Latest news with #BlackandBold
The Sun
11-05-2025
- Automotive
- The Sun
Brabus embarks on ultra-luxury real estate venture
Brabus, the German brand globally renowned for its high-performance automotive creations, has officially unveiled its most ambitious project yet – Brabus Island. The unveiling, held during a private, invitation-only event in Abu Dhabi, marks a significant milestone as the company steps into the realm of luxury real estate for the first time in its nearly 50-year history. Situated in the exclusive Al Seef District of Al Raha Beach, Brabus Island occupies approximately 100,000 square metres of prime waterfront property. Just minutes from Zayed International Airport and the city centre of Abu Dhabi, and an hour's drive from Dubai, the Island is poised to become a prestigious landmark in the Emirate. Described as a bold new expression of the brand's identity, Brabus Island embodies the essence of its design language through architecture, offering a living experience that mirrors the distinctiveness of its vehicles. This transition from automotive design to residential living is viewed as a natural evolution of the Brabus ethos. Chief Executive Officer Constantin Buschmann described the venture as both a milestone and a logical step forward. He noted that while Brabus has long crafted vehicles that stir emotions and elevate lifestyles, Brabus Island now allows the company to create the lifestyle itself. Abu Dhabi, with its blend of opulence and innovation, provides the ideal setting for this expansion. Architecturally, the development features sleek, minimalist silhouettes that are immediately recognisable as an extension of Brabus's progressive design DNA. The result is a striking visual addition to the Abu Dhabi skyline – one that asserts the brand's presence beyond the automotive world. The residences on Brabus Island are fully customisable, using a modular design system inspired by the brand's made-to-order supercars. Homeowners can choose from three curated aesthetic themes: Black and Bold, White Bliss, and Gray Haven — each offering a unique interpretation of the Brabus lifestyle. From there, clients are invited to personalise every detail to reflect their individual style, effectively creating a Brabus Masterpiece to live in. This uncompromising commitment to bespoke luxury culminates in what the brand refers to as the Brabus 1-Second-Wow – an immediate, visceral sense of impact that characterises every element of the Island's design and experience. With the introduction of Brabus Island, the brand has redefined the boundaries of its influence. No longer confined to vehicles, Brabus is now shaping entire environments, turning its signature aesthetic into a fully immersive, architectural reality.
Time Out Abu Dhabi
02-05-2025
- Business
- Time Out Abu Dhabi
Brabus is building a whole island in Abu Dhabi (and it's super luxury)
If you thought supercars were the height of luxury, think again – Brabus is parking its signature swagger right in the middle of Abu Dhabi with an entire island of designer real estate. That's right, the German performance powerhouse known for turning Mercedes-Benz models into roaring beasts is now turning its attention to something even more extravagant: building an actual island. Welcome to Brabus Island. Set to rise in the upscale Al Seef District, this 100,000-square-metre megaproject will be home to 450 ultra-luxe residences, including 350 apartments and 100 waterfront villas. Think of it as James Bond's dream home – sleek, modern and just minutes from Zayed International Airport (because of course you'd arrive by private jet). The high-rise apartments will range from two to four bedrooms and clock in anywhere between 1,100 and 5,000 square feet. As you might expect from the brand that trademarked the phrase '1-Second-Wow,' the interiors are fully customisable and as tailored as a BRABUS G-Wagen – residents can choose from chic design schemes like Black and Bold, White Bliss, or Gray Haven and upgrade finishes just like you would on one of their handcrafted supercars. Meanwhile, the villas – all located on either waterfront or beachfront plots – promise privacy, prestige and just the right amount of dramatic flair. Construction is kicking off in summer 2025, with handovers starting in 2028. And in case you were wondering, prices range from around $790,000 to a cool $7.33 million. This marks Brabus' first foray into real estate, but it seems like Abu Dhabi's coastline is fast becoming the new showroom floor for luxury brands. Next up? A floating yacht village, perhaps… More going on in Abu Dhabi UAE residents can now save big time on flights thanks to a new Skyscanner feature No complaints here You can now get a robotaxi from Zayed International Airport Trips to the airport just got an upgrade Abu Dhabi's best restaurants: Everywhere you should eat at least once Your dinner inspo is sorted 20 incredibly fun ways to explore Abu Dhabi after dark The city is at its most fascinating once the sun goes down
