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The Sun
11-05-2025
- Automotive
- The Sun
Brabus embarks on ultra-luxury real estate venture
Brabus, the German brand globally renowned for its high-performance automotive creations, has officially unveiled its most ambitious project yet – Brabus Island. The unveiling, held during a private, invitation-only event in Abu Dhabi, marks a significant milestone as the company steps into the realm of luxury real estate for the first time in its nearly 50-year history. Situated in the exclusive Al Seef District of Al Raha Beach, Brabus Island occupies approximately 100,000 square metres of prime waterfront property. Just minutes from Zayed International Airport and the city centre of Abu Dhabi, and an hour's drive from Dubai, the Island is poised to become a prestigious landmark in the Emirate. Described as a bold new expression of the brand's identity, Brabus Island embodies the essence of its design language through architecture, offering a living experience that mirrors the distinctiveness of its vehicles. This transition from automotive design to residential living is viewed as a natural evolution of the Brabus ethos. Chief Executive Officer Constantin Buschmann described the venture as both a milestone and a logical step forward. He noted that while Brabus has long crafted vehicles that stir emotions and elevate lifestyles, Brabus Island now allows the company to create the lifestyle itself. Abu Dhabi, with its blend of opulence and innovation, provides the ideal setting for this expansion. Architecturally, the development features sleek, minimalist silhouettes that are immediately recognisable as an extension of Brabus's progressive design DNA. The result is a striking visual addition to the Abu Dhabi skyline – one that asserts the brand's presence beyond the automotive world. The residences on Brabus Island are fully customisable, using a modular design system inspired by the brand's made-to-order supercars. Homeowners can choose from three curated aesthetic themes: Black and Bold, White Bliss, and Gray Haven — each offering a unique interpretation of the Brabus lifestyle. From there, clients are invited to personalise every detail to reflect their individual style, effectively creating a Brabus Masterpiece to live in. This uncompromising commitment to bespoke luxury culminates in what the brand refers to as the Brabus 1-Second-Wow – an immediate, visceral sense of impact that characterises every element of the Island's design and experience. With the introduction of Brabus Island, the brand has redefined the boundaries of its influence. No longer confined to vehicles, Brabus is now shaping entire environments, turning its signature aesthetic into a fully immersive, architectural reality.
What's On
05-05-2025
- Business
- What's On
There's a Brabus-themed island coming to Abu Dhabi
Homebuyers, start your engines… For automotive enthusiasts, few names in the business define luxury and high performance like German aftermarket giants Brabus do. Now, the iconic brand has announced plans to launch a themed residential development in Abu Dhabi, in 2029. 3 of 12 The exclusive enclave will be built in the UAE capital's gorgeous Al Raha Beach area, bringing with its a marvellous mix of German precision, Brabus luxury and premium options – coupled with stunning Al Raha water views. The luxe residential development will be located on a private island – hence the name – offering residents sleek, sophisticated housing options ranging from 2-bedroom apartment configurations to much larger 4-bedroom duplexes, across a total of 352 units. The development will be classified as a freehold property, and will be available to buyers of all nationalities with a starting price tag of Dhs2.8 million (Dhs50,000 to reserve your unit). Keys will be handed over in early 2029. Look and feel While we're excited to see it all unfold, we hear this will be a prime example of modern architecture-meets-custom interiors. You can expect to reside in a space finished with marble, sintered stone, and natural wood, available in three signature palettes: Black & bold , White Bliss , and Gray Haven . Homes will have floor-to-ceiling windows, smart home automation, and panoramic views of the Arabian Gulf, plus prime Abu Dhabi real estate locations such as Yas Island and Saadiyat Island. Amenities Like most high-luxury properties being unveiled in the UAE capital lately, Brabus Island by Reportage Properties will feature multiple swimming pools, a residents-only padel court, spa, sauna, steam rooms, gym, outdoor jacuzzi, barbecue areas and kids' play