Latest news with #BlackFridays
Indianapolis Star
an hour ago
- Business
- Indianapolis Star
Amazon Prime Day 2025 racks up record sales figures, company says
Amazon stretched out its annual Prime Day sales event so that it lasted four days – twice as long as in the past – and, as a result, blew away previous sales figures. The online retailing powerhouse – and tech giant – said Prime Day 2025, which ran from July 8-11, was its biggest ever, the company announced Saturday, July 12, in a news release. Amazon's 11th Prime Day drove record sales and a record number of items sold, larger than any previous four-day period that included a Prime Day event, the company said. (The promotion became a two-day affair in 2019; this year, Amazon expanded it to four days for the first time.) U.S. online spending during Prime Day's four days amounted to an estimated $24.1 billion, according to Adobe. Its Adobe Analytics sales data tracks online transactions across U.S. retail sites. The data, which is aggregated and anonymized, doesn't directly track Amazon's sales but does reflect overall spending and suggest Prime Day demand. Spending for Prime Day amounted to "more than two Black Fridays – which drove $10.8 billion in online spending during the 2024 holiday shopping season – and sets a new benchmark for the summer shopping season," Adobe said in a news release. The total also surpassed Adobe's pre-Prime Day estimate of $23.8 billion in sales. "This year's extended Prime Day event delivered incredible savings to our members across millions of deals," said Doug Herrington, CEO of Amazon Worldwide Stores, in a news release. "We're thrilled to see record savings for our customers, who found great prices on the everyday essentials and products they love." Shopping: Here are the best still-live Amazon Prime Day deals you can buy today Herrington also saluted Amazon's employees, saying, "Their efforts made this our biggest Prime Day yet, and I'm grateful for their contributions." Independent sellers, including small and medium-sized businesses, also racked up record sales and a record number of items sold, according to Amazon. "We saw impressive sales not just on our Prime exclusive deals but across our entire catalog," said Anne Maza, co-owner of the small business Olivia Garden, in a statement. "Beyond the immediate revenue boost, we're especially thrilled about the increased brand awareness and the acquisition of new customers through the event.' A majority of shoppers (53.2%) made purchases on mobile devices, compared to on desktop computers, accounting for $12.8 billion of the spending, according to Adobe. The sales racked up despite economic uncertainties driven by President Donald Trump's tariff strategy and flagging consumer confidence. Among the products consumers snatched up during the Prime Day period, according to Adobe: Contributing: Paul Davidson and Betty Lin-Fisher, USA TODAY Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@
Indianapolis Star
an hour ago
- Business
- Indianapolis Star
Amazon Prime Day 2025 racks up record sales figures, company says
Amazon stretched out its annual Prime Day sales event so that it lasted four days – twice as long as in the past – and, as a result, blew away previous sales figures. The online retailing powerhouse – and tech giant – said Prime Day 2025, which ran from July 8-11, was its biggest ever, the company announced Saturday, July 12, in a news release. Amazon's 11th Prime Day drove record sales and a record number of items sold, larger than any previous four-day period that included a Prime Day event, the company said. (The promotion became a two-day affair in 2019; this year, Amazon expanded it to four days for the first time.) U.S. online spending during Prime Day's four days amounted to an estimated $24.1 billion, according to Adobe. Its Adobe Analytics sales data tracks online transactions across U.S. retail sites. The data, which is aggregated and anonymized, doesn't directly track Amazon's sales but does reflect overall spending and suggest Prime Day demand. Spending for Prime Day amounted to "more than two Black Fridays – which drove $10.8 billion in online spending during the 2024 holiday shopping season – and sets a new benchmark for the summer shopping season," Adobe said in a news release. The total also surpassed Adobe's pre-Prime Day estimate of $23.8 billion in sales. "This year's extended Prime Day event delivered incredible savings to our members across millions of deals," said Doug Herrington, CEO of Amazon Worldwide Stores, in a news release. "We're thrilled to see record savings for our customers, who found great prices on the everyday essentials and products they love." Shopping: Here are the best still-live Amazon Prime Day deals you can buy today Herrington also saluted Amazon's employees, saying, "Their efforts made this our biggest Prime Day yet, and I'm grateful for their contributions." Independent sellers, including small and medium-sized businesses, also racked up record sales and a record number of items sold, according to Amazon. "We saw impressive sales not just on our Prime exclusive deals but across our entire catalog," said Anne Maza, co-owner of the small business Olivia Garden, in a statement. "Beyond the immediate revenue boost, we're especially thrilled about the increased brand awareness and the acquisition of new customers through the event.' A majority of shoppers (53.2%) made purchases on mobile devices, compared to on desktop computers, accounting for $12.8 billion of the spending, according to Adobe. The sales racked up despite economic uncertainties driven by President Donald Trump's tariff strategy and flagging consumer confidence. Among the products consumers snatched up during the Prime Day period, according to Adobe: Contributing: Paul Davidson and Betty Lin-Fisher, USA TODAY Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@
USA Today
2 hours ago
- Business
- USA Today
Amazon Prime Day 2025 racks up record sales figures, company says
