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Urgent warning over QR code scam draining Americans' bank accounts
Urgent warning over QR code scam draining Americans' bank accounts

Daily Mail​

timea day ago

  • Daily Mail​

Urgent warning over QR code scam draining Americans' bank accounts

A dangerous new scam is quietly sweeping across the United States, and all it takes is a quick scan of a QR code to potentially empty your bank account. Cybersecurity experts are warning of a sharp rise in 'quishing,' a form of phishing that uses malicious QR codes to trick users into handing over personal information, credit card details, and banking credentials. According to a recent report, more than 26 million Americans have already been duped by the scam, and the number is rising rapidly. QR codes, or 'quick response' codes, are commonly used by businesses to allow customers to access websites, menus, or payment portals simply by scanning the code with a smartphone. But criminals are now exploiting this convenience by placing counterfeit QR codes over real ones in high-traffic areas, such as parking meters, public transportation signs, restaurant tables, and even on delivery packages. Dustin Brewer, senior director of proactive cybersecurity at BlueVoyant, said: 'The most dangerous part is they are hiding in plain sight. Attackers can just print their own QR code and paste it over a real one, and you'll never know the difference.' Once scanned, the fraudulent QR codes often lead to lookalike websites designed to steal login credentials or financial data. Others may install malicious software onto the user's phone without them realizing it. Experts said many fake codes are printed on low-quality stickers or appear slightly misaligned when pasted over legitimate ones. If the design seems inconsistent with a brand's usual look or appears to be hastily added, it could be a red flag. 'These scams are low-effort but have a very high return,' Brewer said. 'Because QR codes are now everywhere, from gas pumps to flyers, people do not question them. That's exactly what scammers are counting on,' he warned. In Miami, city officials uncovered fake QR codes at seven different locations and removed more than 7,000 fraudulent stickers earlier this year. The city's Parking Authority reported that scammers had been placing counterfeit QR codes on parking meters, tricking drivers into entering their credit card information on fake payment websites that closely mimicked official portals. The scam extends beyond public infrastructure. In one case reported by the Federal Trade Commission (FTC), victims received mysterious packages containing fake 'gifts' and a QR code labeled with a message prompting them to scan to find out who sent it. Instead, the code redirected users to phishing websites disguised as delivery return forms, which then requested login credentials or credit card information. Experts have also raised concerns that some of these fake QR codes can install malware onto users' phones, granting attackers full remote access without the victim's knowledge. These malicious programs can silently collect sensitive data, track activity, or even hijack device functions. A recent report from cybersecurity firm Malwarebytes found that 70 percent of iPhone users have scanned QR codes to make or complete a purchase, compared to 63 percent of Android users. Cybersecurity specialists also warn that attackers are embedding malicious QR codes into PDF attachments in phishing emails. Some of these emails impersonate trusted companies such as Microsoft or Adobe, further increasing the likelihood that unsuspecting recipients will scan the code and fall victim to the scam. In one of the ongoing scam, reported by Cisco , fraudsters are emailing QR codes disguised as a two-factor authentication reset requests to thousands of employees, tricking them into handing over internal access. To protect yourself, experts suggested to never scan QR codes from unknown sources, especially in emails, texts, or physical mail. Since most smartphones now display a preview of the website before opening it, cybersecurity experts recommend always checking that the link begins with ' and appears to be a legitimate web address. If the URL is misspelled, unfamiliar, or suspicious, officials warn: do not click. Users should also be wary of QR codes found on public surfaces or signage, especially if they appear tampered with, are printed on stickers, or do not match the branding around them. According to cybersecurity officials, a genuine QR code from a business will often include the company's logo, colors, or a short description of what to expect when scanning. For example, museums and educational institutions increasingly label QR codes with preview information to help guide visitors. If scanning a QR code prompts a login reset, a request for two-factor authentication details, or an offer that seems unusually generous, experts say it's likely a scam. One rising tactic involves phishing pages disguised as Microsoft login portals or fake multifactor authentication resets, which can trick users into handing over sensitive credentials. With global QR code payments expected to surpass $3 trillion in 2025, cybersecurity analysts warn that these scams will only continue to rise unless public awareness catches up. Officials are urging Americans to stay vigilant and double-check any QR code, even those that appear official, before scanning. 'QR codes weren't built with security in mind,' said Rob Lee, chief researcher at the SANS Institute. 'They were built to make life easier, which also makes them perfect for scammers.'

