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Newsweek
18-07-2025
- Entertainment
- Newsweek
'You Can't Out-Myth the Original Myth': Jakob Nowell's Time With Sublime
Famed ska-punk band Sublime, originally composed of the late Bradley Nowell, Eric Wilson and Bud Gaugh, rose to prominence in the 1990s with a multi-genre approach that blended elements of punk and reggae. But, in the decades since, things have evolved a bit. Nowell's son, Jakob, met with original members Wilson and Gaugh as part of a special charity performance. The show was so well-received that it sparked the trio to reform Sublime with Jakob as frontman. Since 2024, the group has been in the studio preparing new music, including the fresh single "Ensenada." With that in the cards, Newsweek sat with the lead singer and guitarist to talk about the reunion, channeling the Sublime vibe, and the reception to the band. Jakob Nowell of Sublime performs during the 2025 BottleRock festival at Napa Valley Expo on May 23, 2025. in Napa, California. Jakob Nowell of Sublime performs during the 2025 BottleRock festival at Napa Valley Expo on May 23, 2025. in Napa, California. Jim Bennett/WireImage When it comes to music, there can be a tendency to lean on nostalgia and want things to remain the same. The renewed Sublime trio, though, has been traveling and headlining shows across stages, including their public debut at Coachella, to much praise from fans. "If people didn't like it, we wouldn't keep doing it. I do it for the fans, truly. So Sublime for me really has to be like, 'Do the fans want this kind of thing, Is this legit enough? Is this authentic enough?' Nowell said. "And for the most part, you know, 99 percent of people are on board. You know, I see families out there in the audience. I see multigenerational. I always say that is like, every single generation is like, into Sublime right now. If you just go to any of our shows, you just see it from the teenage demographic, the 20s, 30s, 40s, 50s, even 60s and beyond." And, for Nowell, that reception is more than just a positive omen for the group's commercial prospects. There's something larger at play. "This is a brand of music, or a scene that just appeals to people on this unique, specific level," he said. "And my theory has always been because the music seems genuine and authentic. So we never want to put on airs or become too poppy, or change the style and sound when it comes to Sublime. Because for me, that crowd response and that reaction and people telling me how emotional it is for them and how much the music got them through their own loss, maybe their family, losing loved ones just like we have, I think we share in our trauma and our music is our song of hope and an escape too, from all of those difficult things. So for me, it feels really special to get to be a part of it." Stepping Forward Into the Spotlight Nowell joining the band seemed to be divine timing. "I was on tour with my band, Jakob's Castle, and I had this kind of cool spiritual experience at the Phoenix Theater in Petaluma, California, where my dad played his last show or Sublime played their last show. That coincided with me turning 28, the same age my dad was when he technically left the band," he said. "I had always said, 'I'll play Sublime songs when it's something for charity or when it can raise awareness for something or shed light on other things, but never for my own personal benefit.' And so my uncles wanted to play this benefit show for H.R. from Bad Brains. He's just like a hero to us, and good friends of Bud and Eric. Playing that show, we had just connected and we rehearsed, and it was so awesome getting to be in each other's lives that it all kind of coincided naturally." But even if something feels natural, there can still be challenges. Stepping into that frontman role once held by his father and as part of such an iconic band can be rattling, Nowell admitted. "Especially in the beginning, it's just so much pressure, because I want to prove myself," he said. "And I think we all have a little bit of impostor syndrome. Everybody out there, in every industry, we just want to fit in, and that would also feel like we legitimately belong. "And I think that the worst one was Coachella, for sure, because that was really like our first real show together in Sublime, and it's like, 'All right, your first one, go play Coachella.' You're