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[Watch] 1664 Goes Full Hypebeast: French Beer Meets Asian Streetwear In Malaysia's Coolest Collab
[Watch] 1664 Goes Full Hypebeast: French Beer Meets Asian Streetwear In Malaysia's Coolest Collab

Rakyat Post

time2 days ago

  • Entertainment
  • Rakyat Post

[Watch] 1664 Goes Full Hypebeast: French Beer Meets Asian Streetwear In Malaysia's Coolest Collab

Subscribe to our FREE Forget everything you thought you knew about beer launches. 1664, that smooth French brew you've been sipping, just announced they're teaming up with CLOT – yes, that CLOT, the streetwear brand that makes hypebeasts lose their minds – for what might be Malaysia's most unexpectedly cool collaboration this year. This isn't your typical 'slap a logo on a t-shirt' partnership. 1664's bringing back their popular Bon Appétit-lah campaign, but this time they're going full fashion-forward with Think French sophistication meets Asian street culture, with a side of that Through Bon Appétit-lah, 1664 brings that spirit to life, turning everyday dining into something more special and even more extraordinary, explains Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold, and true to 1664's signature style. The Main Event: TRX Gets a Makeover Here's where it gets interesting. On this coming Friday and Saturday (13 and 14 June), 1664 and CLOT are basically hijacking We're talking: Asian-French fusion food from KL's hottest restaurants (because regular event catering is for amateurs) Live performances by local and international artists A speakeasy-style fabric store selling limited-edition merch (yes, a fabric store – because why not make shopping feel like a secret mission?) The whole thing screams 'exclusive' in the best possible way. You'll need to RSVP at (Video: Instagram/1664malaysia) For the FOMO Crowd Can't make it to the main event? Don't panic. 1664's rolling out their 'Blue Hour' experience at 30 outlets nationwide through June and July, complete with chances to win that limited-edition CLOT merch everyone's going to want. Plus, they're doing that thing where you can snag exclusive ceramic tumblers with your beer purchases at supermarkets. It's like collecting Pokémon cards, but for adults who appreciate good design. Beyond the Buzz: What Makes This Different What makes this collaboration actually interesting isn't just the hype – it's how it represents this whole cultural moment where Eastern and Western aesthetics are blending in ways that feel fresh rather than forced. CLOT has been doing the East-meets-West thing for years, and 1664's French heritage provides the perfect counterpoint. The aim was to create a product that is not only visually appealing but also tells a story of cultural fusion—bridging the East and French, says Simon Wat from CLOT, and honestly, mission accomplished. Collaborating with 1664 has been an exciting journey, and we're thrilled to offer a collection that celebrates the richness of cultural differences while elevating everyday moments. Before you get too excited, remember this is all for the 21+ non-Muslim crowd, and 1664's serious about that #CELEBRATERESPONSIBLY hashtag. Good vibes, yes. Irresponsible choices, no. Follow @1664malaysia on Now excuse us while we go practice looking effortlessly cool for this Friday. (Video: Instagram/1664malaysia) READ MORE : Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.

K-pop boyband TXT excited for Europe tour
K-pop boyband TXT excited for Europe tour

Express Tribune

time26-03-2025

  • Entertainment
  • Express Tribune

K-pop boyband TXT excited for Europe tour

Popular K-pop group Tomorrow X Together, also known as TXT, is making its European tour debut feeling inspired and more connected after two months away from the spotlight, its members said. The boy group's label, Big Hit Music, which also manages K-pop superstars BTS, announced in January that TXT would be taking a "long-term break" to rest and spend time with their families. This was after group leader Soobin said he was taking time off for health reasons. "It was the first time we took such a long break. It gave us time to reflect on many things," member Hueningkai said in an interview shortly before taking to the stage at London's O2 Arena for the group's first UK performance on Tuesday. "I think it actually brought us closer together and allowed us to think more about ourselves as a team and artists," added Hueningkai, whose hiatus highlights included a family trip to South Korea's resort island of Jeju, good food and a visit to Japan with friends. Six years on, they have won over a loyal fanbase, known as "MOA", short for "Moments Of Alwaysness", with their pop rock sound and hits including Blue Hour, Sugar Rush Ride and 0X1=LOVESONG (You Know I love You), featuring South Korean singer Seori. Their album Minisode 3: Tomorrow ranked as the 10th best-selling album of 2024 globally, according to recorded music industry body IFPI, which also placed TXT seventh on its Top 10 list of global recording artists of 2023. The European tour, which kicked off in Barcelona, Spain, on March 20, also takes the fivesome to Berlin, Paris and Amsterdam. Fans are in for a spectacle, the members said. "It's a really colourful and diverse set list, so I think it will be really fun for the fans. There are solo stages that we haven't shown before," Hueningkai said. Reuters

K-pop group TXT energised and excited for European tour debut
K-pop group TXT energised and excited for European tour debut