Urgent warning over QR code scam draining Americans' bank accounts... here's how to spot a fake
Urgent warning over QR code scam draining Americans' bank accounts... here's how to spot a fake

Daily Mail​

timea day ago

  • Daily Mail​

Urgent warning over QR code scam draining Americans' bank accounts... here's how to spot a fake

A dangerous new scam is quietly sweeping across the United States, and all it takes is a quick scan of a QR code to potentially empty your bank account. Cybersecurity experts are warning of a sharp rise in 'quishing,' a form of phishing that uses malicious QR codes to trick users into handing over personal information, credit card details, and banking credentials. According to a recent report, more than 26 million Americans have already been duped by the scam, and the number is rising rapidly. QR codes, or 'quick response' codes, are commonly used by businesses to allow customers to access websites, menus, or payment portals simply by scanning the code with a smartphone. But criminals are now exploiting this convenience by placing counterfeit QR codes over real ones in high-traffic areas, such as parking meters, public transportation signs, restaurant tables, and even on delivery packages. Dustin Brewer, senior director of proactive cybersecurity at BlueVoyant, said: 'The most dangerous part is they are hiding in plain sight. Attackers can just print their own QR code and paste it over a real one, and you'll never know the difference.' Once scanned, the fraudulent QR codes often lead to lookalike websites designed to steal login credentials or financial data. Others may install malicious software onto the user's phone without them realizing it. Experts said many fake codes are printed on low-quality stickers or appear slightly misaligned when pasted over legitimate ones. If the design seems inconsistent with a brand's usual look or appears to be hastily added, it could be a red flag. 'These scams are low-effort but have a very high return,' Brewer said. 'Because QR codes are now everywhere, from gas pumps to flyers, people do not question them. That's exactly what scammers are counting on,' he warned. In Miami, city officials uncovered fake QR codes at seven different locations and removed more than 7,000 fraudulent stickers earlier this year. The city's Parking Authority reported that scammers had been placing counterfeit QR codes on parking meters, tricking drivers into entering their credit card information on fake payment websites that closely mimicked official portals. The scam extends beyond public infrastructure. In one case reported by the Federal Trade Commission (FTC), victims received mysterious packages containing fake 'gifts' and a QR code labeled with a message prompting them to scan to find out who sent it. Instead, the code redirected users to phishing websites disguised as delivery return forms, which then requested login credentials or credit card information. Experts have also raised concerns that some of these fake QR codes can install malware onto users' phones, granting attackers full remote access without the victim's knowledge. These malicious programs can silently collect sensitive data, track activity, or even hijack device functions. A recent report from cybersecurity firm Malwarebytes found that 70 percent of iPhone users have scanned QR codes to make or complete a purchase, compared to 63 percent of Android users. Cybersecurity specialists also warn that attackers are embedding malicious QR codes into PDF attachments in phishing emails. Some of these emails impersonate trusted companies such as Microsoft or Adobe, further increasing the likelihood that unsuspecting recipients will scan the code and fall victim to the scam. In one of the ongoing scam, reported by Cisco, fraudsters are emailing QR codes disguised as a two-factor authentication reset requests to thousands of employees, tricking them into handing over internal access. To protect yourself, experts suggested to never scan QR codes from unknown sources, especially in emails, texts, or physical mail. Since most smartphones now display a preview of the website before opening it, cybersecurity experts recommend always checking that the link begins with ' and appears to be a legitimate web address. If the URL is misspelled, unfamiliar, or suspicious, officials warn: do not click. Users should also be wary of QR codes found on public surfaces or signage, especially if they appear tampered with, are printed on stickers, or do not match the branding around them. According to cybersecurity officials, a genuine QR code from a business will often include the company's logo, colors, or a short description of what to expect when scanning. For example, museums and educational institutions increasingly label QR codes with preview information to help guide visitors. If scanning a QR code prompts a login reset, a request for two-factor authentication details, or an offer that seems unusually generous, experts say it's likely a scam. One rising tactic involves phishing pages disguised as Microsoft login portals or fake multifactor authentication resets, which can trick users into handing over sensitive credentials. With global QR code payments expected to surpass $3 trillion in 2025, cybersecurity analysts warn that these scams will only continue to rise unless public awareness catches up. Officials are urging Americans to stay vigilant and double-check any QR code, even those that appear official, before scanning.

