Latest news with #BlakeBrown
Time of India
3 days ago
- Entertainment
- Time of India
Blake Lively's business takes a hit as Taylor Swift fans boycott products over allegations in Baldoni lawsuit
HighlightsBlake Lively's brands, Blake Brown and Betty Booze, are experiencing significant sales declines due to backlash from Taylor Swift's fans following a legal dispute involving Justin Baldoni. Sales of Blake Lively's hair care line, Blake Brown, have reportedly dropped by up to 78%, with projections indicating total sales could fall below $15 million by 2025. Allegations surfaced that Blake Lively attempted to pressure Taylor Swift for public support, leading to widespread boycotts from Swifties, further damaging her brand's reputation. From the moment the legal drama unfolded, Blake Lively has been deep in controversy. Backlash, criticism, and abandonment are at the heart of the disputes. Blake Lively's once-thriving brands are facing significant backlash, and it's all due to her feud with Taylor Swift. After explosive claims surfaced in Justin Baldoni's lawsuit, Swift's devoted fans abandoned Lively. Blake Lively's brands, Blake Brown and Betty Booze, are seeing significant sales drops as a result of allegations related to the Justin Baldoni lawsuit . The numbers now reveal the extent of the damage. What sparked the backlash against Blake Lively?Swifties are boycotting her products following accusations that she pressured Taylor Swift to publicly defend herself. Lively is trying to promote a number of things that millions of Swifties don't want to use. Sales of Blake Brown, Lively's hair care line, and Betty Booze, her line of alcoholic beverages, fell significantly in the aftermath of the lawsuit. But when Baldoni's attorney, Bryan Freedman, publicly claimed that Lively attempted to coerce Swift's hand in order to preserve her own reputation, it was the final straw. How much have her brands lost in sales?Sales of Lively's haircare line, Blake Brown, fell by up to 78% after what she calls a "social manipulation campaign," according to her initial lawsuit. The abrupt and unanticipated negative media campaign against Ms. Lively, according to the complaint, "depressed retail sales of Blake Brown products by 56-78 percent based on internal sales projections,' as per a report by NewsNation. This sharp decline was entirely inconsistent with the high satisfaction ratings that Blake Brown products obtained in the substantial consumer testing conducted prior to launch or its early success following launch, as per the complaint. This week, however, Puck revealed that Target, which sells the Blake Brown collection, is experiencing sharp declines in consumer sales. Are Taylor Swift's fans influencing the boycott?According to a report published by Puck this week, Lively was being accused by Baldoni's legal team of attempting to use a hair and body mist, Blake Brown's first new product since last summer, to blackmail Taylor Swift, into giving Lively public support or else "risk the release of a decade's worth of private texts between the stars." Swifties were not amenable to this and avoided any interaction with Lively. Puck was informed by a Target insider that Blake Brown's total sales in 2025 will be "less than $15 million." "It went from a $100 million brand to a $15 million brand.' Blake Brown "is a non-conversation" at Target. Neither Taylor Swift's admirers nor any of their mutual friends are endorsing Blake Lively over her. FAQs Why are fans boycotting Blake Lively's brands? Swifties are avoiding her products following allegations that she attempted to press Taylor Swift during a legal dispute. How bad are Blake's businesses' sales losses? Her haircare line's sales have reportedly dropped by up to 78% and are expected to fall below $15 million by 2025.
