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True Religion reveals new promotions as it enters next growth phase
True Religion reveals new promotions as it enters next growth phase

Fashion Network

time2 days ago

  • Business
  • Fashion Network

True Religion reveals new promotions as it enters next growth phase

True Religion has promoted two of its current executives Kristen D'Arcy and Tina Blake, as the U.S. fashion brand looks to grow it business less than one month after a minority investment from the Borletti Group. In addition to serving as the Los Angeles-based brand's chief marketing officer, a role she has served in since 2023, D'Arcy has now added the title of head of digital growth. The executive will be tasked will driving digital growth, improving True Religion's digital experience and customer service, and increasing website conversion. 'In this expanded role, I'm now also responsible for our e-commerce business and focused on driving its double-digit growth year over year, which we'll achieve by improving our digital experience, increasing website conversion and keeping our customers coming back with a best-in-class customer service solution,' said D'Arcy. 'My other priorities include continuing to partner with the right talent and creating 360-degree, digital-first campaigns that support the women's business while driving profitable new customer acquisition and customer LTV.' Likewise, Blake, currently senior vice president of men's and women's design and brand image, has been promoted to creative director and senior vice president of design, merchandising and brand image. She now manages the company's merchandising organization, overseeing all men's and women's merchandising, in addition to design for all of the brand's digital channels. "My priorities, from a high-level business perspective, aren't changing. I'm here to drive growth in the business by creating great product and a great, aspirational brand image,' said Blake. 'In terms of merchandising, our team has been doing an amazing job, so I'm looking more at optimizing processes, focusing on specific category growth, dialing in how we leverage trend data and making sure we're always looking forward from a product perspective.' No executive departures were announced as result of the two promotions. 'In support of our goal of reaching $1 billion in annual sales in the next few years, I'm extremely pleased to announce the promotions of Kristen D'Arcy and Tina Blake,' said Michael Buckley, CEO of True Religion. 'Kristen and Tina have been key to driving the growth of our digital and women's businesses and in their newly expanded roles, they'll have even greater resources and ability to accelerate our business and take True Religion to the next level.' Last month, ​Borletti Group said it had acquired a minority stake in True Religion, joining ACON Investments to support global expansion, digital development, and retail growth. Terms of the deal were not disclosed.

True Religion reveals new promotions as it enters next growth phase
True Religion reveals new promotions as it enters next growth phase

Fashion Network

time2 days ago

  • Business
  • Fashion Network

True Religion reveals new promotions as it enters next growth phase

True Religion has promoted two of its current executives Kristen D'Arcy and Tina Blake, as the U.S. fashion brand looks to grow it business less than one month after a minority investment from the Borletti Group. In addition to serving as the Los Angeles-based brand's chief marketing officer, a role she has served in since 2023, D'Arcy has now added the title of head of digital growth. The executive will be tasked will driving digital growth, improving True Religion's digital experience and customer service, and increasing website conversion. 'In this expanded role, I'm now also responsible for our e-commerce business and focused on driving its double-digit growth year over year, which we'll achieve by improving our digital experience, increasing website conversion and keeping our customers coming back with a best-in-class customer service solution,' said D'Arcy. 'My other priorities include continuing to partner with the right talent and creating 360-degree, digital-first campaigns that support the women's business while driving profitable new customer acquisition and customer LTV.' Likewise, Blake, currently senior vice president of men's and women's design and brand image, has been promoted to creative director and senior vice president of design, merchandising and brand image. She now manages the company's merchandising organization, overseeing all men's and women's merchandising, in addition to design for all of the brand's digital channels. "My priorities, from a high-level business perspective, aren't changing. I'm here to drive growth in the business by creating great product and a great, aspirational brand image,' said Blake. 'In terms of merchandising, our team has been doing an amazing job, so I'm looking more at optimizing processes, focusing on specific category growth, dialing in how we leverage trend data and making sure we're always looking forward from a product perspective.' No executive departures were announced as result of the two promotions. 'In support of our goal of reaching $1 billion in annual sales in the next few years, I'm extremely pleased to announce the promotions of Kristen D'Arcy and Tina Blake,' said Michael Buckley, CEO of True Religion. 'Kristen and Tina have been key to driving the growth of our digital and women's businesses and in their newly expanded roles, they'll have even greater resources and ability to accelerate our business and take True Religion to the next level.' Last month, ​Borletti Group said it had acquired a minority stake in True Religion, joining ACON Investments to support global expansion, digital development, and retail growth. Terms of the deal were not disclosed.

