Latest news with #BlendersPride
The Wire
29-07-2025
- Entertainment
- The Wire
Blenders Pride Expands Premium Portfolio with the Launch of Blenders Pride Four Elements in Haryana
Gurgaon, Haryana, India – Business Wire India Blenders Pride, the iconic leader in premium whiskies from the House of Pernod Ricard India, unveiled its latest innovation, Blenders Pride Four Elements, in Haryana through a spectacular launch event held at The Leela Ambience, Gurgaon. Blenders Pride Four Elements is a dynamic new and innovative expression in Pernod Ricard India's premium portfolio, curated by the Master Blender Kevin Balmforth and inspired by the elemental forces of nature—Air, Fire, Water, and Earth. Meticulously crafted from four different styles of Scotch malts and blended with the finest Indian grain spirits, it offers a refined harmony, lending it a smooth yet distinctive character. Air from the Scottish Highlands lends complexity during maturation; fire imparts depth through precisely toasted casks enhancing flavour and depth; water unifies the characters of Indian and Scottish terrains; and earth enriches the blend with the finest quality grains and barley. Together, these elements converge to create a symphony of flavours in every amber drop, an experience defined by the smooth interplay of mellow woody sweetness and the lush vibrancy of fresh, ripe fruits. Bringing this rich narrative to life, the launch of Blenders Pride Four Elements in Haryana was reimagined as a breathtaking haute couture spectacle, an evening where fashion blended with the four elements of nature. A choreographed runway unfolded into a dramatic showcase where each of the four elements were artistically brought to life through meticulously curated designs that celebrated their unique essence and character. The evening erupted into its most electrifying moment as acclaimed actor Randeep Hooda commanded the runway as the showstopper, his magnetic presence and striking style perfectly embodying the spirit of this remarkable new blend. The reveal of Blenders Pride Four Elements, flowed into a night of celebration, and refined indulgence where Guests savoured the distinct taste of the new blend. The perfect combination of fine whisky and high fashion created an unforgettable experience, a sensory journey that brought the four elements to life. This wasn't just an unveiling but a memorable spectacle that was a true celebration of nature, craft, and excellence. 'Our unwavering dedication to innovation and excellence has firmly positioned Blenders Pride at the forefront of the premium whisky industry. The launch of Blenders Pride Four Elements in Haryana, embodies our vision of crafting a flavour-rich experience that redefines the category norms and cement our appeal with consumers who demand richer & more vibrant taste experiences with a truly innovative expression. Inspired by the elemental forces of Earth, Air, Fire, and Water, this exceptional blend is a testament to our Master Blender Kevin Balmforth's commitment to craftsmanship and creativity. From its vibrant blend profile to the striking packaging featuring bold colours and the signature 'Amber Drop', every detail is designed to captivate the senses,' said Ishwindar Singh, General Manager-Marketing, Pernod Ricard India. Randeep Hooda, raising the toast, expressed, 'As someone who proudly hails from Haryana, it was a special moment to be part of the launch of Blenders Pride Four Elements in my home state. The concept of presenting the four fundamental elements through fashion was truly innovative and allowed me to embody the sophisticated essence of this exceptional blend. Walking the runway and bringing to life the four elements was a memorable experience. It was a celebration of creativity and excellence that I'm glad to have experienced firsthand.' Talking about this unique creation, Master Blender Kevin Balmforth added, 'With Blenders Pride Four Elements, we offer a unique and differentiated experience to consumers. This premium whisky is meticulously crafted with a blend of four styles of Scotch malts and Indian grain spirits, embodying the elemental forces – Earth, Air, Fire, and Water. From the exquisite barley sourced from Scotland to the verdant fields of India, each component plays a pivotal role in crafting the whisky's character and lending it an intricate flavour profile, truly making it worthy to be a master blender's pride." Planned for a pan-India launch, Blenders Pride Four Elements whisky is currently available in Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura & Meghalaya. About Blenders