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Business Standard
05-08-2025
- Business
- Business Standard
GameRamp raises $5.4 mn pre-seed round to scale AI and launch tools
GameRamp, an artificial intelligence (AI)-native publishing operating system, has raised $5.4 million in a pre-seed funding round led by Bitkraft Ventures, with participation from South Park Commons, Mixi, DeVC and angel investors. The capital will be utilised for expanding the company's engineering and applied AI teams in the United States and India. It will also accelerate the launch of two services. These include Sentinel, an AI platform offering real-time personalisation of in-game economies and monetisation through reinforcement learning; and Grow, an embedded financing layer that provides developers access to capital. The company claims that studios using its tools can drive a 40–60 per cent increase in revenue. 'It isn't just about improving existing processes; it's enabling a completely new level of experimentation and insight. Our partners across regions like Vietnam, India and Turkey are seeing strong results, and we are excited to launch globally in the near future,' said Vivek Ramachandran, co-founder and chief executive officer, GameRamp. The company is headquartered in San Francisco, with a Bengaluru-based research and development (R&D) hub. 'As we kick off our deep focus on emerging markets, GameRamp stood out as the obvious partner for one of our first lead investments in the region. Their vision and execution gave us confidence to back them as a global fund,' said Anuj Tandon, partner at Bitkraft Ventures.


Zawya
03-07-2025
- Business
- Zawya
Gamezop to set up regional headquarters in Bahrain
Gamezop, one of the world's leading gamification platforms, has announced plans to set up its regional headquarters in Bahrain as part of its broader plans to expand into the rapidly growing Middle Eastern digital landscape. Gamezop's move comes following the successful establishment of its wholly-owned subsidiary in Bahrain, which was supported by the Bahrain Economic Development Board (Bahrain EDB). The India-headquartered company plans to invest $4 million to accelerate operations, hire local talent, and explore acquisitions to support its growth plans. Backed by Bitkraft Ventures – one of the world's largest video gaming venture capital firms – Gamezop is integrated into over 9,000 platforms across 70+ countries, through which it engages over 45 million users every month. With its Mena headquarters, Gamezop is poised to strengthen its regional footprint, forge new partnerships, and contribute to Bahrain's vision of becoming a leading digital innovation hub in the Middle East. Gamezop enables apps and websites to integrate games that boost user engagement and drive revenue. Ads shown inside the games generate earnings that are shared between Gamezop and the host platforms. Founded in 2016 by Yashash and Gaurav Agarwal, Gamezop is leveraging Bahrain as a gateway to expand into the rapidly growing Middle Eastern digital landscape. The company's expansion comes in line with its global growth strategy, with additional markets in the pipeline. Gamezop aims to onboard over 1,000 new app and website partners from its Bahrain hub, as well as double its group revenue over the next 18 months. Welcoming Musab Abdulla, Executive Director of ICT at the Bahrain EDB, said: "Bahrain's gaming and content creation ecosystem is building strong momentum, powered by robust digital infrastructure, supportive government initiatives and a growing pool of ambitious, creative talent." "The arrival of innovative companies like Gamezop further accelerates this growth, creating new opportunities for local developers and reinforcing Bahrain's position as a hub for creative industries in the region," he stated. Unveiling the big regional plan, Agarwal said: "We chose Bahrain for its strategic location, business-friendly environment, and access to the wider region. We anticipate Bahrain will continue to attract leading global companies to establish their regional hubs here, thanks to its forward-looking policies and the proactive support of the Bahrain Economic Development Board, which has been instrumental in supporting our expansion,' "Our presence here marks the beginning of what we hope will become a strong digital bridge between India and the Middle East," he added. According to him, Bahrain offers Gamezop an ideal springboard into the Middle East – a region undergoing rapid digital transformation, characterised by high smartphone penetration, a young tech-savvy population, and surging demand for interactive content. With thousands of consumer-facing apps and websites actively seeking new ways to boost engagement and monetisation, Mena is a fertile market for Gamezop's offerings, he added.-TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (


Hans India
24-06-2025
- Business
- Hans India
Empowering budding developers
New Delhi: To help unlock the next chapter of growth for gaming in India, Meta launched Meta Gaming Accelerator, an incubator to empower small and medium gaming developers across the country. India's gaming sector has been experiencing a meteoric rise driven by mobile-first usage, a thriving creator economy, and innovative technologies such as AI. 'India's gaming community is a hotbed of creativity and innovation, but to unlock its full potential, we need to bridge the gap between talent and opportunity,' said Arun Srinivas, Managing Director and Head, Meta (India). 'That's why we're launching the Meta Gaming Accelerator – to provide Indian gaming developers with access to cutting-edge ad tools, expert mentorship, and critical guidance that they need to scale their businesses and take on the world,' he added. The Accelerator is being launched in partnership with four leading venture capital funds — Bitkraft Ventures, Kalaari Capital, Lumikai Fund, and Elevation Capital. In its launch phase, the programme is designed to empower 20–30 emerging Indian developers and studios through a structured curriculum. It will offer strategic guidance across monetisation, user acquisition, cross-border scaling, and AI-led game development, with a special focus on how developers can integrate Meta's AI tools, including Llama, into their game creation and optimisation processes. The programme will conclude in a high-stakes Demo Day, where participating developers will demonstrate how they've leveraged Meta's ecosystem to solve real-world growth challenges. The event will be attended by investors, Meta leadership, and industry stakeholders, with top-performing studios receiving platform-level amplification and potential funding for driving acquisitions leveraging Meta solution. 'By combining expert sessions from Meta with structured guidance from the country's top Venture Capital firms, we hope to not just empower local success stories but also create a launchpad for Indian gaming companies to scale globally,' said Srinivas.


Time of India
18-06-2025
- Business
- Time of India
Meta Gaming Accelerator launched to power up India's next-gen game devs and studios
India's gaming scene is growing rapidly fueled by mobile-first users, a booming creator economy, and emerging tech like AI. At the Meta Marketing Summit: Gaming Edition, Meta announced a new initiative aimed at pushing this momentum further: the Meta Gaming Accelerator . Launched in collaboration with Bitkraft Ventures, Kalaari Capital, Lumikai Fund, and Elevation Capital, the accelerator will support 20–30 small to mid-sized Indian game developers and studios in its first phase. The focus is on providing hands-on guidance in areas like monetization, user acquisition, AI-driven game design, and expanding to global markets. Participants will dive into ad monetization strategies, learn to integrate Meta's tools like Llama for personalization and storytelling, and receive mentorship from VC partners and industry experts. The program culminates in a Demo Day, where developers showcase how they've used Meta's ecosystem to tackle real-world growth challenges potentially unlocking visibility and funding opportunities. This move reflects Meta's broader investment in India's digital economy and gaming as a space where culture and business intersect.