Latest news with #Boldfit
Fashion Network
27-05-2025
- Business
- Fashion Network
Boldfit names cricketer Arshdeep Singh as 'brand athlete'
Fitness and sports gear label Boldfit has named Indian cricketer Arshdeep Singh as its latest brand athlete, further expanding its athlete-first portfolio. Singh joins fellow cricketer KL Rahul, who is also the brand's first investor. 'I have always believed in doing things with full power, on and off the field," said Arshdeep Singh about his new role, India Retailing reported. "Boldfit gets that vibe. It's not just good-looking gear- it's made for how athletes train, recover and live. I'm excited to build this." The announcement was made through a social media campaign that featured a casual exchange between KL Rahul and Arshdeep Singh, followed by visuals of Arshdeep in Boldfit apparel. Styled in a Gen Z format, the campaign generated strong engagement, resonating with India's fitness-conscious youth, according to the business. 'We started Boldfit to create a brand rooted in real athletic journeys," said Boldfit's founder Pallav Bihani. "KL Rahul gave us that foundation. With Arshdeep coming on board, we're doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We're excited to co-create products with Arshdeep, tailored for the Indian fitness consumer." Headquartered in Bengaluru, Boldfit develops performance wear and fitness gear for athletes at all levels, with a focus on functionality, quality, and community-led innovation, according to its website. Boldfit has also recently expanded its official sports team merchandise with a wide range of IPL related products.
Time of India
26-05-2025
- Business
- Time of India
Boldfit signs Arshdeep Singh, strengthens its athlete-first fitness approach
HighlightsBoldfit has officially onboarded Arshdeep Singh, a Team India pacer, as an official brand athlete, enhancing its athlete-led movement. Arshdeep Singh expressed enthusiasm for the partnership, stating that Boldfit's products are designed for how athletes train, recover, and live. Pallav Bihani, founder of Boldfit, emphasized the brand's commitment to creating athlete-first, performance-led products in collaboration with Arshdeep Singh. Boldfit , one of India's fitness and sports gear brands, has announced the onboarding of Team India pacer Arshdeep Singh as an official brand athlete. This collaboration deepens Boldfit's unique positioning as a fitness brand built by athletes, for athletes, the brand stated in a press release. Singh joins the Boldfit squad alongside KL Rahul , brand's very first investor. Singh brings raw energy and authenticity to Boldfit's growing athlete-led movement. The announcement dropped via a cheeky, highly viral social media carousel featuring his chat with KL Rahul discussing joining the brand and Arshdeep's snap avatar wearing the Boldfit merch. Singh, speaking about the partnership, said, "I have always believed in doing things with full power, on and off the field. Boldfit gets that vibe. It's not just good looking gear, it's made for how athletes actually train, recover and live. Really excited to build this.' Pallav Bihani, founder of Boldfit, shared his vision, "Singh coming on board, we're doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We are excited to co-create products with Arshdeep, tailored for the Indian fitness consumer." KL Rahul, cricketer and also an investor in Boldfit, added "Boldfit has always been about more than merch or gear. It's about creating something from within the sports ecosystem . Seeing Arshdeep come on board is a proud moment — the movement is only getting bolder." Watch here: View this post on Instagram A post shared by Arshdeep Singh (@_arshdeep.singh__)
Hindustan Times
03-05-2025
- Business
- Hindustan Times
Save big on Amazon Sale 2025: Up to 70% off on treadmills, dumbbells and more from Lifelong, Fitkit and other brands
Scorching heat and disrupted outdoor routines make summer the ideal season to bring fitness indoors, and the Amazon Great Summer Sale 2025 has arrived just in time. With the heat limiting outdoor workouts, a home setup ensures you stay consistent, hydrated, and injury-free. Plus, school breaks and more flexible schedules give many people a window to reset their fitness goals. From space-saving treadmills to full-body multi-gym trainers, the Amazon sale features quality gear at genuinely reduced prices, along with EMIs and bundled offers. It is a smart time to invest not just in equipment, but in long-term wellness. Top brands like Boldfit, Lifelong, Maxpro and others are available at up to 70% off, which makes the shopping even better. ● 10% Instant Discount on HDFC Credit Card and EMI transactions ● Bumper Rewards worth up to ₹5,000 ● No-Cost EMI available Avail the best deals on home gym equipment during the Amazon Sale 2025: If you are planning to stay active indoors this summer, a treadmill can be a solid investment. During the Amazon Summer Sale 2025, you will find options from some of the best treadmill brands offering features like foldable frames, incline settings, and digital displays. Whether you are a beginner or a regular runner, there is a model to suit your space and pace. With added discounts and EMI offers, this might be a good time to explore. Top options for you: A good set of dumbbells can make a big difference in your home workouts. Whether you prefer fixed weights or adjustable ones, the Amazon Great Summer Sale 2025 has a wide range to choose from. Look out for sets that offer good grip, durable coating, and weight combinations that match your routine. With combo offers and price drops, it is worth checking out if you have been planning to build your strength setup at home. A few picks for you: Fitness bikes are a convenient pick for those looking for a low-impact cardio option. They are quiet, compact, and effective for daily use—especially if you are short on space. During the Amazon Summer Sale (May 2025), you will find models with different resistance levels, display screens, and user-friendly features. If you are building a simple home workout corner, a fitness bike can be a good place to start, especially with the current sale prices. Some suggestions for you: If you prefer working out at home, a home gym set can bring multiple exercises into one setup. These sets typically include weights, benches, rods, and other essentials for strength training. The Amazon Great Summer Sale has several options, which are suitable for beginners to intermediate users. Look for sturdy builds and adjustable components. If you have been considering skipping the gym membership, this could be a practical alternative. A few options for you: Small accessories like resistance bands, yoga mats, skipping ropes, and foam rollers can add real value to your fitness routine. They are affordable, space-saving, and versatile. The Amazon Sale 2025 includes a good selection of these tools—ideal for stretching, warm-ups, or recovery. If you are starting a fitness plan or want to upgrade your existing gear, browsing through the deals might help you find quality pieces without overspending. Top picks for you: Multi-gym trainers are built for those who want a comprehensive workout station at home. They combine several machines into one, allowing you to work on different muscle groups efficiently. During the Amazon India Great Summer Sale, there are discounts on models that are suitable for both compact and dedicated spaces. While they require more investment and space, they are worth considering if you are committed to regular strength training at home. A few picks for you: Amazon Summer Sale: Day 2 offers up to 40% on best-selling protein powders from MuscleBlaze, AS-IT-IS and more Amazon Summer Sale is LIVE for all: Enjoy minimum 50% off on the best sports shoes from Adidas, Puma, Nike and more Amazon Summer Sale starts at midnight! Grab early discounts of up to 40% on collagen supplements, multivitamins and more Amazon Summer Sale countdown begins! Exciting pre-deals I Up to 50% off on protein, collagen and other supplements Choose a foldable treadmill with at least a 2.0 HP motor, 100 kg capacity, and a speed up to 12 km/h for walking, jogging, and light running at home. Adjustable dumbbells save space and offer flexibility. They are ideal for home gyms, especially if you are doing progressive training without investing in multiple weight sets. Fitness bikes offer excellent low-impact cardio. When used consistently with a calorie-controlled diet, they support fat burning and endurance building, making them great for weight management. Start with a yoga mat, resistance bands, skipping rope, and foam roller. These support flexibility, strength, and recovery in small spaces without needing bulky equipment. Home gym sets include free weights and benches. Multi-gym trainers are all-in-one machines with pulleys and weight stacks for guided, full-body strength training. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