Yahoo
3 days ago
- Business
- Yahoo
Blake Lively's Hair Care And Booze Reportedly Suffer Massive Sales Decline As Legal Battle Drags On
New reports claim that Blake Lively's products are suffering a notable drop in sales amid the controversy surrounding her legal dispute with actor Justin Baldoni. The businesses reportedly affected include Lively's haircare brand, Blake Brown, and her alcoholic beverage line, Betty Booze. Blake Brown allegedly saw a decline of up to 78% around the time she filed her sexual harassment lawsuit against Baldoni. Sales have reportedly declined even further since then, amid claims that Taylor Swift's fans, known as Swifties, are no longer interested in Blake Lively and her products. As the lawsuit between Blake Lively and Justin Baldoni continues to make headlines, the ripple effects appear to be taking a toll on Lively's entrepreneurial ventures. According to NewsNation, Lively previously stated in her original lawsuit against her "It Ends With Us" co-star that her haircare brand, Blake Brown, suffered "depressed retail sales by 56–78 percent." Those numbers have reportedly dropped even further recently, particularly at Target, the retail chain with which Lively is partnered. A Puck report claims the brand is projected to make "less than $15 million" in total sales in 2025, a steep decline from the $100 million it was reportedly worth. And while the initial decline was attributed to Lively's claim that Baldoni orchestrated a social media smear campaign against her, the recent downturn follows accusations from Baldoni's legal team that the actress attempted to "essentially blackmail" the pop star into publicly supporting her. Swift fans have reportedly viewed Lively's alleged actions as a reason to boycott her products, including her Betty Booze line. Besides Swifies distancing themselves from Lively's business ventures, Swift herself has also halted her relationship with her former best pal. "Their friendship has halted," a source told People Magazine earlier in the month. "Taylor wants no part in this drama." This comes after previous claims that the ongoing legal feud between Lively and Baldoni has not only left Swift "completely floored" but also "very upset." The singer's anger is also said to be fueled by her realization that Lively has been using her name to boost her own standing, and this has been happening for quite some time. "Taylor has been aware that Blake has been exploiting her name for a while now, but this subpoena takes it to a whole new level," a source told the Daily Mail. Amid the legal feud, other high-profile people within Lively and Swift's circle have distanced themselves from the actress. "No one that is close friends with Taylor continues to be in contact with Blake," an insider told the Daily Mail. Topping the list is Gigi Hadid, whose actions have reportedly been followed by British stars Cara Delevingne and Sophie Turner. "Cara is no longer friends with Blake, but there was no big fight or anything like that," the insider further remarked. "She hasn't talked to her in months and has no plans to, or to hang out." As for Turner, another insider shared that she and Lively were "never all that close," and even if they were, "no one in Taylor's crew has anything to do" with the actress anymore. "Taylor's friends, Sophie included, are so set on keeping in Taylor's good graces that they have no problem whatsoever on cutting ties with anyone who does Taylor dirty," the source said. Recently, Swift was subpoenaed by Justin Baldoni's legal team in connection with claims tied to his $400 million defamation countersuit against Lively. But before a deposition date could be set, Baldoni's lawyers withdrew the subpoena, freeing Swift from the obligation. Sources later claimed that the decision was made because the legal team had already obtained what they wanted from Swift. Allegedly, someone in Swift's inner circle handed over proof that Lively's legal team had "threatened to leak" private messages between the actress and Swift if the singer didn't publicly support her. That whistleblower was reportedly revealed to be Scott Swift, the singer's 73-year-old father. "Scott Swift did not want his daughter to be dragged into this any further, and he voluntarily gave up this information as part of a deal that would include [Baldoni's team] withdrawing their subpoena for Taylor," the insider informed the Daily Mail. Earlier