Latest news with #BoursinPlant-based
North Wales Live
31-07-2025
- Health
- North Wales Live
Fred Sirieix challenges Brits to blind taste test as majority dislike foods they haven't tried
A remarkable six out of 10 Brits admit to rejecting foods they've never actually tried, according to new research. The study found that the typical Brit has eight foods they refuse to eat, with five of these being dishes they've never tried. The survey was commissioned by Boursin Plant-based, who partnered with television food expert Fred Sirieix to conduct blind taste tests at food festivals across the summer. Sushi, black pudding, and kimchi are among the foods people most commonly dislike without trying first, along with plant-based alternatives to cheese and anchovies. Tofu, liver, and plant-based equivalents to milk also featured in the top 10. Remarkably, 65 per cent of those surveyed regard themselves as adventurous diners, whilst 74 per cent declared they would be open to sampling new foods. Fred Sirieix commented: "Brits claim to eagerly embrace culinary trends and global flavours, but they can be particularly prejudiced when it comes to certain foods, and this is one of the biggest barriers to discovery. "Many ingredients including plant-based alternatives to cheese have huge negative preconceptions. But despite many claiming they'd be able to differentiate plant-based from dairy, even the most discerning foodies were fooled by this plant-based alternative to cheese when we let taste do the talking." Despite these figures, only 17 per cent actually admitted to being fussy eaters. However, six in ten would openly say they didn't like something if they were served something unappetising. On the flip side, 28 per cent would be willing to give it a go, which in the case of 53 per cent has paid off as they admit they have changed their minds about something they thought they hated once they tried it. The main reasons for sampling unfamiliar tastes include blind taste tests or discovering the health benefits of a food. Fred Sirieix, on behalf of Boursin, added: "People are very clearly confident in their ability to tell dairy from plant-based alternatives but as we saw from experience, this was not actually the case. "In reality, less than 10 per cent of people at the Foodies festival were able to differentiate between Boursin plant-based and dairy. "It just goes to show - there's a whole world of flavours out there waiting to be explored if you're brave enough. "Even ingredients you might dismiss because of previous experiences, judgements, or assumptions can still surprise you if prepared in the right way. "So, embrace the challenge and let the taste do the talking." Sushi Black pudding Kimchi Plant-based alternatives to cheese Anchovies Tofu Blue cheese Duck Liver Plant-based alternatives to milk Prawns Olives Asparagus Spicy curry Kale Pickles Beetroot Coriander Brussel sprouts Mushrooms
Daily Mirror
31-07-2025
- Health
- Daily Mirror
Fred Sirieix hosts blind taste test as Brits claim they don't like food they haven't tried
Research has found that Brits have an average of eight foods they refuse to eat, with five of those being ones they have never tasted including sushi, black pudding and kimchi. A staggering six out of 10 Brits say they dislike foods they have never even tried, reveals a study. The research discovered that on average, Brits have eight food items they won't touch, with five of those being ones they have never tasted. Sushi, black pudding, and kimchi top the list of foods most commonly dismissed without a taste test, along with plant-based cheese alternatives and anchovies. Tofu, liver, and plant-based milk substitutes also made it into the top 10. Yet, paradoxically, 65 per cent boast of having adventurous taste buds, while 74 per cent claim they are open to trying new foods. The study was commissioned by Boursin Plant-based, which has partnered with TV foodie Frenchman Fred Sirieix, to investigate food biases by hosting blind tastings at food festivals throughout the summer. It comes after a writer claimed 'I tried butter from Tesco, Aldi, Lidl and big brands - and the winner is not Lurpak'. Fred Sirieix said: "Brits claim to eagerly embrace culinary trends and global flavours, but they can be particularly prejudiced when it comes to certain foods, and this is one of the biggest barriers to discovery. "Many ingredients including plant-based alternatives to cheese have huge negative preconceptions. But despite many claiming they'd be able to differentiate plant-based from dairy, even the most discerning foodies were fooled by this plant-based alternative to cheese when we let taste do the talking." Despite these findings, only 17 per cent actually confessed to being picky eaters. Six out of ten people claim they would be upfront when faced with a dish they were not keen on, while 28 per cent were willing to sample a small portion. Over half have changed their minds about something they thought they wouldn't like after giving it a go. The biggest motivators for trying new flavours were blind taste tests or learning about a food's health benefits. Seven in ten said they were adamant they would be able to tell the difference between dairy and plant-based alternatives to cheese - with nearly a half (46 per cent) willing to give it a go if it tasted as good as the 'real thing'. Fred Sirieix, on behalf of Boursin, added: "People are very clearly confident in their ability to tell dairy from plant-based alternatives but as we saw from experience, this was not actually the case. "In reality, less than 10 per cent of people at the Foodies festival were able to differentiate between Boursin plant-based and dairy. "It just goes to show - there's a whole world of flavours out there waiting to be explored if you're brave enough. "Even ingredients you might dismiss because of previous experiences, judgements, or assumptions can still surprise you if prepared in the right way. So, embrace the challenge and let the taste do the talking." TOP 20 FOODS BRITS REFUSE TO EAT WITHOUT TRYING: Sushi Black pudding Kimchi Plant-based alternatives to cheese Anchovies Tofu Blue cheese Duck Liver Plant-based alternatives to milk Prawns Olives Asparagus Spicy curry Kale Pickles Beetroot Coriander Brussel sprouts Mushrooms
The Irish Sun
31-07-2025
- Health
- The Irish Sun
Top 20 foods Brits say they hate despite never having tried are revealed in new study