Spending during Amazon Prime Day amounted to more than two Black Fridays, according to Adobe Analytics and "sets a new benchmark for the summer shopping season." Amazon stretched out its annual Prime Day sales event so that it lasted four days – twice as long as in the past – and, as a result, blew away previous sales figures. The online retailing powerhouse – and tech giant – said Prime Day 2025, which ran from July 8-11, was its biggest ever, the company announced Saturday, July 12, in a news release. Amazon's 11th Prime Day drove record sales and a record number of items sold, larger than any previous four-day period that included a Prime Day event, the company said. (The promotion became a two-day affair in 2019; this year, Amazon expanded it to four days for the first time.) U.S. online spending during Prime Day's four days amounted to an estimated $24.1 billion, according to Adobe. Its Adobe Analytics sales data tracks online transactions across U.S. retail sites. The data, which is aggregated and anonymized, doesn't directly track Amazon's sales but does reflect overall spending and suggest Prime Day demand. How did Amazon Prime Day 2025 compare to Black Friday 2024? Spending for Prime Day amounted to "more than two Black Fridays – which drove $10.8 billion in online spending during the 2024 holiday shopping season – and sets a new benchmark for the summer shopping season," Adobe said in a news release. The total also surpassed Adobe's pre-Prime Day estimate of $23.8 billion in sales. "This year's extended Prime Day event delivered incredible savings to our members across millions of deals," said Doug Herrington, CEO of Amazon Worldwide Stores, in a news release. "We're thrilled to see record savings for our customers, who found great prices on the everyday essentials and products they love." Herrington also saluted Amazon's employees, saying, "Their efforts made this our biggest Prime Day yet, and I'm grateful for their contributions." Independent sellers, including small and medium-sized businesses, also racked up record sales and a record number of items sold, according to Amazon. "We saw impressive sales not just on our Prime exclusive deals but across our entire catalog," said Anne Maza, co-owner of the small business Olivia Garden, in a statement. "Beyond the immediate revenue boost, we're especially thrilled about the increased brand awareness and the acquisition of new customers through the event.' A majority of shoppers (53.2%) made purchases on mobile devices, compared to on desktop computers, accounting for $12.8 billion of the spending, according to Adobe. The sales racked up despite economic uncertainties driven by President Donald Trump's tariff strategy and flagging consumer confidence. Amazon Prime Day: What people bought Among the products consumers snatched up during the Prime Day period, according to Adobe: Contributing: Paul Davidson and Betty Lin-Fisher, USA TODAY Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@ What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day
Axios
3 days ago
- Business
- Axios
Prime Day 2025 sales grow, despite nervous early reports
U.S. online shoppers shelled out $7.9 billion across all retailers on the first day of Amazon's four-day Prime Day sale, up nearly 10% from last year, per Adobe data. Why it matters: Prime Day is more than just a summer shopping event — it's a pulse check on U.S. consumer behavior, pricing power and retail strategy. Some data sources suggest weaker initial results, but an Amazon spokesperson told Axios the company is "pleased with customers' response to Prime Day so far and it is still early in the 4-day event." By the numbers: Adobe says U.S. retailers are expected to drive the equivalent of two Black Fridays from July 8 to July 11, a record $23.8 billion in online spend — 28.4% growth year-over-year. This is the first time Amazon's summer sale is four days, an increase from two days. Other retailers, including Walmart, Best Buy and Kohl's, also extended their competing sales. The intrigue: Momentum Commerce, who manages sales for 50 sellers on Amazon, said Wednesday that it saw sales down 41% compared to the first day of Prime Day last year. Momentum CEO and founder John Shea wrote in a LinkedIn post that the decline is "likely explained by consumers 'treasure hunting' across Amazon, adding products to cart but being slower to purchase in case new deals show up." Shea said the average rate of discount Tuesday was 21%, compared to 24% during Prime Day 2024. That said, he also said Momentum still expects the Prime Day event's sales to grow year over year. The other side: An Amazon spokesperson told Axios that Momentum's numbers are "highly inaccurate" and typical "of statements made by third-party consultancies that don't have access to the actual data." Jamil Ghani, an Amazon Prime vice president, said on Bloomberg TV Wednesday that the company is "really pleased by the engagement that we're getting from our customers and our members." Between the lines: Two-thirds of Prime Day purchases so far cost less than $20, according to data from Numerator.
RTÉ News
4 days ago
- Business
- RTÉ News
Amazon Prime Day set to lift US online sales to $23.8 billion
Online spending is expected to surge to $23.8 billion across US retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics. Sales from July 8 to 11 are projected to rise 28.4% compared with the same time last year, the report said. Retailers recorded online sales worth $14.2 billion during the two-day Amazon shopping event last July. "This is equivalent to two Black Fridays," Adobe noted, adding that budget-conscious consumers are adjusting their shopping habits by using generative AI to find deals and get an early start on back-to-school purchases. Global trade uncertainties, fuelled by President Trump's unpredictable rollout of tariffs, have unsettled consumer confidence and put businesses on edge. E-commerce giant has extended its sales window to 96 hours, up from 48, as competitors such as Walmart and Target launch their own promotions. Shoppers are expected to take advantage of steep discounts to "trade up" to higher-ticket items such as electronics, sporting goods, and appliances, while opting for more affordable alternatives in categories like home and garden or groceries. Clothing is forecast to see the deepest discounts at 24%, up from 20% last year, while discounts on electronics are expected to dip slightly to 22%, according to Adobe Analytics. Sales of backpacks, lunchboxes, and college essentials - including headphones and computers -are also expected to increase. The data firm expects Buy Now Pay Later (BNPL) usage to increase slightly during the Prime Day event, accounting for 8% of overall online spending compared to last year's 7.6% share. Adobe's forecast is based on an analysis of 1 trillion visits to US retail ecommerce sites, covering 100 million SKUs and 18 product categories.