'Quishing' scams dupe millions of Americans as cybercriminals exploit QR codes
'Quishing' scams dupe millions of Americans as cybercriminals exploit QR codes

NBC News

time3 days ago

  • NBC News

'Quishing' scams dupe millions of Americans as cybercriminals exploit QR codes

QR codes were once a quirky novelty that prompted a fun scan with the phone. Early on, you might have seen a QR code on a museum exhibit and scanned it to learn more about the eating habits of the woolly mammoth or military strategies of Genghis Khan. During the pandemic, QR codes became the default restaurant menu. However, as QR codes became a mainstay in more urgent aspects of American life, from boarding passes to parking payments, hackers have exploited their ubiquity. 'As with many technological advances that start with good intentions, QR codes have increasingly become targets for malicious use. Because they are everywhere — from gas pumps and yard signs to television commercials — they're simultaneously useful and dangerous,' said Dustin Brewer, senior director of proactive cybersecurity services at BlueVoyant. Brewer says that attackers exploit these seemingly harmless symbols to trick people into visiting malicious websites or unknowingly share private information, a scam that has become known as 'quishing.' The increasing prevalence of QR code scams prompted a warning from the Federal Trade Commission earlier this year about unwanted or unexpected packages showing up with a QR code that when scanned 'could take you to a phishing website that steals your personal information, like credit card numbers or usernames and passwords. It could also download malware onto your phone and give hackers access to your device.' State and local advisories this summer have reached across the U.S., with the New York Department of Transportation and Hawaii Electric warning customers about avoiding QR code scams. The appeal to cybercriminals lies in the relative ease with which the scam operates: slap a fake QR code sticker on a parking meter or a utility bill payment warning and rely on urgency to do the rest. 'The crooks are relying on you being in a hurry and you needing to do something,' said Gaurav Sharma, a professor in the department of electrical and computer engineering at the University of Rochester. On the rise as traditional phishing fails Sharma expects QR scams to increase as the use of QR codes spreads. Another reason QR codes have increased in popularity with scammers is that more safeguards have been put into place to tamp down on traditional email phishing campaigns. A study this year from cybersecurity platform KeepNet Labs found that 26 percent of all malicious links are now sent via QR code. According to cybersecurity company, NordVPN, 73% of Americans scan QR codes without verification, and more than 26 million have already been directed to malicious sites. 'The cat and mouse game of security will continue and that people will figure out solutions and the crooks will either figure out a way around or look at other places where the grass is greener,' Sharma said. Sharma is working to develop a 'smart' QR code called a SDMQR (Self-Authenticating Dual-Modulated QR) that has built-in security to prevent scams. But first, he needs buy-in from Google and Microsoft, the companies that build the cameras and control the camera infrastructure. Companies putting their logos into QR codes isn't a fix because it can cause a false sense of security, and that criminals can usually simply copy the logos, he said. Some Americans are wary of the increasing reliance on QR codes. 'I'm in my 60s and don't like using QR codes,' said Denise Joyal of Cedar Rapids, Iowa. 