Latest news with #Blackmagic
Yahoo
04-04-2025
- Business
- Yahoo
Blackmagic Design Announces New Blackmagic PYXIS 12K
Advanced digital film camera in a versatile design with revolutionary full frame 12K RGBW sensor in EF, PL or L-Mount, Blackmagic RAW and global media sync with Blackmagic Cloud! LAS VEGAS, April 04, 2025--(BUSINESS WIRE)--NAB 2025 - Blackmagic Design today announced Blackmagic PYXIS 12K, a new digital film camera that features a revolutionary 12K RGBW sensor in the versatile PYXIS camera design! This new model features the same sensor as URSA Cine 12K LF with a massive 16 stops of dynamic range along with dual CFexpress media recorders, 10G Ethernet and Blackmagic Cloud global sync, all in a customizable body. Blackmagic PYXIS 12K is available in three models, with customers able to choose between L-Mount, PL or Locking EF lens mounts. Blackmagic PYXIS 12K will be available in July from Blackmagic Design resellers worldwide for US$4,995. The Blackmagic PYXIS 12K will be demonstrated on the Blackmagic Design NAB 2025 booth #SL216. With multiple mounting points and accessory side plates, it's easy to configure Blackmagic PYXIS into the camera customers need it to be! PYXIS' compact body is made from precision CNC machined aerospace aluminum, which means it is lightweight yet very strong. You can easily mount it on a range of camera rigs such as cranes, gimbals or drones! In addition to the multiple 1/4″ and 3/8″ thread mounts on the top and bottom of the body, Blackmagic PYXIS has a range of side plates that further extends the ability to mount accessories such as handles, microphones or even SSDs. All this means customers can build the perfect camera for the any production that's both rugged and reliable! Blackmagic PYXIS models feature a large full frame sensor with a native resolution of 6048 x 4032 or a massive 12288 x 8040. That's almost three times larger than a Super 35 sensor and lets customers shoot with a shallow depth of field or use anamorphic lenses uncropped for a true cinematic look. Whether users are shooting in bright light or in almost no light at all, the massive dynamic range with high performance sensor provides stunning low noise images in all lighting conditions. Plus, PYXIS lets customers shoot up to 112 fps on the PYXIS 12K. This amazing sensor combined with Blackmagic color science gives customers the same quality as the most expensive digital cinema cameras. Using the full area of the sensor gives customers a unique open gate 3:2 image which also lets them reframe their shots in post production. The large sensor also lets customers work in true 6:5 anamorphic without cropping, making widescreen cinematic images more detailed and in higher resolution than previously possible. Customers can even use the classic Super 35 sized window on the sensor to create an instant 'close up' version of their shot that fits seamlessly with open gate footage. Customers can choose between L-Mount, EF or PL lenses, making Blackmagic PYXIS compatible with the largest range of cinema and photographic lenses in the world. The L-Mount model works with the latest full frame lenses from Leica, Panasonic and Sigma but can also accommodate lens adapters, allowing customers to use a wide variety of new and vintage lenses. The EF model lets customers use high quality photographic lenses they already own from DSLRs or even Blackmagic Pocket Cinema Cameras. Or the PL model lets customers work with professional cinema lenses from Zeiss, ARRI, Cooke and more without needing an adapter. Blackmagic PYXIS models can shoot in all standard resolutions and frame rates from HD up to DCI 4K, 6K, 8K and even 12K. Blackmagic PYXIS 12K features a multi scale sensor with that lets customers shoot in 12K, 8K or 4K at the full sensor size. Shoot up to 40 fps at 12288 x 8040 3:2 open gate or 60 fps at 12288 x 5112 2.4:1 and 112 fps at 4096 x 2160 4K. With the 6K model, customers can shoot up to 36 fps at 6048 x 4032 3:2 open gate or 60 fps at 4096 x 2160 4K DCI. The built in LCD on Blackmagic PYXIS is more than just a simple status display. It's a 4″ high resolution HDR touchscreen that is also perfect for monitoring and reviewing shots on set. Its full HD resolution means customers can frame and focus their shots without needing to carry around a bulky external monitor. Blackmagic PYXIS Monitor is a versatile 5″ HDR touchscreen monitor with full camera control that can be mounted almost anywhere. It provides the same controls and overlays as PYXIS' built in LCD, so it's perfect to use when rigging or accessories block the internal display. Multiple mounting points make it easy to attach on any camera rig and use as a large viewfinder for easier focusing and framing. Or use it as an assist station so crew can frame and monitor