Latest news with #BonkersCorner
Emirates Woman
3 days ago
- Business
- Emirates Woman
How I got my job as... The founder of this uber-cool streetwear label
How I got my job as… The founder of this uber-cool streetwear label This week, Emirates Man speaks with Shubham Gupta, the founder of Bonkers Corner, an uber-cool streetwear label based in India, which is expanding its portfolio into Dubai. Welcome to the Emirates Man weekly series 'How I got my job as…' where we speak to incredible entrepreneurs, and businessmen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they'd give to those starting out; and the hurdles they've had to overcome. ADVERTISING Known for being an uber-cool label that the younger crowd loves, Shubham Gupta, speaks to us how he built his fashion label and its journey to the UAE's fashionscape. With industry experience in the fashion world from working with his father in his white-label clothing business and understanding manufacturing to supply chain basics, Gupta's Bonkers Corner checks all the boxes for what it means for a brand to be fashionably relevant while remaining strong in its back-end processes. So, to delve into his journey in this industry, Emirates Man spoke to him to see how it all began. What was your favourite subject at school? Maths has always been my favourite subject because it taught me how to think logically and approach problems systematically. I've always enjoyed the challenge of finding solutions, and that analytical mindset has been invaluable in business – whether it's making data-driven decisions, optimising processes, or solving unexpected challenges. What was your first job? My first job was helping my father in his white-label clothing business. It gave me hands-on experience in the apparel world early on. From understanding manufacturing to supply chain basics. That foundation was invaluable when I started Bonkers Corner later. What brought you to Dubai? Dubai is a vibrant crossroads of cultures and commerce. It's a place where trends from around the world converge, and the fashion scene is incredibly dynamic. For a brand like Bonkers Corner that thrives on youth culture and streetwear, Dubai felt like the perfect gateway to a global audience. View this post on Instagram A post shared by Bonkers Corner (@ What inspired you to enter the fashion space and launch Bonkers Corner? I saw a gap in the market for streetwear that was both expressive and affordable – something authentic, but also accessible. My background in the whole white-labeling and D2C made me confident we could build a brand that wasn't just about clothes, but about community, creativity, and culture. That vision became Bonkers Corner. Talk us through the concept? Bonkers Corner is all about unapologetic self-expression and quality products at an affordable rate. We design bold, oversized, and comfortable streetwear that encourages people to be themselves without compromise. It's where fashion meets lifestyle — with an inclusive, gender-neutral vibe that reflects today's youth. What are the key elements of your role? As founder, I'm involved in everything, from brand strategy and product development to tech infrastructure and licensing. My job is to keep the brand authentic and innovative while ensuring our operations and marketing align with our vision. Talk us through your daily routine. My day usually starts early, and I strive to begin with positive thoughts. I first proceed with a review of sales and inventory data, followed by team catch-ups on marketing, product design, and tech projects. I also set aside time for creative brainstorming and meetings. The day is a mix of strategic thinking and hands-on problem solving. What advice do you have for anyone looking to follow the same footsteps? Be patient but persistent. Build your foundation and deeply understand your product, your customer, and your market inside out. Also, embrace feedback and failure as essential parts of the journey. Most importantly, stay authentic to your vision and don't chase trends blindly. Tell us more about Bonkers Corner and its pieces? Our pieces reflect the street culture ethos, oversized fits, bold graphics, and quality materials that feel as good as they look. Each collection tells a story and is designed to empower the wearer to express themselves freely. We focus on inclusivity, with gender-neutral options that break traditional fashion norms. What is the best piece of advice you have ever received? Discipline beats motivation.' That's the best piece of advice I've ever received. It taught me that consistency and commitment matter more than fleeting bursts of inspiration. This mindset has helped me stay focused through challenges, stick to my goals, and build Bonkers Corner with a long-term vision rather than chasing quick wins. And what is the worst? The worst advice I ever received