'I definitely worry about security issues. I really don't like it when one is forced to use a QR code to participate in a promotion with no other way to connect. I don't use them for entertainment-type information.' Institutions are also trying to fortify their QR codes against intrusion. Natalie Piggush, spokeswoman for the Children's Museum of Indianapolis, which welcomes over one million visitors a year, said their IT staff began upgrading their QR codes a couple of years ago to protect against what has become an increasingly significant threat. 'At the museum, we use stylized QR codes with our logo and colors as opposed to the standard monochrome codes. We also detail what users can expect to see when scanning one of our QR codes, and we regularly inspect our existing QR codes for tampering or for out-of-place codes,' Piggush said. Museums are usually less vulnerable than places like train stations or parking lots because scammers are looking to collect cash from people expecting to pay for something. A patron at a museum is less likely to expect to pay, although Sharma said even in those settings, fake QR codes can be deployed to install malware on someone's phone. Apple, Android user trust is an issue QR code scams are likely to hit both Apple and Android devices, but iPhone users may be slightly more likely to fall victim to the crime, according to a study completed earlier this year by Malwarebytes. Users of iPhones expressed more trust in their devices than Android owners and that, researchers say, could cause them to let down their guard. For example, 70% of iPhone users have scanned a QR code to begin or complete a purchase versus 63% of Android users who have done the same. Malwarebytes researcher David Ruiz wrote that trust could have an adverse effect, in that iPhone users do not feel the need to change their behavior when making online purchases, and they have less interest in (or may simply not know about) using additional cybersecurity measures, like antivirus. Fifty-five percent of iPhone users trust their device to keep them safe, versus 50 percent of Android users expressing the same sentiment. Low investment, high return hacking tactic A QR code is more dangerous than a traditional phishing email because users typically can't read or verify the encoded web address. Even though QR codes normally include human-readable text, attackers can modify this text to deceive users into trusting the link and the website it directs to. The best defense against them is to not scan unwanted or unexpected QR codes and look for ones that display the URL address when you scan it. Brewer says cybercriminals have also been leveraging QR codes to infiltrate critical networks. 'There are also credible reports that nation-state intelligence agencies have used QR codes to compromise messaging accounts of military personnel, sometimes using software like Signal that is also open to consumers,' Brewer said. Nation-state attackers have even used QR codes to distribute remote access trojans (RATs) — a type of malware designed to operate without a device owner's consent or knowledge — enabling hackers to gain full access to targeted devices and networks. Still, one of the most dangerous aspects of QR codes is how they are part of the fabric of everyday life, a cyberthreat hiding in plain sight. 'What's especially concerning is that legitimate flyers, posters, billboards, or official documents can be easily compromised. Attackers can simply print their own QR code and paste it physically or digitally over a genuine one, making it nearly impossible for the average user to detect the deception,' Brewer said. Rob Lee, chief of research, AI, and emerging threats at the cybersecurity training focused SANS Institute, says that QR code compromise is just another tactic in a long line of similar strategies in the cybercriminal playbook. 'QR codes weren't built with security in mind, they were built to make life easier, which also makes them perfect for scammers,' Lee said. 'We've seen this playbook before with phishing emails; now it just comes with a smiley pixelated square. It's not panic-worthy yet, but it's exactly the kind of low-effort, high-return tactic attackers love to scale.'