shots from any position on set. Plus, the bright 1500 nit display and removable sunshade ensure visibility, even in sunlight. Blackmagic PYXIS supports the optional Blackmagic URSA Cine EVF to make outdoors and handheld shooting accurate and easy. Customers get an integrated high quality 1920 x 1080 color OLED display with built in proximity sensor, 4 element glass diopter for incredible accuracy with a wide focus adjustment. The innovative side plates expand the riggability of their camera even further. The standard plate included with Blackmagic PYXIS is made from the same aircraft grade aluminum as the camera body and features 2 1/4″ thread mounts and one 3/8″ thread mount, allowing customers to add microphones, brackets or other accessories. Or customers can attach the included SSD plate which offers a convenient location to securely attach a USB-C drive for recording or even a mobile phone for live streaming. Blackmagic PYXIS records in Blackmagic RAW to preserve control of detail, exposure and color during post production. It also records HD H.264 proxies in real time making it easy to share media around the world in minutes. This means their images always maintain unprecedented resolution and quality for color, keying, compositing, reframing, stabilization and tracking in HD, 4K, 6K, 8K or even a massive 12K. The Blackmagic PYXIS features two built in CFexpress card recorders, and a USB-C expansion port for recording direct to external flash media disks or an SSD. CFexpress media are more durable and faster than even older media so are perfect for recording full resolution, 12-bit Blackmagic RAW files. Plus, with dual CFexpress slots, customers can keep recording because they can hot swap full cards without stopping. Blackmagic PYXIS records an HD proxy in H.264 in addition to the camera original media. The small proxy file can upload to Blackmagic Cloud in seconds, even as the camera's recording, so their media is available back at the studio in real time. The ability to transfer media directly into the DaVinci Resolve media bin as editors are working is revolutionary and has never before been possible. Any editor working anywhere in the world will get the shots. When uploading to Blackmagic Cloud, customers can use an Apple or Android phone to get a connection to the internet via mobile data. Simply connect the phone to the USB-C port and Blackmagic PYXIS will configure for mobile data. Customers can also connect via wired Ethernet using the camera's Ethernet port. This lets customers get their media out as they shoot so post production teams anywhere in the world can start work in real time. Blackmagic PYXIS features a wide range of connections for audio, monitoring, power and more. The camera includes a 12G-SDI out for monitoring with support for HDR and Ultra HD output. That means customers can connect an SDI display for on set monitoring of images, with or without overlays that show critical information and camera status. SDI allows for much longer cable runs than HDMI making it easier to reach monitors that are further away on set. Blackmagic PYXIS features a built hardware streaming engine that supports RTMP and SRT streaming to YouTube, Facebook, X and more. For internet access, customers have two options, one to connect via Ethernet or they can connect a 4G or 5G phone for mobile data. As the streaming is built into the camera, customers can see the stream status and data rate in the viewfinder and the LCD. "Since the introduction of the Blackmagic PYXIS 6K, we've been working hard to make our amazing RGBW sensor from the URSA Cine available to even more customers," said Grant Petty, Blackmagic Design CEO. "We have redesigned the electronics and processing to be able to handle the massive sensor and we think customers are going to love shooting incredible large format images in 4K, 8K and now 12K. We are really excited to offer this sensor in the flexible PYXIS design that has been so popular with our customers!" Blackmagic PYXIS 12K Features 36 x 24mm full frame RGBW 12K 12288 x 8040 sensor. Open gate 3:2, full height 6:5 anamorphic and 9K Super 35 for creating cinematic content. Multi scale RGBW sensor for capturing 12K, 8K or 4K at the full sensor size. Choice of models with L-Mount, PL or locking EF lens mounts. Records full resolution up to 40 fps or 112 fps at 8K. Built-in 4″ HDR 1500 nit LCD screen. Records Blackmagic RAW and H.264 proxies. Extremely fast dual CFexpress card recording. 10G Ethernet or mobile data for mobile remote streaming. Optional Blackmagic URSA Cine EVF. Optional Blackmagic PYXIS Monitor. Features 12G-SDI for monitoring with status overlay. Professional mini XLR input with 48 volt phantom power. Complete streaming solution for YouTube, Facebook, X and more. High capacity BP-U series batteries. Availability and Price Blackmagic PYXIS 12K will be available in July for US$4,995, excluding local duties and taxes, from Blackmagic Design resellers worldwide. Press Photography Product photos of the Blackmagic PYXIS 12K, as well as all other Blackmagic Design products, are available at About Blackmagic Design Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to View source version on Contacts MediaTerry Frechette+1 408 954 0500 Ext. 321pr-usa@ Sign in to access your portfolio
