Latest news with #BonnieWinter
Yahoo
04-08-2025
- Business
- Yahoo
Pyxl Acquires HOOK, Expanding Creative Capabilities Across the U.S. and Europe
CHARLESTON, S.C., August 04, 2025--(BUSINESS WIRE)--Pyxl, a leading full-service digital agency with a seventeen-year history of delivering transformative marketing solutions, today announced the acquisition of HOOK, a twenty-year award-winning creative agency known for producing emotionally resonant campaigns for ambitious brands. This strategic acquisition enhances Pyxl's creative firepower and deepens its ability to serve clients across the United States and Europe. Founded in 2005, HOOK has built an international reputation for delivering exceptional brand campaigns rooted in creativity, clarity, and emotional impact. Their work has helped organizations such as Huk, Heineken Italy, Twelve South, and The Marleys stand out and connect with audiences in meaningful ways across industries, including apparel, machinery, hospitality, technology, and consumer goods. "HOOK brings a strategic, creative force that complements Pyxl's full-service capabilities," said Bonnie Winter, President of Pyxl. "Their team has a proven ability to craft impactful, memorable brand experiences — and we're excited to bring that strength to our clients worldwide." Under the terms of the acquisition, HOOK will retain its brand identity and continue operating with its existing leadership and team. Clients will benefit from seamless service continuity while gaining access to Pyxl's end-to-end digital transformation services—spanning market and brand strategy, data-driven performance marketing, award-winning UX/UI design, and enterprise web and application engineering. "This partnership supercharges our ability to grab customers by the heart," said Brady Waggoner, Co-Founder of HOOK. "Joining our strategy-driven creative work with Pyxl's global reach and deep digital services means exponential value for our clients." The HOOK acquisition follows Pyxl's recent acquisition of Cobble Hill, a conversion-focused digital agency known for marrying design excellence with measurable performance—reinforcing the agency's momentum and strategic commitment to uniting premier creative and digital talent under one high-performance team. Key Benefits of the Combined Capabilities Expanded Creative Firepower – HOOK's award-winning brand storytelling and design excellence joins forces with Cobble Hill's conversion-focused creative and Pyxl's digital strategy to deliver campaigns that are as emotionally compelling as they are performance-driven. Comprehensive Lead Generation Engine – The integration of HOOK's visual and messaging impact with Cobble Hill's performance marketing and content expertise and Pyxl's go-to-market and technology background creates a powerhouse for measurable growth across the entire buyer journey. Advanced Performance Marketing & Optimization – Combined analytics, testing, and personalization capabilities maximize ROI through data-informed creative, AI-powered campaign refinement, and multi-channel insights. Cross-Platform Martech Expertise – Clients benefit from deep, hands-on experience with HubSpot, Klaviyo, and additional platforms for CRM, email, SMS, and automation—built into cohesive buyer journeys and customer engagement strategies. Enterprise-level Digital Execution – Pyxl's robust engineering and UX/UI capabilities transform creative and strategy into fully realized web and application experiences with speed, scalability, and business alignment. Global Delivery with Local Insight – A unified team servicing the U.S. and Europe ensures always-on collaboration, regional nuance, and the ability to scale complex programs quickly across industries and markets. All companies will continue to operate under their established brands, serving clients throughout the United States and Europe. The combined expertise creates opportunities for innovation and growth across both B2B, DTC and B2B2C sectors in markets worldwide. For more information about this acquisition or to learn more about the companies' combined service offerings, please visit or contact info@ About Pyxl Pyxl is a full-service digital agency with a client footprint spanning the U.S. and Europe. Recognized by Clutch as a Top Branding and Digital Strategy Company, Pyxl offers a comprehensive suite of services including branding, marketing, UI/UX design, and web and application development. The agency blends creative vision with digital precision to help clients grow, scale, and transform. Learn more at About HOOK HOOK is an award-winning, strategic creative agency that helps brands make bold, emotional connections with their audiences. Since 2005, HOOK has delivered strategic, visually striking campaigns that elevate relevance and drive meaningful results across industries. In 2013 HOOK was named in the 100 Best in Advertising by Graphis International Awards. Learn more at About Cobble Hill Cobble Hill is a digital marketing agency specializing in beautiful, measurable marketing that delivers real results. Known for its sharp design and data-informed lead generation campaigns, Cobble Hill works with clients across the U.S. and Europe to create compelling content across paid media, email, and creative channels. Learn more at View source version on Contacts Media Contact:Kati TerzinskiDirector of Marketinginfo@ (615) 647-6792Pyxl Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