Reuters

time25-03-2025

  • Entertainment
  • Reuters

K-pop group TXT energised and excited for European tour debut

LONDON, March 25 (Reuters) - Popular K-pop group Tomorrow X Together, also known as TXT, is making its European tour debut feeling inspired and more connected after two months away from the spotlight, its members said. The boy group's label, Big Hit Music, which also manages K-pop super stars BTS, announced in January that TXT would be taking a "long-term break" to rest and spend time with their families. This was after group leader Soobin said he was taking time off for health reasons. "It was the first time we took such a long break. It gave us time to reflect on many things," member Hueningkai said in an interview shortly before taking to the stage at London's O2 Arena for the group's first UK performance on Tuesday. "I think it actually brought us closer together and allowed us to think more about ourselves as a team and artists," added Hueningkai, whose hiatus highlights included a family trip to South Korea's resort island of Jeju, good food and a visit to Japan with friends. "Rest is as important as working because rest is always inspiring me a lot," added member Taehyun. The group, composed of Soobin, Yeonjun, Beomgyu, Taehyun and Hueningkai, debuted in March 2019. Six years on, they have won over a loyal fanbase, known as "MOA", short for "Moments Of Alwaysness", with their pop rock sound and hits including "Blue Hour", Sugar Rush Ride" and "0X1=LOVESONG (You Know I love You)", featuring South Korean singer Seori. Their album "Minisode 3: Tomorrow" ranked as the 10th best-selling album of 2024 globally, according to recorded music industry body IFPI, which also placed TXT seventh on its Top 10 list of global recording artists of 2023. The European tour, which kicked off in Barcelona, Spain, on March 20, also takes the fivesome to Berlin, Paris and Amsterdam. Fans are in for a spectacle, the members said. "It's a really colourful and diverse set list, so I think it will be really fun for the fans. There are solo stages that we haven't shown before," Hueningkai said. Other novelties for the group include Beomgyu's upcoming solo debut with mixtape "Panic", released on March 27. As for other new music, no spoilers, the group said. Fans will have to wait and see.

Ive's 3rd EP sells over 1m
Ive's 3rd EP sells over 1m

Korea Herald

time11-02-2025

  • Entertainment
  • Korea Herald

Ive's 3rd EP sells over 1m

Ive's third EP sold over a million units in its first week, agency Starship Entertainment said Tuesday. 'Ive Empathy' is the group's fifth consecutive million-seller following its third physical single 'After Like,' its first LP 'I've Ive,' and its first and second EPs 'I've Mine' and 'I've Switch.' 'Rebel Heart,' the third EP's prerelease track, topped all domestic charts upon release and earned Ive nine trophies from television music chart shows. The song is now competing against 'Attitude,' the album's main track. In April, the six members will host two fan concerts in Seoul and 11 more in Japan, visiting four cities: Yokohama, Kobe, Fukuoka and Tokoname. TXT cinches 2 gold certifications in US Tomorrow X Together added two songs to its gold-certified music list, label Big Hit Music said Tuesday. '0X1=Lovesong (I Know I Love You) feat. Seori' and 'Blue Hour' earned certification from the Recording Industry Association of America last week. The group cinched gold with its fifth EP 'The Name Chapter: Temptation' in 2023. 'Blue Hour' fronted its third EP 'Minisode 1: Blue Hour' from 2020, which topped the iTunes Top Albums Chart in 50 regions and ranked No. 25 on the Billboard 200. The Seori collaboration, co-written by BTS' RM, is the main track from TXT's second studio album 'The Chaos Chapter: Freeze' from 2021. The album stayed on the Billboard 200 for nine weeks after debuting at No. 5. In the meantime, TXT will resume its "Act: Promise Ep. 2" tour next month with three concerts in Incheon.

Two TXT songs earn gold certifications in US
Two TXT songs earn gold certifications in US

Korea Herald

time11-02-2025

  • Entertainment
  • Korea Herald

Two TXT songs earn gold certifications in US

K-pop boy group Tomorrow X Together has earned two new gold certifications from the Recording Industry Association of America, bringing its total to three. The association announced on its website Thursday that "0X1=Lovesong (I Know I Love You) feat. Seori" and "Blue Hour" have been certified gold, reaching the 500,000 unit sales mark. The RIAA certifies recordings based on US sales, with gold representing 500,000 units, platinum 1 million, multi-platinum 2 million and diamond 10 million. TXT previously earned a gold certification for its fifth EP, "The Name Chapter: Temptation," in 2023. "0X1=Lovesong (I Know I Love You) feat. Seori" is the lead track from the band's 2021 studio album, "The Chaos Chapter: Freeze." The hybrid pop-rock song explores themes of love and certainty amid chaos. "Blue Hour," the lead track from the group's 2020 EP "minisode1 : Blue Hour," captures the complex emotions of adolescence. The five-member group is set to kick off its "Act: Promise" world tour with concerts in Incheon, west of Seoul, from March 7-9. The tour will then take the group to cities across Europe and Asia, including London, Berlin, Paris, Amsterdam, Osaka, Tokyo and Macau. (Yonhap)

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