Forbes
28-03-2025
- Forbes
PNY Technologies Starts Shipping Its New High-Speed USB-C Thumb Drive
The PNY PRO Elite V3 Type-C USB flash drives is available in capacities from 256GB to 2TB. Memory brand PNY Technologies has begun shipping its new USB Type-C series of flash drives with write speeds as high as 1,000MB/s and capacities up to 2TB. In a world where USB thumb drives still seem to mostly use USB-A connectors, it's a bit of a mystery as to why there hasn't been more USB-C drives launched, especially now that most new laptops exclusively have USB-C ports. Now PNY Technologies has started shipping its latest USB Type-C flash drives, headed up by the brand's flagship PRO Elite V3 with read speeds up to 1,000MB/s and write speeds up to 800MB/s which is as fast as many external SSD drives. The new drives are available in a selection of capacities ranging from 256GB to a large 2TB. The new and extended choice of PNY's Type-C thumb drives also include the ultra-compact Elite-X Fit and a basic Elite model which will ship a little later. All drives use, USB-C connectors with a range of data transfer speeds. The Blackmagic Speed Test returned write speeds of 910.4MB/s and read speed of 796.1MB/s. Quoted data speeds don't always translate into real-world performance so I decided to give one of the new PRO Elite V3 thumb drives at test. Using Blackmagic speed test software, the drive returned a respectable 910.4MB/s write speed and 796.1MB/s read speed which is pretty close to the quoted 1,000MB/s and 800MB/s read and write speeds. In fact, the write speed was slightly faster than the quoted spec and the read speed slightly slower. It's good to see a storage product living up to its quoted performance. However, the speed of port the users has can also make a significant difference. If you are using a USB 2.0 port or a dock then you could see speeds reduce significantly. For small files, data speed isn't a huge issue, but when it comes to transferring large 4K video files between two computers using a thumb drive, the time taken can be painfully slow. So, if you are a content creator, graphic designer or photographer with large amounts of data, speed matters. The USB-C connector on the new PNY PRO Elite V3 Type-C USB flash drives retracts into the aluminum ... More body to protect the connection. PNY says that the PRO Elite V3 is made with premium components which should give it the kind of durability and performance a professional users would demand. The drive features a sliding cap for protecting the USB-C connector when not in use. An integrated key loop also makes it easy to attach to a keyring. A small point worth noting with these new faster drives is they are still quite wide which can present a problem when slotting them into a USB-C port if a neighboring port is already in use. For this reason, it would be nice to see the drives ship with a USB-C cable extender which could make life a little easier. The PNY Elite-X Fit drives really are the size of a thumb. These little USB-C drives aren't the ... More fastest but they are convenient and affordable. Also shipping now are PNY's new and ultra-compact Elite-X Fit Type-C thumb drives. These tiny drives have a USB-C connector and are suitable for plugging in directly to a laptop. Unlike the PRO Elite V3, the Elite-X Fit drive is much slower. It's designed for transferring and storing small files and has a leisurely write speed of 100MB/s and a read speed of 200MB/s. The micro-sized format of these smaller drives is easier to carry around and its narrow enough to leave adjacent ports accessible. These smaller Elite-X Fit drives are primarily designed for portability and convenience and are aimed at general office and school duties where price will always win out over performance. The PNY PRO Elite V3 Type-C USB 3.2 Gen 2 and Elite-X Fit Type-C USB 3.2 flash drives are shipping now from or PNY PRO Elite V3 Type-C USB Flash Drives: 256GB: $29.99, 512GB: $49.99, 1TB: $74.99, 2TB: $144.99. PNY Elite-X Fit Type-C USB Flash Drives: 64GB 3-Pack: $27.99, 128GB 2-Pack: $24.99, 256GB: $24.99. PNY PRO Elite V3 Type-C Flash Drive PNY Elite-X Fit Type-C Flash Drive
Yahoo
07-03-2025
- Entertainment
- Yahoo
The Blackmagic Pyxis 6k has been tested in the wilds of Zimbabwe – here's how it got on!