Pride Launched in 1995, Blenders Pride is the distinguished leader in India's premium blended whiskies segment. It's a globally awarded brand that is crafted with over 150 years of Seagram's unmatched craftmanship & expertise in blending whiskies and offers an enviable portfolio ranging from the iconic Blenders Pride Premium Whisky, a premium variant in Blenders Pride Reserve Collection, and now another distinguished flavour expression in Blenders Pride Four Elements. About Pernod Ricard India Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcoholic beverages company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram's whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine's, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in the white spirits category include ABSOLUT vodka, Jacob's Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to the consumers. Seagram's whiskies are exported to 26 countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizens by addressing social, economic and environmental sustainability in all key states. To View the Image, Click on the Link Below: (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI
Business Upturn
29-07-2025
- Business
- Business Upturn
Blenders Pride Expands Premium Portfolio with the Launch of Blenders Pride Four Elements in Haryana
Blenders Pride, the iconic leader in premium whiskies from the House of Pernod Ricard India, unveiled its latest innovation, Blenders Pride Four Elements, in Haryana through a spectacular launch event held at The Leela Ambience, Gurgaon. Business Wire India Blenders Pride, the iconic leader in premium whiskies from the House of Pernod Ricard India, unveiled its latest innovation, Blenders Pride Four Elements, in Haryana through a spectacular launch event held at The Leela Ambience, Gurgaon. Blenders Pride Four Elements is a dynamic new and innovative expression in Pernod Ricard India's premium portfolio, curated by the Master Blender Kevin Balmforth and inspired by the elemental forces of nature—Air, Fire, Water, and Earth. Meticulously crafted from four different styles of Scotch malts and blended with the finest Indian grain spirits, it offers a refined harmony, lending it a smooth yet distinctive character. Air from the Scottish Highlands lends complexity during maturation; fire imparts depth through precisely toasted casks enhancing flavour and depth; water unifies the characters of Indian and Scottish terrains; and earth enriches the blend with the finest quality grains and barley. Together, these elements converge to create a symphony of flavours in every amber drop, an experience defined by the smooth interplay of mellow woody sweetness and the lush vibrancy of fresh, ripe fruits. Bringing this rich narrative to life, the launch of Blenders Pride Four Elements in Haryana was reimagined as a breathtaking haute couture spectacle, an evening where fashion blended with the four elements of nature. A choreographed runway unfolded into a dramatic showcase where each of the four elements were artistically brought to life through meticulously curated designs that celebrated their unique essence and character. The evening erupted into its most electrifying moment as acclaimed actor Randeep Hooda commanded the runway as the showstopper, his magnetic presence and striking style perfectly embodying the spirit of this remarkable new blend. The reveal of Blenders Pride Four Elements, flowed into a night of celebration, and refined indulgence where Guests savoured the distinct taste of the new blend. The perfect combination of fine whisky and high fashion created an unforgettable experience, a sensory journey that brought the four elements to life. This wasn't just an unveiling but a memorable spectacle that was a true celebration of nature, craft, and excellence. ' Our unwavering dedication to innovation and excellence has firmly positioned Blenders Pride at the forefront of the premium whisky industry. The launch of Blenders Pride Four Elements in Haryana, embodies our vision of crafting a flavour-rich experience that redefines the category norms and cement our appeal with consumers who demand richer & more vibrant taste experiences with a truly innovative expression. Inspired by the elemental forces of Earth, Air, Fire, and Water, this exceptional blend is a testament to our Master Blender Kevin Balmforth's commitment to craftsmanship and creativity. From its vibrant blend profile to the striking packaging featuring bold colours and the signature 'Amber Drop', every detail is designed to captivate the senses, ' said Ishwindar Singh, General