kidding me," he laughed. "This is going to be the most publicized event. And I really shouldn't care what people's thoughts are of me, but I'm the only human and I care because, because I care, because I love Sublime, I love the music, and I respect it." Even out of the public eye, there's still pressure. Hitting the studio with an iconic group requires being authentic to the original sound, but Nowell is well-versed in the music. And there's an additional ace up Sublime's sleeve should any additional challenges arise. "We have a book. We call it the Skin Bible, and it has all of our notes," Nowell explained. "We check to see if things are canonical and authentic, and if someone's like, 'Well, I want to put this in there.' It's like, 'Well, prove that it was in a Sublime song. And we have to do that [to] keep us on track. But you don't want to be too rigid. But I felt like in this process, you almost did like the fun part. We can make it fun, but we kept this big Venn diagram, too, on the wall of all of the differing influences and how we wanted to stay in the middle, never on any one, two sides of this huge multi-circle Venn diagram. And so that way, if we ever want to do something that was slightly outside of it, it was very conscious and intentional." Experiences Researching and Recording To tap into the quintessence of Sublime, the frontman immersed himself in the band's catalog and emerged with a deeper reverence for the music. "There were two phases of my Sublime research," he said. "There was learning about the performance and how to portray it live, which, you know, obviously listen to all the songs in the catalog and then watch a lot of live performance videos and be like 'OK. What's the essence of this band? What is the vibe like? How am I gonna do this without just feeling like I'm copying and make it authentic?' I got really familiar with the sound of the band and their approach to playing music. "Then the second half of my training and studies was like when we decided 'Are we gonna try to write Sublime songs? How do we do that?' So we poured through all the old bootlegs, demos and unreleased material in the vaults that nobody's heard and through them, in tandem with the help of my friend Jon Joseph, who's the producer for this upcoming record, and Zane Vandevort, who was just a natural Californian fan of Sublime since birth, you know, like his favorite band. Basically, we then went to go map out what is the essence of a Sublime song, and what recurring themes, vocally, lyrically, recurring guitar parts? What's canonical? What do they do, for sure? What do they never do when it comes to instrumentation." That understanding laid the foundation for the next step: new music. Nowell described the recording process of "Ensenada" and the band's upcoming new music as "a bonding experience," saying, "I think when you're sitting in any room for eight hours, eventually it becomes sort of like a little bit of a therapy room, too. I mean, the world outside the studio doesn't stop. It's kind of like the hyperbolic time chamber. The other world slows down. You're just in there practicing our f***ing martial arts. "It's so cool when people will accept that material, too. It shows that we're doing something right and that it fits in the catalog. That's all I want. I don't think that you know. I'll knock on wood. Who knows, time will tell. I'm proud of what we did, but I don't think we were able to achieve writing like a 'Santeria' or even a 'What I Got' like, I consider those two like their big, big, just timeless rock 'n' roll classics, just without a doubt, alternative classics, and that's because those go beyond their influences. That's a riddle that we would not be able to solve without the original members. "They probably didn't know. They probably had versions of those jams 100 times, and then one recording just sort of did it time and place, bam. You know, timeless song. You can't out-legacy. You can't out-myth, the original myth. So we just wanted to create a bunch of songs that were well within the same sound genre." And, on the subject of timeless, iconic music, what is Nowell's favorite Sublime song? "Definitely the song 'All You Need.' It just is such a good example of the band's influences and capabilities," he said. "'All You Need' and Greatest Hits and 'S.T.P.,' as well." Sublime's new single "Ensenada" is available now.
