28-05-2025
'It's time,' Patina, a dress store that has served the valley for 40 years, is closing its doors
ROANOKE, Va. (WFXR) – A Roanoke County staple, Patina, a bridal and formal dress store, is closing its doors after 40 years in business. Its owner, Bonnie Jackson, says it's the state of the economy that's pushed her to close her longtime store.
For four decades, Jackson has helped generations of young women throughout the valley find their perfect dress for any occasion.
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'I love my customers. I have so many good customers that come back to me and so many girls that got their homecoming and prom dresses here and now they're bringing their daughters in to get their prom dresses,' said Jackson.
Jackson says she has thought about closing since the COVID-19 Pandemic, saying it really hurt her business. Now, with the threat of high tariffs on China, where Jackson gets most of her dresses, she says it's time to end this chapter.
'We couldn't survive in any kind of tariff situation where it's so high for China to ship us our goods,' said Jackson.
Everything inside Patina is for sale, with huge discounts on homecoming, prom, and bridal dresses. Jackson says she has had people buying multiple dresses at a time because you 'just can't beat the price.'
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Jackson was going to close the store at the end of May, but since she still has so much merchandise left, she plans to stay open through June.
Once Jackson has closed up shop for good with Patina, she plans to retire and do some of her favorite things: tennis and volunteer work.
'I will really miss doing this and helping all of them be beautiful. But it's time.'
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