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Kolmar Korea Aims to Capture Global Skincare Market with "Uniquely Korean" Cleansers and Facial Masks
Kolmar Korea Aims to Capture Global Skincare Market with "Uniquely Korean" Cleansers and Facial Masks

Korea Herald

time26-06-2025

  • Business
  • Korea Herald

Kolmar Korea Aims to Capture Global Skincare Market with "Uniquely Korean" Cleansers and Facial Masks

SEOUL, South Korea, June 26, 2025 /PRNewswire/ -- Kolmar Korea, a leading global cosmetics ODM (Original Development Manufacturer), is ramping up its international skincare strategy with K-beauty products that spotlight "Uniquely Korean" natural ingredients. As the global trend of "ingredient-led beauty"—which prioritizes natural components and proven efficacy—continues to grow, Kolmar is winning over consumers worldwide with its innovative cleansers and facial masks. The global market for cleansers and facial masks has recently seen rapid growth, fueled in part by short-form video platforms like TikTok. Notably, the "Korean skincare routine" has become a major beauty keyword, prompting consumer interest to expand beyond sun care into cleansing and masking products. In response, Kolmar Korea is accelerating its global push by collaborating with brand partners to develop skincare products featuring natural Korean ingredients. A standout example is the Mung Bean pH-Balanced Cleansing Foam, co-developed with skincare brand Beplain. This product reimagines mung beans—used in Korea as a natural cleanser for over 1,000 years—with a low-irritation formula and powerful cleansing effects. With more than 10 million units sold, it has been well-received in markets including the U.S., France, China, and Vietnam, gaining international traction through organic social media buzz. Kolmar is also advancing the development of natural mud-based facial masks. The Relief Mud Mask, created in partnership with natural mud cosmetics brand BRMUD, features over 30% Boryeong mud—sourced from one of the world's five largest tidal flats in Korea. It utilizes ultra-fine powder particles—1/40th the size of wheat flour—to gently yet effectively absorb impurities. Nicknamed the " Cardi B Mud Mask" after the American singer praised it on TikTok, the product is now sold in 11 countries, including at Costco stores in the U.S. Driving these innovations is Kolmar Korea's industry-leading R&D capability. More than 30% of the company's workforce are researchers, and roughly 6% of annual sales are invested in R&D. The company's competitive edge is rooted in expertise built from collaborations with approximately 4,300 global clients. Kolmar continues to pioneer the discovery of unique Korean cosmetic ingredients. Recently, it scientifically validated the anti-aging effects of Spiraea Salicifolia, publishing the findings in an international SCI-level journal, and secured the ingredient's listing in the International Cosmetic Ingredient Dictionary (ICID). Last year, the company identified the hair-loss prevention benefits of Sophora flavescens extract, a legume, and presented the research at an international academic conference, gaining widespread attention. Kolmar is also commercializing the scents of native Korean plants such as the Rose of Sharon and lotus to promote the sensory value of traditional Korean botanicals. A Kolmar Korea spokesperson stated, "As global interest in K-beauty expands beyond sun care into holistic skincare, we're enhancing our market competitiveness by combining advanced technology with Korea's natural treasures. Through continuous R&D investment and innovation, we aim to lead the global skincare routine with uniquely Korean ingredients."

Kolmar Korea Aims to Capture Global Skincare Market with "Uniquely Korean" Cleansers and Facial Masks
Kolmar Korea Aims to Capture Global Skincare Market with "Uniquely Korean" Cleansers and Facial Masks

Cision Canada

time26-06-2025

  • Business
  • Cision Canada

Kolmar Korea Aims to Capture Global Skincare Market with "Uniquely Korean" Cleansers and Facial Masks

