
Brabus embarks on ultra-luxury real estate venture
Brabus, the German brand globally renowned for its high-performance automotive creations, has officially unveiled its most ambitious project yet – Brabus Island. The unveiling, held during a private, invitation-only event in Abu Dhabi, marks a significant milestone as the company steps into the realm of luxury real estate for the first time in its nearly 50-year history.
Situated in the exclusive Al Seef District of Al Raha Beach, Brabus Island occupies approximately 100,000 square metres of prime waterfront property. Just minutes from Zayed International Airport and the city centre of Abu Dhabi, and an hour's drive from Dubai, the Island is poised to become a prestigious landmark in the Emirate.
Described as a bold new expression of the brand's identity, Brabus Island embodies the essence of its design language through architecture, offering a living experience that mirrors the distinctiveness of its vehicles. This transition from automotive design to residential living is viewed as a natural evolution of the Brabus ethos.
Chief Executive Officer Constantin Buschmann described the venture as both a milestone and a logical step forward. He noted that while Brabus has long crafted vehicles that stir emotions and elevate lifestyles, Brabus Island now allows the company to create the lifestyle itself. Abu Dhabi, with its blend of opulence and innovation, provides the ideal setting for this expansion.
Architecturally, the development features sleek, minimalist silhouettes that are immediately recognisable as an extension of Brabus's progressive design DNA. The result is a striking visual addition to the Abu Dhabi skyline – one that asserts the brand's presence beyond the automotive world.
The residences on Brabus Island are fully customisable, using a modular design system inspired by the brand's made-to-order supercars.
Homeowners can choose from three curated aesthetic themes: Black and Bold, White Bliss, and Gray Haven — each offering a unique interpretation of the Brabus lifestyle. From there, clients are invited to personalise every detail to reflect their individual style, effectively creating a Brabus Masterpiece to live in.
This uncompromising commitment to bespoke luxury culminates in what the brand refers to as the Brabus 1-Second-Wow – an immediate, visceral sense of impact that characterises every element of the Island's design and experience.
With the introduction of Brabus Island, the brand has redefined the boundaries of its influence. No longer confined to vehicles, Brabus is now shaping entire environments, turning its signature aesthetic into a fully immersive, architectural reality.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The Sun
8 hours ago
- The Sun
Eurostar to launch routes to Germany and Switzerland
LONDON: Eurostar said Tuesday it would launch new direct train routes from London to Frankfurt and Geneva, as potential competitors threaten to break its three-decade monopoly on cross-channel rail travel. The new direct routes would open from the early 2030s, in addition to new services from Amsterdam and Brussels to Geneva, the international rail company said. Announced at the back of positive year-end results, Eurostar said in a statement that it would invest two billion euros (£1.6 billion) in the new services to major European cities and 50 new trains, bringing its total fleet to 67 trains. The announcement comes amid 'continued demand for international rail travel across Europe', according to Eurostar, which currently operates in the UK, France, the Netherlands, Belgium and Germany. While it currently has connecting services to Cologne, the new routes will directly serve the German financial capital and global diplomatic hub Geneva. 'Our new fleet will make new destinations for customers a reality -- notably direct trains between London and Germany, and between London and Switzerland for the first time. A new golden age of international sustainable travel is here,' said Eurostar CEO Gwendoline Cazenave. According to the rail company, passenger numbers rose to over 19.5 million in 2024, marking a five percent increase from the previous year. It has a target of ferrying 30 million passengers annually. The Eurostar Group merges operations of Eurostar which operates in the Channel Tunnel between the UK and France, and Thalys, which runs high-speed rail services from Paris to Amsterdam and German cities. Eurostar also said it would increase daily services between London, Rotterdam and Amsterdam starting later this year. 'I am pleased to welcome this exciting investment into Eurostar services, which is a huge step in promoting green travel across Europe and boosting our international rail connections,' UK Transport Secretary Heidi Alexander said. The announcements come as Eurostar's three-decade monopoly in the Channel Tunnel looks likely to end. Earlier this year, Britain's Office of Rail and Road opened access to a maintenance depot along the Paris-London route to other firms, removing a hurdle to competitors offering services. Italian railway operator Trenitalia and British billionaire Richard Branson's Virgin Group have since signalled plans to open their own services on the cross-Channel line.


