Latest news with #BoufHaircare
Daily Mail
27-06-2025
- Entertainment
- Daily Mail
Indy Clinton shocks as she parties pantless at Bouf beauty Melbourne launch
Indy Clinton has continued her wild launch tour for Bouf haircare, taking the party to Melbourne in a pair of red leather hot pants after similar appearances in Sydney and on the Gold Coast. The TikTok personality, 27, has been making headlines with her eye-catching ensembles (including an 'ultra-short' red dress previously worn by Margot Robbie) as she secures press for the newly-launched haircare brand. On Thursday, the Sydney-based mother of three proved we haven't seen the last of naked dressing as she stepped out in a pair of red leather hot pants and a skintight burgundy turtleneck. Indy flaunted her ultra-trim pins in the shorts that more closely resembled underwear as she downed winter-warmer cocktails at Bar Jayda. The brunette bombshell, who recently hired a private investigator to identify her online trolls, cut loose in the bathroom with her fellow influencers, Izzy Armitage and Jaquie Alexander. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the The trio of Instagram models delivered a bathroom lip sync to Katy Perry's 'I Kissed a Girl' in their cocktail attire. 'This is the best group of people,' Indy told the crowd of her fellow influencers who had gathered to enjoy the festivities. As temperatures in the Victorian capital dropped to 12°C, Indy did cover her legs in a pair of sheer black stockings teamed with stilettos. She finished the look with a chocolate faux fur coat, which she tossed on and off for the cameras in the candlelit room. It comes after she unveiled her ultra-fit figure on Instagram last week, 'Feeling the fittest and strongest I've ever been,' Indy wrote as she revealed the results of a dedicated gym regime with an underwear photo. 'I've put way too much sacrifice and sweat into getting strong after three babies to not show you.' Indy recently turned to a private investigator to identify the internet trolls who bully her online. The social media star, who copped severe backlash following her rhinoplasty surgery, hired professionals to identify women who have been 'trolling', 'harassing' and 'defaming' her over the years. The brunette bombshell, who recently hired a private investigator to identify her online trolls , cut loose in the bathroom with her fellow influencers Izzy Armitage and Jaquie Alexander Speaking to The Daily Telegraph earlier this month, Indy revealed that the cyberbullies had been identified and she was ready to take action to hold them accountable. 'Some of the defamatory things which have been said about me in recent years are extremely distressing,' she began. She went on to express her frustration over the issue, saying that if the social media platforms couldn't make a change, she would. 'I will use my platform and my voice to not only spread awareness but to make an impact,' she shared. The social media star made a harrowing confession about the toll cyberbullying takes on mental health. 'Lives are being taken,' she said, adding: 'For me - a few months ago - what I endured was life or death.' Indy then took to TikTok to share a clip regarding her investigation into the trolls, revealing some of them were 'mothers'. 'How it feels receiving a 64-page report from my PI [private investigator] after an extensive three month investigation on all my ladies (mothers) who have continuously bullied, defamed and trolled me and my family for months and months and even years,' she wrote across the video of her dancing. 'Send me some outfit inspo pics for court,' she captioned the post, alluding to the fact that she was taking legal action against the cyberbullies. The action has been heralded by Australian influencers as something of a rallying cry, with dozens of high-profile content creators praising the effort online. 'Think I might do this too. You are not anonymous trolls,' AFL WAG Bec Judd commented on the post.
