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Edmonton councillors vote no to naming rights of city facilities
Edmonton councillors vote no to naming rights of city facilities

CTV News

time24-05-2025

  • Business
  • CTV News

Edmonton councillors vote no to naming rights of city facilities

Edmonton councillors have decided not to allow the sale of naming rights to city buildings. The decision comes after Mayor Amarjeet Sohi reversed his position on naming rights on city facilities on Wednesday, saying there was pushback from the public. The 10-year sponsorship deal with Booster Juice for the Terwillegar Rec Centre will stay for the length of its contract. The city will allow deals for amenities inside facilities, like pools or rinks, to have a sponsored name. But not for the outside of the building. Sohi said earlier in the week that revenue was not worth the sale of civic pride. Some councillors said the city should be open to finding any revenue source. With files from CTV News Edmonton's Jeremy Thompson

City council to decide on sale of facilities' naming rights by week's end
City council to decide on sale of facilities' naming rights by week's end

CTV News

time22-05-2025

  • Business
  • CTV News

City council to decide on sale of facilities' naming rights by week's end

Edmonton's mayor says he has reversed his position on selling naming rights to city facilities after getting pushback from the public. The City of Edmonton has a 10-year sponsorship deal with Booster Juice for the Terwillegar Rec Centre. That deal will stay. City council is now debating whether to allow similar sponsorships for five other recreation centres – Meadows, Clareview, Commonwealth, Kinsmen and the new Coronation Velodrome once it opens. City staff estimate selling naming rights to 25 facilities could bring in about $2 million a year, including the Booster Juice deal. Mayor Amarjeet Sohi says that meagre revenue isn't worth the trade-off in civic pride. 'The community they are in, that should be the dominant name on the facility. not at the end of a sentence or a name. That's the feedback I got,' Sohi told media on Wednesday. Other city facilities such as Commonwealth Stadium could still be on the table for corporate naming rights as could smaller facilities such as community arenas. Some councillors say the city should try to find revenue anywhere it can. City council is expected to make a decision on naming rights by the end of the week. With files from CTV News Edmonton's Jeremy Thompson

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