SEOUL, South Korea, June 26, 2025 /CNW/ -- Kolmar Korea, a leading global cosmetics ODM (Original Development Manufacturer), is ramping up its international skincare strategy with K-beauty products that spotlight "Uniquely Korean" natural ingredients. As the global trend of "ingredient-led beauty"—which prioritizes natural components and proven efficacy—continues to grow, Kolmar is winning over consumers worldwide with its innovative cleansers and facial masks. The global market for cleansers and facial masks has recently seen rapid growth, fueled in part by short-form video platforms like TikTok. Notably, the "Korean skincare routine" has become a major beauty keyword, prompting consumer interest to expand beyond sun care into cleansing and masking products. In response, Kolmar Korea is accelerating its global push by collaborating with brand partners to develop skincare products featuring natural Korean ingredients. A standout example is the Mung Bean pH-Balanced Cleansing Foam, co-developed with skincare brand Beplain. This product reimagines mung beans—used in Korea as a natural cleanser for over 1,000 years—with a low-irritation formula and powerful cleansing effects. With more than 10 million units sold, it has been well-received in markets including the U.S., France, China, and Vietnam, gaining international traction through organic social media buzz. Kolmar is also advancing the development of natural mud-based facial masks. The Relief Mud Mask, created in partnership with natural mud cosmetics brand BRMUD, features over 30% Boryeong mud—sourced from one of the world's five largest tidal flats in Korea. It utilizes ultra-fine powder particles—1/40th the size of wheat flour—to gently yet effectively absorb impurities. Nicknamed the " Cardi B Mud Mask" after the American singer praised it on TikTok, the product is now sold in 11 countries, including at Costco stores in the U.S. Driving these innovations is Kolmar Korea's industry-leading R&D capability. More than 30% of the company's workforce are researchers, and roughly 6% of annual sales are invested in R&D. The company's competitive edge is rooted in expertise built from collaborations with approximately 4,300 global clients. Kolmar continues to pioneer the discovery of unique Korean cosmetic ingredients. Recently, it scientifically validated the anti-aging effects of Spiraea Salicifolia, publishing the findings in an international SCI-level journal, and secured the ingredient's listing in the International Cosmetic Ingredient Dictionary (ICID). Last year, the company identified the hair-loss prevention benefits of Sophora flavescens extract, a legume, and presented the research at an international academic conference, gaining widespread attention. Kolmar is also commercializing the scents of native Korean plants such as the Rose of Sharon and lotus to promote the sensory value of traditional Korean botanicals. A Kolmar Korea spokesperson stated, "As global interest in K-beauty expands beyond sun care into holistic skincare, we're enhancing our market competitiveness by combining advanced technology with Korea's natural treasures. Through continuous R&D investment and innovation, we aim to lead the global skincare routine with uniquely Korean ingredients."

South Korea's Boryeong Mud Festival Returns in 2025 with World-Class Entertainment, Wellness, and Cultural Immersion
South Korea's Boryeong Mud Festival Returns in 2025 with World-Class Entertainment, Wellness, and Cultural Immersion

Associated Press

time13-06-2025

  • Entertainment
  • Associated Press

South Korea's Boryeong Mud Festival Returns in 2025 with World-Class Entertainment, Wellness, and Cultural Immersion