Sydney Morning Herald
17-06-2025
- Business
- Sydney Morning Herald
We were promised a crackdown on ‘deceptive' influencer advertising. The ACCC has yet to deliver
Loading 'It's one of the most litigated sections in Australian legislation because it's so flexible and has such a wide scope,' Selvadurai says, noting how, because of the type and volume of evidence required plus the lack of terminology specific to influencer marketing, it's 'a little bit harder' to use in those cases. Not to mention, other agencies such as the Therapeutic Goods Administration (TGA) having their own specific advertising codes potentially widens what the ACCC needs to consider. When it comes to clear disclosure rules on social media, local experts say the ACCC could take a leaf out of the US Federal Trade Commission's book. As Selvadurai notes, it 'mandates disclosure of all material connections' between endorsers and brands, with connections including payment of money or gifts, receiving free products or services, discounts, commissions, affiliate links or having a personal, employment or family relationship. The UK, Sweden and Norway also have strict transparency rules, with the latter also mandating disclosure of edited images, including body alterations, in influencer advertisements. Ironically, that can spark confusion for followers who are consuming content – and products recommended – from Australia's comparatively lax digital marketplace. 'I think most Australian influencers have a pretty sizable international audience, so they're not just seeing Australian content next to Australian content,' says Dr Michelle Wong, PhD chemist, author of The Science of Beauty, and Lab Muffin Beauty Science content creator. 'They're seeing [Australian] sponsored posts next to sponsored posts from the UK and the US, where there are more clear disclosure requirements. And so, even if it's technically not required in Australia, it does make you look [suspicious] compared to people in the UK and US because that's what they're used to.' So Sydney superstars Indy Clinton and Rachael Wilde learnt when the recent launch of Bouf Haircare drew disclosure-related backlash from oceans away, which, thanks to the nature of algorithms, only intensified the more social media users from across the globe scrolled. The art of the equity deal Questions surrounding the science of Bouf Haircare's 'patented, clinically-proven hair growth tech' and criticism over its use of wigs and hair extensions in creative campaign imagery were heightened by confusion over the relationship between Wilde, the entrepreneur who founded TBH Skincare and turned it into a multimillion-dollar jewel in Australian beauty empire York Street Brands' crown, and popular influencer Clinton, who was named TikTok Creator of the Year in 2023. Namely, why was Clinton eschewing the usual voluntary paid partnership disclosures on her branded Instagram and TikTok content when Bouf Haircare had clearly stated she was an ambassador? Was Clinton, who was telling her legion of almost 2.8 million followers about 'my launch event', working for Bouf Haircare for free? Technically, yes. 'There's no active contract in place right now… it isn't a nature of a paid partnership, but we have made it very clear publicly that she is an ambassador of the brand,' Wilde told this masthead in the days following Bouf Haircare's May 27 launch, noting their initial traditional paid partnership agreement was voided two months prior. 'As soon as we have a new agreement and everything is negotiated we will update everyone with the exciting progress which has been going on behind the scenes,' Clinton said in a statement supplied through a representative shortly after. Loading It's understood Clinton, who has since edited two Instagram posts to say 'Ambassador for now' in the caption, was in the process of negotiating an equity agreement – an unorthodox partnership popularised by American influencer Alix Earle, who provides promotional services in exchange for stakes in brands – with Bouf Haircare that had not been finalised at launch. What do industry bodies have to say about it? Everything and nothing all at once 'Influencers that do not disclose the existence of a commercial relationship are at risk of contravening [Australian Consumer Law] and misleading consumers,' a spokesperson for the ACCC, which does not comment on individual cases, told this masthead. Meanwhile, a spokesperson for AiMCO, which also does not comment on individual cases, told this masthead of its voluntary best practice guidelines: 'Even if there is no payment or written contract, the provision of value or reasonable control, such as gifting or event participation, can trigger the need for clear disclosure, particularly when the content appears promotional.' In 2021, Australian influencer Sarah Stevenson, better known as Sarah's Day, was cleared by Ad Standards for sharing an Instagram post, sans advertising disclaimers, about a product she had released under a commercial agreement with La'Bang Body. An investigation found Stevenson did not breach its voluntary code as the product, which had Stevenson's name in the title and was referred to by Stevenson as 'my natural deodorant' in the caption, was clearly being advertised in the post. Why does this matter? 'Bias is a very real thing,' says Wong, who has a lengthy disclosure policy on her website of advertising disclosures in general, though she is not legally obliged to do so. Loading 'Even if someone thinks they're being completely unbiased… if someone is paying you for your opinion, if someone has been really nice to you, that's going to impact how you feel about a brand or a product… I would personally feel really bad if people got hurt after trying a product I've recommended.' A spokesperson for the ACCC confirmed to this masthead it anticipated 'releasing before the end of 2025 information to help businesses engaged in influencer marketing to comply with [Australian Consumer Law].' Its compliance and enforcement priorities for the next year, commencing July 1, include 'misleading or deceptive advertising within influencer marketing'. Selvadurai, meanwhile, highlights how guidelines are not legally binding like legislation, though they can be used as evidence in legal proceedings. But that comes only after the costly exercise of monitoring every post shared by Australia's 20.9 million active social media users.