New York Post
07-07-2025
- Entertainment
- New York Post
Pearl Jam drummer Matt Cameron is leaving the band after 27 years
Pearl Jam is down a member. The band announced Monday that drummer Matt Cameron is leaving the group. 'After 27 fantastic years, I have taken my final steps down the drum riser for the mighty Pearl Jam,' Cameron, 62, said in a social media statement. 8 Matt Cameron performing at the Ohana Festival in Sept. 2024. WireImage Cameron, who was Pearl Jam's longest-tenured drummer, thanked his now-former bandmates Eddie Vedder, Stone Gossard, Mike McCready and Jeff Ament 'for inviting me into the band in 1998 and for giving me the opportunity of a lifetime, filled with friendships, artistry, challenges and laughter.' 8 Matt Cameron and Eddie Vedder of Pearl Jam at the 32nd Annual Rock and Roll Hall Of Fame Induction Ceremony in 2017. FilmMagic 8 Matt Cameron on 'Late Night with Seth Meyers' in 2016. NBCU Photo Bank/NBCUniversal via Getty Images 'I am forever grateful to the crew, staff and fans the world over,' the musician continued. 'It's been an incredible journey. More to follow. I thank you all from the bottom of my heart.' Cameron did not share his reason for leaving Pearl Jam. 8 Pearl Jam announces Matt Cameron is leaving the band. Pearl Jam/X The remaining band members shared their own statement about Cameron's exit. 'From being one of our first musical heroes in the bands Skinyard and the mighty Soundgarden, to playing on our first demos in 1990, Matt Cameron has been a singular and true powerhouse of a musician and drummer,' Pearl Jam wrote. 8 Matt Cameron performs with Pearl Jam in 2000. Getty Images 'He has propelled the last 27 years of Pearl Jam live shows and studio recordings. It was a deeply important chapter for our group and we wish him well always,' the statement added. 'He will be deeply missed and is forever our friend in art and music. We love you Matt.' Fans reacted to Cameron's exit from the band with supportive comments on social media. '27 unforgettable years thank you for the rhythm, heart, and legacy, Matt,' one fan wrote on X. 8 Pearl Jam performs on 'Saturday Night Live' in 1992. NBCUniversal via Getty Images 'End of an era! Much love to Matt!' another fan said. 'This is shocking. 'Chapter'.. this has been 30 years! Thank you Matt,' a third account tweeted. 8 Matt Cameron performs during BottleRock at Napa Valley Expo on May 25, 2024. Getty Images Someone else wrote, 'Thanks Matt. You've been a part of something extraordinary. Happy retirement.' Two months before Cameron announced his exit, Pearl Jam wrapped up their Dark Matter World Tour. Cameron joined Pearl Jam in 1998 after the band rotated through several drummers including Dave Krusen, Matt Chamberlain, Dave Abbruzzese and Jack Irons. 8 Matt Cameron performs on stage at Fenway Park on August 5, 2016 in Boston, Massachusetts. Getty Images Pearl Jam's first album with Cameron was 2000's 'Binaural,' their sixth studio album in total. The band has since released six more albums, the most recent being 2024's 'Dark Matter.' Cameron was inducted into the Rock and Roll Hall of Fame in 2017 for his work with Pearl Jam. He will be inducted again later this year as a member of his former group Soundgarden.
Daily Mail
06-07-2025
- Entertainment
- Daily Mail
Justin Timberlake and wife Jessica Biel cut a casual figure as they take off from London in a helicopter ahead of his concert in Great Leighs
Justin Timberlake and his wife Jessica Biel cut a casual figure as they took off from London in a helicopter ahead of concert appearance in Great Leighs on Sunday. The singer, 44, looked relaxed as he stepped out in a black shiny tracksuit, which he layered over a black hooded jumper. He finished his travelling ensemble with a pair of white and grey running trainers and kept a low profile with a grey cap. Meanwhile his wife Jessica, 43, stepped out in large white trousers which she paired with a white fitted jacket. To finish her look, Jessica slipped into a pair of comfortable-looking white trainers as she also kept a low profile with a pair of sunglasses. Their outing comes after Justin proudly showed off his wife by wearing a custom T-shirt with her on the front during his recent stage performance. He opened his jacket to make sure his bespoke apparel featuring the actress' likeness as he took the stage at the BottleRock music festival in Napa Valley over the weekend. The singer-songwriter, also shared photos of his top and a video of him surprising his wife In his dressing room trailer ahead of his set. His wife was nonchalant as she showed him her shirt, which had his 2002 debut studio album Justified emblazoned across the front. But her jaw dropped open and she placed a hand in front of her face to hide her surprised reaction when he opened his blazer jacket to reveal he was wearing a shirt of her on it too. This comes after a rough patch - ever since he got arrested and charged with a DWI and when he faced backlash after postponing his concert shows last minute amid his album flop. While he was performing at the festival on Saturday, Biel was also there in California with him to show her support amid his recent controversies. And vice versa, he publicly showed off his adoration for his wife of 13 years. The pair have been married since 2012 and are parents to two sons, Silas, 10, and Phineas, four. The Grammy winner revealed that his shirt was custom-made and captioned his post showing off his shirt featuring a stunning shot of his wife from her 2004 photoshoot for Giant magazine. 