The Star
10 hours ago
- The Star
Nvidia, HPE to build new supercomputer in Germany
FILE PHOTO: A smartphone with a displayed Nvidia logo is placed on a computer motherboard in this illustration created on March 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo SAN FRANCISCO (Reuters) -Nvidia and Hewlett Packard Enterprise said on Tuesday they are partnering with the Leibniz Supercomputing Centre to build a new supercomputer using Nvidia's next-generation chips. The Blue Lion supercomputer, as the project is called, will become available to scientists in early 2027, using Nvidia's "Vera Rubin" chips. The announcement, made at a supercomputing conference in Hamburg, Germany, follows Nvidia's announcement that the Lawrence Berkeley National Lab in the United States also plans to build a system using the chips next year. Separately, Nvidia also said that Jupiter, another supercomputer using its chips at German national research institute Forschungszentrum Julich, has officially become Europe's fastest system. The deals represent European institutions aiming to stay competitive against the U.S. in supercomputers used for scientific fields from biotechnology to climate research. Long before it became an artificial intelligence powerhouse, Nvidia set out to persuade scientists to use its chips to speed up complex computer problems, such as modeling climate change. Those problems required many precise calculations that could take months ata time. Nvidia is now working to persuade scientists to use artificial intelligence. Those AI systems can take the results of a few precise calculations and use them to make predictions that, while not as accurate as the fully calculated results, can still be useful while taking far less time. Nvidia on Tuesday unveiled what it calls its "Climate in a Bottle" AI model. In a press briefing, Dion Harris, head of data center product marketing at Nvidia, said scientists will be able to input a few initial conditions such as sea surface temperatures and generate a forecast for 10 to 30 years in the future and see what the weather may be like at any kilometer or so of the earth's surface. "Researchers will use combined approach of classic physics and AIto resolve turbulent atmospheric flows," Harris said. "This technique will allow them to analyze thousands and thousands more scenarios in greater detail than ever before." (Reporting by Stephen Nellis in San Francisco; Editing by Lincoln Feast.)

The Star
19 hours ago
- The Star
Auto companies hit the panic button
LONDON: Frank Eckard, chief executive officer (CEO) of a German magnet maker, has been fielding a flood of calls in recent weeks. Exasperated automakers and parts suppliers have been desperate to find alternative sources of magnets, which are in short supply due to Chinese export curbs. Some told Eckard their factories could be idled by mid-July without backup magnet supplies. 'The whole car industry is in full panic,' said Eckard, CEO of Magnosphere, based in Troisdorf, Germany. 'They are willing to pay any price.' Car executives have once again been driven into their war rooms, concerned that China's tight export controls on rare earth magnets – crucially needed to make cars – could cripple production. US President Donald Trump said last Friday that Chinese President Xi Jinping agreed to let rare earths minerals and magnets flow to the United States. A US trade team was scheduled to meet Chinese counterparts for talks in London. The industry worries that the rare earths situation could cascade into the third massive supply chain shock in five years. A semiconductor shortage wiped away millions of cars from automakers' production plans, from roughly 2021 to 2023. Before that, the Covid pandemic in 2020 shut factories for weeks. Those crises prompted the industry to fortify supply chain strategies. Executives have prioritised backup supplies for key components and re-examined the use of just-in-time inventories, which save money but can leave them without stockpiles when a crisis unfurls. Judging from Eckard's inbound calls, though, 'nobody has learned from the past', he said. This time, as the rare earths bottleneck tightens, the industry has few good options, given the extent to which China dominates the market. The fate of automakers' assembly lines has been left to a small team of Chinese bureaucrats as it reviews hundreds of applications for export permits. Several European auto-supplier plants have already shut down, with more outages coming, said the European Association of Automotive Suppliers (CLEPA). 'Sooner or later, this will confront everyone,' said CLEPA secretary-general Benjamin Krieger. Cars today use rare earths-based motors in dozens of components: side mirrors, stereo speakers, oil pumps, windshield wipers and sensors, for fuel leakage and braking sensors. China controls up to 70% of global rare earths mining, 85% of refining capacity and about 90% of rare earths metal alloy and magnet production, consultancy AlixPartners said. The average electric vehicle uses about 500g of rare earths elements, and a fossil fuel car uses just half that, according to the International Energy Agency. China has clamped down before, including in a 2010 dispute with Japan, during which it curbed rare earths exports. Japan had to find alternative suppliers, and by 2018, China accounted for only 58% of its rare earth imports. 'China has had a rare earth card to play whenever they wanted to,' said Mark Smith, CEO of mining company NioCorp, which is developing a rare earth project in Nebraska, scheduled to start production within three years. Across the industry, automakers have been trying to wean off China for rare earth magnets, or even develop magnets that do not need those elements. But most efforts are years away from the scale needed. As auto companies scout longer-term solutions, they are left scrambling to avert imminent factory shutdowns. Automakers must figure out which of their suppliers need export permits. Mercedes-Benz, for example, is talking to suppliers about building rare earth stockpiles. Analysts said the constraints could force automakers to make cars without certain parts and park them until they become available, as GM and others did during the semiconductor crisis. Automakers' reliance on China does not end with rare earth elements. A 2024 European Commission report said China controls more than 50% of global supply of 19 key raw materials, including manganese, graphite and aluminum. Andy Leyland, co-founder of supply chain specialist SC Insights, said any of those elements could be used as leverage by China. — Reuters