The Age
17-06-2025
- Business
- The Age
We were promised a crackdown on ‘deceptive' influencer advertising. The ACCC has yet to deliver
Loading 'It's one of the most litigated sections in Australian legislation because it's so flexible and has such a wide scope,' Selvadurai says, noting how, because of the type and volume of evidence required plus the lack of terminology specific to influencer marketing, it's 'a little bit harder' to use in those cases. Not to mention, other agencies such as the Therapeutic Goods Administration (TGA) having their own specific advertising codes potentially widens what the ACCC needs to consider. When it comes to clear disclosure rules on social media, local experts say the ACCC could take a leaf out of the US Federal Trade Commission's book. As Selvadurai notes, it 'mandates disclosure of all material connections' between endorsers and brands, with connections including payment of money or gifts, receiving free products or services, discounts, commissions, affiliate links or having a personal, employment or family relationship. The UK, Sweden and Norway also have strict transparency rules, with the latter also mandating disclosure of edited images, including body alterations, in influencer advertisements. Ironically, that can spark confusion for followers who are consuming content – and products recommended – from Australia's comparatively lax digital marketplace. 'I think most Australian influencers have a pretty sizable international audience, so they're not just seeing Australian content next to Australian content,' says Dr Michelle Wong, PhD chemist, author of The Science of Beauty, and Lab Muffin Beauty Science content creator. 'They're seeing [Australian] sponsored posts next to sponsored posts from the UK and the US, where there are more clear disclosure requirements. And so, even if it's technically not required in Australia, it does make you look [suspicious] compared to people in the UK and US because that's what they're used to.' So Sydney superstars Indy Clinton and Rachael Wilde learnt when the recent launch of Bouf Haircare drew disclosure-related backlash from oceans away, which, thanks to the nature of algorithms, only intensified the more social media users from across the globe scrolled. The art of the equity deal Questions surrounding the science of Bouf Haircare's 'patented, clinically-proven hair growth tech' and criticism over its use of wigs and hair extensions in creative campaign imagery were heightened by confusion over the relationship between Wilde, the entrepreneur who founded TBH Skincare and turned it into a multimillion-dollar jewel in Australian beauty empire York Street Brands' crown, and popular influencer Clinton, who was named TikTok Creator of the Year in 2023. Namely, why was Clinton eschewing the usual voluntary paid partnership disclosures on her branded Instagram and TikTok content when Bouf Haircare had clearly stated she was an ambassador? Was Clinton, who was telling her legion of almost 2.8 million followers about 'my launch event', working for Bouf Haircare for free? Technically, yes. 'There's no active contract in place right now… it isn't a nature of a paid partnership, but we have made it very clear publicly that she is an ambassador of the brand,' Wilde told this masthead in the days following Bouf Haircare's May 27 launch, noting their initial traditional paid partnership agreement was voided two months prior. 'As soon as we have a new agreement and everything is negotiated we will update everyone with the exciting progress which has been going on behind the scenes,' Clinton said in a statement supplied through a representative shortly after. Loading It's understood Clinton, who has since edited two Instagram posts to say 'Ambassador for now' in the caption, was in the process of negotiating an equity agreement – an unorthodox partnership popularised by American influencer Alix Earle, who provides promotional services in exchange for stakes in brands – with Bouf Haircare that had not been finalised at launch. What do industry bodies have to say about it? Everything and nothing all at once 'Influencers that do not disclose the existence of a commercial relationship are at risk of contravening [Australian Consumer Law] and misleading consumers,' a spokesperson for the ACCC, which does not comment on individual cases, told this masthead. Meanwhile, a spokesperson for AiMCO, which also does not comment on individual cases, told this masthead of its voluntary best practice guidelines: 'Even if there is no payment or written contract, the provision of value or reasonable control, such as gifting or event participation, can trigger the need for clear disclosure, particularly when the content appears promotional.' In 2021, Australian influencer Sarah Stevenson, better known as Sarah's Day, was cleared by Ad Standards for sharing an Instagram post, sans advertising disclaimers, about a product she had released under a commercial agreement with La'Bang Body. An investigation found Stevenson did not breach its voluntary code as the product, which had Stevenson's name in the title and was referred to by Stevenson as 'my natural deodorant' in the caption, was clearly being advertised in the post. Why does this matter? 'Bias is a very real thing,' says Wong, who has a lengthy disclosure policy on her website of advertising disclosures in general, though she is not legally obliged to do so. Loading 'Even if someone thinks they're being completely unbiased… if someone is paying you for your opinion, if someone has been really nice to you, that's going to impact how you feel about a brand or a product… I would personally feel really bad if people got hurt after trying a product I've recommended.' A spokesperson for the ACCC confirmed to this masthead it anticipated 'releasing before the end of 2025 information to help businesses engaged in influencer marketing to comply with [Australian Consumer Law].' Its compliance and enforcement priorities for the next year, commencing July 1, include 'misleading or deceptive advertising within influencer marketing'. Selvadurai, meanwhile, highlights how guidelines are not legally binding like legislation, though they can be used as evidence in legal proceedings. But that comes only after the costly exercise of monitoring every post shared by Australia's 20.9 million active social media users.
