Latest news with #BlueWeberAgave
Malaysian Reserve
06-08-2025
- Business
- Malaysian Reserve
WEBER RANCH VODKA INTRODUCES 'TEX,' A FIRST-OF-ITS KIND PERSONALIZED ARTIFICIAL INTELLIGENCE MIXOLOGIST
AI-Powered Experience, Delivered Through SMS or Online Chat, Inspires Creativity and Celebrates Cocktail Craftsmanship MUENSTER, Texas, Aug. 5, 2025 /PRNewswire/ — Weber Ranch 1902 Vodka, the innovative new vodka brand distilled exclusively from 100% Blue Weber Agave, has launched 'Tex,' a groundbreaking new tool that combines professional mixology expertise with the intelligence of AI – delivered right through SMS text or online chat – to help address consumers' ongoing frustration with how to craft and perfectly pair cocktails at home. Personified by an icon of a friendly Texan tipping his cowboy hat, Tex ('Your Weber Ranch AI Mixologist') leverages cutting-edge OpenAI technology to connect users instantly with a Weber Ranch virtual bartender trained on the knowledge of industry pros. It's a useful, functional, and remarkably individualized tool (not scripted) that highlights the versatility of Weber Ranch Vodka in cocktails, utilizing recipes that were created by bartenders across the country. By blending human creativity with AI precision, Tex is ready to recommend, guide, and personalize drink recipes anywhere, anytime. To use 'Tex,' simply text #AskTex to 1-940-400-1902 or click this LINK. And of course, 'Tex' is also available on the Weber Ranch Vodka website, 'While most companies and brands use AI simply for automated customer service 'chat,' we're doing something very different and innovative, harnessing the immense power of AI technology to create a first-of-its-kind personalized tool that deepens customer engagement in a way that is helpful, informative, and fun,' says Lee Applbaum, President and CEO of Texas-based Round 2 Spirits, the brand owner and creator of Weber Ranch Vodka. 'AI is replacing search, it's the way that people access and consume information today, and Tex delivers on that in an entertaining way, while also staying true to our respect and appreciation for the professional bartender's craft. Also, as we think about the future of Tex, and with the rise of Agentic AI, we clearly see a not-so-distant world where he not only makes recipe recommendations, but actually orders the ingredients for delivery to a consumer's home, or makes restaurant or bar reservations to enjoy a Weber Ranch cocktail.' Tex was built for real-world, real-life behavior. For example, users can snap a photo of the items inside their refrigerator or pantry, text it to Tex, and immediately get a cocktail recipe suggestion, using ingredients on-hand. Tex can also direct people to a bar or retail store, or answer questions about batching recipes, planning a cocktail menu for a special occasion, personalizing cocktail names for a friend's birthday party, find alternative ingredients, or virtually anything else that someone might want to ask about bartending and cocktails or brand and category information. Because Tex isn't scripted, the exact way he phrases answers will be different each time. Over 70 percent of Tex's logic is powered by ChatGPT, not just for conversation, but for core application logic. Development of the tool will never be completed, it will only continue to get better and smarter as more people engage with it, and those engagements over time help improve Tex's reasoning, and his answers. 'Most bots just talk. Ours thinks,' says James Penfold, co-founder and Experience Director at New York and London-based Cyphr, the digital-first experience and venture studio that partnered with the Weber Ranch team to master the technology behind Tex. 'Tex isn't just answering questions, he's learning what you like and adapting. The more you interact, the more personalized your experience becomes – just like talking to your favorite bartender who remembers your favorite drink.' This digital-first approach to marketing is baked into Weber Ranch's ethos of innovation. Not only has the brand disrupted the vodka category by creating a vodka distilled from agave (whereas most other vodkas are made from wheat, corn, or potato), from the day that Weber Ranch launched last year it has leveraged leading-edge technology for brand storytelling, social engagement, CRM, and ecommerce – and now AI. The team behind Weber Ranch Vodka previously created and led Patrón Tequila, a company that also had a proven history of harnessing the latest tech innovation for consumer engagement and marketing – from Oculus to augmented reality to Amazon Alexa, when those technologies were first introduced years ago. 