Manager-Marketing, Pernod Ricard India. Randeep Hooda , raising the toast, expressed, ' As someone who proudly hails from Haryana, it was a special moment to be part of the launch of Blenders Pride Four Elements in my home state. The concept of presenting the four fundamental elements through fashion was truly innovative and allowed me to embody the sophisticated essence of this exceptional blend. Walking the runway and bringing to life the four elements was a memorable experience. It was a celebration of creativity and excellence that I'm glad to have experienced firsthand. ' Talking about this unique creation, Master Blender Kevin Balmforth added , 'With Blenders Pride Four Elements, we offer a unique and differentiated experience to consumers. This premium whisky is meticulously crafted with a blend of four styles of Scotch malts and Indian grain spirits, embodying the elemental forces – Earth, Air, Fire, and Water. From the exquisite barley sourced from Scotland to the verdant fields of India, each component plays a pivotal role in crafting the whisky's character and lending it an intricate flavour profile, truly making it worthy to be a master blender's pride." Planned for a pan-India launch, Blenders Pride Four Elements whisky is currently available in Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura & Meghalaya. Disclaimer: The above press release comes to you under an arrangement with Business Wire India. Business Upturn take no editorial responsibility for the same. Ahmedabad Plane Crash
Hans India
27-07-2025
- Entertainment
- Hans India
Blenders Pride celebrates craftsmanship, nature and innovation
In a grand celebration of craftsmanship, nature, and innovation, Blenders Pride, the flagship premium whisky brand from Pernod Ricard India, launched its newest expression, Blenders Pride Four Elements, at a high-profile event held at Leela Ambience, Gurugram. The evening marked the debut of a whisky inspired by nature's elemental forces—Air, Fire, Water, and Earth—offering an elevated and sensorial experience for connoisseurs. Crafted by Master Blender Kevin Balmforth, Four Elements blends four unique styles of Scotch malts with superior Indian grain spirits. The result is a refined, harmonious whisky that balances smoothness with a distinctive complexity. Each element contributes uniquely to the blend—Highland air brings layered maturity, fire adds depth through precisely charred barrels, water fuses Indian and Scottish terroirs, and earth enriches the whisky with the essence of high-quality barley and grains. This meticulous fusion results in a symphony of smooth woody sweetness and fresh, fruity vibrance in every 'Amber Drop'. To bring this vision to life, the brand hosted a fashion-forward launch where haute couture met elemental storytelling. Models strutted down a dramatically choreographed runway, each ensemble embodying one of the four elements through artistic costume design. The highlight of the evening was actor Randeep Hooda, who graced the ramp as the showstopper, symbolizing the bold and refined spirit of the new blend. Speaking at the event, Randeep Hooda said, 'As someone from Haryana, being a part of this launch in my home state is incredibly special. The concept of representing the four elements through fashion and bringing them to life on the runway was a unique and memorable experience. I'm proud to be part of something that celebrates creativity and excellence in such a powerful way.' Pernod Ricard India's General Manager – Marketing, Ishwindar Singh, emphasized the brand's unwavering commitment to innovation. 'Our launch of Blenders Pride Four Elements in Haryana marks a significant step in redefining premium whisky experiences in India. Inspired by elemental forces, this blend is a testament to our master blender's artistry and our vision to offer consumers bold, rich, and vibrant expressions,' he said. 'From its bold flavor profile to its striking packaging with the signature 'Amber Drop', every detail is designed to delight the senses.' Master Blender Kevin Balmforth added, 'With Four Elements, we present an extraordinary whisky that captures the essence of nature. It's a careful mix of Scotch malts and Indian grain spirits, shaped by the purity of earth, air, fire, and water. Each component plays a crucial role in forming this complex, elegant whisky.' Currently available in Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura, and Meghalaya, Blenders Pride Four Elements is set for a nationwide rollout in the coming months, promising whisky lovers across India a luxurious new tasting journey.