Daily Mail
30-05-2025
- Entertainment
- Daily Mail
Skye Wheatley sparks concern as she shows off her recent controversial 'fox eye lift' procedure after breaking silence on plastic surgery addiction
Skye Wheatley's fans have expressed their concern over her appearance after she stepped out for an exclusive event at Sueno Rooftop restaurant on the Gold Coast on Thursday. The Big Brother star, 31, attended the launch event of Bouf Haircare alongside fellow influencers Indy Clinton, Costeen Hatzi, Em Davies, Lily Brown and Ruby Tuesday Matthews. All eyes were on the blonde bombshell as she put on a busty display in a stunning animal print maxi dress. The jaw-dropping dress, which featured a low-cut neckline, a high-leg slit and a flowing skirt, showed off the model's ample assets. She accessorised the ensemble with strappy heels, a taupe blazer and a $7,000 Dior saddle bag. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new showbiz newsletter to stay in the loop. But it wasn't the outfit that caused a stir; fans shared their shock over Skye's controversial 'fox eye lift' that she underwent in Turkey last year, along with several other beauty enhancement procedures. 'Skye Wheatley is totally unrecognisable now,' someone wrote online. 'She looks dehydrated there with her bottom lip and her face looks like she's aged 10 years ... I'm sorry to say.' 'She ruined her eyes and she knows it,' added another. 'Just sad!' someone else wrote. Skye is no stranger to the world of cosmetic enhancements, having been open in the past about her procedures and the emotional journey that often comes with them. In October Skye had the controversial fox eye lift surgery and several other procedures in Turkey. For years, people have been achieving the look using clever eyeliner, shadow makeup techniques and various tweezing methods to create a visual sweep upward to the corner of the eye. In addition to the fox eye lift and liposuction, Skye also admitted she underwent a complementary temporal lift (fat transfer into the face to prevent the need for injectable dermal fillers) and a blepharoplasty (an eyelid surgery). A temporal lift is a fat transfer into the face to prevent the need for injectable dermal fillers and a blepharoplasty is an eyelid surgery. 'My doctor said there wasn't much fat on my arms or legs so [he] only took the littlest bit and from what I can see of my arms so far I'm really happy,' she recently posted to her Stories. 'Legs don't look much different, probably swollen.' Answering a question on her Instagram Stories, Skye listed off all the plastic surgery procedures she's ever had done. She mentioned surgery on her nose, her breasts (twice), arms, inner thigh and face. The influencer previously revealed she couldn't open her eyes for three days following the fox eye lift procedure: 'Being in a foreign hospital with no eyesight was pretty unsettling.' 'Why did you get the liposuction if you're really fit?' another follower asked Skye. In addition to the fox eye lift and liposuction, Skye also admitted she underwent a complementary temporal lift and a blepharoplasty. Pictured with her surgeon in Turkey 'Because [it] doesn't matter how fit you are, you're always going to have stubborn areas of fat!' Skye wrote. 'I'm not actually that fit. Yes, I train daily but my diet isn't perfect. I'm too much of a sweet tooth I'm obsessed with sugar and food in general. I'm a big eater lol. 'He wasn't even going to do it, he said hardly any fat, but I insisted.' Skye was also forced to address accusations of a plastic surgery addiction shortly after she announced she was travelling to Turkey for the procedures. 'Really not being a hater - but YOU'RE the exact reason girls have self esteem issues,' one follower wrote to her. 'Everyone is going to have self esteem issues,' Skye replied. 'I know it's sad because I see the beauty in the others but somehow it's always different when you look at I'm being open and honest about my surgeries because I DON'T want other girls who aren't enhanced to feel like they're not "good enough" or "not pretty enough". 'Everyone is beautiful with or without surgery, but I think the more damaging thing is to get all these enhancements done without being honest about it,' she continued.