When you buy through links on our articles, Future and its syndication partners may earn a commission. South African cinematographer and director Sean Viljoen recently tested out the Blackmagic Design Pyxis 6K cinema camera in the stunning, wild landscapes of Zimbabwe. Known for his immersive documentary style, Viljoen was eager to see how the Blackmagic camera could handle the unique demands of wildlife filmmaking, and the results, shown on the Blackmagic website, were nothing short of impressive. For Viljoen, one of the biggest challenges in wildlife cinematography is proximity to the subjects. Typically, when filming animals in the wild, you're often using longer lenses to keep your distance. But Viljoen is a fan of documentary filmmaking that makes the viewer feel like they're right there with the characters. He says, "I've always been a fan of documentary filmmaking that connects the viewer to characters by shooting handheld with that really 'close and wide look". He was excited to experiment with capturing the animals in a more intimate way, contrasting the traditional long-lens approach that's so common in natural history cinematography. Above: The Behind the Scenes with Blackmagic PYXIS 6K and Sean Viljoen With the Blackmagic camera Pyxis 6K's full-frame sensor, Viljoen was able to achieve this goal. The camera's full-frame sensor offered him the flexibility to shoot tighter shots without worrying about distortion, which would have been an issue on a Super 35mm camera due to the crop factor. This was crucial when filming both the wildlife and the conservation rangers, as Viljoen wanted to ensure the shots were proportional and felt authentic, especially when transitioning between the two very different subjects. One of the standout features of the Blackmagic camera Pyxis 6K, for Viljoen, was its ability to shoot in 3:2 Open Gate mode. "This was the first time I had ever used 3:2 Open Gate on a camera," he shares. "When shooting 16:9, I would have framed for the elephant and then had to crop the tree. But with the Blackmagic camera Pyxis 6K, I could capture the full shape of the elephant without losing the context of its surroundings. It's much easier to get that larger-than-life shot when you're not forced to crop". Another area where the Blackmagic camera Pyxis 6K impressed was its performance in low-light conditions. Viljoen filmed a scene just before sunrise when the light was still barely hitting the landscape. 'We were shooting around 5 am, and it was still quite dark. The clouds were bright, and the boulders were almost completely black in the shadows,' he recalls. 'With such extreme contrasts in light, you're really testing the limits of the sensor's dynamic range. The Blackmagic camera handled it effortlessly, keeping the details intact in both the highlights and the shadows.' For Viljoen, the camera's versatility and dynamic range made it perfect for the unpredictable lighting conditions of the African wilderness. But what really stood out to him was how easy the Blackmagic camera was to work with, highlighting the renowned Blackmagic Design workflow that supports creators through capture to post-processing with DaVinci Resolve. The workflow ecosystem makes Blackmagic a really enticing brand choice for new filmmakers, as it provides seamless integration across each of the filmmaking processes. The camera's 6K Open Gate sensor (6048 x 4032) gives it incredible resolution and detail, whether shooting wide shots or up-close intimate moments. Coupled with Blackmagic RAW at a 5:1 constant bitrate, it provides filmmakers with a streamlined, high-quality workflow. Viljoen used Zeiss CP.3 35mm lenses at a T4 aperture, taking full advantage of the full-frame sensor to create a beautiful depth of field and natural bokeh. Shooting at ISO 400 provided him with clean images, even in low-light scenarios, while Nisi C5 True Color VND ND filters helped him control exposure in harsh lighting conditions. Viljoen's test of the Blackmagic camera Pyxis 6K truly shows its potential as a tool for wildlife filmmakers. Its impressive low-light performance, high resolution, and flexibility in framing make it ideal for capturing intimate moments with both animals and people in the field. You can read more about this test on the Blackmagic Design website. With its affordable price tag, currently under $2,500, and seamless Blackmagic workflow, it's no wonder that this camera has quickly become a favorite among filmmakers. Check out our guides for the best cinema cameras and the best cameras for filmmaking.