'We're setting new standards for how brands engage with consumers, recognizing that innovation in our industry must extend well beyond the bottle to truly be meaningful,' says Applbaum. About Weber Ranch 1902 VodkaWhile most vodka is made from wheat, corn, or potato, Weber Ranch 1902 Vodka is distilled from 100% Blue Weber Agave to create an extraordinarily unique and clean taste profile full of bright citrus notes from the agave, and a velvety smooth mouthfeel not found in any other vodka. This incredibly unique spirit begins its journey in Jalisco, Mexico, where the agave is hand-harvested and distilled before being transported to the Weber Ranch Distillery in Muenster, Texas, where it is further distilled in proprietary copper pot and column stills, filtered, and bottled in an eye-catching and distinctive package. It is this second distillation and filtration in Texas, as well as the addition of water from the local Trinity Aquifer, that creates its unique character. Because Weber Ranch Vodka is exclusively crafted from agave, it is naturally 100% gluten, carb, and additive free from garden to glass. Weber Ranch Vodka was created by Round 2 Spirits, founded by the team who previously created and built Patrón Tequila into an iconic global brand. For more information, please visit
Yahoo
04-08-2025
- Business
- Yahoo
Talking Tequila Understanding how 100% agave blanco tequilas are made
MISSION, Kan., Aug. 4, 2025 /PRNewswire/ -- (Family Features) As one of the world's most popular spirits, tequila has a rich heritage rooted in traditional Mexican craftsmanship. Yet, many people may not be aware of its history or all that goes into producing the spirit. Understanding the production process can reveal the commitment to quality, artistry and craftsmanship that defines one of Mexico's greatest treasures. What is Tequila?Tequila is a distilled spirit that can only be made from Blue Weber agave grown in five specific regions of Mexico: Jalisco, Guanajuato, Michoacán, Nayarit and Tamaulipas. Blue Weber agave takes more than five years to mature and each agave plant is harvested only once. Tequila is not just a spirit – it's also a place. The town of Tequila in Jalisco, Mexico, is where this iconic spirit was born. The tequila industry as people know it began in 1758 when Jose Antonio de Cuervo was granted land in the region. By 1812, his family established La Rojeña, which remains the oldest tequila distillery in the world. Cuervo was the first to export tequila to the United States, setting the stage for tequila's global expansion. Today, La Rojeña crafts many tequilas, including Cuervo Tradicional, Reserva de la Familia by Jose Cuervo and Maestro Dobel Tequila, following time-honored methods. The Art of Tequila ProductionThe tequila-making process begins with cooking the inner portion of the agave, the piña, to convert the plant's natural starches into fermentable sugars. After cooking, the juices from the piñas are extracted and separated from the agave fibers. These juices are then fermented using various yeast strains to convert the agave sugars to alcohol before the liquid is distilled. The art of tequila production involves striking a balance between traditional methods and modern techniques to achieve consistency and quality. This process showcases the natural complexity and character of the Blue Weber agave plant, as well as the unique craftsmanship that goes into every bottle. Favorite 100% Agave Blanco TequilasWhen searching for your next favorite tequila, consider one of these award-winning 100% agave options crafted with just three simple ingredients. Each tequila has been Mexican-family owned for 11 generations, uses estate-grown agave, recycles 100% of its agave fibers and treats 100% of the water used in the tequila-making process. To learn more about tequila production, visit The Tequila That Invented TequilaThe original tequila created more than 230 years ago by the oldest tequila company and first agave farmers, Cuervo Tradicional Blanco follows the same family recipe that put tequila on the map. This award-winning 100% Blue Weber agave tequila offers herbaceous citrus notes balanced by spicy, sweet fruit and a clean finish. Cuervo is a protector of the industry, environment and Mexican