this month, Lively made an appearance on Seth Meyers' late-night show, where she opened up about the emotional toll she has seemingly endured this year amid her court battle with Baldoni. Alluding to her ongoing legal battle, Lively told Meyers: "What I can say without going too into it is that this year has been the highest of highs and the lowest of lows in my life and I see so many women around afraid to speak, especially right now, afraid to share their experiences, and fear is by design." She continued, "It's what keeps us silent. But I also acknowledge that many people don't have the opportunity to speak." "So I do feel fortunate that I've been able to, and as a woman, you have the ability to use your voice - that's kept me strong and helped me in my belief and my fight for the world to be safer for women and girls. It's a pretty simple thing," Lively added, per the Daily Mail. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time of India
4 days ago
- Entertainment
- Time of India
Blake Lively's business takes a hit as Taylor Swift fans boycott products over allegations in Baldoni lawsuit
From the moment the legal drama unfolded, Blake Lively has been deep in controversy. Backlash, criticism, and abandonment are at the heart of the disputes. Blake Lively's once-thriving brands are facing significant backlash, and it's all due to her feud with Taylor Swift. After explosive claims surfaced in Justin Baldoni's lawsuit, Swift's devoted fans abandoned Lively. Blake Lively's brands, Blake Brown and Betty Booze , are seeing significant sales drops as a result of allegations related to the Justin Baldoni lawsuit . The numbers now reveal the extent of the damage. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Cara Membantu Orang Terkasih Menghadapi Limfoma Limfoma Pelajari Undo What sparked the backlash against Blake Lively? Swifties are boycotting her products following accusations that she pressured Taylor Swift to publicly defend herself. Lively is trying to promote a number of things that millions of Swifties don't want to use. Sales of Blake Brown, Lively's hair care line, and Betty Booze, her line of alcoholic beverages, fell significantly in the aftermath of the lawsuit. Live Events But when Baldoni's attorney, Bryan Freedman, publicly claimed that Lively attempted to coerce Swift's hand in order to preserve her own reputation, it was the final straw. How much have her brands lost in sales? Sales of Lively's haircare line, Blake Brown, fell by up to 78% after what she calls a "social manipulation campaign," according to her initial lawsuit. The abrupt and unanticipated negative media campaign against Ms. Lively, according to the complaint, "depressed retail sales of Blake Brown products by 56-78 percent based on internal sales projections,' as per a report by NewsNation. This sharp decline was entirely inconsistent with the high satisfaction ratings that Blake Brown products obtained in the substantial consumer testing conducted prior to launch or its early success following launch, as per the complaint. This week, however, Puck revealed that Target, which sells the Blake Brown collection, is experiencing sharp declines in consumer sales. ALSO READ: After $1 billion Rhode sale, is divorce on? Hailey Bieber celebrates solo, husband Justin missing at dinner Are Taylor Swift's fans influencing the boycott? According to a report published by Puck this week, Lively was being accused by Baldoni's legal team of attempting to use a hair and body mist, Blake Brown's first new product since last summer, to blackmail Taylor Swift, into giving Lively public support or else "risk the release of a decade's worth of private texts between the stars." Swifties were not amenable to this and avoided any interaction with Lively. Puck was informed by a Target insider that Blake Brown's total sales in 2025 will be "less than $15 million." "It went from a $100 million brand to a $15 million brand.' Blake Brown "is a non-conversation" at Target. Neither Taylor Swift's admirers nor any of their mutual friends are endorsing Blake Lively over her. FAQs Why are fans boycotting Blake Lively's brands? Swifties are avoiding her products following allegations that she attempted to press Taylor Swift during a legal dispute. How bad are Blake's businesses' sales losses? Her haircare line's sales have reportedly dropped by up to 78% and are expected to fall below $15 million by 2025.
