Tone deaf Ryan Reynolds pimps out Blake Lively's HAIRCARE range as shocking allegations emerge about her lifestyle company

Daily Mail​

21-05-2025

Ryan Reynolds has shamelessly promoted his wife Blake Lively 's latest business venture after shocking allegations emerged about treatment of staff at her lifestyle brand.
The Deadpool star, 48, promoted Lively's, 37, haircare brand, Blake Brown, in an Instagram Story on Tuesday - just hours after Daily Mail revealed staff are claiming she ran 'toxic and insane' workplace and her failed lifestyle brand 'Preserve'.
Preserve was established in 2014 and was meant to be Blake's answer to Gwyneth Paltrow 's 'Goop' but it failed after a year.
The actor re-shared a post of the Gossip Girl star — who has been making headlines for her ugly lawsuit with It Ends With Us co-star Justin Baldoni, 41 — advertising her latest hair and body mist product.
The three news mists — Wild Nectar Santal, Bergamot Woods and Sandalwood Vanille — retail from $23 to $26 on Target.
Sharing a link to the products, Reynolds wrote, 'Body mist, you say?'
Blake announced the launch on Monday, writing on her Instagram, ' Blake Brown Beauty just launched Hair & Body Mist. Not because it was our original plan. But because of YOU.'
'Because our community embraced our scents with such enthusiasm, support and passion. You asked for a standalone fragrance. We listened. ✨✨'
She went on, 'As overly romantic as it sounds, to me scent has always been a means of transportation. It can bring you back to a place, time, or person. It can offer a momentary escape, or boost of joy and vibrance when you're not feeling your best.'
'Whether it's the smell of your mom cooking your favorite meal from childhood, or the scent of your most beloved person — fragrance is emotional, distinct, it holds stories and memories that have happened and ones yet to come.'
'The significance of scent in all our stories is why we @blakebrownbeauty put so much care into the nuanced and stunning fragrances in our hair products. We planned to stop there.'
She continued: 'But are so grateful to you for authoring our new favorite product - our Hair & Body Mists. Now a staple in all our (and our family's) purses and backpacks. So cheers to you.'
'We hope you enjoy as much as we do. We hope you layer them up and make them your own. But mostly, we hope they bring you joy and memories. I know, cringe, but we mean it. ♥️'
Lively launched her haircare brand in July 2024 to create 'clean formulas with incredible performance at a mass price point with a fragrance that I would spray on my body.'
In a recent interview with People, Lively also shared what her plans are now that she has had a busy spring. 'Just some time off sounds so nice with my babies and my husband,' she said.
Blake has been married to Reynolds since 2012 and they have four children together: daughters James, Inez and Betty, and son Olin.
'I mean it's always busy, but when the kids are in school, I miss them,' said the looker.
'I'm that parent who just genuinely really loves spending time with my kids. My husband too, we're like, 'I wonder if they can miss school today so we can spend time with them.'
'We just really like them. Which is important. If you have so many kids, you have to like them. Because they will drive you insane if you don't [laughs],' she said.
Blake also addressed how she keeps an eye on her haircare line, her beverage lines, - Betty Buzz and Betty Booze - and her acting projects all at once.
'It's just about being really passionate. I think you have to really love them,' she shared.
'You have to be possessed by them. If you're just putting your name on something, I guess that's probably easy, but it wouldn't feel good to me.
'That's just not the person I am. Maybe if I was a different star sign that that would work, but Virgos, we can't. No, no, no. We love the details. We love the experience.
'So I think that the things that I'm involved in are things that I'm truly passionate about. I used to have a bracelet when I was a kid that said, 'Do what you love, love what you do.' And I think that's it, do what you love and love what you do.'
The Gossip Girl alum has been embroiled in a bitter and extremely public feud with former costar Justin Baldoni for months, after she filed a lawsuit accusing him of sexual harassment
She talked to People about her three new hair and body mists and how this launch was not initially in her plans.
'It was actually not something we intended to do. This was a response to our community going, 'Please make fragrance.' I was like, 'It's there, it's already in the product.' They were like, 'No, I want to be able to refresh after the gym or throughout the day,'' she said.
'People don't bring their leave-in with them or their dry shampoo, so they just wanted to have that hair and body mist, which I understand. I mean, I'm the person that will just spray dry shampoo in the air and walk through it just because it smells so good. You're probably not supposed to do that, but I just love the smell.'
The new launch comes amid her ongoing legal battle with Baldoni.
It began after she filed a lawsuit against him in December, accusing him of sexual harassment and creating a 'hostile work environment on set.'
Justin retaliated with his own $400 million filing against the actress, along with her husband, with the brutal melee now scheduled for a trial on March 29, 2026. All parties have denied the claims.
Meanwhile Ryan's ex-wife Scarlett Johansson recently broke her silence on the legal drama.
Baldoni's production company Wayfarer Studios is co-financing Scarlett's directorial debut Eleanor The Great.
Johansson, 40, who was married to Reynolds from 2008 to 2011, officially released the film at the Cannes Film Festival on May 20.
Johansson was asked about Baldoni during an interview with Vanity Fair, who noted she let 'out a loud, knowing laugh' at the mention of the Jane The Virgin star - a 'standard reaction' in light of 'how public the feud has become', the publication wrote.
The Her actress has not yet met Baldoni as he was engrossed in the production of It Ends With Us, however she noted his company was 'super supportive' throughout the making of her movie.
'They were super supportive throughout the process,' Johansson told the magazine. 'But yeah, such weird timing.'