True Religion reveals new promotions as it enters next growth phase
True Religion reveals new promotions as it enters next growth phase

Fashion Network

time2 days ago

  • Business
  • Fashion Network

True Religion reveals new promotions as it enters next growth phase

True Religion has promoted two of its current executives Kristen D'Arcy and Tina Blake, as the U.S. fashion brand looks to grow it business less than one month after a minority investment from the Borletti Group. In addition to serving as the Los Angeles-based brand's chief marketing officer, a role she has served in since 2023, D'Arcy has now added the title of head of digital growth. The executive will be tasked will driving digital growth, improving True Religion's digital experience and customer service, and increasing website conversion. 'In this expanded role, I'm now also responsible for our e-commerce business and focused on driving its double-digit growth year over year, which we'll achieve by improving our digital experience, increasing website conversion and keeping our customers coming back with a best-in-class customer service solution,' said D'Arcy. 'My other priorities include continuing to partner with the right talent and creating 360-degree, digital-first campaigns that support the women's business while driving profitable new customer acquisition and customer LTV.' Likewise, Blake, currently senior vice president of men's and women's design and brand image, has been promoted to creative director and senior vice president of design, merchandising and brand image. She now manages the company's merchandising organization, overseeing all men's and women's merchandising, in addition to design for all of the brand's digital channels. "My priorities, from a high-level business perspective, aren't changing. I'm here to drive growth in the business by creating great product and a great, aspirational brand image,' said Blake. 'In terms of merchandising, our team has been doing an amazing job, so I'm looking more at optimizing processes, focusing on specific category growth, dialing in how we leverage trend data and making sure we're always looking forward from a product perspective.' No executive departures were announced as result of the two promotions. 'In support of our goal of reaching $1 billion in annual sales in the next few years, I'm extremely pleased to announce the promotions of Kristen D'Arcy and Tina Blake,' said Michael Buckley, CEO of True Religion. 'Kristen and Tina have been key to driving the growth of our digital and women's businesses and in their newly expanded roles, they'll have even greater resources and ability to accelerate our business and take True Religion to the next level.' Last month, ​Borletti Group said it had acquired a minority stake in True Religion, joining ACON Investments to support global expansion, digital development, and retail growth. Terms of the deal were not disclosed.

True Religion reveals new promotions as it enters next growth phase
True Religion reveals new promotions as it enters next growth phase

Fashion Network

time3 days ago

  • Business
  • Fashion Network

True Religion reveals new promotions as it enters next growth phase

True Religion has promoted two of its current executives Kristen D'Arcy and Tina Blake, as the U.S. fashion brand looks to grow it business less than one month after a minority investment from the Borletti Group. In addition to serving as the Los Angeles-based brand's chief marketing officer, a role she has served in since 2023, D'Arcy has now added the title of head of digital growth. The executive will be tasked will driving digital growth, improving True Religion's digital experience and customer service, and increasing website conversion. 'In this expanded role, I'm now also responsible for our e-commerce business and focused on driving its double-digit growth year over year, which we'll achieve by improving our digital experience, increasing website conversion and keeping our customers coming back with a best-in-class customer service solution,' said D'Arcy. 'My other priorities include continuing to partner with the right talent and creating 360-degree, digital-first campaigns that support the women's business while driving profitable new customer acquisition and customer LTV.' Likewise, Blake, currently senior vice president of men's and women's design and brand image, has been promoted to creative director and senior vice president of design, merchandising and brand image. She now manages the company's merchandising organization, overseeing all men's and women's merchandising, in addition to design for all of the brand's digital channels. "My priorities, from a high-level business perspective, aren't changing. I'm here to drive growth in the business by creating great product and a great, aspirational brand image,' said Blake. 'In terms of merchandising, our team has been doing an amazing job, so I'm looking more at optimizing processes, focusing on specific category growth, dialing in how we leverage trend data and making sure we're always looking forward from a product perspective.' No executive departures were announced as result of the two promotions. 'In support of our goal of reaching $1 billion in annual sales in the next few years, I'm extremely pleased to announce the promotions of Kristen D'Arcy and Tina Blake,' said Michael Buckley, CEO of True Religion. 'Kristen and Tina have been key to driving the growth of our digital and women's businesses and in their newly expanded roles, they'll have even greater resources and ability to accelerate our business and take True Religion to the next level.' Last month, ​Borletti Group said it had acquired a minority stake in True Religion, joining ACON Investments to support global expansion, digital development, and retail growth. Terms of the deal were not disclosed.