'We out here fan girling,' he wrote in his caption alongside two heart-eye emojis. Biel also reshared his post and said he 'really outdid the doer' with the surprise. She also posted the photo of them together, staring into each other's eyes and with mirroring smiles, with a red heart emoji and another of her fingers crossed. For his headlining set, Timberlake sported the distressed, custom shirt alongside white pants, a matching button-down shirt and a checkered blazer jacket. He also threw on some tinted sunglasses for his performance. Cheering him on from the audience, Biel donned her shirt featuring his Justified album, which won him multiple Grammys in the noughties, paired with high-waisted, dark jeans and small, retro shades. In the video of them showing off their outfits to each other, the SexyBack hitmaker walked toward Biel in his trailer and asked her to show her outfit to the camera. 'Let me see your T-shirt, babe,' the Friends With Benefits actor said. 'Oh, is that what you're doing?' She replied: 'That's what I'm doing.' Then, Timberlake opened his button-down dramatically with a 'bam' to show her what he was wearing. While Biel was reacting with surprise and laughing, the NSYNC member said he and his team 'made' the shirt just for the particular performance. He said he even asked one of their two kids if they recognized who was on his shirt prior to the festival. But her jaw dropped open and she placed a hand in front of her face to hide her surprised reaction when he opened his blazer jacket to reveal he was wearing a shirt of her on it too While Biel was reacting with surprise and laughing, the NSYNC member said he and his team 'made' the shirt just for the particular performance. He said he even asked one of their two kids if they recognized who was on his shirt prior to the festival Earlier this month, Biel spoke to InStyle and in her cover story, she opened up about her and her husband's history with T-shirts. She admitted that she once stole of his shirts almost 20 years ago and never returned it to him as she was comforted by his smell that lingered on his clothes. 'I would always want to have something of his to travel with,' she confessed. 'You know, something that just makes you feel like home, makes you feel connected to that person.' She explained: 'It smelled like him, now it smells like me, which is a bummer.' She said the shirt, which was her husband's childhood clothing, was 'on its last leg' but remains resilient as it has become a token of their lasting romance. 'I think having a partnership that understands this industry and adjacent industries has been deeply important and profound for my life and for our partnership because he just understands when I'm working crazy long hours and I understand that for him too.' She added: 'I get it when he works all night long. That's kinda normal and I know that.' His latest performance comes amid his 'trainwreck' tour — The Forget Tomorrow World Tour. His wife was reportedly in the audience cheering him on as they both proudly sported T-shirts with each other emblazoned across the front He has faced backlash for canceling multiple shows last minute during the world tour, which had been marred with controversy in recent months. Most recently, he canceled his final concert in Columbus, Ohio in February due to illness, but fans were left furious as they had already been lining up with minutes left before the doors would be opened when they found out. Timberlake has also been slammed for performing very few of his nostalgic hits and rather singing songs nearly all from his latest album, Everything I Thought It Was, an album that few concertgoers seemed to know the words to and had been branded a commercial failure. Back in June 2024, Timberlake was pulled over under the suspicion of drunk driving in Long Island. On June 18, it was reported that he failed a series of sobriety tests at the time, according to a police report exclusively obtained by He accepted a plea deal following his arrest, which saw bodycam footage going viral when he was seen telling the officer, who did not know who he was, that the arrest 'would ruin the world tour.'
