Latest news with #BlackOutCollection
Hypebeast
9 hours ago
- Entertainment
- Hypebeast
A$AP Rocky 以 Ray-Ban 創意總監身份首推「Wayfarer Puffer」形象企劃
繼今年 2 月Ray-Ban宣佈A$AP Rocky出任品牌史上首位創意總監後，這位向來酷愛墨鏡的饒舌巨星，近日終於將其親自操刀的首個 Ray-Ban 形象企劃正式帶回成長地 Harlem。 此前，A$AP Rocky 曾以「Black Out Collection」為其打響頭炮，隨後他將焦點放在 Ray-Ban 標誌性 Wayfarer 框型上，並先後於 Met Gala 及 Cannes 紅毯上，佩戴全球獨一無二的「Wayfarer Puffer」特別版——該版本鑲嵌 18K 金標誌、天然鑽石與各色寶石。如今，Ray-Ban 與 Flacko 正式揭曉 Wayfarer Puffer 新系列及其於 Harlem 取景的形象大片。作品揉合 Flacko 的文化背景、社區情感與個人品味，多位當地藝術家與街坊在 Flacko 成長的街頭戴上「充氣」鏡框，完美詮釋「Rooted in Harlem. Designed for the world.」的標語 。 雖然市售版 Wayfarer Puffer 並未鑲嵌 18K 金或天然鑽石，但同樣提供紅、藍、粉、黃、綠、黑及白等亮澤色調，每副售價為 $202 美元。立即滑動上方圖庫，率先欣賞 Rocky 親自操刀的 Ray-Ban 首個形象企劃。 >YOASOBI 攜手 PlayStation、F.C. Real Bristol 推出「PLAYERS」聯名球衣 >Salehe Bembury 攜手 Mitchell & Ness 推出 New York Knicks 全新聯名系列 >WACKO MARIA 與塗鴉藝術家 NECK FACE 推出全新聯乘系列
Hypebeast
17 hours ago
- Entertainment
- Hypebeast
A$AP Rocky's First Ray-Ban Campaign As Creative Director Is Homegrown in Harlem
Summary WhenA$AP Rockywas appointed asRay-Ban's first-ever creative director back in February, it seemed like a logical level-up for the eyewear aficionado rapper. After unveiling the 'Black Out Collection' as his debut delivery in the role, Rocky fixated on Ray-Ban's signature Wayfarer silhouette, stepping out to this year'sMet Galain a one-of-a-kind version of the 'Wayfarer Puffer' sunglasses featuring an 18-karat gold logo, natural diamonds, and gemstones. He followed up the next week with a similar one-of-one Wayfarer pair for his Red Carpet walk at the Cannes Film Festival. At long last, Ray-Ban and Rocky have officially unveiled the Wayfarer Puffer and its Harlem-shot campaign. An encapsulation of the rapper's culture, community and personal style, the shoot features a street-cast of local artists and neighbors donning the inflated frames on the blocks Flacko grew up on; a visual testament to the silhouette's tagline: 'Rooted in Harlem. Designed for the world.' While the Wayfarer Puffers don't exactly land in 18-karat gold or emblazoned with natural diamonds, they instead land in a sleek selection of polished hues, including red, blue, pink, yellow, green, black, and white. Each pair runs for a price of $202 USD. Peep Rocky's first creative-directed Ray-Ban campaign in the gallery above.