was to 'just follow what's trending.' While trends can offer short-term wins, blindly chasing them can dilute your brand's identity. In fashion and in business. I've learned it's more important to build a distinct voice and stay true to it. Trends should inspire, not dictate What's the biggest challenge you have had to overcome? Scaling Bonkers Corner without losing its authenticity has been the biggest challenge. As we grew, there was constant pressure to compromise on quality or design to meet demand quickly. Balancing speed with creativity, and expansion with staying true to our roots, has taken conscious effort, strong systems, and a committed team. What's the future of the brand? The future of Bonkers Corner is about becoming a global voice for streetwear that's inclusive, bold, and accessible. We're looking at expanding into more international markets, exploring collaborations with artists and creators, and pushing the boundaries of sustainable streetwear. The goal is to keep evolving while staying connected to the community that built us. For more information, visit @ – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram Images: Supplied
Business Standard
16-07-2025
- Business
- Business Standard
KNOT Raises $3M Funding to Accelerate as Mumbai's Fastest Fashion Delivery Platform
PRNewswire Mumbai (Maharashtra) [India], July 16: KNOT, a fast-growing quick commerce fashion platform, has raised fresh funding to scale its operations and deepen its mission to redefine how India shops for fashion. The company is pioneering a 60-minute fashion delivery model in Mumbai, combined with its signature Try 'n Buy experience, a format that's rapidly gaining traction among Gen Z and millennial consumers. KNOT was founded in 2025 by IIT Bombay graduates Archit Nanda and Rachit Bansal, following a pivot from their earlier startup, Slick. The founding team saw a massive gap in how fashion is discovered and consumed digitally. "We didn't just want to sell clothes. We wanted to reimagine how people experience fashion that is accessible, fast, and seamless," said Archit Nanda, Founder of KNOT. "Quick commerce changed food, groceries, and essentials. We believe fashion is the next frontier." Since its launch, KNOT has partnered with over 70+ leading brands including SNITCH, Bonkers Corner, The Souled Store, The Bear House, and Off Duty. It now processes thousands of orders every month, catering to a growing user base that values speed, flexibility, and curated fashion discovery. KNOT has raised a $3M Pre-Series A round led by Kae Capital with participation from Sparrow Capital, Boundless Ventures LLP & Kumar Saurabh (Aukera Jewellery) and existing investors WEH Ventures & All In Capital. It also saw participation from the founders of SNITCH, Souled Store & Bonkers Corner. This funding will accelerate product development, expand operations beyond Mumbai, and deepen brand partnerships Sunitha Viswanathan (Partner, Kae Capital), said, "Online fashion shopping hasn't kept up with the changing consumer's needs. GenZ consumers are becoming a big driver for online sales and they prefer speed, curation and trust. Fashion commerce needs to be reimagined for this consumer and this is what KNOT is solving. We are thrilled to partner with the team as they build what can become the definitive fashion marketplace for India's next generation of shoppers." The company's standout features include: - 60-Minute Delivery: Customers can receive their fashion orders in under an hour -- ideal for last-minute plans, impulsive buys, or daily wear needs. - Try 'n Buy: Customers can try on their order at the doorstep and return what doesn't work immediately -- offering convenience and flexibility previously unheard of in online fashion. - AI Try-On: A virtual try-on feature helps users preview styles digitally before ordering, reducing decision fatigue and return rates. KNOT is also pushing cultural relevance by integrating community-led content and influencer-driven discovery. Through short-form video, real reviews, and on-ground activation, KNOT aims to bridge commerce with culture, making fashion delivery not just faster, but more fun and expressive. Siddharth Dungarwal, Founder of SNITCH and one of KNOT's backers, added, "In a world where speed defines relevance, KNOT is stitching the future of fashion delivery fast, fresh, and fearless. Thrilled to back a team that's redefining how style reaches doorsteps." The new capital will be used to double down on product development, expand beyond Mumbai, and grow its roster of brand partnerships. KNOT's momentum reflects a broader shift: fashion in India is becoming faster, more personalized, and experience-led. And for a generation that doesn't like waiting, KNOT is delivering. Photo:
Fashion Value Chain
05-06-2025
- Entertainment
- Fashion Value Chain