'Quishing' scams dupe millions of Americans as cybercriminals turn the QR code bad
'Quishing' scams dupe millions of Americans as cybercriminals turn the QR code bad

CNBC

time3 days ago

  • CNBC

'Quishing' scams dupe millions of Americans as cybercriminals turn the QR code bad

QR codes were once a quirky novelty that prompted a fun scan with the phone. Early on, you might have seen a QR code on a museum exhibit and scanned it to learn more about the eating habits of the woolly mammoth or military strategies of Genghis Khan. During the pandemic, QR codes became the default restaurant menu. However, as QR codes became a mainstay in more urgent aspects of American life, from boarding passes to parking payments, hackers have exploited their ubiquity. "As with many technological advances that start with good intentions, QR codes have increasingly become targets for malicious use. Because they are everywhere — from gas pumps and yard signs to television commercials — they're simultaneously useful and dangerous," said Dustin Brewer, senior director of proactive cybersecurity services at BlueVoyant. Brewer says that attackers exploit these seemingly harmless symbols to trick people into visiting malicious websites or unknowingly share private information, a scam that has become known as "quishing." The increasing prevalence of QR code scams prompted a warning from the Federal Trade Commission earlier this year about unwanted or unexpected packages showing up with a QR code that when scanned "could take you to a phishing website that steals your personal information, like credit card numbers or usernames and passwords. It could also download malware onto your phone and give hackers access to your device." State and local advisories this summer have reached across the U.S., with the New York Department of Transportation and Hawaii Electric warning customers about avoiding QR code scams. The appeal to cybercriminals lies in the relative ease with which the scam operates: slap a fake QR code sticker on a parking meter or a utility bill payment warning and rely on urgency to do the rest. "The crooks are relying on you being in a hurry and you needing to do something," said Gaurav Sharma, a professor in the department of electrical and computer engineering at the University of Rochester. Sharma expects QR scams to increase as the use of QR codes spreads. Another reason QR codes have increased in popularity with scammers is that more safeguards have been put into place to tamp down on traditional email phishing campaigns. A study this year from cybersecurity platform KeepNet Labs found that 26 percent of all malicious links are now sent via QR code. According to cybersecurity company, NordVPN, 73% of Americans scan QR codes without verification, and more than 26 million have already been directed to malicious sites. "The cat and mouse game of security will continue and that people will figure out solutions and the crooks will either figure out a way around or look at other places where the grass is greener," Sharma said. Sharma is working to develop a "smart" QR code called a SDMQR (Self-Authenticating Dual-Modulated QR) that has built-in security to prevent scams. But first, he needs buy-in from Google and Microsoft, the companies that build the cameras and control the camera infrastructure. Companies putting their logos into QR codes isn't a fix because it can cause a false sense of security, and that criminals can usually simply copy the logos, he said. Some Americans are wary of the increasing reliance on QR codes. "I'm in my 60s and don't like using QR codes," said Denise Joyal of Cedar Rapids, Iowa. "I definitely worry about security issues. I really don't like it when one is forced to use a QR code to participate in a promotion with no other way to connect. I don't use them for entertainment-type information." Institutions are also trying to fortify their QR codes against intrusion. Natalie Piggush, spokeswoman for the Children's Museum of Indianapolis, which welcomes over one million visitors a year, said their IT staff began upgrading their QR codes a couple of years ago to protect against what has become an increasingly significant threat. "At the museum, we use stylized QR codes with our logo and colors as opposed to the standard monochrome codes. We also detail what users can expect to see when scanning one of our QR codes, and we regularly inspect our existing QR codes for tampering or for out-of-place codes," Piggush said. Museums are usually less vulnerable than places like train stations or parking lots because scammers are looking to collect cash from people expecting to pay for something. A patron at a museum is less likely to expect to pay, although Sharma said even in those settings, fake QR codes can be deployed to install malware on someone's phone. QR code scams are likely to hit both Apple and Android devices, but iPhone users may be slightly more likely to fall victim to the crime, according to a study completed earlier this year by Malwarebytes. Users of iPhones expressed more trust in their devices than Android owners and that, researchers say, could cause them to let down their guard. For example, 70% of iPhone users have scanned a QR code to begin or complete a purchase versus 63% of Android users who have done the same. Malwarebytes researcher David Ruiz wrote that trust could have an adverse effect, in that iPhone users do not feel the need to change their behavior when making online purchases, and they have less interest in (or may simply not know about) using additional cybersecurity measures, like antivirus. Fifty-five percent of iPhone users trust their device to keep them safe, versus 50 percent of Android users expressing the same sentiment. A QR code is more dangerous than a traditional phishing email because users typically can't read or verify the encoded web address. Even though QR codes normally include human-readable text, attackers can modify this text to deceive users into trusting the link and the website it directs to. The best defense against them is to not scan unwanted or unexpected QR codes and look for ones that display the URL address when you scan it. Brewer says cybercriminals have also been leveraging QR codes to infiltrate critical networks. "There are also credible reports that nation-state intelligence agencies have used QR codes to compromise messaging accounts of military personnel, sometimes using software like Signal that is also open to consumers," Brewer said. Nation-state attackers have even used QR codes to distribute remote access trojans (RATs) — a type of malware designed to operate without a device owner's consent or knowledge — enabling hackers to gain full access to targeted devices and networks. Still, one of the most dangerous aspects of QR codes is how they are part of the fabric of everyday life, a cyberthreat hiding in plain sight. "What's especially concerning is that legitimate flyers, posters, billboards, or official documents can be easily compromised. Attackers can simply print their own QR code and paste it physically or digitally over a genuine one, making it nearly impossible for the average user to detect the deception," Brewer said. Rob Lee, chief of research, AI, and emerging threats at the cybersecurity training focused SANS Institute, says that QR code compromise is just another tactic in a long line of similar strategies in the cybercriminal playbook. "QR codes weren't built with security in mind, they were built to make life easier, which also makes them perfect for scammers," Lee said. "We've seen this playbook before with phishing emails; now it just comes with a smiley pixelated square. It's not panic-worthy yet, but it's exactly the kind of low-effort, high-return tactic attackers love to scale."

Celebrating AI's Evolution From Idea To Impact
Celebrating AI's Evolution From Idea To Impact

