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Fashion Network
a day ago
- Entertainment
- Fashion Network
From mob wife to MAGA woman: TikTok trends are losing steam
It's not easy keeping up with so many flash-in-the-pan fads, from 'tomato girl' to 'pilates princess,' particularly as the economy darkens. Fatigue has set in, and consumers are now prioritizing their personal style over every new 'core' and trend. That's trickier for brands to be part of, but they are tapping in — for example, through bag charms, which fashion and luxury has embraced, and Labubu dolls, playing into the need to express one's identity through customization. TikTok and Pinterest, the photo-pinning app, are also making valiant attempts to continue to shape fashion. 'Castlecore' and 'Medievalcore' are among the few aesthetics to break through recently, though they reflect the broader 'pop girl' phenomenon in culture, as they're inspired by singer Chappell Roan's adoption of chain mail and headwear. (They also demonstrate, as Kayla Marci, who writes the Haute Garbage Substack, told me, that Gen Z's nostalgia has cycled through recent decades and is reaching ever further back.) Yet of the more than 100 micro-trends tracked by market-intelligence company Trendalytics across social media, online search and e-commerce, 60% are declining while only 20% are gaining traction. Even though US users still spend more time per day on TikTok than Instagram, Facebook and Snapchat, according to Sensor Tower, the moment when the platform became the epicenter of trend forecasting, with users naming new aesthetics at a frenetic pace, has passed. We haven't really had a fashion narrative that's broken into the mainstream since Mob Wife. There is one notable exception: the 'recession core' trend, which includes making your own beauty products and finding hair styles that need little maintenance. TikTok posts featuring 'recession core' are increasing by over 3,000% week on week, and average views of tagged videos are up about 1,000% week on week, according to Trendalytics. This reflects the current obsession across society and finance with spotting recession indicators, from sardine-themed fashion (because the fish are cheap and filling) to longer hemlines (said to fall in tough times). There are few, if any, actual products referencing the trend, underlining the challenges for brands of such online conversations coalescing around broader cultural, economic and political themes. These are far more difficult for retailers to navigate than having the right width of jean leg or latest fruit print dress. Take Boom Boom, at the other extreme from 'recession core,' which emphasizes '80s-inspired excess, perhaps reflecting the Trump era's embrace of money and power. The catwalks for fall featured fur, big shoulders, and at Prada SpA's MiuMiu even exaggerated bras. While the minimalism of the past couple of years has been good for some luxury houses, such as Brunello Cucinelli SpA, Prada and LVMH 's Loro Piana, for others, such as Kering SA's Gucci, it has been a disaster. Many companies would love to see a return to logos and more ostentatious dressing. But whether they would fully embrace conspicuous consumption — against the current backdrop of tariff-driven anxiety — is another matter. Even more daunting are politically driven movements, beginning with Trad Wife, which espoused traditionally female roles, and morphing into the more overt MAGA Woman look, characterized by sheath dresses, high heels, flowing tresses and plumped-up lips. Creator Suzanne Lambert took this even further, parodying so-called 'Republican Beauty,' for too pale concealer and clumpy mascara, racking up 6.4 million TikTok views in the process. Few brands have weighed in, despite the potential to sell products. The Mar-a-Lago Face has probably peaked, but given the fracturing of society, it may not be the last divisive trend to emerge. That presents a dilemma for companies. Yet Cassandra Napoli, head of marketing and events at trend forecaster WGSN, told me that consumers are increasingly prioritizing 'ethics over aesthetics,' voting with their wallets and spending their time with businesses that reflect their values. 'Not getting political will not be an option,' she said, even if it was a double-edged sword. Perhaps the narrative that's most concerning for fashion and beauty companies is that of buying less, or nothing at all. Underconsumption has been gaining ground for the past year or so, showcasing a simpler life — streamlining beauty regimes and wearing vintage clothes, for example, are in vogue right now. Brands can respond by focusing on fewer product lines, but more meaningful 'hero' items or embracing vintage in their selections. That's a hard pill to swallow if you believe the whole raison d'etre of the consumer economy is to sell. Making sure stores had enough leopard print and chunky gold jewelry to meet Mob Wife's gaudy tastes feels almost quaint now.