areas, to name only a few of their amenities. Convenience Its strategic Al Raha Beach location means in addition to living in one of Abu Dhabi's top family-friendly areas, you'll also have several leading Abu Dhabi restaurants (including pet-friendly options), schools, multiple popular fitness and wellness options, and world-class landmarks including Saadiyat Cultural District, Etihad Arena, and of course, Zayed International Airport – all within easy reach. Brabus is a leading German high-performance automotive aftermarket brand that has gained widespread popularity owing to its incredible work with Mercedes-Benz, Maybach, and others over the last 50 years. We're excited to see this one take shape… Images: > Sign up for FREE to get exclusive updates that you are interested in
Scottish Sun
03-05-2025
- Automotive
- Scottish Sun
Luxury car brand to design hundreds of apartments and villas on its very own ISLAND with properties to start from £600k
The priciest properties will run up to €6.5 million, or around £5.5 million WELCOME TO PARADISE Luxury car brand to design hundreds of apartments and villas on its very own ISLAND with properties to start from £600k LUXURY high-performance tuning company Brabus has branched out… into the creation of private islands. The German aftermarket modifier, famous for its association with Mercedes, as well as Maybach and Smart, is best known for the Brabus G-Wagon and the recently unveiled Brabus Big Boy motorhome. 5 Luxury car modifier Brabus, best-known for their affiliation with Mercedes-Benz, is designing an entire island Credit: supplied 5 To be known as Brabus Island, it wil boast four high-risers with 350 apartments Credit: supplied 5 Apartment buyers can choose from three aesthetics; Black and Bold, White Bliss or Grey Haven Credit: supplied 5 Each property will be inspired by Brabus' 'signature look and feel' Credit: supplied 5 The brand, which has been around since 1977, has created a number of high-class models over the years Credit: Handout But now they're reaching even more bold and ambitious new heights by modifying an entire island - with a collection of luxury properties to be built in Abu Dhabi. Aptly named Brabus Island, the 0.4 square mile piece of land will feature four high-rise towers with 350 apartments, plus around 100 villas. The project will be located on the plush Al Seef seafront district in collaboration with Abu Dhabi-based developer Reportage Properties, with each home on the island to feature highly customisable interior - as is typical with Brabus. Indeed, there will be three aesthetics that buyers can choose from; Black and Bold, White Bliss or Grey Haven. Each apparently is inspired by Brabus' 'signature look and feel.' Brabus CEO, Constantin Buschmann, said: 'For nearly five decades, Brabus has built products that move people – emotionally, viscerally, physically. 'But this is different. Now, for the first time, we're not just designing vehicles for a lifestyle – we're designing the lifestyle itself. 'Brabus Island is an exciting and very significant design opportunity, and Abu Dhabi is exactly the right place for it.' The Brabus website states the minimum cost of one of the apartments will be €700,000, which is around £600,000, while the most expensive will run up to €6.5 million, or around £5.5 million. Construction on the island is set to begin this summer and has been pencilled in for completion by early 2028. Luxury £1m motorhome with huge living space, heated floors & spa bathroom This is reportedly when residents will begin to move into their new luxury apartments. Brabus, which has existed since 1977, has its headquarters in Bottrop, Germany. As well as Mercedes, they have worked with other luxury brands like Porsche and Rolls-Royce in the past. They eve have lines for boats, fashion, and collaborations. This comes as Mercedes recently revealed the ultimate in luxury travel with a new MPV that's been likened to a 'private lounge'. The new-look V-Class concept isn't just an ordinary-looking van with extra bells and whistles, it's potentially the king of all people carriers. The German giants, who showcased the VIP shuttle at the Shanghai Motor Show, claim they have "set a benchmark" for the future of premium driving. The new V-Class line-up promises a range of practical family vehicles that scale all the way up to 'luxurious limousines' – with the first model set to arrive in 2026. While the exterior might resemble a slightly more futuristic-looking van, Mercedes says it 'marks the next step' in their design language, with aerodynamics playing a significant role in its appearance.