S IX in 10 Brits claim to dislike foods they've never even tried, according to research. A poll, of 2,000 adults, found they have an average of eight foods they refuse to eat, with five of those being ones they've never tasted. 2 Boursin Plant-based has partnered with TV foodie Frenchman Fred Sirieix Credit: Ben Stevens/PinPep Sushi, black pudding, and kimchi are among the foods people most commonly to dislike without trying first, along with plant-based alternatives to cheese and anchovies. Tofu, liver, and plant-based equivalents to milk also featured in the top 10. Despite this, 65 per cent proudly claim to have adventurous palates, while 74 per cent said they are willing to try new foods. The study was commissioned by Boursin Plant-based, which has partnered with TV foodie Frenchman Fred Sirieix, to investigate food biases by hosting blind tastings at food festivals throughout the summer. Read more news Fred Sirieix said: 'Brits claim to eagerly embrace culinary trends and global flavours, but they can be particularly prejudiced when it comes to certain foods, and this is one of the biggest barriers to discovery. 'Many ingredients including plant-based alternatives to cheese have huge negative preconceptions. 'But despite many claiming they'd be able to differentiate plant-based from dairy, even the most discerning foodies were fooled by this plant-based alternative to cheese when we let taste do the talking.' The study found that 65 per cent of adults admit to judging food negatively before tasting, yet 53 per cent change their minds after trying - a reminder to stay open-minded. Most read in UK News The biggest motivators for trying new flavours were blind taste tests or learning about a food's health benefits, each cited by 21 per cent of respondents. Six in 10 said they would be honest if served something they didn't want to eat, with 32 per cent then refusing it outright, while 28 per cent would at least try a small bite. Despite all of the above, only 17 per cent actually admitted to being a fussy eater, according to It also emerged 67 per cent were adamant they'd be able to tell the difference between dairy and plant-based alternatives to cheese - with nearly a half (46 per cent) willing to give it a go if it tasted as good as the 'real thing'. Fred Sirieix, on behalf of Boursin, added: 'People are very clearly confident in their ability to tell dairy from plant-based alternatives but as we saw from experience, this was not actually the case. 'In reality, less than 10 per cent of people at the Foodies festival were able to differentiate between Boursin plant-based and dairy. 'It just goes to show - there's a whole world of flavours out there waiting to be explored if you're brave enough. 'Even ingredients you might dismiss because of previous experiences, judgements, or assumptions can still surprise you if prepared in the right way. 'So, embrace the challenge and let the taste do the talking.' Top 20 foods Brits refuse to eat without trying Sushi Black pudding Kimchi Plant-based alternatives to cheese Anchovies Tofu Blue cheese Duck Liver Plant-based alternatives to milk Prawns Olives Asparagus Spicy curry Kale Pickles Beetroot Coriander Brussel sprouts Mushrooms 2 Sushi tops the list Credit: Ben Stevens/PinPep
Scottish Sun
31-07-2025
- Health
- Scottish Sun
Top 20 foods Brits say they hate despite never having tried are revealed in new study
Scroll down to see the full list FOOD FEAR Top 20 foods Brits say they hate despite never having tried are revealed in new study Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) SIX in 10 Brits claim to dislike foods they've never even tried, according to research. A poll, of 2,000 adults, found they have an average of eight foods they refuse to eat, with five of those being ones they've never tasted. Sign up for Scottish Sun newsletter Sign up 2 Boursin Plant-based has partnered with TV foodie Frenchman Fred Sirieix Credit: Ben Stevens/PinPep Sushi, black pudding, and kimchi are among the foods people most commonly to dislike without trying first, along with plant-based alternatives to cheese and anchovies. Tofu, liver, and plant-based equivalents to milk also featured in the top 10. Despite this, 65 per cent proudly claim to have adventurous palates, while 74 per cent said they are willing to try new foods. The study was commissioned by Boursin Plant-based, which has partnered with TV foodie Frenchman Fred Sirieix, to investigate food biases by hosting blind tastings at food festivals throughout the summer. Fred Sirieix said: 'Brits claim to eagerly embrace culinary trends and global flavours, but they can be particularly prejudiced when it comes to certain foods, and this is one of the biggest barriers to discovery. 'Many ingredients including plant-based alternatives to cheese have huge negative preconceptions. 'But despite many claiming they'd be able to differentiate plant-based from dairy, even the most discerning foodies were fooled by this plant-based alternative to cheese when we let taste do the talking.' The study found that 65 per cent of adults admit to judging food negatively before tasting, yet 53 per cent change their minds after trying - a reminder to stay open-minded. The biggest motivators for trying new flavours were blind taste tests or learning about a food's health benefits, each cited by 21 per cent of respondents. Six in 10 said they would be honest if served something they didn't want to eat, with 32 per cent then refusing it outright, while 28 per cent would at least try a small bite. Despite all of the above, only 17 per cent actually admitted to being a fussy eater, according to data. It also emerged 67 per cent were adamant they'd be able to tell the difference between dairy and plant-based alternatives to cheese - with nearly a half (46 per cent) willing to give it a go if it tasted as good as the 'real thing'. Fred Sirieix, on behalf of Boursin, added: 'People are very clearly confident in their ability to tell dairy from plant-based alternatives but as we saw from experience, this was not actually the case. 'In reality, less than 10 per cent of people at the Foodies festival were able to differentiate between Boursin plant-based and dairy. 'It just goes to show - there's a whole world of flavours out there waiting to be explored if you're brave enough. 'Even ingredients you might dismiss because of previous experiences, judgements, or assumptions can still surprise you if prepared in the right way. 'So, embrace the challenge and let the taste do the talking.' Top 20 foods Brits refuse to eat without trying Sushi Black pudding Kimchi Plant-based alternatives to cheese Anchovies Tofu Blue cheese Duck Liver Plant-based alternatives to milk Prawns Olives Asparagus Spicy curry Kale Pickles Beetroot Coriander Brussel sprouts Mushrooms
