices around the world. For more information, visit Trusted. Always. View source version on Contacts Steve FioreBitdefender1-954-776-6262sfiore@ Sign in to access your portfolio