Forbes
02-07-2025
- Business
- Forbes
Athletic Brewing's Non-Alcoholic Beer Boom: Big Growth Ahead
The core lineup of Athletic Brewing Company. Athletic Brewing Company In an era when the traditional beer market continues to contract under the weight of shifting consumer preferences, declining alcohol consumption, and fierce competition from ready-to-drink cocktails and cannabis beverages, one company is defying the trend and redefining success: Athletic Brewing Company. Now ranked as the eighth-largest craft brewery and 18th largest overall brewery in the United States— up two spots from the previous year — Athletics' rise is a case study in what happens when smart strategy, cultural timing, and visionary execution converge. At a time when most brewers are fighting for survival, this non-alcoholic (NA) beer pioneer is celebrating the production of its one-millionth barrel, completing its fourth production facility, and capturing more shelf space and consumer attention than ever before. Founded just seven years ago by Bill Shufelt and John Walker, Athletic Brewing emerged from a simple but audacious premise: modern adults deserve high-quality, full-flavored non-alcoholic beer that fits their increasingly mindful lifestyles. Today, that idea has become a national movement, one that grew 27% in 2024 and is forecast to reach $5 billion in the US by 2028, according to IWSR data. The co-founders of Athletic Brewing Company John Walker and Bill Shufelt. Athletic Brewing Company "Our emergence as a leader in the NA category isn't the result of any one factor," says Shufelt. "It's the compounding effect of sustained investments in manufacturing, marketing, innovation, and our team." Those investments include more than $100 million invested in state-of-the-art brewing facilities on both coasts, including the repurposed former Ballast Point brewery in San Diego, which will come online this August. With this expanded capacity of over 1.2 million barrels, Athletic is ready to meet demand far beyond the nearly 400,000 barrels it produced in 2024. With only about 20% brand awareness and peak distribution for its top-performing SKU sitting at just 38%, Athletic sees wide-open terrain ahead. Its team is executing a savvy multi-pronged marketing approach that blends broad-scale campaigns with hyper-local precision. This includes strategic media spending, cultural partnerships, and on-the-ground activations at festivals such as BottleRock and La Onda. 'We shine in person,' says Andrew Katz, CMO for Athletic Brewing Company. 'Getting cans into hands at those peak life moments, whether that's a marathon finish line or a live music set, is where curiosity turns into brand loyalty.' Athletic Brewing Beers at IRONMAN. Athletic Brewing Company Their dual strategy is built around two pillars: "moments of participation" and "moments of enjoyment." The former includes high-performance events like IRONMAN, Spartan Races, and the Leadville 100. The latter spans over 100 Live Nation venues, MLB's Seattle Mariners, the NBA champion runner-up Indiana Pacers, and international soccer matches at Arsenal's Emirates Stadium. They even have inked NIL deals with star college athletes. The approach ensures Athletic is both present and relevant wherever people gather to push their limits or celebrate life. A Category-Expanding Force Unlike many trends in the alcohol space that cannibalize existing categories (hard seltzers drawing from light beer drinkers, for example), Athletic is additive. By appealing to drinkers and non-drinkers alike, it's expanding the beer aisle itself. A consumer who once had alcohol only on weekends can now enjoy a guilt-free, award-winning brew daily. Athletic's role as a "chaser, pacer, and replacer" positions it as a flexible option, not just for abstainers, but for moderating consumers seeking balance without compromise. "This is a positive-sum revolution," says Shufelt. "We're not replacing drinking occasions — we're creating new ones." The Long Game: Innovation and Impact Shufelt and Walker's willingness to take the long road is paying off. Their in-house R&D program produces over 50 new brews annually, a pace that keeps the brand fresh and fuels a continuous feedback loop from fans. With innovations like IPA-inspired hop bombs, rich stouts, and citrusy radlers, the company has made it clear that flavor doesn't need fermentation. But the brand's vision extends beyond beer. Through its 'Two For The Trails" grant program — the largest environmental initiative in craft brewing — Athletic is donating up to $2 million annually to preserve outdoor spaces, with a total of $6.3 million given since 2018. It's not just a feel-good story; it's a values-first foundation that resonates with a new generation of consumers. Positioned to Lead a Growing Segment While the beer industry contracts, the NA segment is expanding, and Athletic is setting the pace. Shufelt believes NA beer will surpass 10% of total beer sales within the next decade. According to Shufelt, some grocery chains are already exceeding that threshold, highlighting the unlimited short-term ceiling for NA beer. Globally, the potential is