communities at the heart of tequila. How It's Made: The agaves are aged at least 5 1/2 years before they're cooked in traditional masonry brick ovens at La Rojeña for 36-40 hours. They're then processed through roller mills to extract the juices. The Best Taste in Tequila and in LifeTaking its name from the year tequila began gaining recognition beyond its humble origins in Jalisco, Mexico, 1800 Blanco Tequila features a floral, fruity aroma with hints of spice and black peppercorn with a balanced sweet prune and roasted pepper flavor, making it the perfect tequila to enjoy neat, on the rocks or incorporated in your favorite cocktail. How It's Made: Agave hearts are hand-harvested at peak maturity before the tequila is cooked in traditional masonry brick ovens for more than 36 hours, then double-distilled in copper pot stills. The tequila is a special selection of white tequilas blended for added complexity and flavor. The Organic Crown Jewel of the Cuervo FamilyReserva de la Familia Organic Platino by Jose Cuervo is part of a collection of small-batch artisanal tequilas, 100% organically certified and handcrafted with meticulous care. This bright, unaged tequila features a unique, sweet and spicy palate with notes of melon, honey and hay, culminating in a clean finish highlighted by warm cinnamon spice. As a 100% certified organic product, it is one of the finest, most sustainable ultra-premium tequilas on the market. How It's Made: This tequila is crafted following the 'Esencia de Agave' process – a proprietary process created by Cuervo and known only by the distillers. This method allows the agave notes to retain their original character and shine through in the aroma and flavor of the finished product. Mexico's No. 1 TequilaAn award-winning, 100% Blue Weber agave tequila, Gran Centenario Plata is the favorite tequila of Mexico. Originated in 1857 by the first Master Distiller of tequila, this blanco presents vibrant fruit characteristics of pear, lime and citrus, complemented by subtle black pepper undertones. How It's Made: This blanco tequila is unique because it is matured in American Oak pipónes for 4-6 weeks, contributing to its distinctive straw color. The surface contact ratio of the pipónes is smaller than a barrel, which allows for less exposure to the wood, creating a nuanced flavor profile when compared to other blancos. An Uncommonly Smooth Tequila for Any OccasionA beloved tequila in Mexico, Maestro Dobel Blanco is crafted from single estate agaves that are slow-cooked in masonry ovens. Distilled twice, the resulting liquid is sweet, featuring caramel, honey, maple, walnut and vanilla tones alongside an indescribable softness and smooth finish. How It's Made: The agaves are harvested before the rainy season to create a greater concentration of carbohydrates, adding depth of flavor and producing a smooth, complex blanco tequila. Michael Frenchmfrench@ About Family Features Editorial SyndicateA leading source for high-quality food, lifestyle and home and garden content, Family Features provides readers with topically and seasonally relevant tips, takeaways, information, recipes, videos, infographics and more. Find additional articles and information at and View original content to download multimedia: SOURCE Family Features Editorial Syndicate
Yahoo
29-05-2025
- Entertainment
- Yahoo
TEQUILA DON JULIO UNVEILS POR AMOR: AN IMMERSIVE TASTING EXPERIENCE THAT CELEBRATES MEXICAN CRAFT AND THE LEGACY OF FOUNDER DON JULIO GONZÁLEZ
The leading luxury tequila brand redefines storytelling with a first-of-its-kind multi-sensory tasting experience at Mercer Labs Museum of Art and Technology in New York City NEW YORK, May 29, 2025 /PRNewswire/ -- Tequila Don Julio, the #1 global tequila brand based on sales value1, unveils Por Amor: An Immersive Tasting Experience, a multisensory journey that reimagines how tequila is experienced and celebrated through art and technology. As the fastest-growing brand in the luxury tequila category2, Tequila Don Julio continues to lead the industry by honoring tradition and quality of its award-winning 100% Blue Weber Agave tequila while fearlessly pushing the boundaries in innovation. This four-day-only experience is a vivid expression of the brand's unwavering commitment to excellence, driven by innovation, fueled by purpose and rooted in the world inspired by Don Julio González. Experience the full interactive Multichannel News Release here: Hosted