Forbes

time16-07-2025

  • Business
  • Forbes

Celebrating AI's Evolution From Idea To Impact

AI has evolved from academic theory to everyday essential, and now demands thoughtful stewardship as ... More it reshapes how we live, work, and make decisions. AI Appreciation Day—celebrated annually on July 16—is a good moment to pause and reflect on just how far AI has come. AI isn't just about futuristic robots and Hollywood depictions; it's now embedded in daily life, reshaping businesses, and redefining human-machine interactions. Micah Heaton, executive director at BlueVoyant, reminds us that, 'AI Appreciation Day isn't about machines. It's about us. It's about the choices we make at machine speed that still echo at human scale.' A Brief History of AI AI's story officially began in 1956 at a Dartmouth workshop. Visionaries like John McCarthy, Marvin Minsky, and Claude Shannon imagined machines capable of learning and reasoning, marking the beginning of formal AI research. But AI's real-world impact didn't become apparent until decades later. The early days promised great things, but progress stalled in what was termed 'AI Winter,' periods of reduced funding and waning public interest as early AI failed to deliver on exaggerated promises. The 1990s and 2000s, however, reignited excitement. Machine learning, particularly neural networks and deep learning techniques, proved transformative. These methods enabled computers to process vast data volumes, unlocking everything from voice recognition to facial identification, paving the way for practical applications we rely on today. AI Milestones and Modern Impact AI milestones have accelerated dramatically over the past decade. In 2011, IBM's Watson defeated human champions in Jeopardy, showcasing AI's natural language processing capabilities. In 2016, Google's DeepMind AlphaGo defeated Lee Sedol, a legendary Go player, a feat considered decades away by experts. These events symbolized AI's rapid evolution from curiosity to core competency. Jonathan Rende, chief product officer at Checkmarx, notes the real-world impact of AI in software security: 'AI-driven tools accelerate the software development lifecycle by automating repetitive tasks, identifying vulnerabilities earlier, and offering intelligent recommendations for remediation.' Adoption of AI has been relatively aggressive. The Harvard Gazette recently claimed that generative AI has been embraced faster than the Internet or PCs. AI-powered virtual assistants like Apple's Siri and Amazon's Alexa emerged, fundamentally altering our interactions with technology. AI also transformed sectors like healthcare, finance, and cybersecurity, enabling more accurate diagnoses, streamlined transactions, and robust threat detection. Businesses also rapidly took notice. A McKinsey study from January of this year reported that 92 percent of companies plan to increase their AI investments over the next three years. Agentic AI and Multimodal Capabilities (MCP) Today's AI frontier includes agentic AI and multimodal capabilities, pushing the envelope further. Arif Huq, co-founder and head of product at Exaforce, highlights the potential of agentic AI, stating, 'By autonomously stitching together different data sources, these agents can resolve many alerts automatically or surface complete investigative context, something manual tooling simply can't match. This approach enables a 10x increase in productivity, efficiency, and efficacy of cybersecurity teams.' Multimodal capabilities mean AI models can process and combine multiple data types—text, images, audio, and video—simultaneously. This vastly increases AI's applicability, helping businesses deliver personalized experiences or empowering cybersecurity systems to analyze varied threat signals in real-time. Sandeep Singh, SVP & GM enterprise storage at NetApp, emphasizes the importance of infrastructure: "While ambition drives AI pilots, it's the data infrastructure that determines their scalability. Intelligent, agile systems that are fast, scale cost-effectively, and support secure and efficient data pipeline for AI across hybrid cloud are what turn intent into a lasting competitive edge." Toward AGI and Beyond Artificial General Intelligence—machines capable of performing any intellectual task a human can—remains the ultimate frontier. We're not there yet, and opinions vary widely on when, or even if, AGI is achievable. But every step forward in AI, from agentic autonomy to multimodal integration, inches us closer. Companies and researchers globally are making strides. Initiatives like OpenAI's GPT series (including ChatGPT) demonstrate significant leaps in AI's understanding of context and nuance. Google DeepMind's Gemini project and others are similarly pushing boundaries, exploring new ways AI can mimic, enhance, or complement human thought. Balancing Optimism with Caution Despite these advances, AI Appreciation Day also prompts reflection on ethics and responsibility. Nimrod Partush, Ph.D., VP AI & innovation at CYE, captures this duality: 'The experience has deepened my realization that AI definitely has the potential to make us dumber. So it's on us to resist that pull and use it wisely.' It's also important to build on a stable foundation. The recent NetApp AI Space Race report found that while many organizations enthusiastically pilot AI projects, those that successfully scale AI operations emphasize secure and adaptable infrastructure. The report suggests that infrastructure readiness isn't just a technical necessity but a cornerstone for ethical and sustainable AI deployment. "AI is not just a technological advancement; it's a paradigm shift that requires a robust and ethical data infrastructure to truly unlock its potential and ensure it benefits all of humanity,' noted Cesar Cernuda, president at NetApp. As AI's capabilities grow, so do concerns about privacy, bias, misinformation, and job displacement. AI must be designed and used responsibly to ensure it benefits everyone and does not amplify societal inequalities. Recognizing AI Appreciation Day is a reminder to thoughtfully steward this powerful technology forward. The journey from Dartmouth's summer workshop to today's sophisticated AI has been remarkable—but the path ahead holds even greater promise, paired with responsibility.

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