Business Wire
23-07-2025
- Business
- Business Wire
Pernod Ricard India to Sell Its Imperial Blue Business Division to Tilaknagar Industries
PARIS--(BUSINESS WIRE)--Regulatory News: Pernod Ricard (Paris:RI) is pleased to announce the signing by Pernod Ricard India Private Limited (Pernod Ricard India) of a definitive agreement to sell its Imperial Blue business division to Tilaknagar Industries Ltd (TI), a leading player in the spirits market in India. This sale strengthens Pernod Ricard India's portfolio, enabling the business to fully tap into premiumization trends and support sustained, profitable growth. As Pernod Ricard's second-largest market, India is a strategic priority, and this realignment improves the ability to capitalize on the country's strong macroeconomic fundamentals and long-term potential. Upon closing, the transaction is expected to be immediately and meaningfully accretive to Pernod Ricard India's operating margin and net sales growth rate. Pernod Ricard's active portfolio management is a key contributor to its dynamic growth across categories and geographies. The transaction is the result of the Group's continuous assessment of its strategic opportunities, in line with its long-standing commitment to deliver sustainable value to its shareholders, employees, clients and partners. Alexandre Ricard, Chairman and CEO of Pernod Ricard, stated: 'We are pleased to announce the sale of the Imperial Blue business division, a strategic move to sharpen our focus on more profitable and faster growing brands in India, like in the rest of the world. This transaction represents a win-win for all stakeholders involved, both at the global and local level. It fuels our ambition to succeed even further in one of our top markets. This will further streamline our operations as we continue to invest in India's outstanding growth.' Jean Touboul, CEO of Pernod Ricard India added: 'By exiting the Admix Value segment, this disposal will allow Pernod Ricard India to unlock further profitable growth and sharpen its focus on premiumization and innovation. It will also enable the company to allocate resources more effectively toward high-growth brands such as Royal Stag, which has already surpassed the 30-million cases milestone, Blenders Pride, and international brands like Chivas, Jameson, Absolut, and Ballantine's. Driving the next phase of growth, we are entering an exciting new chapter, one that will see bold innovations and an expanded premium portfolio tailored specifically for the evolving Indian consumer.' The transaction remains subject to the approval from the Competition Commission of India, and closing is expected to occur within the coming months. About Pernod Ricard Pernod Ricard is a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard's consolidated sales amounted to € 11 598 million in fiscal year FY24. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices. About Tilaknagar Industries Limited Tilaknagar Industries is one of India's leading alcoholic beverage companies, with a rich legacy spanning over 90 years. Founded in 1933 by Shri Mahadev L. Dahanukar as Maharashtra Sugar Mills, TI has, over the years, transformed into a major player in the India Made Foreign Liquor ('IMFL') industry having a manufacturing footprint of 21 units across 12 states. TI's brand portfolio straddles multiple categories, featuring two 'Millionaire' brandy brands – Mansion House and Courrier Napoleon – along with a strong presence in whisky, rum, and gin through Mansion House Whisky, Madiraa Rum and Blue Lagoon Gin. Recently, TI has expanded into the luxury segment with Monarch Legacy Edition Brandy
Yahoo
01-07-2025
- Business
- Yahoo
Why selling Imperial Blue makes sense for Pernod Ricard
Almost a quarter of a century ago, when Diageo and Pernod Ricard divvied up the Seagram drinks empire, most of the attention was focused on the destinies of the marquee brands: Captain Morgan and Crown Royal going to Diageo; Martell, Chivas Regal and The Glenlivet snaffled by Pernod. Few commentators gave much thought to a rather less high-profile part of the Seagram business: its operations in India. Seagram's sizeable investments in the sub-continent laid the foundations for Pernod Ricard to establish an enviable position in the market: more than 20 production units scattered across the country; a portfolio of high-volume IMFL or 'admix' whisky brands including Imperial Blue, Royal Stag and Blenders Pride, plus BII (bottled in India) Scotch in 100 Pipers – and, of course, BIO (bottled in origin) imports. But now, we hear via unconfirmed but detailed reports, Pernod Ricard is looking to offload Imperial Blue, which sits in what it terms the 'value' segment of the whisky market, with an equivalent price of about €7 ($8.27) a bottle. This is a brand that, according to reports, sold nearly 23m nine-litre cases in 2023 – admittedly down on its 2019 peak of over 26m cases, but still a pretty handy number. Neither Pernod Ricard nor the reported bidders for Imperial Blue – including Suntory, Tilaknagar Industries and Inbrew Beverages – will comment on the reports, but a conversation I had this week with Simon de