Yahoo
14-02-2025
- Business
- Yahoo
4K Technology Market to Grow USD 689.15 Billion by 2032
The 4K Technology Market is growing with demand for ultra-high-definition displays in entertainment, gaming, healthcare, and surveillance, driven by advancements in display and streaming. Austin, Feb. 14, 2025 (GLOBE NEWSWIRE) -- 4K Technology Market Size & Growth Insights: According to the SNS Insider, 'The 4K Technology Market Size was valued at USD 139.10 Billion in 2023 and is expected to reach USD 689.15 Billion by 2032 and grow at a CAGR of 19.5% over the forecast period 2024-2032.' This rapid expansion is driven rising consumer demand for high-resolution displays across televisions, smartphones, gaming consoles, and professional imaging equipment. The declining cost of 4K-enabled devices and the availability of ultra-high-definition (UHD) content from streaming platforms such as Netflix, Amazon Prime and Disney+ are contributing to market expansion and on the technology side, even more advances such as upgraded OLED, QLED and mini-LED displays as well as advances in AI-powered upscaling, should help encourage 4K uptake. Also a major part to play is the telecom sector, which has opened up high-speed 5G and fiber-optic networks, allowing for seamless 4K content streaming. Moreover, increasing patents and R&D investments in display technology, coupled with evolving consumer preferences for premium visual experiences, are further driving market expansion. The growing integration of 4K in surveillance, healthcare imaging, and automotive displays is also contributing to market acceleration. Get a Sample Report of 4K Technology Market Forecast @ Leading Market Players with their Product Listed in this Report are: Sony Corp. (Bravia 4K TVs, Sony 4K Cameras) JVC Kenwood Corp. (JVC 4K Projectors, JVC 4K Camcorders) AsusTek Corp. (Asus 4K Monitors, Asus 4K Laptops) Hong Kong Skyworth Digital Holdings Ltd. (Skyworth 4K Smart TVs, Skyworth 4K Set-top Boxes) TCL Corp. (TCL 4K QLED TVs, TCL 4K Android TVs) Hisense Co., Ltd. (Hisense 4K ULED TVs, Hisense 4K Laser TVs) Amazon Inc. (Amazon Fire TV 4K, Amazon Prime Video 4K Streaming) Canon Inc. (Canon 4K Professional Cameras, Canon 4K Camcorders) Blackmagic Design Pty Ltd. (Blackmagic 4K Cinema Cameras, Blackmagic 4K Video Switchers) Innolux Corp. (Innolux 4K Display Panels, Innolux 4K Touch Screens) LG Electronics Corp. (LG OLED 4K TVs, LG UltraFine 4K Monitors) Panasonic Corp. (Panasonic 4K UHD TVs, Panasonic 4K Professional Cameras) Samsung Electronics Corp. (Samsung Neo QLED 4K TVs, Samsung 4K Smart Monitors) Sharp Corp. (Sharp AQUOS 4K TVs, Sharp 4K Display Panels). 4K Technology Market Report Scope: Report Attributes Details Market Size in 2023 USD 139.10 Billion Market Size by 2032 USD 689.15 Billion CAGR CAGR of 19.5% From 2024 to 2032 Report Scope & Coverage Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook Key Segmentation • By Product (Set-top boxes, TV monitors, Digital signage, Smartphones, Tablets & laptops)• By End Use (Consumer electronics, Media & entertainment, Healthcare, Education, Retail & advertising, Others) Key Drivers • Increased Consumer Demand for High-Quality Visual Experiences Propels 4K Technology Adoption in Home Entertainment Systems.• Technological Advancements in Display and Streaming Infrastructure Drive the Expansion of 4K Technology Market. Do you Have any Specific Queries or Need any Customize Research on 4K Technology Market, Request for Analyst Call @ Key Industry Segmentation Analysis By Product Type, TV monitors Dominating and Smartphones Fastest Growing In 2023, the TV monitors segment led the 4K technology market, capturing a 40% revenue share due to the rising consumer demand for high-quality home entertainment. The increasing preference for 4K televisions and monitors, offering superior picture clarity and immersive viewing experiences, has driven this