just beginning to unfold. Athletic is already selling in Canada, the UK, and select European markets, with more international expansion on the horizon. To help fuel its growth, the company announced its latest funding round, a Series D investment of $68 million, in July 2024, bringing its total funding to $251 million across 11 rounds since its founding. Athletic Brewing Company beers on the shelf at retail. Athletic Brewing Company Those funds are helping Athletic Brewing continually expand its retail footprint, meet growing demand with new production facilities, and position the brand in front of consumers. It doesn't seem likely that the brand will surrender its position at the top of the charts by resting on its laurels. The Verdict In many ways, Athletic Brewing is following a similar trajectory as early movers in the hard seltzer wave — but with greater cultural staying power. By staying laser-focused on product quality, authentic partnerships, and long-term brand building, it has established a dominant position in a segment that's still in its infancy. Unlike hard seltzers, which peaked quickly, the non-alcoholic movement is rooted in fundamental shifts: wellness, moderation, and mindfulness. And for Athletic, that's not just a business opportunity — it's a belief system. 'We've intentionally invited both drinkers and non-drinkers alike into the world of modern adult beverages. In many cases, this means recruiting drinkers back to the beer aisle and expanding into new populations. At the same time, we're giving everyone the option to enjoy a great-tasting adult alcohol alternative more often,' says Shufelt. 'By positioning Athletic as a chaser, pacer, and replacer, we're able to appeal not only to those who abstain from alcohol altogether but also to those who are looking to moderate their consumption. We're still in the early innings of what's possible for Athletic and the broader NA category, and we couldn't be more excited." \ Follow here for the most up to date information about the ever changing beer, wine, and spirits industry. MORE FROM FORBES Forbes The World's Best Vodkas—According To The 2025 International Wine And Spirit Competition By Hudson Lindenberger Forbes The Best Wheated Bourbon In America—According To The 2025 International Wine & Spirit Competition By Hudson Lindenberger Forbes Bourbon Powerhouse Heaven Hill Dominates 2025 San Francisco World Spirits Competition By Hudson Lindenberger Forbes The Ultimate Beer Road Trip, Featuring Some Of America's Top Lagers By Hudson Lindenberger
Time of India
18-06-2025
- Entertainment
- Time of India
Stephen Curry's best fashion moments prove he is the golden warrior in NBA fashion
Stephen Curry is one of the greatest players in the NBA at present, but when it comes to leaving an impression in the corridors of fashion, the Golden State Warriors star comes across as a guy next door with his casual outfit choices, which look subtle yet chic and classic. Tired of too many ads? go ad free now The father of four, however, also likes to experiment a bit when it comes to dressing up for a special public event. Take a look at all the times Chef Curry impressed his fans and inspired them to take a leaf out of his book of fashion. Stephen Curry's most stylish looks over the years Stephen Curry makes sure he is defined by his moves on the court rather than his fashion choices, which are anything but loud and flashy. Talking about his style in an interview with Modern Luxury earlier this year, Curry had said, 'I like to be casual and classic, fits that are easy to wear and comfortable. I don't want to stand out just for the sake of standing out. I don't need to be loud unnecessarily, but if a fit makes sense and it fits me, then it should be able to talk a big game on its own. ' Just like the title of his documentary, Stephen Curry: Underrated, the Golden State Warriors champion's fashion choices are quite underrated, but when it came time to promote the film, he stepped out with his best fashion foot forward. Curry made sure he stood out from the crowd in a black and white floral jacket at a promotional dinner around the release of the documentary. Image credit: Stephen Curry and Ayesha Curry/Instagram At the 2021 Met Gala also, Curry had experimented with a black suit but by adding a touch of gold. Stephen has a fondness for wearing denim jackets with matching jeans along with a plain tee. He is often spotted in such denim-on-denim looks, the latest being in a blue denim jacket and jeans at the BottleRock event in Napa Valley last month. Tired of too many ads? go ad free now He had earlier donned a similar combo, but in grey. Image credit: Stephen Curry/Instagram Image credit: Stephen Curry/Instagram Also Read: Stephen Curry loves to give back to his community and supports minority and new designers by including them in his wardrobe. He has a collaboration with a brand that works in that direction. Last year, he had turned his tunnel walk into a runway to feature casual outfits from the brand, which could be bought by his fans instantly. However, the 37-year-old never compromised his own style or stepped out of his comfort zone.