The Irish Sun
03-05-2025
- Automotive
- The Irish Sun
Luxury car brand to design hundreds of apartments and villas on its very own ISLAND with properties to start from £600k
LUXURY high-performance tuning company Brabus has branched out… into the creation of private islands. The German aftermarket modifier, famous for its association with Mercedes, as well as Maybach and Smart, is best known for the Brabus G-Wagon and the recently unveiled Brabus Big Boy motorhome. Advertisement 5 Luxury car modifier Brabus, best-known for their affiliation with Mercedes-Benz, is designing an entire island Credit: supplied 5 To be known as Brabus Island, it wil boast four high-risers with 350 apartments Credit: supplied 5 Apartment buyers can choose from three aesthetics; Black and Bold, White Bliss or Grey Haven Credit: supplied 5 Each property will be inspired by Brabus' 'signature look and feel' Credit: supplied 5 The brand, which has been around since 1977, has created a number of high-class models over the years Credit: Handout But now they're reaching even more bold and ambitious new heights by modifying an Aptly named Brabus Island, the 0.4 square mile piece of land will feature four high-rise towers with 350 apartments, plus around 100 villas. The project will be located on the plush Al Seef seafront district in collaboration with Abu Dhabi-based developer Reportage Properties, with each home on the island to feature highly customisable interior - as is typical with Brabus. Indeed, there will be three aesthetics that buyers can choose from; Black and Bold, White Bliss or Grey Haven. Advertisement Read more Motors News Each apparently is inspired by Brabus' 'signature look and feel.' Brabus CEO, Constantin Buschmann, said: 'For nearly five decades, Brabus has built products that move people – emotionally, viscerally, physically. 'But this is different. Now, for the first time, we're not just designing vehicles for a lifestyle – we're designing the lifestyle itself. 'Brabus Island is an exciting and very significant design opportunity, and Abu Dhabi is exactly the right place for it.' Advertisement Most read in Motors Exclusive The Brabus website states the minimum cost of one of the apartments will be €700,000, which is around £600,000, while the most expensive will run up to €6.5 million, or around £5.5 million. Construction on the island is set to begin this summer and has been pencilled in for completion by early 2028. Luxury £1m motorhome with huge living space, heated floors & spa bathroom This is reportedly when residents will begin to move into their new luxury apartments. Brabus, which has existed since 1977, has its headquarters in Bottrop, Germany. Advertisement As well as Mercedes, they have worked with other luxury brands like Porsche and Rolls-Royce in the past. They eve have lines for boats, fashion, and collaborations. This comes as The new-look V-Class concept isn't just an ordinary-looking van with extra bells and whistles, it's potentially the king of all people carriers. Advertisement The German giants, who showcased the VIP shuttle at the Shanghai Motor Show, claim they have "set a benchmark" for the future of premium driving. The new V-Class line-up promises a range of practical family vehicles that scale all the way up to 'luxurious limousines' – with the first model set to arrive in 2026. While the exterior might resemble a slightly more futuristic-looking van, Mercedes says it 'marks the next step' in their design language, with aerodynamics playing a significant role in its appearance.
Time Out Abu Dhabi
02-05-2025
- Business
- Time Out Abu Dhabi
Brabus is building a whole island in Abu Dhabi (and it's super luxury)
If you thought supercars were the height of luxury, think again – Brabus is parking its signature swagger right in the middle of Abu Dhabi with an entire island of designer real estate. That's right, the German performance powerhouse known for turning Mercedes-Benz models into roaring beasts is now turning its attention to something even more extravagant: building an actual island. Welcome to Brabus Island. Set to rise in the upscale Al Seef District, this 100,000-square-metre megaproject will be home to 450 ultra-luxe residences, including 350 apartments and 100 waterfront villas. Think of it as James Bond's dream home – sleek, modern and just minutes from Zayed International Airport (because of course you'd arrive by private jet). The high-rise apartments will range from two to four bedrooms and clock in anywhere between 1,100 and 5,000 square feet. As you might expect from the brand that trademarked the phrase '1-Second-Wow,' the interiors are fully customisable and as tailored as a BRABUS G-Wagen – residents can choose from chic design schemes like Black and Bold, White Bliss, or Gray Haven and upgrade finishes just like you would on one of their handcrafted supercars. Meanwhile, the villas – all located on either waterfront or beachfront plots – promise privacy, prestige and just the right amount of dramatic flair. Construction is kicking off in summer 2025, with handovers starting in 2028. And in case you were wondering, prices range from around $790,000 to a cool $7.33 million. This marks Brabus' first foray into real estate, but it seems like Abu Dhabi's coastline is fast becoming the new showroom floor for luxury brands. Next up? A floating yacht village, perhaps… More going on in Abu Dhabi UAE residents can now save big time on flights thanks to a new Skyscanner feature No complaints here You can now get a robotaxi from Zayed International Airport Trips to the airport just got an upgrade Abu Dhabi's best restaurants: Everywhere you should eat at least once Your dinner inspo is sorted 20 incredibly fun ways to explore Abu Dhabi after dark The city is at its most fascinating once the sun goes down