Daily Mail
30-05-2025
- Entertainment
- Daily Mail
Is everything OK? Indy Clinton clutches onto her cleavage throughout entire event as poses in a TINY red strapless dress made famous by Margot Robbie
Indy Clinton put on quite a curious display this week when she stepped out for a swanky hair care launch on the Gold Coast. The influencer, 27, was kicking up her heels at the Sueno Rooftop restaurant at Mermaid Beah on Thursday to celebrate the launch of Bouf Haircare. Indy, who is the face of the campaign, turned heads in a Dilara Findikoglu corseted red mini dress that hugged her curves and showed off her long, trim pins. The dress, worn famously by Aussie actress Margot Robbie at the Barbie European premiere in London, retails for a whopping £1,825 (AU$3,814). She paired the striking ensemble with a red clutch bag and red heels adorned with love hearts. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new showbiz newsletter to stay in the loop. Rocking windswept hair and bronzed skin, Indy opted for a dramatic cat eye to add to the drama of her daring dress. Indy later wore a smart maroon-coloured blazer to keep the rooftop chill of her svelte shoulders. However, Indy appeared a touch uncomfortable in the eye-catching dress, with the TikTok star spotted throughout the event covering her ample cleavage. Images posted to her Instagram story on Friday show Indy, clearly having a great time as she partied with the likes of fellow influencers Ellidy Pullin, Ruby Tuesday Matthews, Lily Brown and Em Davies. Each of the photos posted show Indy striking a very similar pose with either one or two hands held over her décolletage in an effort to either hide or accentuate her cleavage in the form-fitting dress. It comes after Indy revealed she is taking serious measures to bring some of the hurtful trolls who have bullied her online to account. She recently hosted a Q&A session with fans on social media and was asked by one, 'Are you doing better? The hate you get online is so unnecessary.' Indy answered that she was working hard to make some of the hurtful trolls who have bullied her responsible for their actions. The dress, worn famously by Aussie actress Margot Robbie at the Barbie European premiere in London, retails for a whopping £1,825 ($3,814 AUD) 'The anonymous accounts and the faceless people hiding behind them need to be held accountable,' she began. She added she had contracted a Private Investigator to help her identify some of the particularly hurtful trolls. 'I've been working with a PI for a few months to find out who some of the horrible people are behind these accounts,' she added. 'No change is made if no change is done. I'm here to make an impact and a difference.' Indy recently hit back at trolls that likened her to Michael Jackson following a cosmetic procedure on her nose. The TikTok star had been criticised for covering her face, like the late pop star, and not showing the aftermath of the surgery. 'I have a lot of swelling obviously on the outside, but also internally which is making my nostrils look uneven,' she said. 'It's going down everyday,' she said of the swelling, adding it was 'so much worse' and she's been sleeping with little splints in her nostrils to help the healing. Each of the photos posted show Indy striking a very similar pose with either one or two hands held over her décolletage in an effort with either hide or accentuate her cleavage in the form-fitting dress Speaking of her time in the cast, she said it was the 'longest twelve days of her life' but she was happy with her 'supernatural' results. Indy posted a video of herself wearing a bandage on her nose as she sat drinking a smoothie in her garden and responded to a comment which read: 'Ok weird - MJ vibes now.' She finished by saying her followers could either support her or leave because she had no time for haters. 'I am changing in real time and you have an insight into my life. You can either stay on the ride or get the f**k away. I don't want to hear from you if you don't like it, because I do. I am growing,' she said. Indy, who is known for her real-life content and raw portrayal of motherhood on social media, clapped back in the post.