Beauregard, chief transformation officer at Pernod Ricard India, sets the rumoured deal in the broader context of the market. For a start, there's de Beauregard's job title. I don't generally have much truck with 'blue sky thinking' monikers like chief transformation officer but in this case the choice of words is instructive. The high-potential Indian market – placed in sharp relief as growth becomes so elusive elsewhere – is transforming, and on multiple fronts. This is still a high-volume market – it's Pernod Ricard's biggest in those terms – but it has also become, over the past couple of fiscals, the company's second-largest in terms of net sales. That's reflected in the fact that, as you ascend the pricing ladder for whisky from Imperial Blue (value) through Royal Stag (deluxe) to Blenders Pride (premium), you can add two percentage points of extra growth for each step. In this context, it's no surprise that Pernod Ricard has moved to innovate with a number of higher-priced expressions in India, from Royal Stag Double Dark to Blenders Pride Four Elements – and, most interestingly of all, Longitude 77. Whereas the first two are essentially higher-priced spin-offs of what we might term 'legacy' brands, Longitude 77 is an Indian single malt, wearing its provenance on its sleeve, both in terms of the name – the line that runs through the heart of the nation – and its label, featuring the country's familiar outline. It's a product that – literally – puts Indian whisky on the map. This reflects a consumer shift that we've discussed previously: first of all, Indians may well – and do – aspire to buy and drink Western brands. After all, the market is already the second-largest destination for Jameson and The Glenlivet, even before the latter is boosted by the impact of the recently announced free trade agreement between India and the UK. But people are also increasingly demanding homegrown products that can match imports in terms of quality, packaging, branding – and price. Longitude 77 – a no-age statement whisky – is priced close to The Glenlivet 12 Year Old in India. A decade ago, the mere idea of that pricing strategy would have been laughable but no longer. As de Beauregard says: 'I think we went from 'imported is cool' to 'local can be very cool as well'.' Nor is this merely a whisky story. Indian consumers – especially the urban, middle-class, young-LDA adults that Western brands are so keen to court – are becoming much more exploratory and experimental. De Beauregard believes this has its roots in what he calls 'qualitative changes in the perception of alcohol'. What does this mean? A product that was somehow still 'taboo' to many – largely consumed out of the home and by men – has become more permissible, breaking through barriers of age and gender, boosted further by an increasingly sophisticated on-trade and retail sector. De Beauregard sees this in Pernod Ricard's own consumer research. Where most people would previously have participated in maybe one-and-a-half categories – mainly whisky, but occasionally brandy, beer or rum – now they might be trying gin, single malt or agave spirits. And all of these – including agave – now have their domestic equivalents. The transformation of India is also reflected in Pernod Ricard's recent investments in the market – most notably, the construction of what is billed as Asia's largest malt distillery and maturation facility in Nagpur – a plant that, when complete, will have a production capacity of 13m litres of pure alcohol a year, and which is part of a ten-year investment programme in Maharashtra worth a total of Rs17.85bn ($208.7m). Pernod Ricard isn't alone in both ramping up and diversifying its investments in India and fine-tuning its strategy there. Hence Diageo's move to wholly acquire Goa-based distiller Näo Spirits in June and hence the same company's decision in 2022 to sell off a slew of low-margin local brands to Inbrew, including White Mischief, Old Tavern and Romanov. For all its opportunities and potential – and again we've said this before – India remains a complicated and at times frustrating country in which to do business. Pernod Ricard's own, ongoing difficulties with the authorities in Delhi are testament to that. Commenting more generally on trading conditions in the country, de Beauregard says: 'I was in the US before – but I think India is more complex than the US.' India is also moving fast, so much so that – assuming that the reports are accurate and the deal goes ahead – Pernod Ricard's sale of Imperial Blue, which would have been unthinkable only a few years back, begins to look eminently justifiable, bearing in mind current and likely future market conditions. Yes, well over 20m cases is a lot of volume to lose but Imperial Blue – in its positioning, its price and even its name, with those echoes of empire – could soon be seen as something of a relic of India's past, rather than a harbinger of this fascinating market's increasingly diverse and exciting future. "Why selling Imperial Blue makes sense for Pernod Ricard" was originally created and published by Just Drinks, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