Daily Mail
22-05-2025
- Entertainment
- Daily Mail
Blake Lively calls Ryan Reynolds 'most supportive husband'... as Justin Baldoni lawsuit approaches 6th month mark
Blake Lively is moving forward in spite of the ongoing drama with her It Ends With Us co-star Justin Baldoni. The A Simple Favor star, 37, launched a trio of hair and body scents from her beauty line Blake Brown that her husband, Ryan Reynolds, 48, loves. 'He legitimately uses [the products],' she wrote via Instagram. 'His favorite is the Wild Nectar. 'I thought he was just being the best and most supportive husband, but he genuinely loves to wear them,' she said. And it doesn't hurt that the hair and body mists smell 'so yummy and sexy' on him. Blake also debuted two other mists: Bergamot Woods, and Sandalwood Vanille. This comes as her lawsuit with Justin Baldoni heads towards its six month anniversary; she first filed on December 31, 2024 'His skin picks up the more woody and masculine notes, with the lighter sweetness falling in the background, creating an overall smoothness,' Lively continued, noting that the scent goes well his cologne. 'It's amazing how versatile fragrance can be and how it adapts to the wearer for any age and gender,' Lively continued. 'Smelling so differently on him than me and different on us than our mom or our teenage family members.' The three news mists — Wild Nectar Santal, Bergamot Woods and Sandalwood Vanille — retail from $23 to $26 on Target. And the fact that the scents turned out so well is a bonus as they were never planned to be a part of Blake Brown so early. 'This was a response to our community going, "Please make fragrance,'' the Another Simple Favor actress told People. 'We never planned to do hair and body fragrances,' Blake added. Blake's beauty brand launched a year ago to great fanfare and sales. And then, six months later it was eclipsed by the drama and dueling lawsuits between her and Baldoni. Blake announced the launch on Monday, writing on her Instagram, ' Blake Brown Beauty just launched Hair & Body Mist. Not because it was our original plan. But because of YOU.' 'Because our community embraced our scents with such enthusiasm, support and passion. You asked for a standalone fragrance. We listened. ✨✨' She went on, 'As overly romantic as it sounds, to me scent has always been a means of transportation. It can bring you back to a place, time, or person. It can offer a momentary escape, or boost of joy and vibrance when you're not feeling your best.' 'Whether it's the smell of your mom cooking your favorite meal from childhood, or the scent of your most beloved person — fragrance is emotional, distinct, it holds stories and memories that have happened and ones yet to come.' 'The significance of scent in all our stories is why we @blakebrownbeauty put so much care into the nuanced and stunning fragrances in our hair products. We planned to stop there.' She continued: 'But are so grateful to you for authoring our new favorite product - our Hair & Body Mists. Now a staple in all our (and our family's) purses and backpacks. So cheers to you.' 'We hope you enjoy as much as we do. We hope you layer them up and make them your own. But mostly, we hope they bring you joy and memories. I know, cringe, but we mean it. ♥️' Lively launched her haircare brand in July 2024 to create 'clean formulas with incredible performance at a mass price point with a fragrance that I would spray on my body.' In a recent interview with People, Lively also shared what her plans are now that she has had a busy spring. 'Just some time off sounds so nice with my babies and my husband,' she said. The new launch comes amid her ongoing legal battle with Baldoni. It began after she filed a lawsuit against him in December, accusing him of sexual harassment and creating a 'hostile work environment on set.' Justin retaliated with his own $400 million filing against the actress, along with her husband, with the brutal melee now scheduled for a trial on March 29, 2026. All parties have denied the claims. Meanwhile Ryan's ex-wife Scarlett Johansson recently broke her silence on the legal drama.
Daily Mail
21-05-2025
- Entertainment
- Daily Mail
Tone deaf Ryan Reynolds pimps out Blake Lively's HAIRCARE range as shocking allegations emerge about her lifestyle company
Ryan Reynolds has shamelessly promoted his wife Blake Lively 's latest business venture after shocking allegations emerged about treatment of staff at her lifestyle brand. The Deadpool star, 48, promoted Lively's, 37, haircare brand, Blake Brown, in an Instagram Story on Tuesday - just hours after Daily Mail revealed staff are claiming she ran 'toxic and insane' workplace and her failed lifestyle brand 'Preserve'. Preserve was established in 2014 and was meant to be Blake's answer to Gwyneth Paltrow 's 'Goop' but it failed after a year. The actor re-shared a post of the Gossip Girl star — who has been making headlines for her ugly lawsuit with It Ends With Us co-star Justin Baldoni, 41 — advertising her latest hair and body mist product. The three news mists — Wild Nectar Santal, Bergamot Woods and Sandalwood Vanille — retail from $23 to $26 on Target. Sharing a link to the products, Reynolds wrote, 'Body mist, you say?' Blake announced the launch on Monday, writing on her Instagram, ' Blake Brown Beauty just launched Hair & Body Mist. Not because it was our original plan. But because of YOU.' 