03-06-2025
- Business
- Associated Press
Pyxl Acquires Cobble Hill, Creating Digital Marketing Powerhouse with Global Reach
CHARLESTON, S.C.--(BUSINESS WIRE)--Jun 3, 2025-- Pyxl, a full-service agency with a 17-year history of serving clients throughout the United States, today announced the acquisition of Cobble Hill, an established digital marketing agency with a strong national and international client portfolio. This strategic move significantly expands the company's lead generation capabilities and creative services while enhancing Pyxl's global delivery network. Cobble Hill will continue to operate as it always has, now with access to Pyxl's expanded services and delivery capabilities. This press release features multimedia. View the full release here: Pyxl Acquires Cobble Hill, Creating Digital Marketing Powerhouse with Global Reach The acquisition represents a significant milestone in Pyxl's growth strategy, combining the strengths of both organizations to deliver enhanced digital transformation services to clients worldwide across technology, healthcare, tech-enabled services, hospitality and retail sectors. 'We are thrilled to welcome Cobble Hill to the Pyxl family,' said Bonnie Winter, President of Pyxl. 'Their exceptional creative talent and data-driven approach to lead generation perfectly complements our comprehensive digital transformation services. This acquisition isn't about changing what makes Cobble Hill special, but rather enhancing their capabilities through our combined resources while expanding our ability to deliver captivating, creative and measurable lead generation results.' Under the terms of the acquisition, Cobble Hill will maintain its brand identity and continue to operate from its Charleston location with the same team and leadership that clients have come to trust. Clients will enjoy seamless continuity in their service experience while gaining access to Pyxl's additional resources and expanded service offerings. 'Joining forces with Pyxl opens exciting new possibilities for our clients and team members,' said Austin Dandridge, Founder & CEO of Cobble Hill. 'This partnership creates a powerhouse of creative and technical expertise that can transform how companies approach their marketing and lead generation efforts. Our proven track record in creating compelling, conversion-focused content combined with Pyxl's digital transformation expertise will drive unprecedented growth for our clients.' 'Over the past six years, Pyxl has been more than just an agency of record — they've been a true strategic partner during a pivotal phase of growth at Celero Commerce,' said Scott Farace, Chief Marketing Officer at Celero Commerce. 'Their unique blend of strategic insight, creative excellence, and technical know-how has been instrumental in strengthening our brand and supplementing our internal marketing efforts. What truly distinguishes Pyxl is their deep understanding of our business and their ability to collaborate seamlessly across our organization. This acquisition strengthens their already formidable capabilities and positions them — and us — for even greater success as we pursue our next stage of growth.' Key highlights of the acquisition include: Both companies will continue to operate under their established brands, serving clients throughout the United States and Europe. The combined expertise creates opportunities for innovation and growth across both B2B, DTC and B2B2C sectors in markets worldwide. About Pyxl Pyxl is a full-service agency with a 17-year history of serving clients nationwide with offices in Nashville, TN and Charleston, SC. Recently recognized as a Top Branding and Digital Strategy Company in the United States by Clutch, Pyxl offers comprehensive services including strategy, branding, marketing, UI/UX design, and website and application development. We combine our award-winning digital expertise with AI solutions to help clients with business growth, efficiency improvements, and brand alignment across global markets. Learn more at About Cobble Hill Growing ambitious brands through beautiful, measurable marketing. Cobble Hill combines sharp design with data intelligence to build campaigns that work for clients across the United States and Europe. Our teams create powerful messaging across paid media, email, and creative, delivering marketing that looks exceptional and drives real growth in diverse markets. Learn more at View source version on CONTACT: Media Contact: Kati Terzinski [email protected] (615) 647-6792 KEYWORD: TENNESSEE SOUTH CAROLINA UNITED STATES NORTH AMERICA INDUSTRY KEYWORD: TECHNOLOGY GENERAL HEALTH DIGITAL MARKETING SEARCH ENGINE OPTIMIZATION SEARCH ENGINE MARKETING BLOGGING CONTENT MARKETING OTHER COMMUNICATIONS HEALTH PUBLIC RELATIONS/INVESTOR RELATIONS OTHER EDUCATION MARKETING UNIVERSITY COMMUNICATIONS SOFTWARE EDUCATION DATA MANAGEMENT SOURCE: Pyxl Copyright Business Wire 2025. PUB: 06/03/2025 10:12 AM/DISC: 06/03/2025 10:10 AM