Former Printemps, Zimmermann Investor Borletti Group Buys Stake in True Religion
Former Printemps, Zimmermann Investor Borletti Group Buys Stake in True Religion

Yahoo

time14-05-2025

  • Business
  • Yahoo

Former Printemps, Zimmermann Investor Borletti Group Buys Stake in True Religion

MILAN — Reflecting True Religion's momentum, the denim, sportswear and accessories brand distinguished by its 'Super T' stitch, has secured a minority investment from Borletti Group, which is set to help contribute to its growth. Washington, D.C.-based private equity Acon Investments and SB360 Capital Partners, a Schottenstein affiliate, took a majority stake in True Religion last January and they remain majority shareholders. More from WWD EXCLUSIVE: Printemps on Wall Street Makes Change in Command EXCLUSIVE: Aureum Collective and Parke Join Forces for 'Timeless' Capsule Collection Saint James to Open Pop-up at Printemps in New York Financial details were not disclosed. 'We are thrilled to support True Religion at such an exciting stage of its growth journey. Our decision to invest was driven by the brand's outstanding performance, particularly over the past four years, and by its clear growth trajectory and high profitability,' said Maurizio Borletti, cofounder and partner of Borletti Group. 'We look forward to actively contributing to True Religion's development, bringing our expertise in the retail and fashion sectors, our international network and a strategic vision focused on digital expansion and omnichannel growth.' Borletti Group was also founded by Paolo De Spirt, and has more than two decades of experience investing in premium and lifestyle brands ranging from Printemps and Rinascente to MooRER and Zimmermann. Acon led the transaction with the support of Borletti Group and its co-investors (including Azimut through the AZ RAIF II-Private Equity Borletti Investment fund and the founders of Moose Knuckles), and with the Schottenstein Group, which has a network of apparel and retail businesses that includes American Eagle Outfitters. Founded in 2002, True Religion is headquartered in Los Angeles and is led chief executive officer Michael Buckley. As reported, the brand, positioned in the accessible range, is aiming to reach $1 billion in annual sales in three to five years. The business is expected to reach $450 million in volume in 2025, driven by focused marketing and merchandising centered on hip-hop and rap performers and sports figures; showy logos; moderate prices; promotions, and edgier styles, such as Super T miniskirts and short shorts; slouchy, baggy men's jeans, and often formfitting midriff-baring women's outfits. Its e-commerce business is up 35 percent year-to-date, Buckley told WWD in March. Last year True Religion launched its holiday campaign with Megan Thee Stallion and Hunxho. Saweetie has also fronted images for the brand. In February, the label tapped Brazilian pop star Anitta to kick off its new marketing platform, called 'Own Your True.' In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. With its five-needle thread at a two-stitch-per-inch process, the True Religion Super T stitch has been recognized for its unique look. Borletti is the former Rinascente president and De Spirt is a former Emanuel Ungaro CEO. They formed Borletti Group in 2005 and in 2016 it was part of a consortium that completed the acquisition of Grandi Stazioni Retail from Italian state railway company Ferrovie dello Stato Italiane and private investment vehicle Eurostazioni, providing exclusive rights to the commercial leasing and advertising spaces of some of the main railway stations in Italy. Borletti Group was among the investors that acquired Italian department store chain La Rinascente in 2005 and French department store chain Printemps in 2006. De Spirt was a member of the Printemps board from 2006 until 2013. La Rinascente was sold to Thai group Central Retail Corp. in 2011, and Printemps in 2013 to Divine Investments SA, a Luxembourg-based investment fund backed by Sheikh Hamad bin Khalifa Al Thani, the former emir of Qatar. Best of WWD EXCLUSIVE: Sean Combs Regains Control of Sean John Brand Isabel Marant Said in Play Again: Sources Holding Industriale Invests in Shoe Specialist Valmor Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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