Latest news with #BlendersPrideFourElements
The Wire
29-07-2025
- Entertainment
- The Wire
Blenders Pride Expands Premium Portfolio with the Launch of Blenders Pride Four Elements in Haryana
Gurgaon, Haryana, India – Business Wire India Blenders Pride, the iconic leader in premium whiskies from the House of Pernod Ricard India, unveiled its latest innovation, Blenders Pride Four Elements, in Haryana through a spectacular launch event held at The Leela Ambience, Gurgaon. Blenders Pride Four Elements is a dynamic new and innovative expression in Pernod Ricard India's premium portfolio, curated by the Master Blender Kevin Balmforth and inspired by the elemental forces of nature—Air, Fire, Water, and Earth. Meticulously crafted from four different styles of Scotch malts and blended with the finest Indian grain spirits, it offers a refined harmony, lending it a smooth yet distinctive character. Air from the Scottish Highlands lends complexity during maturation; fire imparts depth through precisely toasted casks enhancing flavour and depth; water unifies the characters of Indian and Scottish terrains; and earth enriches the blend with the finest quality grains and barley. Together, these elements converge to create a symphony of flavours in every amber drop, an experience defined by the smooth interplay of mellow woody sweetness and the lush vibrancy of fresh, ripe fruits. Bringing this rich narrative to life, the launch of Blenders Pride Four Elements in Haryana was reimagined as a breathtaking haute couture spectacle, an evening where fashion blended with the four elements of nature. A choreographed runway unfolded into a dramatic showcase where each of the four elements were artistically brought to life through meticulously curated designs that celebrated their unique essence and character. The evening erupted into its most electrifying moment as acclaimed actor Randeep Hooda commanded the runway as the showstopper, his magnetic presence and striking style perfectly embodying the spirit of this remarkable new blend. The reveal of Blenders Pride Four Elements, flowed into a night of celebration, and refined indulgence where Guests savoured the distinct taste of the new blend. The perfect combination of fine whisky and high fashion created an unforgettable experience, a sensory journey that brought the four elements to life. This wasn't just an unveiling but a memorable spectacle that was a true celebration of nature, craft, and excellence. 'Our unwavering dedication to innovation and excellence has firmly positioned Blenders Pride at the forefront of the premium whisky industry. The launch of Blenders Pride Four Elements in Haryana, embodies our vision of crafting a flavour-rich experience that redefines the category norms and cement our appeal with consumers who demand richer & more vibrant taste experiences with a truly innovative expression. Inspired by the elemental forces of Earth, Air, Fire, and Water, this exceptional blend is a testament to our Master Blender Kevin Balmforth's commitment to craftsmanship and creativity. From its vibrant blend profile to the striking packaging featuring bold colours and the signature 'Amber Drop', every detail is designed to captivate the senses,' said Ishwindar Singh, General Manager-Marketing, Pernod Ricard India. Randeep Hooda, raising the toast, expressed, 'As someone who proudly hails from Haryana, it was a special moment to be part of the launch of Blenders Pride Four Elements in my home state. The concept of presenting the four fundamental elements through fashion was truly innovative and allowed me to embody the sophisticated essence of this exceptional blend. Walking the runway and bringing to life the four elements was a memorable experience. It was a celebration of creativity and excellence that I'm glad to have experienced firsthand.' Talking about this unique creation, Master Blender Kevin Balmforth added, 'With Blenders Pride Four Elements, we offer a unique and differentiated experience to consumers. This premium whisky is meticulously crafted with a blend of four styles of Scotch malts and Indian grain spirits, embodying the elemental forces – Earth, Air, Fire, and Water. From the exquisite barley sourced from Scotland to the verdant fields of India, each component plays a pivotal role in crafting the whisky's character and lending it an intricate flavour profile, truly making it worthy to be a master blender's pride." Planned for a pan-India launch, Blenders Pride Four Elements whisky is currently available in Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura & Meghalaya. About Blenders Pride Launched in 1995, Blenders Pride is the distinguished leader in India's premium blended whiskies segment. It's a globally awarded brand that is crafted with over 150 years of Seagram's unmatched craftmanship & expertise in blending whiskies and offers an enviable portfolio ranging from the iconic Blenders Pride Premium Whisky, a premium variant in Blenders Pride Reserve Collection, and now another distinguished flavour expression in Blenders Pride Four Elements. About Pernod Ricard India Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcoholic beverages company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram's whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine's, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in the white spirits category include ABSOLUT vodka, Jacob's Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to the consumers. Seagram's whiskies are exported to 26 countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizens by addressing social, economic and environmental sustainability in all key states. To View the Image, Click on the Link Below: (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI
Business Upturn
29-07-2025
- Business
- Business Upturn
Blenders Pride Expands Premium Portfolio with the Launch of Blenders Pride Four Elements in Haryana