'Because our community embraced our scents with such enthusiasm, support and passion. You asked for a standalone fragrance. We listened. ✨✨' She went on, 'As overly romantic as it sounds, to me scent has always been a means of transportation. It can bring you back to a place, time, or person. It can offer a momentary escape, or boost of joy and vibrance when you're not feeling your best.' 'Whether it's the smell of your mom cooking your favorite meal from childhood, or the scent of your most beloved person — fragrance is emotional, distinct, it holds stories and memories that have happened and ones yet to come.' 'The significance of scent in all our stories is why we @blakebrownbeauty put so much care into the nuanced and stunning fragrances in our hair products. We planned to stop there.' She continued: 'But are so grateful to you for authoring our new favorite product - our Hair & Body Mists. Now a staple in all our (and our family's) purses and backpacks. So cheers to you.' 'We hope you enjoy as much as we do. We hope you layer them up and make them your own. But mostly, we hope they bring you joy and memories. I know, cringe, but we mean it. ♥️' Lively launched her haircare brand in July 2024 to create 'clean formulas with incredible performance at a mass price point with a fragrance that I would spray on my body.' In a recent interview with People, Lively also shared what her plans are now that she has had a busy spring. 'Just some time off sounds so nice with my babies and my husband,' she said. Blake has been married to Reynolds since 2012 and they have four children together: daughters James, Inez and Betty, and son Olin. 'I mean it's always busy, but when the kids are in school, I miss them,' said the looker. 'I'm that parent who just genuinely really loves spending time with my kids. My husband too, we're like, 'I wonder if they can miss school today so we can spend time with them.' 'We just really like them. Which is important. If you have so many kids, you have to like them. Because they will drive you insane if you don't [laughs],' she said. Blake also addressed how she keeps an eye on her haircare line, her beverage lines, - Betty Buzz and Betty Booze - and her acting projects all at once. 'It's just about being really passionate. I think you have to really love them,' she shared. 'You have to be possessed by them. If you're just putting your name on something, I guess that's probably easy, but it wouldn't feel good to me. 'That's just not the person I am. Maybe if I was a different star sign that that would work, but Virgos, we can't. No, no, no. We love the details. We love the experience. 'So I think that the things that I'm involved in are things that I'm truly passionate about. I used to have a bracelet when I was a kid that said, 'Do what you love, love what you do.' And I think that's it, do what you love and love what you do.' The Gossip Girl alum has been embroiled in a bitter and extremely public feud with former costar Justin Baldoni for months, after she filed a lawsuit accusing him of sexual harassment She talked to People about her three new hair and body mists and how this launch was not initially in her plans. 'It was actually not something we intended to do. This was a response to our community going, 'Please make fragrance.' I was like, 'It's there, it's already in the product.' They were like, 'No, I want to be able to refresh after the gym or throughout the day,'' she said. 'People don't bring their leave-in with them or their dry shampoo, so they just wanted to have that hair and body mist, which I understand. I mean, I'm the person that will just spray dry shampoo in the air and walk through it just because it smells so good. You're probably not supposed to do that, but I just love the smell.' The new launch comes amid her ongoing legal battle with Baldoni. It began after she filed a lawsuit against him in December, accusing him of sexual harassment and creating a 'hostile work environment on set.' Justin retaliated with his own $400 million filing against the actress, along with her husband, with the brutal melee now scheduled for a trial on March 29, 2026. All parties have denied the claims. Meanwhile Ryan's ex-wife Scarlett Johansson recently broke her silence on the legal drama. Baldoni's production company Wayfarer Studios is co-financing Scarlett's directorial debut Eleanor The Great. Johansson, 40, who was married to Reynolds from 2008 to 2011, officially released the film at the Cannes Film Festival on May 20. Johansson was asked about Baldoni during an interview with Vanity Fair, who noted she let 'out a loud, knowing laugh' at the mention of the Jane The Virgin star - a 'standard reaction' in light of 'how public the feud has become', the publication wrote. The Her actress has not yet met Baldoni as he was engrossed in the production of It Ends With Us, however she noted his company was 'super supportive' throughout the making of her movie. 'They were super supportive throughout the process,' Johansson told the magazine. 'But yeah, such weird timing.'