dominance. Industry leaders like Sony, Samsung, and LG continue to innovate, with Sony expanding its BRAVIA XR 4K lineup featuring Cognitive Processor XR for enhanced visuals and sound, while LG enhances its OLED 4K displays with AI-powered image processing and high refresh rates, catering to gaming and sports enthusiasts. The smartphones segment is witnessing the fastest growth, with a projected CAGR of 22.14% during the forecast period, driven by increasing demand for HD mobile content such as streaming, gaming, and photography. Indeed, a significant number of high-end brands have already started adopting this promising innovation, with Samsung's Galaxy S23 Ultra, Apple's iPhone 14 Pro Max, and Xiaomi handsets sporting 4K displays and supporting advanced video recording capability. By End User, Consumer Electronics Dominating and Healthcare Fastest Growing In 2023, the Consumer Electronics segment dominated the 4K technology market, holding a 52% revenue share, to the growing demand for 4K televisions, gaming consoles, and home entertainment systems. The proliferation of 4K smart TVs and display devices in the market is a testament to the demand from consumers who seek a rich visual experience. Ongoing innovation from market leaders such as Sony, Samsung, and LG include Sony's use of its Cognitive Processor XR in BRAVIA XR 4K TVs for optimized image quality and sound production, while LG has increased its OLED 4K TV refresh rate and added image processing with AI to cater to high demand for high-definition content and gaming applications. The Healthcare segment is projected to witness the highest CAGR of 21.61% during the forecast period, due to the rising adoption of 4K Imaging solutions for applications such as medical diagnostics, surgery, and endoscopy. Patients are benefiting from the introduction of 4K medical-grade monitors and cameras by the likes of Sony and Panasonic, which mean finer details in medical images can be reviewed, improving surgical precision in operating theatres and encouraging accurate diagnosis. Purchase Single User PDF of 4K Technology Market Report (33% Discount) @ Regional Dynamics of the 4K Technology Market: North America's Dominance and Asia Pacific's Rapid Growth In 2023, North America led the 4K technology market with a 35% share, driven by strong demand for 4K-enabled consumer electronics, including televisions, gaming consoles, and streaming services. The United States, in particular, has witnessed extensive adoption of 4K home entertainment systems, supported by high-speed internet and the expansion of streaming platforms like Netflix, Amazon Prime Video, and Disney+, which offer vast 4K content libraries. Additionally, the region's high disposable income and tech-savvy consumers have accelerated the adoption of premium 4K products. The booming gaming industry, with consoles like the PlayStation 5 and Xbox Series X delivering 4K experiences, further contributes to North America's dominance. Asia Pacific is the fastest-growing region, with a projected CAGR of 21.95%, fueled by increasing urbanization, rising disposable income, and a growing middle class in countries like China, Japan, India, and South Korea. Chinese companies like Hisense, TCL, and Xiaomi are driving accessibility by introducing affordable 4K televisions and smartphones, expanding the technology's reach and adoption across a broad consumer base. Table of Contents - Major Points 1. Introduction 2. Executive Summary 3. Research Methodology 4. Market Dynamics Impact Analysis 5. Statistical Insights and Trends Reporting 5.1 Adoption Rate of 4K Devices (2023) 5.2 Consumer Preferences & Spending Patterns 5.3 Technological Developments and Patents (2023) 5.4 Telecom and Network Adoption 6. Competitive Landscape 7. 4K Technology Market Segmentation, by Product 8. 4K Technology Market Segmentation, by End Use 9. Regional Analysis 10. Company Profiles 11. Use Cases and Best Practices 12. Conclusion Access More Research Insights of 4K Technology Market Growth & Outlook Report 2024-2032@ [For more information or need any customization research mail us at info@ About Us: SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world. CONTACT: Contact Us: Jagney Dave - Vice President of Client Engagement Phone: +1-315 636 4242 (US) | +44- 20 3290 5010 (UK)Sign in to access your portfolio