Blenders Pride, the iconic leader in premium whiskies from the House of Pernod Ricard India, unveiled its latest innovation, Blenders Pride Four Elements, in Haryana through a spectacular launch event held at The Leela Ambience, Gurgaon. Business Wire India Blenders Pride, the iconic leader in premium whiskies from the House of Pernod Ricard India, unveiled its latest innovation, Blenders Pride Four Elements, in Haryana through a spectacular launch event held at The Leela Ambience, Gurgaon. Blenders Pride Four Elements is a dynamic new and innovative expression in Pernod Ricard India's premium portfolio, curated by the Master Blender Kevin Balmforth and inspired by the elemental forces of nature—Air, Fire, Water, and Earth. Meticulously crafted from four different styles of Scotch malts and blended with the finest Indian grain spirits, it offers a refined harmony, lending it a smooth yet distinctive character. Air from the Scottish Highlands lends complexity during maturation; fire imparts depth through precisely toasted casks enhancing flavour and depth; water unifies the characters of Indian and Scottish terrains; and earth enriches the blend with the finest quality grains and barley. Together, these elements converge to create a symphony of flavours in every amber drop, an experience defined by the smooth interplay of mellow woody sweetness and the lush vibrancy of fresh, ripe fruits. Bringing this rich narrative to life, the launch of Blenders Pride Four Elements in Haryana was reimagined as a breathtaking haute couture spectacle, an evening where fashion blended with the four elements of nature. A choreographed runway unfolded into a dramatic showcase where each of the four elements were artistically brought to life through meticulously curated designs that celebrated their unique essence and character. The evening erupted into its most electrifying moment as acclaimed actor Randeep Hooda commanded the runway as the showstopper, his magnetic presence and striking style perfectly embodying the spirit of this remarkable new blend. The reveal of Blenders Pride Four Elements, flowed into a night of celebration, and refined indulgence where Guests savoured the distinct taste of the new blend. The perfect combination of fine whisky and high fashion created an unforgettable experience, a sensory journey that brought the four elements to life. This wasn't just an unveiling but a memorable spectacle that was a true celebration of nature, craft, and excellence. ' Our unwavering dedication to innovation and excellence has firmly positioned Blenders Pride at the forefront of the premium whisky industry. The launch of Blenders Pride Four Elements in Haryana, embodies our vision of crafting a flavour-rich experience that redefines the category norms and cement our appeal with consumers who demand richer & more vibrant taste experiences with a truly innovative expression. Inspired by the elemental forces of Earth, Air, Fire, and Water, this exceptional blend is a testament to our Master Blender Kevin Balmforth's commitment to craftsmanship and creativity. From its vibrant blend profile to the striking packaging featuring bold colours and the signature 'Amber Drop', every detail is designed to captivate the senses, ' said Ishwindar Singh, General Manager-Marketing, Pernod Ricard India. Randeep Hooda , raising the toast, expressed, ' As someone who proudly hails from Haryana, it was a special moment to be part of the launch of Blenders Pride Four Elements in my home state. The concept of presenting the four fundamental elements through fashion was truly innovative and allowed me to embody the sophisticated essence of this exceptional blend. Walking the runway and bringing to life the four elements was a memorable experience. It was a celebration of creativity and excellence that I'm glad to have experienced firsthand. ' Talking about this unique creation, Master Blender Kevin Balmforth added , 'With Blenders Pride Four Elements, we offer a unique and differentiated experience to consumers. This premium whisky is meticulously crafted with a blend of four styles of Scotch malts and Indian grain spirits, embodying the elemental forces – Earth, Air, Fire, and Water. From the exquisite barley sourced from Scotland to the verdant fields of India, each component plays a pivotal role in crafting the whisky's character and lending it an intricate flavour profile, truly making it worthy to be a master blender's pride." Planned for a pan-India launch, Blenders Pride Four Elements whisky is currently available in Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura & Meghalaya. Disclaimer: The above press release comes to you under an arrangement with Business Wire India. Business Upturn take no editorial responsibility for the same. Ahmedabad Plane Crash
Hans India
27-07-2025
- Entertainment
- Hans India
Blenders Pride celebrates craftsmanship, nature and innovation
In a grand celebration of craftsmanship, nature, and innovation, Blenders Pride, the flagship premium whisky brand from Pernod Ricard India, launched its newest expression, Blenders Pride Four Elements, at a high-profile event held at Leela Ambience, Gurugram. The evening marked the debut of a whisky inspired by nature's elemental forces—Air, Fire, Water, and Earth—offering an elevated and sensorial experience for connoisseurs. Crafted by Master Blender Kevin Balmforth, Four Elements blends four unique styles of Scotch malts with superior Indian grain spirits. The result is a refined, harmonious whisky that balances smoothness with a distinctive complexity. Each element contributes uniquely to the blend—Highland air brings layered maturity, fire adds depth through precisely charred barrels, water fuses Indian and Scottish terroirs, and earth enriches the whisky with the essence of high-quality barley and grains. This meticulous fusion results in a symphony of smooth woody sweetness and fresh, fruity vibrance in every 'Amber Drop'. To bring this vision to life, the brand hosted a fashion-forward launch where haute couture met elemental storytelling. Models strutted down a dramatically choreographed runway, each ensemble embodying one of the four elements through artistic costume design. The highlight of the evening was actor Randeep Hooda, who graced the ramp as the showstopper, symbolizing the bold and refined spirit of the new blend. Speaking at the event, Randeep Hooda said, 'As someone from Haryana, being a part of this launch in my home state is incredibly special. The concept of representing the four elements through fashion and bringing them to life on the runway was a unique and memorable experience. I'm proud to be part of something that celebrates creativity and excellence in such a powerful way.' Pernod Ricard India's General Manager – Marketing, Ishwindar Singh, emphasized the brand's unwavering commitment to innovation. 'Our launch of Blenders Pride Four Elements in Haryana marks a significant step in redefining premium whisky experiences in India. Inspired by elemental forces, this blend is a testament to our master blender's artistry and our vision to offer consumers bold, rich, and vibrant expressions,' he said. 'From its bold flavor profile to its striking packaging with the signature 'Amber Drop', every detail is designed to delight the senses.' Master Blender Kevin Balmforth added, 'With Four Elements, we present an extraordinary whisky that captures the essence of nature. It's a careful mix of Scotch malts and Indian grain spirits, shaped by the purity of earth, air, fire, and water. Each component plays a crucial role in forming this complex, elegant whisky.' Currently available in Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura, and Meghalaya, Blenders Pride Four Elements is set for a nationwide rollout in the coming months, promising whisky lovers across India a luxurious new tasting journey.
