Latest news with #BlueX
Associated Press
21-07-2025
- Entertainment
- Associated Press
POP MART Joins Forces with BlueX to Launch a New Era of Toy-Based RWA and Ignite a Global Blind Box Meme Craze
07/21/2025, Bangkok // PRODIGY: Feature Story // According to official sources from BlueX, the Web3 infrastructure platform is currently in strategic discussions with collectible toy giant POP MART to explore the on-chain transformation of its iconic blind box IPs. The discussions center around introducing these beloved characters into the Web3 space as Real World Assets (RWAs), with a focus on collaborative expansion across Southeast Asia and beyond. The collaboration scope reportedly includes — but is not limited to — digital IP rights confirmation, on-chain blind box transactions, joint Meme IP creation, and the design of a new 'RWA Blind Box' issuance mechanism. The initiative will begin with POP MART's well-known character 'TwinkleTwinkle', aiming to turn collectible toys into structured, tradable digital assets, and expand their use across the broader cultural-financial landscape. 'We believe collectible toys hold not only emotional value, but also asset value,' said a representative from BlueX. 'Through on-chain authentication and asset modeling, the IP economy can evolve beyond collectibles into a new class of digital assets — gaining both financial and user engagement capabilities.' POP MART's 'TwinkleTwinkle' to Lead the Leap On-Chain 'TwinkleTwinkle,' part of POP MART's 'Stellaroo' lineup, is a newly launched IP signed in 2024. Known for its soft and heartwarming design, the character has quickly risen to prominence in the designer toy world. Made up of tiny stars with rosy cheeks, 'TwinkleTwinkle' embodies both childlike innocence and subtle adult emotion, telling stories of courage, longing, and love. Inspired by starlight in darkness, the character is designed to offer a romantic fairytale world for adults who still dream. Since its debut, TwinkleTwinkle has become a major emotional icon for young collectors and remains a top-selling blind box IP. As part of POP MART's international strategy, the character frequently appears in Southeast Asian and Japanese retail spaces and brand collaborations. If realized, this partnership with BlueX would mark the character's first entry into the Web3 space. BlueX has already developed an on-chain Meme-style virtual character based on TwinkleTwinkle and is preparing to launch a series of interactive Web3 experiences to bridge fans of the IP with decentralized digital ecosystems. Toy IP + RWA: Cultural Assets Enter the Chain Today, RWAs represent one of Web3's most compelling narratives. Unlike traditional RWAs such as real estate or bonds, BlueX is pushing the boundaries of what constitutes a 'real-world asset' by experimenting with collectible IPs as tokenized cultural assets. This approach enhances the liquidity and transparency of collectibles while opening new monetization models for IP owners. From on-chain rights confirmation and tiered asset structuring, to IP meme generation, NFT circulation, and financial composability, BlueX aims to build a multi-dimensional RWA framework where traditionally offline collectibles become 'living' digital assets. The collaboration between BlueX and POP MART has officially begun, with the first batch of co-branded visuals completed. More information is expected to be released in the coming weeks. Official Links
National Post
10-06-2025
- Business
- National Post
Explorance Launches BlueX 2.0: A New Era of Feedback and Expression Begins Beyond Forms. Toward Understanding.
Article content MONTREAL — Explorance, a global leader in feedback analytics, today announces the official launch of BlueX 2.0, a bold evolution of its agile feedback platform. Reimagined from the ground up and enhanced with powerful new capabilities, BlueX 2.0 enables organizations to gather insights, inspire engagement, and create interactive experiences—intuitively, flexibly, and at scale. Article content More than a survey tool, BlueX 2.0 is a platform for expression. It helps organizations shift from simply asking questions to creating experiences that invite conversation, creativity, and reflection. Whether it's a traditional survey, a branded newsletter, a digital assignment, or an open-access form—BlueX empowers those who want to listen to also be heard and those that want to make real impact with action. Article content Article content From Asking to Expression Article content Originally introduced as a lightweight complement to Explorance Blue, the first version of BlueX laid the foundation for decentralized feedback. But as expectations evolved, so did the need for a platform that could do more than just collect answers—it needed to spark dialogue, interaction, and meaning. Article content In response, Explorance reimagined BlueX—drawing on input from 49 organizations, analysts, and changemakers across sectors. The result is BlueX 2.0: a battle-tested platform that enables anyone to launch not just surveys, but interactive content, creative prompts, self-reflection spaces, and storytelling experiences. Article content A Platform Anyone Can Use—Powerfully Article content BlueX 2.0 combines an intuitive drag-and-drop builder with advanced logic, multimedia embedding, and real-time analytics. Users can launch quick polls, design interactive newsletters, create digital assignments, or publish always-on feedback forms—all in one unified platform. Article content 'Effective feedback is essential in both teaching and administrative roles, but the tools we use must be intuitive, flexible, and informative,' Article content said Rob Nelson, writer at Article content AI Log Article content and lecturer at the University of Pennsylvania. 'What stands out to me about BlueX is how it supports meaningful two-way interaction—making it easy to embed context, like videos or essays, directly into the survey experience. That kind of functionality, combined with built-in analytics, empowers educators and managers to both engage and act on feedback without relying on IT support.' Article content What's New in BlueX 2.0: Article content Advanced reporting: Interactive visualizations, filtering, and ready-to-share insights Flexible sharing and collaboration workflows: Co-editing, versioning, and targeted distribution Role-based survey approvals: Designed for academic, HR, and enterprise governance Deeper integration: Seamless with Explorance Blue, Canvas, Salesforce, and enterprise systems Creative versatility: Publish content that sparks engagement, from reflections to open calls for expression Article content Unlimited Use. Zero Barriers. Article content Licensed at the organizational level, BlueX 2.0 offers unlimited users, surveys, and creative formats—across all departments and roles. No hidden fees. No limits. Just a single platform that helps build a culture of listening, expression, and connection. Article content Smart Integration. Instant Impact. Article content BlueX 2.0 integrates effortlessly with Explorance Blue, sharing authentication, data pipelines, and reporting infrastructure. It also functions as a powerful standalone solution, empowering teams to engage stakeholders wherever they are—without friction. Article content 'BlueX 2.0 is built for everyone who listens—and for everyone who has something to say,' Article content said Samer Saab, Founder and CEO of Explorance. Article content 'It's a leap forward that transforms how feedback is invited, shared, and expressed. This is how we build clarity, culture, and connection—at scale.' Article content Availability Article content BlueX 2.0 will be officially available starting June 10, 2025. The platform will also be unveiled live at Explorance World 2025, offering attendees an exclusive first look at the possibilities unlocked by BlueX 2.0. Article content ABOUT EXPLORANCE Article content Explorance is a global feedback analytics company that helps organizations listen deeply, act confidently, and grow meaningfully. Founded in 2003 and headquartered in Montreal, Explorance supports over 1,000 organizations across 50+ countries, including 30% of the world's top-ranked universities and 25% of the Fortune 500. Through purpose-built platforms—Blue, MLY, MTM, and BlueX—and expert services in change management and analytics consulting, Explorance enables institutions to drive teaching effectiveness, employee engagement, and learning impact. With more than 25 million users and over 2 billion feedback data points, Explorance powers cultures of accountability built on trust. Article content Article content Article content Article content Contacts Article content Article content