Tropical Stitch Styles Hit India in Disney Collab Wave
Disney's lovable alien Stitch is turning heads across India with bold, tropical-themed collections that celebrate his playful energy and heartwarming charm. With Lilo & Stitch back in theatres, the mischief-maker is being embraced by a new generation drawn to themes of family, fun, and togetherness. Disney Consumer Products India has teamed up with leading brands like Bonkers Corner, The Souled Store, Tokyo Talkies, Highlander, Vero Moda Girl, Max Fashion, Zara, and MINISO to launch capsule collections spanning fashion, accessories, and stationery. Highlights from the Stitch-inspired drop: Bonkers Corner This Handle with Love Oversized T-Shirt is a drop-shoulder fit that brings all the feels. Straight from Disney's Lilo & Stitch Collection, the off-white cotton tee features a graphic of the lovable blue alien wrapped in a balloon of love — a playful take on the idea that you just can't handle his love. INR 1199 Let's Play Oversized T-shirt is crafted from premium, breathable cotton and feels like a piece straight from Stitch's own closet. The graphic features the playful duo, Stitch and Angel, full of mischief yet completely lovable. Ideal for relaxed mornings or paired with your favourite joggers for an effortless look. INR 1199 Thisis crafted from premium, breathable cotton and feels like a piece straight from Stitch's own closet. The graphic features the playful duo, Stitch and Angel, full of mischief yet completely lovable. Ideal for relaxed mornings or paired with your favourite joggers for an effortless look. INR 1199 Ohana Vibes Only Oversized T-Shirt is a whole mood – a wearable reminder that no one gets left behind. Made from premium cotton that's lightweight, it's soft, cool, and bold enough to say, 'yes, I'm the fun one.' Featuring the mischievous Stitch cheering you on, it goes best with bike shorts, as a playful tee dress or knot it up with low-rise denim. INR 1199 Theis a whole mood – a wearable reminder that no one gets left behind. Made from premium cotton that's lightweight, it's soft, cool, and bold enough to say, 'yes, I'm the fun one.' Featuring the mischievous Stitch cheering you on, it goes best with bike shorts, as a playful tee dress or knot it up with low-rise denim. INR 1199 Tropicool Trouble Oversized T-shirt , set on a breezy light blue base, is all vibes and zero apologies. Stitch's mischief takes centre stage bringing that tropical kind of trouble you secretly crave. Crafted from premium cotton, its breathable fabric and relaxed oversized fit feel like the best rebellion against boring outfits. INR 1199 The, set on a breezy light blue base, is all vibes and zero apologies. Stitch's mischief takes centre stage bringing that tropical kind of trouble you secretly crave. Crafted from premium cotton, its breathable fabric and relaxed oversized fit feel like the best rebellion against boring outfits. INR 1199 Rockstar Stitch Oversized T-shirt where white-hot style meets cosmic chaos in the most iconic way. This oversized, round neck tee crafted from premium cotton holds all that attitude. On the front is Stitch, mid-guitar-shred, living his best rockstar life. Pair it with denim or chunky boots. INR 1199 Enter thewhere white-hot style meets cosmic chaos in the most iconic way. This oversized, round neck tee crafted from premium cotton holds all that attitude. On the front is Stitch, mid-guitar-shred, living his best rockstar life. Pair it with denim or chunky boots. INR 1199 The Souled Store Lilo & Stitch: Ohana oversized tee is perfect for anyone who wears their personality with pride. Soft, effortless, and full of character, it's designed for those who embrace their playful side. Pair with comfy joggers or relaxed jeans for a laid-back vibe, or mix with bold patterns for a fun, standout look. INR 1299 A little 'ohana means family' goes a long way and thisis perfect for anyone who wears their personality with pride. Soft, effortless, and full of character, it's designed for those who embrace their playful side. Pair with comfy joggers or relaxed jeans for a laid-back vibe, or mix with bold patterns for a fun, standout look. INR 1299 Lilo & Stitch: Ohana Oversized Sweatshirt is comfy enough to be your go-to and stylish enough to turn heads. With its baggy silhouette, ridiculously soft fabric, and playful design, it's the perfect piece you'll love all-season long. Pair it with leggings or loose jeans for ultimate chill vibes or throw it over a dress for a trendy layered look. INR 1599 Feeling the cozy rainy-day pull? Snuggle up in theis comfy enough to be your go-to and stylish enough to turn heads. With its baggy silhouette, ridiculously soft fabric, and playful design, it's the perfect piece you'll love all-season long. Pair it with leggings or loose jeans for ultimate chill vibes or throw it over a dress for a trendy layered