at New York City's Mercer Labs Museum of Art and Technology - a pioneering cultural institution reshaping how we experience art through technology- Por Amor: An Immersive Tasting Experience marks the museum's first-ever full brand takeover. As part of this, Tequila Don Julio will tap into their proprietary technologies like 4D spatial sound, LED mirrored infinity rooms, and volumetric light displays to tell its story in a way never experienced before. This groundbreaking collaboration was born from shared values of innovation and imagination: just as Mercer Labs fuses art and tech to push the boundaries of storytelling, Tequila Don Julio fuses passion and creativity to reshape the luxury tequila category. "Don Julio González devoted his life to crafting tequila of the highest quality," said Karina Sánchez, Global Brand Ambassador for Tequila Don Julio. "This experience honors his unwavering spirit of innovation—a place where tradition and imagination converge, inviting guests to celebrate the extraordinary that can be achieved when passion fuels every step of the journey." From June 12–15, Por Amor: An Immersive Tasting Experience will open its doors to the public, inviting guests on a guided journey through interactive rooms, each designed to unlock the five senses while showcasing the meticulous craft, passion, and creativity behind every bottle of Tequila Don Julio. With complimentary tickets available on a first-come, first-serve basis at guests can expect to: DISCOVER DON JULIO'S ORIGIN STORY - Hear Don Julio González's origin story, setting the tone for what lies ahead, awakening the senses and preparing all to experience the world he helped create. IMMERSE IN THE SPIRIT OF DON JULIO- Experience a guided tasting of Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Reposado and Tequila Don Julio 1942 alongside immersive projections, sounds and scents, transporting guests into vivid worlds that embody the essence of each variant. IGNITE THE SENSES- Hear the infectious energy and rhythms of Mexico, while smelling the warm aromas of roasted agave and rich oak that embody the heritage of Don Julio. STIR UP YOUR CREATIVITY - Craft their own signature Tequila Don Julio cocktail using fresh ingredients and artisanal tools, connecting directly to the craftsmanship behind every pour. "Mercer Labs is a home to the world's most forward-thinking creators, and this collaboration with Tequila Don Julio represents a perfect union of creative vision," said Roy Nachum, Co-founder and Creative Director of Mercer Labs. "We're proud to host the brand's first immersive takeover and give guests the opportunity to experience tequila in a way that's never been done before." By opening its world in such an immersive and unprecedented way, Tequila Don Julio reaffirms its position as a category leader and cultural force that continues to inspire, evolve and shape the future of luxury spirits and experiences. Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly. ABOUT TEQUILA DON JULIO:Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. Tequila Don Julio, Mexico's original luxury tequila, uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio Rosado, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit ABOUT DIAGEODIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit Visit DIAGEO's global responsible drinking resource, for information, initiatives, and ways to share best practice. Follow us on Instagram for news and information about DIAGEO North America:@Diageo_NA. Celebrating life, every day, everywhere. ABOUT MERCER LABSMercer Labs is a cultural institution that pushes the boundaries between art and technology. A space for experimentation and innovation, Mercer Labs is committed to redefining the museum experience, where art is not static, but alive—constantly progressing with technology. Through immersive exhibitions, interactive experiences, and forward-thinking collaborations, Mercer Labs serves as a center for the convergence of art, culture, and technology. As a collaborative platform, Mercer Labs fosters partnerships with artists, musicians, filmmakers, designers, and creatives creating an ecosystem where diverse forms of creative expression thrive. 1 According to data from 2024 IWSR Retail Sales Value2 According to data from 2024 IWSR Retail Sales Value View original content: SOURCE Tequila Don Julio
Yahoo
16-05-2025
- Business
- Yahoo
León Y Sol Tequila Takes Center Stage at the 2025 Bet Awards Party in Partnership with Empire