Yahoo
06-02-2025
- Yahoo
This new RGBW sensor changes everything! Blackmagic's new 12K camera can shoot 8K and 4K with no drop in quality
When you buy through links on our articles, Future and its syndication partners may earn a commission. YouTube channel Team 2 Films has released a video breaking down the frankly monstrous spec of the Blackmagic Ursa Cine 12k LF. This is a proper cinema camera designed to compete with the likes of Sony, Arri and Red. But while large format film cameras are notoriously expensive, the Blackmagic Ursa Cine 12k LF starts at just $6,995 in the US. And while the camera boasts a groundbreaking bumper feature set, it's Blackmagic's new RGBW sensor that has really set tongues wagging. The Blackmagic Ursa Cine 12k LF's 12K resolution will be overkill for most filmmakers. Heck, most movie productions aren't even shot in 8K, let alone 12K (12288 x 8040). So, groundbreaking or not, that's a spec that'd put more filmmakers off than it would actually attract. But hold your horses. What's clever about Blackmagic's latest cine camera is its ability to switch seamlessly to 8K and 4K resolutions without any of its competitors' resolution-changing caveats such as cropping into the sensor and downsampling. And it's all down to that large-format 36x24mm RGBW sensor. See the breakdown below: ABOVE: See the magic behind Blackmagic's new RGBW sensor RGBW sensors are nothing new, but they require a lot more processing oomph than the traditional Bayer filter array, favored by most camera manufacturers. As Team 2 Films puts it, Bayer filters have: 'twice the number of green pixels as they do red or blue. That pattern repeats on a two-by-two grid. The Ursa's color filter array repeats on a six-by-six grid. Half the photo sites are white, the other half are an equal number of red, green and blue.' The YouTube channel highlights how the introduction of white photo sites increases a sensor's light-gathering capabilities, resulting in a higher dynamic range. And as we all know, higher resolutions mean smaller photosites and reduced light-gathering potential, making these white photo sites incredibly important due to the Ursa's eye-watering 12K resolution. But the real mystery is how the Ursa is able to switch resolutions at will, with seemingly no caveats such as pixel skipping or downsampling. Team 2 Films' video explains this in a lot more detail than I ever could. Simply put, though, the camera reads pixels individually when shooting at 12K, but Blackmagic has arranged them so they can be read in groups of 2 when shot at 8K. And while the channel explains that this is essentially pixel binning, it states: 'that might make it sound like sensor data is being discarded, but it's not (...) the value of two different photo sites is being summed together before being sent onwards.' Grouping photo sites for 8K shooting then makes it possible for the camera to shoot at 4K, but I'll let you watch the video at 07:50 to find out precisely how. The rest of the video goes on to discuss all of the camera's other incredibly neat features, with the team even using it to shoot real-world footage, so be sure to give it a watch! The big question on my mind now is will other cinema camera manufacturers follow suit? Into filmmaking? Check out the best cinema cameras. And if you're a Blackmagic fan, take a look at the best Blackmagic cameras. Plus, did you know that AI can turn the color palette from ANY movie into a Lightroom preset?