2024 K-POP Performance Highlights @Boryeong Festival Tourism Foundation. From July 25 to August 10, 2025, South Korea's iconic Boryeong Mud Festival returns to Daecheon Beach, drawing visitors from around the globe for two weeks of mud-soaked fun, wellness, and entertainment. Since its launch in 1998, the festival has attracted over two million attendees, earning worldwide fame for its mineral-rich mud. Festival-goers can dive into the Mud Experience Zone, featuring giant mud slides, sprawling mud pools, and friendly mud-based competitions. Families and pet owners are also welcome, with dedicated Kids and Pet Zones ensuring everyone can join in the festivities. For those seeking adventure, unique experiences such as the Jeep Track and Sky Bike are also available. Daecheon Beach, the jewel of Korea's west coast, offers the perfect backdrop for the festivities. Visitors can relax on its sandy shores or look to the skies for a highlight of the festival: a breathtaking air show by the Republic of Korea Air Force's elite Black Eagles aerobatic team. Beyond the mud, the festival celebrates local culture and entrepreneurship. The Boryeong Specialties Market and the Youth Booth—run by local business owners under 45—showcase regional snacks, handmade accessories, and artisanal goods, giving visitors a taste of Boryeong's vibrant community. For those seeking rejuvenation, the Boryeong Mud Theme Park offers spa treatments and mud massages using government-certified, mineral-rich mud sourced from pristine local waters. The festival's grand finale promises star-studded entertainment, with headline K-pop concerts sponsored by M-Countdown on Thursday, August 7, and K-Pop Super Live on Saturday, August 9, at the Mud Expo Plaza. Tickets for the Mud Experience Zone start at 14,000 KRW for adults on weekends, and early bird discounts are available for 11,200 KRW until June 25. Just two hours from Seoul by KTX or bus, Boryeong is easily accessible for international visitors. With its unique blend of fun, culture, and wellness, the Boryeong Mud Festival remains a must-visit summer event. Follow the excitement on social media with #BoryeongMudFestival and get ready to dive into South Korea's signature celebration in 2025. For more details, visit SNS LINK: Instagram: Facebook: Official Website: For any inquiry, contact J.Y Lee at [email protected] Media Contact Company Name: Boryeong Festival Tourism Foundation Contact Person: J.Y Lee Email: Send Email Country: South Korea Website: Press Release Distributed by To view the original version on ABNewswire visit: South Korea's Boryeong Mud Festival Returns in 2025 with World-Class Entertainment, Wellness, and Cultural Immersion

South Korea's Boryeong Mud Festival Returns in 2025 with World-Class Entertainment, Wellness, and Cultural Immersion
South Korea's Boryeong Mud Festival Returns in 2025 with World-Class Entertainment, Wellness, and Cultural Immersion

Globe and Mail

time12-06-2025

  • Entertainment
  • Globe and Mail

South Korea's Boryeong Mud Festival Returns in 2025 with World-Class Entertainment, Wellness, and Cultural Immersion

2024 K-POP Performance Highlights @ Boryeong Festival Tourism Foundation. From July 25 to August 10, 2025, South Korea's iconic Boryeong Mud Festival returns to Daecheon Beach, drawing visitors from around the globe for two weeks of mud-soaked fun, wellness, and entertainment. Since its launch in 1998, the festival has attracted over two million attendees, earning worldwide fame for its mineral-rich mud. Festival-goers can dive into the Mud Experience Zone, featuring giant mud slides, sprawling mud pools, and friendly mud-based competitions. Families and pet owners are also welcome, with dedicated Kids and Pet Zones ensuring everyone can join in the festivities. For those seeking adventure, unique experiences such as the Jeep Track and Sky Bike are also available. Daecheon Beach, the jewel of Korea's west coast, offers the perfect backdrop for the festivities. Visitors can relax on its sandy shores or look to the skies for a highlight of the festival: a breathtaking air show by the Republic of Korea Air Force's elite Black Eagles aerobatic team. Beyond the mud, the festival celebrates local culture and entrepreneurship. The Boryeong Specialties Market and the Youth Booth—run by local business owners under 45—showcase regional snacks, handmade accessories, and artisanal goods, giving visitors a taste of Boryeong's vibrant community. For those seeking rejuvenation, the Boryeong Mud Theme Park offers spa treatments and mud massages using government-certified, mineral-rich mud sourced from pristine local waters. The festival's grand finale promises star-studded entertainment, with headline K-pop concerts sponsored by M-Countdown on Thursday, August 7, and K-Pop Super Live on Saturday, August 9, at the Mud Expo Plaza. Tickets for the Mud Experience Zone start at 14,000 KRW for adults on weekends, and early bird discounts are available for 11,200 KRW until June 25. Just two hours from Seoul by KTX or bus, Boryeong is easily accessible for international visitors. With its unique blend of fun, culture, and wellness, the Boryeong Mud Festival remains a must-visit summer event. Follow the excitement on social media with #BoryeongMudFestival and get ready to dive into South Korea's signature celebration in 2025. For more details, visit SNS LINK: For any inquiry, contact J.Y Lee at mudyaho@

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