The recently awarded, fast-rising tequila is stepping in loud—racking up wins, turning heads, and raising the bar across spirits and culture. SAN FRANCISCO, May 16, 2025 /PRNewswire/ -- León Y Sol Tequila isn't just a rising star—it's the brand shaking up the tequila game with bold flavor, fearless presence, and a fast-growing cultural footprint. In a category built on tradition, León Y Sol honors its roots—but makes it loud, modern, and unapologetically confident. In just one month, León Y Sol earned a rare double Silver win—awarded for both its Reposado and Blanco expressions—at the 2025 Agavos Awards. The momentum continued with additional Silver and Bronze medals at the San Francisco World Spirits Competition (SFWSC), reinforcing the brand's rising reputation in the world of premium tequila. But this tequila doesn't just collect medals—it moves culture. León Y Sol is now the official sponsor of the 2025 BET Awards Party thrown by Empire Records, taking place in Hollywood on June 8, where it will take the stage alongside the boldest names in entertainment. The brand also forged a multi-year partnership with EMPIRE, the largest independent record label in the U.S., creating powerful moments that bring together music, storytelling, and celebration—from red carpet events to exclusive artist experiences. "We know the rules of the game—but we're not here to play it safe," said Bobby Marhamat, CEO of León Y Sol. "We're here to raise the bar for what tequila can be—on the shelf, at the bar, and in the culture." With over 3,500 retail and on-premise placements nationwide, León Y Sol is gaining momentum fast. Crafted from 100% Blue Weber Agave, it's additive-free, gluten-free, non-GMO, and made using traditional Mexican techniques with a clean-label approach. Designed for those who demand more—from taste to transparency. León Y Sol isn't just premium tequila. It's a movement. A voice that doesn't whisper—it roars. ABOUT LEÓN Y SOL TEQUILA León Y Sol is more than a tequila—it's a lifestyle brand rooted in tradition and bold self-expression. Handcrafted in the Highlands of Jalisco and born in California, each bottle merges heritage and design, ritual and rebellion. Our award-winning tequilas are made with 100% Blue Weber Agave, and are always additive-free, non-GMO, and gluten-free. Whether you're sipping solo or celebrating with your crew, León Y Sol is for those who live with fire, speak their truth, and toast to the moments that matter. Media Contact: Elisa Rocha 949.677.4878 395320@ View original content: SOURCE Leon Y Sol, Inc.
Yahoo
24-04-2025
- Business
- Yahoo
El Mayor Tequila introduces revamped bottle design
Tequila brand El Mayor Tequila has revealed new packaging for its full selection of products. The brand will now come in a redesigned, slimmer 750ml bottle featuring a refreshed label. This update is intended to unify the look across its range and enhance visibility. The transition to the new packaging begins this month, with the full rollout continuing into this year. The updated label aims to strengthen brand cohesion and presence at the point of sale. All current offerings under the El Mayor name will adopt this new format. Produced at the Destiladora Gonzalez Lux facility in Arandas, Mexico, El Mayor Tequila is made using Blue Weber Agave. The agave is cultivated exclusively on the estate in the valley region of Jalisco. The production process is managed entirely at the distillery. The product line comprises a variety of tequila expressions, including Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo, and Cristalino. El Mayor brand manager Kayleigh Longo said: 'We wanted to ensure consumers could easily find and identify our various El Mayor offerings on the crowded tequila shelf. 'We were already using the slim bottle for our Cristalino and for our new Rosado Reposado tequila, so we made the decision to incorporate the same packaging for all our El Mayor expressions to create a consistent brand look and feel.' In a recent development, Ardagh Glass Packaging-North America signed an agreement with CAP Glass to improve glass recycling services across the US. The partnership aimed to reduce glass waste sent to landfills by setting up a full recycling system for bottles. "El Mayor Tequila introduces revamped bottle design" was originally created and published by Packaging Gateway, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