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Business Standard
3 days ago
- Politics
- Business Standard
Kerala community in Dubai faces backlash for hosting Shahid Afridi at event
A segment of the Keralite diaspora in Dubai has come under sharp criticism on social media after warmly receiving former Pakistani cricketer Shahid Afridi at a recent event. The backlash stems from Afridi's remarks following the Pahalgam terror attack on April 22, which intensified tensions between India and Pakistan. In a video that quickly gained traction online, Afridi is seen being enthusiastically welcomed on stage by the Keralite community during the event. The crowd greeted him with loud cheers and chanted 'Boom Boom', a nod to Afridi's well-known nickname. Kerala community in Dubai under fire for warmly welcoming Shahid Afridi, despite his past anti-India remarks (even after the recent Pahalgam attack). Seriously? Patriotism shouldn't have borders when it comes to national sentiment. #Kerala #Dubai #ShahidAfridi #IndiaFirst … — Vivid Insaan ???? (@VividInsaan) May 31, 2025 Pausing their cultural performance to acknowledge his arrival, community members created a lively atmosphere. Afridi responded to the chants, saying, 'Hogaya Boom Boom". During his address, Afridi expressed his fondness for 'the Kerala part in India and its food", further endearing himself to the audience. The event, titled 'Ormachuvadukul 2025,' was organised by the Cochin University Alumni Association (CUBAA) and held at the Pakistan Association Dubai (PAD) Auditorium in Oud Metha on May 25. Afridi's remarks on Pahalgam terror attack The uproar stems largely from Afridi's statements made in April on Pakistan's Samaa TV regarding the Pahalgam terror attack which claimed 26 lives. Afridi suggested that any incident in India is blamed on Pakistan, saying, 'even if a firecracker were to burst in India, fingers will always be pointed at Pakistan". He also criticised the Indian armed forces' security efforts in Kashmir. Social media reacts with strong disapproval The video of Afridi's reception was shared on X with the caption: 'What a shame!! - Desperate Keralites welcome this anti-India Paki with 'Boom Boom' at an event in Dubai, especially after Pahalgam terror attack and his venomous stand against India.' It quickly went viral, sparking widespread condemnation. One user expressed disappointment, commenting, 'Patriotism gone for a six… what a shame. Expected better from them (Kerala community).' Another wrote, 'How much disloyal can you be to your nation… learn from the most literate people… Disgraceful!' A third questioned the loyalty of the community, saying, 'Don't they have anyone from India origin!! Shame to see this happen.'
Hans India
4 days ago
- Entertainment
- Hans India
‘Paramapada Sopanam' from ‘Boom Boom' turns up the heat
Arjun Ambati, who gained popularity with diverse roles in Ardhanari, Teppa Samudram, and Wedding Diaries, and became a household name through Bigg Boss, is gearing up for his next big-screen appearance in Paramapada Sopanam. The film, set for a grand worldwide release on July 11, stars Jenifer Emmanuel as the female lead and is produced by Gudimitla Siva Prasad under the S.S. Media banner, with presentation by Gudimitla Suvarnalatha and co-production by Gudimitla Eshwar. Directed by debutant Naga Shiva — a protégé of star filmmaker Puri Jagannadh — the film has already generated buzz with its promotional content. After the first lyrical track Chinni Chinni Thappulevo went viral, raising anticipation for the movie, the team has now released their second single, Boom Boom, a high-energy mass number. Sung by star vocalist Geetha Madhuri, Boom Boom is a vibrant, foot-tapping party track. Sharing her excitement, Geetha said, 'I loved singing Boom Boom. It has a lively swing that will appeal to everyone. Naga Shiva garu is debuting as a director with this film, and I wish him and the team all the best.' With lyrics penned by Rambabu Gosala and a peppy tune composed by Dave Jhand — who earlier impressed with his work in Ravi Teja's Eagle — the song aims to connect with the masses and is already drawing positive reactions online. With promotions in full swing and music tracks gaining momentum, Paramapada Sopanam is shaping up to be a promising entertainer to watch out for this July.
RNZ News
4 days ago
- Entertainment
- RNZ News
Taupo dinosaur statue 'Boom Boom' explodes online
life and society arts about 1 hour ago Boom Boom, the Taupo dinosaur, is exploding on social media after a rocky start with some rate payers. The near ten metre tall dinosaur scuplture sitting on a large geometric rock is the town's latest attraction. The scultpture first gained attention after the council contributed a one off grant of one hundred thousand dollars, while residents are facing a rates increase of more than eight percent. Now Boom Boom is attracting international attention online. Taupo Mayor David Tewavas spoke to Lisa Owen.
NZ Herald
5 days ago
- Entertainment
- NZ Herald
Taupō businesses embrace frenzy around Boom Boom the dinosaur sculpture
Boom Boom the dinosaur might be unpopular with a lot of local ratepayers, but parts of the community seem to be embracing the frenzy about the town's latest addition. The nearly 10m tall, $200,000 sculpture, made from mirror-polished stainless steel and corten steel, was unveiled at Taupō's Riverside Park earlier