look. INR 1599 The Lilo & Stitch: Mischief Oversized Tee is made for those who know how to shake things up while keeping it cool. A must-have for your lineup, it's perfect for casual outings or laid-back hangs. Pair it with slim-fit jeans, joggers, or shorts for a sharp, relaxed edge that's anything but ordinary. INR 1199 Like Stitch — make mischief, not trouble!is made for those who know how to shake things up while keeping it cool. A must-have for your lineup, it's perfect for casual outings or laid-back hangs. Pair it with slim-fit jeans, joggers, or shorts for a sharp, relaxed edge that's anything but ordinary. INR 1199 Lilo & Stitch: The Musicians Cropped Tank Top . Featuring Stitch jamming out in style, this cropped tank is made for days when you want to feel fun, fearless, and a little bit rebellious. Pair it with high-waisted jeans, shorts, or layered under a jacket — it's your ticket to effortlessly cool, all-day looks. INR 599 Turn up the volume with the. Featuring Stitch jamming out in style, this cropped tank is made for days when you want to feel fun, fearless, and a little bit rebellious. Pair it with high-waisted jeans, shorts, or layered under a jacket — it's your ticket to effortlessly cool, all-day looks. INR 599 Lilo & Stitch Space Babe Jacket . Lightweight yet packed with warmth, this jacket features Angel – Stitch's love interest, bringing intergalactic charm and playful mischief to your look. Whether you're pairing it with your go-to jeans or layering it over a cute dress, this piece keeps you cozy while adding a dash of cosmic cool. INR 2999 Meet your new winter favourite: the. Lightweight yet packed with warmth, this jacket features Angel – Stitch's love interest, bringing intergalactic charm and playful mischief to your look. Whether you're pairing it with your go-to jeans or layering it over a cute dress, this piece keeps you cozy while adding a dash of cosmic cool. INR 2999 Highlander Highlander Men Blue Stitch Co-Ord is a casual set featuring a relaxed-fit shirt and matching shorts, crafted from breathable fabric for all-day comfort. Showcasing a playful Stitch print all over, it adds fun and personality to your wardrobe. Perfect for casual hangouts, or laid-back lounging, this co-ord set delivers both style and ease. Pair it with sneakers or sandals to complete the look. INR 5749 Theis a casual set featuring a relaxed-fit shirt and matching shorts, crafted from breathable fabric for all-day comfort. Showcasing a playful Stitch print all over, it adds fun and personality to your wardrobe. Perfect for casual hangouts, or laid-back lounging, this co-ord set delivers both style and ease. Pair it with sneakers or sandals to complete the look. INR 5749 Highlander Stitch Printed Polo Collar T-Shirt brings together laid-back style and easy comfort with Stitch's troublemaker vibes. Crafted from soft cotton with an oversized fit, it features short sleeves, a classic polo collar, and a playful graphic print that adds a fun edge. This tee pairs well with jeans, shorts, or joggers for a cool, effortless look. INR 3999 Thebrings together laid-back style and easy comfort with Stitch's troublemaker vibes. Crafted from soft cotton with an oversized fit, it features short sleeves, a classic polo collar, and a playful graphic print that adds a fun edge. This tee pairs well with jeans, shorts, or joggers for a cool, effortless look. INR 3999 ighlander's Stitch Men Printed Oversized Fit Sweatshirt , with a neat black hue and a clean pullover look for all-day comfort. Pair with a denim jacket and high-tops for urban cool or keep it minimal with monochrome basics. INR 6049 Upgrade your basics with H, with a neat black hue and a clean pullover look for all-day comfort. Pair with a denim jacket and high-tops for urban cool or keep it minimal with monochrome basics. INR 6049 Tokyo Talkies Tokyo Talkies' Stitch Women Top with Shorts Co-Ord Set . Crafted from pure cotton in a fresh blue colour, this fitted set features a playful Stitch print, shoulder-strap top, and comfy shorts — bringing a touch of his carefree, mischievous energy to your everyday look. INR 1199 Step into chic style with this. Crafted from pure cotton in a fresh blue colour, this fitted set features a playful Stitch print, shoulder-strap top, and comfy shorts — bringing a touch of his carefree, mischievous energy to your everyday look. INR 1199 Vero Moda Girl Pink Stitch Graphic Print Oversized cotton tee Pretty in pink! This is all about comfort and cuteness, featuring a playful stitch graphic that adds a fun twist. Perfect for twirling, lounging, and everything in between! INR 1499 MINISO Lilo & Stitch Collection Memory Foam Neck Pillow Lilo & Stitch Collection Plastic Bottle (500ML) Lilo & Stitch Collection Plastic Tumbler with Straw Lilo & Stitch Collection Slot Machine Keychain Lilo & Stitch Collection Shopping Bag
